MEDIA PACK 2021 NEWS AND INTELLIGENCE FOR HOME CARE PROFESSIONALS - Home Care Insight
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NEWS AND INTELLIGENCE FOR HOME CARE
PROFESSIONALS
MEDIA PACK 2021
DIGITAL In numbers
H
ome Care Insight (HCI) provides daily news
and insight on the home care industry, in-
cluding new product launches, best practice,
workforce management, technology and inno-
Over 33,000
page impressions per
vation, and information on how businesses are seeking to
overcome challenges from regulation and funding, to new
month
legislation and recruitment and retention.
The service helps home care providers connect with all
18,000
aspects of the industry by providing insight into the latest
trends and innovations. Over
Reaching thousands of home care professionals each day,
HCI is an indispensable platform for suppliers looking to unique users per month
market new technology, products and services to this fast-
growing and expansive sector.
As well as providing the latest news and features, the
website includes commentary from the sector’s leading
Daily e-newsletter goes to
2,030
executives and stakeholders and covers opinion pieces, best
practice case studies and new equipment profiles.
domiciliary care
DIGITAL professionals
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
METRICS FLEXIBILITY BRANDING PROMOTIONS Average open rate
Digital advertising
packages include
clickthrough reports
Digital artwork can be
changed, updated and rotated
on a weekly or monthly
Your digital artwork on this
100% dedicated commercial
drone portal will ensure your
Online campaigns take place
in real time, so if you advertise
digitally, buyers can immediately
32%
that explain how visitors basis, offering you a unique brand is at the forefront of take advantage of your
responded to your opportunity to customise buyers’ minds, helping to company’s offers and promotions.
campaign, giving you full
analysis of how many
your campaign, communicate
multiple messages and
increase awareness of your
products and enhancing the
With banners, wallpaper and MPU
positions available on the website 3,900
people it reached and the promote different offers. With profile of your company to and daily news alert, we can help notification subscribers
level of engagement. digital advertising you can drive the industry’s most influential you choose the online medium
traffic straight to your website. procurement specialists. that best delivers your message.
PRINT In numbers
H 1,760
ome Care Insight provides
business intelligence for
owners, operators and deci-
sion makers in domiciliary OCTOBER 2019/ISSUE 02 www.homecareinsight.co.uk
Circulation of each issue
to senior management
SEPTEMBER 2020/ISSUE 04 www.homecareinsight.co.uk
care providers and agencies in the UK.
The magazine and online portal, in-
WORKFORCE
Retention tips , home
care jobs data and advice
of domiciliary care
providers and agencies.
on protecting shielders
cluding daily e-newsletters, is a publi- TECHNOLOGY
cation specifically targeted at the UK’s
The positive role of
4,400
digital solutions during
the COVID-19 pandemic
CARE
home care sector. REFORM
WHAT DOE
S THE
HOME
COMPLIANCE
FUTURE OF Get inspired by home
In addition to providing news and ex-
K
CARE LOO care providers rated
Average monthly readers,
LIKE? Outstanding by the CQC
clusive interviews, comment and analy-
sis, debate and examples of best practice SHOW
PREVIEW
based on 2.5 readers for
each copy.
E
HOME CAR
and innovation, Home Care Insight sup-
FROM
HIGHLIGHTS
THE CARE
SHOW
ports the industry and drives its news
agenda with reports and research into the
industry. DREAM TEAM STANDING 4,000
Additional copies
STRONG
FRESH FROM WINNING A MAJOR FRANCHISE AWARD, THE
Home Care Insight is published by ITP BROTHER-AND-SISTER OWNERS OF RADFIELD HOME CARE
distributed to visitors at
DISCUSS THEIR ETHICAL BUSINESS MODEL
Promedia Publishing, a global publisher Andy Hogarth, CEO of Helping Hands, on overcoming the
four key industry trade
TELECARE UKHCA LIC AWARDS INNOVATION challenges of leading a home care business through a
headquartered in Dubai, with offices in
Tunstall Healthcare MD Dr Jane Townson on why it’s The finalists of the A new approach to
pandemic just 14 months into the role
on what the future of a ‘hugely exciting’ time Leaders in Care Awards commissioning paves the
assistive tech will look like for home care are revealed way for change
London, India and Bahrain. shows in 2021
THE POWER OF PRINT
ADVERTISING IN HOME CARE INSIGHT OFFERS NUMEROUS COMMERCIAL BENEFITS:
CREDIBILITY INTEGRITY FREQUENCY AUDIENCE
Home Care Insight is published Home Care Insight is built on an Home Care Insight is published 5 Our database is fully researched from scratch
by Promedia Digital, a leading editorial policy that places huge times a year, providing the market and maintained, giving you the guarantee
global publisher with some of emphasis on the integrity, quality with a monthly digest of original that your message is being seen by the most
the most respected, sector- and richness of its content. Our team news, trends and features. We will influential buyers of hotel equipment, services
leading B2B and consumer work hard to bring the market the work with you to create a campaign and supplies in the UK. Some of these
magazines within its portfolio, information it needs to know, creating that delivers a consistent message operations and procurement professionals
and offices in London, Dubai a compelling publication that suppliers that is read by prospective buyers of are responsible for multiple sites and annual
and India. benefit from being associated with. your products month after month. budgets that run into the millions.
2021 SPECIAL REPORTS BESPOKE EVENTS
MAJOR EVENT PREVIEWS • Roundtable opportunities
SPECIAL REPORTS As a multi-platform publisher, we can work with
(*bonus circulation)
you to organise events tailored to your specific
INNOVATION & TECHNOLOGY needs, including roundtables.
MARCH /
HOME CARE EXPO (BIRMINGHAM)
APRIL • Roundtables allow you to gain thought
HOME CARE EXPO PREVIEW (BIRMINGHAM)
leadership on an industry topic while providing
a platform for you to communicate your
POWER LIST 2021 message objectively and network with key
individuals.
JUNE / THE RESIDENTIAL & HOME CARE SHOW
THE RESIDENTIAL & HOME CARE SHOW PREVIEW
JULY FUTURE OF CARE CONFERENCE
• You choose the topic to be discussed, and then
work in partnership with Home Care Insight
FUTURE OF CARE CONFERENCE PREVIEW
to decide on panellists, before setting out the
agenda for the session.
RECRUITMENT, TRAINING & WORKFORCE MANAGEMENT
• Debates are lively and engaging and a great
SEPTEMBER / HOME CARE EXPO (LONDON) way to be seen as a real thought leader in your
HOME CARE EXPO (LONDON) PREVIEW
OCTOBER CARE SHOW
sector.
CARE SHOW PREVIEW
• All roundtables are followed by extensive
post-event print and online coverage and
photography.
ROUNDTABLE EMEDICATION SYSTEMS, ACCESS GROUP EMEDICATION SYSTEMS, ACCESS GROUP ROUNDTABLE
happen across more than 300 services ATTENDEES:
with 17,000 residents in HC-One, that’s Richard Hawes Chief
fundamentally a huge change for us Executive of Elizabeth
and a great step forward in us being Finn Homes
able to provide the best quality of life to Laura Wood, Director of Care
residents living in our homes. Quality and Compliance,
The Fremantle Trust
Laura Wood (LW): The Fremantle Helen Nethercott, Director
Trust are looking at electronic care of Quality & Clinical Practise,
plans. We’re looking at an instant Healthcare Management
reporting system and obviously we’re Solutions
looking at emar. Paula Keys, COO at HC-One
Lisa Rutherford, Operations
Helen Nethercott (HN): We only Manager, Boots
have one home in Wales that is using Craig Flood, Head of Care
Partnerships, Access Health and
emeds currently and they just grabbed
Social Care
it with both hands. They are only using
Lloyd Evans, Senior Business
the medicines monitoring system but
Development Manager, Access
they have been very successful. It’s
Health and Social Care
partly because you need to have a stable
team first and not too much agency
before making the change. They have Craig Flood (CF): Emeds is not
done really well and they have got a just about completing administration
stable team there now. It’s part of the records. Each home will do hundreds
whole package of improvements in its upon hundreds of administrations day
turnaround. It was a home that was in day out. It’s when we start looking
facing potential closure. That has been at things like embedding work flow
part of their success in not having gaps processes and adapting the software to
in medication. We have seen a lot of suit the policies and procedures of an
improvement in the space between organisation that the systems become
medicines rounds. Sometimes you invaluable. It allows providers to feel
Elizabeth Finn Homes CEO Richard Hawes shares his views with the panel have nurses who just want to give out safe and secure in the knowledge that
the medicines so it feeds into the start if people do get something wrong and
of the next round. miss a piece of information, then the
THE EMEDS REVOLUTION
medicine management. We are getting technology will support them and
better regulatory compliance and the Richard Hawes (RH): There’s a highlight the potential risks.
homes that are operational don’t have bit of me that sees this as a piece of
any regulatory medicines issues, so equipment for running a care home. PK: I think the information around
that’s great. That’s a big plus for us. I can remember the implementation this is phenomenal. You can see that at
The benefit that we are starting to see, of air mattresses and people seeing every level. At HC-One, we administer,
OUR PANEL OF INDUSTRY EXPERTS DISCUSSES THE BENEFITS OF and that we expected to see as emeds them almost as an optional piece at a conservative estimate, about 87
E-MEDICATION MANAGEMENT SYSTEMS ADOPTION IN CARE HOMES. embeds and our teams get used to it, is a of equipment. I feel now that with million doses of medicines every year.
shortening of medicines administration electronic meds management, we’ve That makes it one of the biggest and
so it becomes more efficient. So we are got to that phase where it should be an riskiest things you do in a care home
not just getting safety, we are seeing essential part of equipment within a because of the sheer volume. It takes
C
HP: What led you to e-medication couple of years. It’s early days, but we are seeing improved efficiency. What is important care home, because it protects people, just one incorrect medicine, or one
implementation and what benefits have the things we would expect: there has been an to us is that this is an efficiency of time it safeguards people from damage - no medicine administered incorrectly
you seen? almost immediate improvement in compliance that we will reallocate into quality of different to an air mattresses. But as to harm a resident and so any emeds
so that such a thing as a missing signature on a life for those residents. We are seeing a an industry we don’t see it the same system that helps us as social care
Paula Keys (PK): I passionately believe in what emeds MAR chart has disappeared overnight. movement of time for carers and nurses way. Ten years ago we didn’t see air providers to get the right medicines
can do for us. We spent a few years piloting a number of We have seen an improvement in safety, to devote to quality of care and quality mattresses like that, so there’s a bit to the right resident every time is a
the technologies that were available in the UK before efficiency and improved governance. We get much of life. For me, that’s a huge benefit of me that thinks actually it’s almost valuable introduction to what we do.
making a decision on who to partner with. Having made better management information that allows us to and is the single biggest advantage we a piece of equipment that should Emeds does all those other things:
that decision, we now have emeds in about 30 homes and see what’s happening with medicines at every level hoped for. All of the others benefits be standard in every care home in compliance with regulatory standards,
we will roll-out across the rest of our homes over the next in the organisation, as well as what is happening in we expected, but if we can make this the country. it gives us more time which helps us
Roundtable; in association with Access Group Roundtable; in association with Access Group
10 CARE HOME PROFESSIONAL | October 2019 October 2019 | CARE HOME PROFESSIONAL 11
LEADERS SO WHY SPONSOR
THE AWARDS?
IN CARE • Exposure and profile allows you to benefit from
AWARDS
high-profile branding to the industry before,
during and after the event.
in association with • Networking opportunities with senior decision-
makers within the UK’s leading care providers.
• Increase your credibility through association
with our leading magazine, website and awards.
• Create new business opportunities through
higher brand presence among current and
potential customers.
• Gain valuable profiling in Home Care Insight
through awards-related editorial coverage and
post event write-ups.
• Be seen as the market leader in your chosen
area by sponsoring the award that suits your
company.
DATE: 13 October 2021 • Raise the profile of your products and services
Three course dinner and free flowing drinks with an influential and affluent audience.
TIME: 7:00pm ‘till late
B
rought to you by HCI and our sister title, Care Home Professional, the Leaders in Care Awards will
take place on Wednesday 13 October, on the first night of The Care Show.
The evening will start at 7pm with a drinks reception followed by a three-course dinner and the
presentation of awards to the country’s leading providers and suppliers across residential and dom-
iciliary care.
The timing of this event, on the first evening of the Care Show, couldn’t be better, with the cream of the indus-
try descending on the Birmingham NEC to cast their eye over the latest solutions in the sector and attend ac-
credited conference sessions on the future of care. We look forward to putting on a night to remember for those
that have been busy at the show.”
Category shortlists will be voted on by the industry, with providers voting on suppliers, and suppliers voting
on providers, to determine the winners.
CONTACTS
COMMERCIAL OPPORTUNITIES EDITORIAL CONTACTS
PRINT AND ONLINE ADVERTISING RATES SARAH CLARKE
Editor
RATE CARD FOR HOMECAREINSIGHT.CO.UK
020 3176 5457
POSITION PRICE SPECIFICATIONS sarah.clarke@itppromedia.com
per month
HOMECAREINSIGHT.CO.UK ANDREW SEYMOUR
Wallpaper £1,800 1920 X 1080 Pixels
Editorial Director
Mobile Mid Page Unit £1,400 1080 X 1920 Pixels
020 3176 4234
Leaderboard £1,200 1040 X 120 Pixels
andrew.seymour@itppromedia.com
Tower £1,200 300 x 600 Pixels
MPU £1,200 650 X 250 Pixels
DAILY NEWS ALERT
COMMERCIAL CONTACTS
Leaderboard £1,200 728 X 90 Pixels JOSH WADDELL
Tower £1,200 220 X 550 Pixels Group Commercial Manager
Lower Leaderboard £900 465 X 75 Pixels
020 3176 5458
Dedicated email shot £1,800 per email .HTML
josh.waddell@itppromedia.com
Discounts available on multiple campaigns
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