MEDIADATA - Perfect Eagle
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M E D I A D ATA 2 0 2 1
Perfect Eagle Golf provides the perfect platform for the
German-speaking golf market. A must-have for every golfer
and all marketers and advertisers searching to address the
quality-conscious, wealthy golf community.
Mission statement: We set benchmarks for illustrating the
distinctive and comprehensive golf lifestyle and strike new
paths in providing the golf community with perfectly unique
golf experience.
PERFECTS YOUR GOLF.
At home or while travelling, online or offline, no matter how:
All force ahead to make your advertising a success.
WHAT WOULD YOU LIKE TO KNOW?
MAGAZINE DIGITAL BRANDING
EVENTS
IMPRINT,
AGB'S &
APP CONTACT
PERFECTS YOUR GOLF.
MAGAZI N E D I G I TA L APP BRANDING EVENTS C O N TA C T
EDITOR IN CHIEF » PUBLIC DATES 2021
Thomas May
#1: March/April:
GOLF & COMMUNITY
HEAD OF SERVICES Closing Date: March 2nd
Submission Date: March 4th
Martin Angerer Public Date: March 26th
ART DIRECTOR #2: May/June:
GOLF & DESIGN
Dominic Vielnascher Closing Date: April 7th
Submission Date: April 9th
Public Date: May 7th
EDITORIAL STAFF
#3: July/August:
Michael F. Basche
GOLF & BUSINESS
Timo Schlitz
Closing Date: June 2nd
Mark Horyna
Submission Date: June 4th
Stephan Schöttl
Public Date: June 25th
Sylvia M. Sedlnitzky
Moritz Wollert
#4: September/October:
G O L F & E N T E R TA I N M E N T
COLUMNISTS Closing Date: August 9th
Submission Date: August 11th
Matthias Schwab Public Date: September 3rd
Robert Nussbaumer
#5: November/December:
GOLF & MOBILITY
Closing Date: Sepember 14th
Submission Date: September 18th
Public Date: Oktober 8th
MAGAZI N E D I G I TA L APP BRANDING EVENTS C O N TA C T
2 NR. 41 | MAI/JUNI 2020
DE/AT 7,90 EUR | CH 12,90 SFR
PERFECT EAGLE GOLF
TIERISCHEN
URSPRUNGS
ELDRICK
„TIGER“
WOODS
2020
MAI / JUNI
GOLF & NATU R
SCORE 54, WALDSTEINGARTENSTRASSE 135, 1020 WIEN
PERFECT EAGLE GOLF SPECIAL
ÖSTERREICHISCHE POST A.G. MZ 16Z040852 M
FOKUS FAS H I O N EQUIPMENT
KLIMAWANDEL NACHHALTIGKEIT NEUE BÄLLE
FOCUS TOPIC ROUND TABLE EXCLUSIVE » CONTENT IS KING.
DISCUSSIONS PORTRAITS Perfect Eagle creates content. Rather than
copying what already exists, we invent.
High-end fashion shootings, exclusive
round tables, and selected travelogues allow
distinctive insights into the world of golf.
PLACES EQUIPMENT & FASHION
TO BE FASHION SHOOTINGS
MAGAZI N E D I G I TA L APP BRANDING EVENTS C O N TA C T
» PERFECT EAGLE
AREA OF DISTRIBUTION BOOKABLE:
– TOTAL EDITION
ACCOUNTING VARIATIONS:
OR MUTATIONS:
TOTAL EDITION
EDITION GER + MALLORCA – GERMANY
(+ MALLORCA)
EDITION AUT + CH + SOUTH TYROL
Issues published in the above mentioned distribution
» DISTRIBUTION – AUSTRIA
(+ CH & SOUTH TYROL)
GERMANY
areas may vary in terms of ad placement (as of 1/2 page). Pla-
cements of 1/2 full pages can also be booked separately
for specific areas of distribution. GOLFCLUBS*
Sent to all golf clubs in Germany, Austria,
Switzerland, South Tyrol and Mallorca
» PRINTED EDITION Germany 730 Clubs
AUSTRIA
Austria 158 Clubs MALLORCA
GER + Mallorca 32.000 copies Switzerland 98 Clubs
South Tyrol 9 Clubs SWITZERLAND
AUT 25.000 copies SOUTH TYROL
CH + South Tyrol 2.000 copies Mallorca 19 Clubs
Total Edition 59.000 copies Total 1.014 Clubs
*status August 30th 2018
KIOSKS | AIRPORTS AND RAILWAY STATIONS HOTELS & RESORTS HOT SPOTS
3.300 selected Shops in Germany and Austria Multiple copies are sent to golf related Distributed to trendy „scene“ locations,
hotels and golf-resorts throughout the cafés, bars and restaurants, hotels and
PAID-FOR INDIVIDUAL SUBSCRIPTIONS German-speaking world guest houses and golf shops
Direct mail to household
MAIL TO OPINION LEADERS PROMOTIONAL EDITIONS AND PARTNERSHIPS
PAID-FOR GOLF CLUB MEMBERSHIPS Direct mail to national & international Distribution at target-group related events
Direct mail to members of participating golf clubs advertising and media agencies, companies (e.g. professional, amateur tournaments, fairs etc.)
& the golfing industry
MAGAZI N E D I G I TA L APP BRANDING EVENTS C O N TA C T
» PERFECT EAGLE MEDIA RATES SPECIAL PLACEMENT PRICE IN € GER** AUT + CH*** GER + AUT + CH
U 2 / PAGE 3 12.600,– 12.600,– 20.000,–
U3 6.600,– 6.600,– 10.400,–
U4 8.400,– 8.400,– 13.700,–
MUTATION FROM FORMAT BLED OFF* PRICE IN € PRICE IN € PRICE IN €
1/2 PAGE POSSIBLE
GER** AUT + CH*** D + A + CH FIXED POSITION +10 % +10 % +10 %
DOUBLE
460 x 300 mm 10.300,– 10.300,– 15.700,–
PAGE ADVERTORIAL
Prices as for classic advertisements plus design costs.
COSTS FOR THE DESIGN: per page EUR 480,- | small format EUR 270,-
FULL PAGE 230 x 300 mm 5.700,– 5.700,– 9.400,– Fotocosts exclusive.
SPECIAL ADVERTISEMENTS
1/2 VERTICAL 110 x 300 mm 3 .100,– 3.100,– 5.700,–
» riders, Tip-on-cards, Gate covers, wrappers and others on request.
1/2 HORIZONTAL 230 x 150 mm 3.100,– 3.100,– 5.700,–
1/3 VERTICAL 76 x 300 mm 3.700,– » LOOSE INSERTS* GRAMMAGE TOTAL EDITION REGIONAL
Max. Format: up to 20 g 140,– 150,–
200 x 270 mm up to 40 g 155,– 165,–
1/3 HORIZONTAL 230 x 100 mm 3.700,–
up to 50 g 165,– 175,–
up to 60 g 175,– 185,–
1/2 VERTICAL 60 x 300 mm 3.100,– above 60 g on request
1/4 HORIZONTAL 230 x 75 mm 3.100,– » GLUED-IN*
1/4 BOX 109,5 x 148 mm 3.100,– Max. format: up to 20 g 155,– 165,–
200 x 270 mm up to 40 g 180,– 190,–
GUTTER up to 50 g 195,– 205,–
SPREAD up to 60 g 205,– 215,–
2X 1/2 460 x 150 mm 9.400,–
HORIZONTAL above 60 g on request
*Prices for fixed and loose inserts per 1.000 copies (minimum quantity: 5.000 copies)
* Exclusive 3 mm bleed | All prices are understood as being subject to statutory VAT
and 5 % advertisement placement | Agency commission 15 % | Price list valid from
October 2016 | Mistakes & printing errors excepted. Additional costs:
Mail charges for external inserts: EUR 24,30 per 1.000 copies (exclusive of postage rate)
** Inclusive Distribution Area Mallorca
*** Inclusive Distribution Area South Tyrol
Delivery address for inserts provided etc.:
Druckerei Berger, Wiener Straße 80, A-3580 Horn
MAGAZI N E D I G I TA L APP BRANDING EVENTS C O N TA C T » TECHNICAL DATA PRINT TECHNOLOGY » 300 dpi » Print in the 60th raster » Cover: Sheet-fed offset printing » Body: Web-fed offset printing » Colour profile: ISO coated v2 (ECI) PRINTING DATA » Printable PDF documents (PDF/X-3) » At least 3 mm bleed allowance all around » Crop marks and registration marks must lie outside the bleed allowance » Embedded script/images Coloured images: CMYK-TIF or EPS, uncompressed, resolution 300 dpi Line: Bitmap TIF, resolution 1,200 dpi S/W images: grey scale TIF or EPS, uncompressed, resolution 300 dpi » For colour coordination on the print machine an inserted colour-proof is absolutely essential! » Perfect Eagle only accept responsibility for problem-free publication of the data communicated if all listed guidelines have been complied with. » Elements at risk on first cut must be positioned at a distance of at least 5 mm from all bleed edges DATA COMMUNICATION » by data carriers: Perfect Eagle | Score 54 GmbH | Waldsteingartenstraße 135 | A-1020 Vienna » by email: office@perfect-eagle.com
WHAT WOULD YOU LIKE TO KNOW?
MAGAZINE DIGITAL BRANDING
EVENTS
IMPRINT,
AGB'S &
APP CONTACT
PERFECTS YOUR GOLF.
MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
DIGITAL
„CONTENT IS KING,
BUT ENGAGEMENT IS QUEEN.
AND THE LADY RULES
THE HOUSE.“
WEBSITE
WIDGETS
SOCIAL MEDIA NEWSLETTER
The digital world of Perfect Eagle Golf
includes a Content-Page (perfect-eagle.com),
Social Media channels (Facebook & Instagram)
and a Newsletter delivered every two weeks.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
» MINUTE TO WIN IT:
» WEBSITE COMPETITIONS
We use our online platform to keep the Nothing attracts the online community’
community informed about the most SENT TO OVER s attention rather than competitions where
important topics from the exciting world
of international golf. All stories are assigned
20.000 precious prizes can be won. Use the multi-
media Perfect Eagle Platform to showcase
GOLFERS
to specified resorts: SPORTS, EQUIPMENT, your exceptional goods or services in the
FASHION, PLACES TO BE, BODY & SOUL, OPENRATE
best possible way while inspiring potential
and COMMUNITY. ABOVE 35% customers.
Profit from the editorial environment of Facebook, Instagram, website, or newsletter:
our website including picture galleries and We plan, create, and execute competitions
embedded posts from social networks to according to individual requirements, making
perfectly stage your event, product, service, use of all our communication channels.
or destination.
» NEWSLETTER
Every two weeks and, in addition, for special
events, we provide our community with the
most important news from the Golf_Life_Style
world of Perfect Eagle Golf. Regularly, up-
to-date and directly into their e-mail inbox.
PERFECTS YOUR GOLF. Take advantage of this effective tool to get
noticed with a preview image, teaser text, and
link to your offer on your own homepage.
WIN
Exclusive newsletters are individually dedica-
ted to one topic only. There are (almost) no
NOW
limits in the creative design of your story!MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
NEW
» INTRODUCING: WIDGETS
THIS IS HOW COMMUNITY WORKS TODAY.
Commitment is the top priority in the digital age. You want to
be in constant contact with your community and offer more
than just digital advertising. With new and creative approaches
in the form of prediction games and quizzes (gamification) you
will achieve unprecedented engagement in your community.
Perfect Eagle Golf offers the creation and preparation of con-
tent and its display via our target group-oriented golf platform
and its valuable contacts for your brand. In addition, we provide
you with so-called widgets, ready to be displayed at your own
platform (embedding & links).
Contents of widgets are limitless Display
Gear checks (equipment and fashion), Widgets are played across platforms and
Average engagements special formats for players, golf courses, can be integrated directly into editorial
golf clubs or tourist golf regions (get- articles, social media or the newsletter,
per tournament week:
to-know), also technology (tips + tricks), which further increases the direct, mea-
betting game specials for tournaments surable impact of advertising. In addi-
20.000 or daily splits, e.g. opening round, final
round, and many more.
tion, readily designed widgets may also
be transported via external advertising
channels (through embedding).
Finisher Rate 91,69%
Outing-Rate 85,15%MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
NEW
Click here Click here » FIXED DATES 2021
to try to try
• 8 – 11 April 2021: Masters Tournament
• 20 – 23 May 2021: PGA Championship
• 03 – 06 June 2021: Porsche European Open
• 17 – 20 June 2021: U.S. Open Championship
• 24 – 27 June 2021: BMW International Open
» CONTENT-WIDGETS » PREDICTION-GAMES
• 15 – 18 July 2021: The Open Championship
Already placed your bet? As of 2021, we will be • 26 July – 1 August 2021: Olympisches Golfturnier
Our engagement widgets work like
“mini-applications” that can be integrated launching a very special, gamified betting game • 4 – 6 September 2021: Solheim Cup
into various Perfect Eagle platforms experience for selected tournaments of the • 21 – 26 September 2021: 43. Ryder Cup
(website, NL & social media). PGA Tour as well as the European Tour. Specials
for the Ryder Cup are being planned.
Widget contents are thematically flexible and thus
also provide scope for topics and dramaturgy. Answer Our new Prediction Games allow the community to prove » YOUR BENEFITS
options will be predefined so that users only need to their expertise. On the other hand, sponsors may be graphi-
click at what they believe to be the correct answer. All cally integrated into widgets, making our game mechanics a
widgets are available with instant reward, e.g. the im- desirable asset for golf clubs: entertain members at the time • More & clearly measurable audience engagement
mediate comparison with the community (in real time). of international “major highlights” and find out who is the (the readers deal intensively with the mechanics and thus
Reader-generated data can then also be used to create club‘s betting Champion! your brand)
branded infographics for Facebook and Instagram. • Deeper reader engagement
(appropriate, relevant content aimed at the target group, deeper
» RATES engaging the community)
• More Insights
Widget brandings start at € 650 (per widget). BOOK MORE PAY LESS
(tracked community data)
Depending on the editorial depth and Book 3 Widgets – 15%
Book 6 Widgets – 20% • More Leads
communication channel, the individual
Book 9 Widgets – 25% (through the integrated lead creation - query of the email)
package services also vary. To further
increase user engagement, we recommend Per tournament one or more • More data, improved story telling
including give-aways. widgets may be booked! (You may use the collected data for other social channels and
offer your advertising partners a new, wider area via infographics)
For further questions, please contact angerer@perfect-eagle.com.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
» PERFECT-EAGLE.COM
LET’S KICK-OFF TOGETHER THE NEW DIGITAL GOLF SEASON!
» PRICING ONLINE CLASSIC » TARIFE NEWSLETTER
NEWSLETTER BANNER (350 x 250 px) EXCLUSIVE NEWSLETTER
Strong Impact Premium Placement (with your personalized content)
PERFECT BANNER LEADEROARD BANNER
REQUIREMENTS:
Fixed Placement (400 x 570 px) Fixed Placement (970 x 250 px) per release 3.000 €
per release 1.200 €
Strong Impact Premium Placement Strong Impact Premium Placement Size: Max. 100 kB
on Landingpage on Landingpage
File Format: html5, gif, jpg, png
2 Weeks 700 € 2 Weeks 800 €
4 Weeks 1000 € 4 Weeks 1.200 €
» TARIFE SOCIAL MEDIA Send data to:
office@eagle-golfguide.com
Target-oriented advertising on Target-oriented advertising on
one of the Sub Pages: one of the Sub Pages: Classic Banner Design:
• Sports • Sports
We can take over the design of the advertsing
• Equipment • Equipment
• Fashion • Fashion material for you. The design costs amount to
• Places to be • Places to be
€ 180,- net.
• Body & Soul • Body & Soul
• Community • Community Data and coordination:
vielnascher@perfect-eagle.com
2 Weeks 500 € 2 Weeks 600 €
4 Weeks 700 € 4 Weeks 800 €
KEY:
FACEBOOK INSTAGRAM
COMBINATION COMBINATION Strong impact posting at Perfect Eagle Strong impact posting at Content (Perfect Eagle Editorial Team)
LANDINGPAGE + SUB PAGE LANDINGPAGE + SUB PAGE fb-page (various formats) Eagle Golfguide Instagram-Channel Classic Banner (from Customer)
2 Weeks 1.100 € 2 Weeks 1.300 € 1x Posting 250 € 1x Posting 50 € Advertorial (Crafted by Perfect Eagle
4 Weeks 1.500 € 4 Weeks 1.800 € 5x Postings 1.000 € 5x Postings 200 € Editorial Team. Content from Customer)MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
» PRICING ONLINE ADVERTORIALS
WE TELL YOUR STORY ON OUR PLATFORMS
ADVERTORIAL BASIC ADIITIONAL MODULES
OPTIONAL MODULES TO INCREASE TRAFFIC AND REACH
+ 2 WEEKS
EXTRA
+ 2 WEEKS EXTRA
ADVERTORIAL & LANDINGPAGEPRÄSENZ
Duration total of 4 weeks 300 €
REQUIREMENTS:
Size: Max. 100 kB
File Format: html5, gif, jpg, png
ADVERTORIAL TEASER NEWSLETTER
High-Impact Teaserplacement in Newsletter Send data to:
office@eagle-golfguide.com
1x release 1.500 €
ADVERTORIAL + TEASER LANDINGPAGE
Classic Banner Design:
Design Advertorial + We can take over the design of the advertsing
High-Impact fixed placement
material for you. The design costs amount to
on Landingpage
€ 180,- net.
Duration 2 weeks 1.200 € Data and coordination:
vielnascher@perfect-eagle.com
ADVERTORIAL TEASER FACEBOOK
Advertorial Teaser FB at Perfect Eagle Facebook-
Page when your advertorial goes online KEY:
1x Posting 300 € Content (Perfect Eagle Editorial Team)
Classic Banner (from Customer)
Advertorial (Crafted by Perfect Eagle
Editorial Team. Content from Customer)WHAT WOULD YOU LIKE TO KNOW?
MAGAZINE DIGITAL BRANDING
EVENTS
IMPRINT,
AGB'S &
APP CONTACT
PERFECTS YOUR GOLF.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
PERFECT GOLF MANAGER
YOUR COMPACT COMMUNITY MANAGEMENT TOOL.
COMMUNITY-
MANAGER
WHO CAN I PLAY GOLF WITH?
3
Download
the app
for free!
GUIDE
WHERE CAN I PLAY GOLF?MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T WHERE CAN I PLAY GOLF? Nearby Where to play & stay Choose your country Golf regions Choose “Nearby” and find Filter by golf clubs (play) The complex world of golf Geographical view of all out what you shouldn‘t miss and hotels (stay) and made easy – with interac- golf regions and partner and where. Great on the go: quickly and easily find tive maps containing over companies. displayed distances to all what you shouldn’t miss 30,000 golf courses. The nearby golf courses and and where. quick search function for Explore, navigate and hotels. In accordance with countries or regions makes zoom intuitively. the motto “The best golf looking for a golf venue as club is always the closest!” easy as it gets.
MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
WHERE CAN I PLAY GOLF?
Where to stay All you need to know Features
about a golf club
Find the right hotel for Can I take my dog with me?
your golf experience. Description, info, weather, Is there a restaurant?
address, tee times … Find Can I rent golf clubs there?
Nearby or in far away, everything you need to know
doesn‘t matter. The search about a golf club, quickly and ...so many questions.
is simple and clear. a well-structured. However, answers are easy
to find with icons.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T WHO CAN I PLAY GOLF WITH? Communities overview Community structure Community news Community benefits You are a member of different Your community offers you a Find the most important news Your community has many communities at the same time? lot. News, tournaments and from your community listed. benefits to offer, you know. You received various notifica- special benefits. Find the most No external reports, no adver- But you don‘t know how to tions from your communities? important things in your com- tising or other boring content find them all – easily and at a No problem! The community munity at a glance, clearly you never asked for will bother glance. This will never happen overview provides you with a structured. you from now on. again: go to “Community ad- simple overview. Your profi- vantages” and find all benefits le diplays the most important listed clearly and concisely. personal informations.
MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T SIMPLE AND CLEAR, ALSO IN PRICING. Keeping it simple is also the top priority in our business model. All offers at a glance: I. smaller groups: a. Extra small groups of up to 20 people: € 20 per member / year b. Medium small groups of up to 50 people: € 15 per member / year c. Large groups of up to 100 people: € 10 per member / year II. Golf clubs and golf organizations with members up to 1,000 people: Activation flat rate including app training on site (excluding arrival and departure): € 800 Annual fee: € 1,250 Monthly service fee (updates, server costs, ...): € 85 III. Corporate groups with more than 1,000 people with an affinity for golf: Price on request.
WHAT WOULD YOU LIKE TO KNOW?
MAGAZINE DIGITAL BRANDING
EVENTS
IMPRINT,
AGB'S &
APP CONTACT
PERFECTS YOUR GOLF.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
WE GILD YOUR BRAND.
We love brands. We always did! For over 30 years now, to be precise.
And as we all know, brands will become even more important in the
future. Customers no longer buy products, they buy brands.
The game changing meaning of brands for successfully harvesting
the golf market is at the center of our attention.
In partnership with the European Brand Institute we introduced
the first „European Golf Brand Study” within the German speaking
market in 2018. Above all, we wanted to know which brands are
the most valuable. The next step will be to analyze what makes golf
brands successful, looking at the individual categories of golf pro-
ducts and services.
When it comes to golf brand analysis, we want to elaborate at what
point a golf glub becomes a unique brand. The answer is: When all
the big and small things fall into place together and coordinately. By
now, most golf courses in Germany, Austria, and Switzerland do not
meet these requirements (as can be seen in Perfect Eagle #33). We
believe that needs to change.
Therefore, we take action. We founded Perfect Eagle Golf Branding
with the aim of creating strong golf brands that stimulate, different-
iate, and revive the whole golf market.
Learn how our know-how and portfolio makes your golf golden.
Thomas Wasserburger & Thomas May
PERFECTS YOUR
GOLF BRAND.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
GO FOR GOLD!
BRAND NEW! You need a website, a logo, an idea for how to attract
PERFECT EAGLE more greenfee players to your golf course, direct
ADVERTISING mailing, content marketing, flyers with an edgy
design, or a comprehensive marketing strategy for
your golf club? Perfect Eagle Golf Branding offers
Perfect Eagle Golf founded the first golf
you the best solutions. So why settle for less?
related inhouse-agency, driven by golf and
branding experts, and created for all those
who seek to professionally communicate
and advertise golf.
WHAT MAKES GOLF GOLDEN?
Golf- and communications experts with more than
30 years of experience in marketing, brand competence,
and the management of agencies. We have won national
and international awards, successfully implemented
corporate publishing strategies and content marketing,
FOTOS: WOLF STEINER
both on- and offline.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
CUSTOMIZED
COMMUNICATIONS
WHAT PERFECT EAGLE
• Logo, Design, and Re-Design of your golf brand
• Creation of corporate design (e.g. print, newsletter)
• Creation of advertising media
GOLF BRANDING HAS •
•
Direct mailings
Photo shooting and video production (e.g. image trailers)
TO OFFER:
• Creation of web sites and online campaigns
• Content marketing, guerilla marketing, and many
more creative tools
Whatever communication tool you need – BRAND STRATEGY AND
with us you always get your golden solution. COMMUNICATIONS
• Golf club capability analysis (target group
and competition analysis)
• Strategy concept: Golf club branding
and unique positioning
CORPORATE PUBLISHING
• B2B-magazines
• Customer magazines
• In-house magazine
• Business and CSR reports
• Corporate books
• Business flyers
• …and many more!
CHALLENGE US!
GO FOR GOLD BY CONTACTING MAY@PERFECT-EAGLE.COMMAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T WE COLLECT GOLF BRANDS. Yes, an extraordinary hobby, but we love it. We collect great golf brands and make them even more valuable. Need help? Call +43-664-2252826 or contact may@perfect-eagle.com.
WHAT WOULD YOU LIKE TO KNOW?
MAGAZINE DIGITAL BRANDING
EVENTS
IMPRINT,
AGB'S &
APP CONTACT
PERFECTS YOUR GOLF.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
Beat the
Schwab
URBAN EDITION
PERFECT
E VENTS
No party without Perfect Eagle. Whether it is the organizing of
PERFECT EAGLE GOLF eye-catching and exceptional events for our clients, such as the
BEAT THE SCHWAB: URBAN EDITION for Red Bull in Vienna,
the conception of a tournament series, such as our very own
FOTO: MATTHIAS HESCHL, DOMINIC VIELNASCHER, UNSPLASH
„OPEN. FOR BUSINESS“ series, or to be present at international
tournaments with on-site stands (e.g. BMW International Open,
Porsche International Open), Perfect Eagle provides you with
perfect event management.
S TAY TUN ED!WHAT WOULD YOU LIKE TO KNOW?
MAGAZINE DIGITAL BRANDING
EVENTS
IMPRINT,
AGB'S &
APP CONTACT
PERFECTS YOUR GOLF.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
BRAND STUDY:
PERFECT EAGLE PERFECT EAGLE PERFECT EAGLE
THE RESULTS ARE IN! READING PERFECT
EAGLE RELAXES AND SATISFIES THE IS BEING KEPT. IS STRONGLY
MAKES YOU HAPPY! WORLD OF GOLF. RECOMMENDED.
The complete survey can be found
93 % 66,3 % 84 %
on our website:
perfect-eagle.com/markenstudie Relaxed 75,9 %
Happy 54 % of our readers are satisfied of our readers keep the recommend Perfect Eagle.
with the product (combina- magazine even after
Calm 47,6 %
tion of very satisfied (33.2%) reading, and later on leaf
Motivated 47,6 % and rather satisfied (59.5%)). through it again.
We conducted the largest golf platform
survey in the German-speaking market.
Our mission: to set new standards in the
portrayal of the golfing lifestyle.
Hence, we love the results: 34,1%
GOOD GRADES FOR
PERFECT EAGLE!
O r readers are very satisfied with
PERFECT EAGLE and often
recommend us.
Average
Modern 1,7
18,9%
Modernity, information content, and Sympathetic 1,8
PERFECT EAGLE READERS 16,8%
credibility are most closely associated 15,1%
High-Quality 1,8 LOVE TO TRAVEL. OFTEN.
with the magazine. What makes us Informative 1,8
particularly happy: Our readers praise
Qualified 1,8 Those are the favorite destinations of
an understandable reporting, a pleasant Perfect Eagle readers.
format, and up-to-date, interesting topics. Credible 1,9
Versatile 1,9 Austria 61,9%
1 golf trip 2 golf trip 3 golf trip 4 golf trips
PERFECT EAGLE is being read by about Entertaining 1,9 per year per year per year per year
Germany 58 % or more
two-thirds of men. This corresponds
Diversified 1,9
to the general structure of golfers in Spain 48,9 %
Europe (cf. KPMG study of 2017, which
states: 67% male, 25% female, 8%
Italy
Portugal 19,9 %
38,1 %
84,9 %
adolescent). Overall, readers spend an of Perfect Eagle readers go on at
average of 30 minutes reading a copy of least one golf trip per year.
PERFECT EAGLE.MAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
» CONTACT
» MAGAZINE,
WEBSITE &
NEWSLETTER
PERFECT EAGLE GOLF
Publisher
SCORE 54 GmbH
Waldsteingartenstraße 135
A-1020 Wien
T +43 1 890 279 010
E office@perfect-eagle.com
I perfect-eagle.com
Find us on facebook.com/perfect.eagle.golf
» APP
ANNABELLA HOFER
Lead Unit Golf App
THOMAS WASSERBURGER THOMAS MAY
T +43 1 890 279 010
Publisher | CEO Editor in Chief
M +43 676 43 64 770
M +43 664 124 77 33 M +43 664 22 52 86
E hofer@perfect-eagle.com
E wasserburger@perfect-eagle.com E may@perfect-eagle.com
MARTIN ANGERER DOMINIC VIELNASCHER
Head of Services Art Director
M +43 650 4849604 M +43 676 70 76 771
E angerer@perfect-eagle.com E vielnascher@perfect-eagle.com
» BRANDING
STEFAN MÖBIUS TRISTAN BOETTCHER THOMAS MAY
Sales Germany Sales Germany Lead Unit Golf Branding
M +49 172 / 8039309 M +49 0 89 42079 7836 T +43 1 890 279 010
T +49 89 12 22 36 224 T +49 0 174 334 8907 M +43 664 22 52 86
E sm@mpm-ag.de E tb@mpm-ag.de E may@perfect-eagle.comMAGAZINE D I G I TA L APP BRANDING EVENTS C O N TA C T
» LEGAL INFORMATION » GENERAL TERMS AND CONDITIONS
OF SCORE 54 GMBH
SCORE 54 GmbH
Waldsteingartenstraße 135 General Cancellation Likewise Score 54 GmbH are entitled to invoice for reminder fees and interest on arrears.
A-1020 Wien Score 54 GmbH will be referred to below as the agency and the customer as the client. These In the event of cancellation all preparatory works performed by the agency are to be paid for in
full at the time of cancellation. Should the project or event and/or parts of this be cancelled by 6. Any brochures are an element of the delivery and cannot be omitted for technical reasons.
terms and conditions apply for all agreements concluded between the client and the agency. Con-
flicting terms and conditions of the client are only valid insofar as they are explicitly agreed by the the client then the agreed fee will be due for payment in line with the following cancellation terms
agency in writing. All supplementary or differing agreements require written form. 7. Any change or addition to the contract is only valid if it has been agreed in writing.
For setting up advertisements or for subscriptions the conditions listed below also apply. up to 8 weeks before the event/project 0 % of the order amount
Publisher Score 54 GmbH up to 4 weeks before the event/project 50 % of the order amount Terms and conditions for advertisements
Fee up to 2 weeks before the event/project 80 % of the order amount 1. General
Registered office Waldsteingartenstraße 135 | A-1020 Vienna The agency fees are basically set in line with the recommendations of the Austrian Chamber of
Commerce for the PR/advertising/events management sector, insofar as nothing has been agreed
up to10 days before the event/project 100 % of the order amount
Cancellation agreements which differ from this must be agreed between the agency and the client.
These general terms and conditions together with the respective valid advertisement price list are
applicable for the order. These terms and conditions also apply for all future business relationships.
Companies register numberFN 378805 t to the contrary. Special regulations will be individually agreed with the respective client and are not
binding for other projects, services etc.
Ceasing of events on account of force majeure etc.
2. The client alone is responsible for the content, form and legitimacy of the advertisement. Score
If events cannot be carried out on account of force majeure, in particular thunder storms, bad we- 54 GmbH are not obliged to check the advertisements as to their content or form and in particular
VAT number ATU 67142317 Travel costs ather, avalanche risk etc. or if the event is suspended for reasons not caused by the agent, then the their legitimacy. The client is obliged to fully indemnify and protect Score 54 GmbH in the event
For any travel involved in fulfilment of the order the travelling time will be invoiced at rates based on agreed fee must be paid in full by the client without deductions. of claims by third parties.
Editorial office Waldsteingartenstraße 135 | A-1020 Vienna the time taken, plus a kilometre fee and also a per diem.
Third party services 3. The discounts listed in the advertisement price list are only given for advertisements appearing
Phone +43 1 890 279 010
Third party costs The agency is also entitled to provide services using sub-contractors. within a calendar year, insofar as there are no time limits. In case of doubt, advertisement orders
Third party costs which are incurred in the context of planning or execution of projects or events will will appear in the next issue; they must be featured at the latest within one year of the order being
be added on as a supplementary charge to the expenditure for time and organisation. The artists commissioned by the agency have the right to adapt their programme to the circums- placed. Score 54 GmbH gives no guarantee that an advertisement will be accepted into a specific
E-Mail office@perfect-eagle.com tances on site. The artist is entitled to refuse to perform in the event that the client does not pro- issue.
Copyrights vide the minimum requirements agreed, such as, for example, quality stage structures, lighting
Internet perfect-eagle.com The copyright and rights of use for all ideas, sketches, proposals, descriptions, concepts, drafts,
graphics, drawings and other documentation created by the agency are the property of the agen-
and sound technology, as well as further additional services such as cloakrooms, catering, hotel
reservations etc.
4. Price changes come into immediate effect even for current orders, provided that no agreement
to the contrary has been made.
cy even when a fee has been paid. The client acquires the rights of use in an agreed scope and for
an agreed purpose. This right of use by the client may not be transferred to third parties without Miscellaneous 5. The client only has the right to guarantee claims when the sense of the advertisement is signi-
explicit agreement from the agency. Passing on the agency’s documents wholly or in part, as well as Austrian law applies exclusively to the relationship between the agency and the client. ficantly changed or the advertising effect is significantly compromised due to errors on the part
Payment terms and general terms and condition publication, circulation or other use of the proposals, ideas or solutions presented is not permissible of Score 54 GmbH. Ongoing liability is excluded. With operational disruptions and intervention by
without written consent from the agency. If the agency is provided with documentation from the The local and functionally relevant court for the agency’s registered office will apply as the place of force majeure Score 54 GmbH nevertheless have claim to full payment of the advertisement pu-
The general terms and conditions of Score 54 GmbH. client for execution of an order then the client is obliged to make sure that the documents are free
from third party rights and that the client is entitled to exploitation and use of them. The client is
jurisdiction for all disputes between the client and the agency. blished.
obliged to indemnify and protect the agency from any claims relating to this from third parties. Should individual provisions of these terms and conditions be or become invalid then the remain- 6. Score 54 GmbH reserve the right to refuse the publication of advertisements without giving rea-
der of the general terms and conditions of Score 54 GmbH will remain valid. sons. In this instance claims of any kind against Score 54 GmbH are excluded.
Guarantee and indemnity
Frequency of publication 5 issues per year 1. Guarantee The invalid provision should be replaced by a valid and acceptable provision which comes as close 7. Cancellation
The client must make any complaints within five days following provision of the service, in writing. as possible to the commercial aim of the invalid provision. The same applies in the event of any Cancellation of an order can be done only up until the advertising cut-off. A cancellation fee of 15
Essentially the client is only entitled to the right to an improvement in the service, insofar as this is loophole existing in these provisions. % of the advertisement value will be invoiced for any orders which are cancelled.
possible for the type of service. All costs which Score 54 GmbH incur on account of the cancellation, in particular due to changes in
Bank details
2. Indemnity Terms and Conditions for subscriptions the originally agreed format or to the printed documents, must be separately paid for by the client.
Raiffeisenlandesbank NÖ-W The agency is only liable for damages which have been caused by gross negligence or intent. The 1. The beginning of supply will be the date stated insofar as the order is received by Score 54 GmbH
IBAN
level of the indemnity obligation will be restricted to the level of the agreed fee. 10 days beforehand. 8. Invoicing and payment
AT 273 200 000 000 204 461 Invoices must be paid within 10 days from the invoice date. Complaints will only be acknowledged
BIC RLNWATWW
Disclaimer of liability 2.The contract becomes legally valid when Score 54 GmbH carry out the delivery or confirm the within 14 days from the date of invoice issue. With late payments, interest on the arrears of 12 % will
The client is obliged to check the services provided by the agency as to their legal conformity, in subscription. The term of the contract is one year. After the end of each year the contract will be charged. Furthermore, the client is obliged to pay all collection costs. In the event of late pay-
particular compliance with the regulations on competition. automatically be extended for a further year provided that the subscriber has not refused the ex- ment Score 54 GmbH are entitled to make the publishing of additional advertisements conditional
The agency is not liable for breach of law of any kind. tension in writing by 6 weeks before expiry of the contract year at the latest! upon advance payment of an agreed amount and on settlement of open invoice amounts.
Should a third party make a claim against the agency, the client is obliged to indemnify and protect
the agency from claims in respect of all costs arising from this incl. legal fees. 3. The subscription rates for Austria of EUR 24 (incl. value added tax) per year are due for payment 9. Printing materials
in advance. Score 54 GmbH are entitled to increase the prices. Price increases are valid if they have The client is obliged to provide printing materials in good time. In the event of delayed provision
Payments been notified 10 days before the next delivery. If the subscription price has already been paid in the publisher is entitled either to use the client’s existing subject matter or to carry out the insertion
The agency is entitled to request advance payments to cover their fee and to cover third party advance for a specific period, then the prices for the pre-paid period cannot be increased. in the next issue. The obligation to retain the printing materials ends 3 months after the adverti-
services. Depending on the event, an advance payment of up to 90% of the order volume applies Special prices apply for overseas subscriptions, which can be given on request. sement has appeared. Sample extracts will only be produced on request and the client will bear
as standard. Invoices produced by the agency are due for prompt payment net cash without dis- the costs. If the sample extracts are not approved in time then approval for printing will be taken
count. In the event of late payment, interest on the delay of 12% p.a. is agreed. 4. The customer is obliged to notify Score 54 GmbH of any change of address. Deliveries made to as granted.
the old address apply as carried out effectively insofar as the customer has not notified a change
The client is only entitled to offset outstanding payments to him acknowledged or legally establis- of address. If defects in the printing materials provided to Score 54 GmbH are only recognised when the prin-
hed by the agency against outstanding payments to the agency. ting process is underway then the client has no claim to a replacement appearance or other gua-
5. Delivery in Austria is made free to the buyer; delivery defects must be notified immediately in rantee entitlements. Score 54 GmbH are not obliged to check the printing materials for complete-
writing. Score 54 GmbH are only liable for any non-deliveries, delayed deliveries or damages insofar ness and accuracy. Score 54 GmbH are also not liable for transmission errors.
as intent or gross negligence exists. There is no entitlement to supply or compensation in the event
force majeure as well as with industrial disputes (e.g. strikes etc.). Score 54 GmbH are entitled to Status at: October 1st, 2015
cease deliveries with immediate effect where the customer is found to be in arrears with payment.
Photos: Craig Dillon, Oliver Gast, Bernd Preiml, Mato Johannik,
Wolf Steiner, Dominic Vielnascher, Julia Mehler, UnsplashYou can also read
