MEMBERSHIP GUIDE & ROSTER 2020 - 2021 - illuminators
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MEMBERSHIP
GUIDE & ROSTER
2020 - 2021
ILLUMINATORS
MISSION STATEMENT
The Illuminators is an organization of vendors
and suppliers dedicated to developing and
enhancing key relationships within the grocery
industry, providing opportunities for education
and leadership, and supporting the Illuminators
Educational Foundation.
VISION STATEMENT
The Illuminators will be the most admired
grocery industry organization of vendors
and suppliers in America.
OUR VALUES
INDUSTRY INVOLVEMENT
Individuals engaged on an equal basis for business
development at the highest level.
OPPORTUNITY
Exposure for you and your company to include
learning, leadership, communication and personal
development.
DEDICATION
People uniquely committed to working together to
deliver our purpose through serving on Illuminators’
committees.
INVESTMENT IN THE FUTURE
Scholarship program for industry affiliated youth.
OUR HERITAGE
Spread the Lite of Good Fellowship
within the Retail Food Industry.
OUR PURPOSE
We are a national non-profit organization comprised
of diverse individuals dedicated to the success of
the California Grocers Association and Western
Association of Food Chains conventions. We are
committed to developing the industry leaders of
tomorrow.
ILLUMINATORS
MESSAGE FROM JUAN TRILLAS,
ILLUMINATORS HEADLITE
I AM TRULY HONORED AND HUMBLED TO
BE THE ILLUMINATOR’S 92ND HEADLITE!
Our Servant Leadership approach has separated For our newer members, I strongly urge you to
this organization from all others in the grocery get involved! Take the time to participate on our
industry. The 3 Pillars on which we stand committees, attend Illuminator exclusive events, and
Education, Leadership, Partnering has served our meet and create relationships that may not have been
organization with a purpose that will allow us to available to you without becoming an Illuminator.
remain relevant, viable and to thrive well into the You’ve often heard that “you get out, what you put in”.
future. With the Illuminators, I can attest as many others will,
it has truly returned 10-fold!
With that said, The Illuminators organization will
face unique challenges this year during a Global We are committed to providing scholarship
Pandemic. The COVID-19 Virus has caused the opportunities through the Illuminator Education
cancellation of the 99th WAFC this past May, and Foundation for those in the grocery industry and
the 2020 CGA Conference in September to become our Illuminator members. Our support of the I.E.F.
a “virtual” conference. Our organization thrives in is paramount in giving back to the grocery industry
the relationship building between our members and while providing financial support for students looking
the retail industry executives and decision makers at to further their education.
these events. The Illuminators will adapt to these new I ask you to peruse through this year’s Membership
challenges, joining the “virtual” world that we now Guide & Roster, take note of some of the Headlites &
all reside. We will continue to push forward with our Honorlites and you’ll be sure to recognize some of the
committees, preparing for upcoming virtual events most noted individuals in the vendor community. Their
with retailers, Diversity & Inclusion events, and actively Leadership in the past has helped guide and shape
planning & supporting the 100th WAFC celebration the Illuminator organization where we strive to be and
next May in Palm Desert! become:
The Illuminator organization has flourished for nine “The Most Admired Grocery Organization
decades by “Spreading the Lite of Good Fellowship” of Vendors and Suppliers in America!”
This motto has embodied our organization and is
synonymous when describing the Illuminators.
Continued Success,
This year, I plan on focusing on our 3rd pillar -
“Partnering” by utilizing our relationships with
Juan Trillas
Illuminator Headlite
our retailer partners to expand & strengthen each
2020-2021
Illuminator member’s ties to every retailer they
conduct business. I will continue to work on this
measure with retailers, creating additional value for Please feel free to contact me anytime:
your Illuminator membership. Juan.trillas@grupobimbo.com
(916) 838-1838
OFFICERS & DIRECTORS
Headlite Sidelite Spotlite Tailite
Juan Trillas Joe Perez Andrea Dimond Greg Siegel
Bimbo Bakeries USA TOMRA Nestle Idahoan
Board Advisor
Heather DeLuca
National Entertainment
Historian Advisory Officer Advisory Officer Advisory Officer Legalite
Network Jim Van Gorkom Tracy Lape Paul Kamholz Mark Olejnik Dale Stern
NuCal Foods, Inc. Pete and Gerry’s Schoeller Allibert USA C&H Sugar-ASR Group Downey Brand
Organic Eggs
Board Advisor Hilite 3rd Year Hilite 3rd Year Hilite 3rd Year Hilite 3rd Year Hilite 3rd Year
Don Hagedorn Lori Brown Will Seel Mike Sullivan Jennifer Ward Michael Woolery
Golden Valley Natural Post Consumer Brands FHI - Freight Handlers Inc. Sun-Maid Growers Worldpay Will’s Fresh Foods
of California
Board Advisor Hilite 2nd Year Hilite 2nd Year Hilite 2nd Year Hilite 2nd Year Hilite 2nd Year
Mark Ly Rita Cabot Dave Casarez Dede Houston Thomas Huls Marla McIntosh
Sugar Bowl Bakery Norco Ranch Peco Pallets Myxx Chosen Foods JM Smucker
Board Advisor Hilite 1st Year Hilite 1st Year Hilite 1st Year Hilite 1st Year Hilite 1st Year
Subriana Pierce Monica Abarca Anu Algin Karl Konrad Kristina McVay Dan Sawchuk
Navigator Sales Post Consumer Brands Manzana Impact Sales Kind Bar Chobani
and Marketing
1 ILLUMINATORS
THE VALUE OF MEMBERSHIP
THE VALUE OF MEMBERSHIP IS PRICELESS…
WE PRIDE OURSELVES ON BUILDING LONG TERM BUSINESS RELATIONSHIPS
WHILE PROVIDING LEADERSHIP AND EDUCATIONAL OPPORTUNITES TO
WAFC, CGA AND ILLUMINATOR MEMBERS.
Being an Illuminator is an attitude and a lifestyle. We work hard and play hard. We work hard for our companies
and for the Illuminator organization to support our retail partners in raising money and awareness for educational
programs within our industry.
We play hard and it’s reflected in our retailer partner’s comments. They use the term “magic” when they refer
to the atmosphere of fun that we create at the WAFC, CGA and other Illuminator Events. We use the phrase
“Spreading the Lite of Lite of Good Fellowship.” This lite shines like a beacon from the Illuminator Volunteers who
work hard on committees to make each event “THE BEST EVER.”
In return for their efforts, Illuminator members receive the following benefits, and more:
EXCEPTIONAL NETWORKING AND BUSINESS OPPORTUNITIES BUILDING
LONGSTANDING RELATIONSHIPS
UNEQUALED EXPOSURE FOR YOUR ORGANIZATION AND BRANDS
ENHANCED LEADERSHIP OPPORTUNITIES
PERSONAL RECOGNITION FOR YOUR EFFORT
“EVERYBODY WANTS TO BE PART OF A WINNING ORGANIZATION. I “THE ILLUMINATORS ARE A TREMENDOUS GROUP OF INDIVIDUALS
ADMIRE ALL THAT THE ILLUMINATORS DO TO EDUCATE, INSPIRE AND WITHIN OUR VENDOR PARTNER COMMUNITY, ALL I AM PROUD TO
DEVELOP OUR FUTURE INDUSTRY LEADERS THROUGH SCHOLARSHIPS HAVE MET THROUGH THE YEARS AND MANY WHO REMAIN PERSONAL
AND EDUCATIONAL SUPPORT. THE ILLUMINATORS ARE CONTINUALLY FRIENDS. I TRULY APPRECIATE THE COORDINATION AND LONG-HOURS
DEVELOPING RELATIONSHIPS BETWEEN RETAILERS AND THE VENDOR ORCHESTRATED BY THE ILLUMINATORS ON BEHALF OF ALL RETAILERS,
COMMUNITY THAT WILL LAST A LIFETIME. SO IF YOU WANT TO BE PART OF SUPPORTING VARIOUS INDUSTRY EVENTS INCLUDING THE ANNUAL
A WINNING TEAM THAT WILL HELP YOU STAND OUT IN OUR INDUSTRY AND CGA AND WAFC CONVENTIONS. THE ILLUMINATORS ARE A TOP-NOTCH
STREAMLINE THE RELATIONSHIP BUILDING PROCESS, I HIGHLY SUGGEST ORGANIZATION OF CARING BUSINESS PROFESSIONALS, DEVOTED TO
THAT YOU JOIN THE ILLUMINATORS TODAY AND MAKE A COMMITMENT SERVING THE CURRENT AND FUTURE NEEDS OF OUR GROCERY INDUSTRY!”
TO YOURSELF AND YOUR COMPANY TO ENHANCE YOUR CAREER AND YOUR
COMPANY’S PROFITABILITY. CHOSE TO WIN!!!”
Paul Gianetto
Senior Vice President Sales & Merchandising
Pat Posey Raley’s Supermarkets
Vice President of Non Perishable Procurement
and Merchandising MEMBERSHIP GUIDE & ROSTER 2
Bristol Farms
BECOMING AN ACTIVE ILLUMINATOR
ONCE YOU JOIN, GET ACTIVE!
You get out what you put in and when you get involved, you are rewarded several times over. Volunteering on committees and events
gives you and your company great exposure to the retailers and other industry executives. You will truly set yourself apart from your
competition. We encourage members to take leadership roles on committees that help support the California Grocers Association
(CGA) Strategic Conference and the Western Association of Food Chains (WAFC). After chairing four committees or events Illuminator
members become eligible for nomination to the Constellation of Hilites (Board Members).
“THE ILLUMINATORS ARE A PRICELESS BENEFIT TO EVERYONE ASSOCIATED TO THE
WAFC AND CGA. THE WORK THEY DO ON BEHALF OF ALL RETAILERS AT NUMEROUS
EVENTS IS INCREDIBLY GENEROUS AND SINCERELY APPRECIATED. HAVING WORKED
IN SEVERAL GEOGRAPHIES, I CAN ATTEST TO HOW FORTUNATE WE ARE TO HAVE
THE ILLUMINATORS AS PARTNERS, SUPPORTERS AND FRIENDS. THE ILLUMINATORS
ARE A GROUP OF FIRST-CLASS LEADERS DEDICATED TO SERVING THE NEEDS OF THE
INDUSTRY. THEY DO SO WITH CLASS AND PROFESSIONALISM.”
Greg McNiff
President
Stater Bros. Markets
ILLUMINATORS COMMITTEES
• Ambassadors – Provide Assistance during Retailer • Membership Breakfast – Organizes WAFC and CGA
Business Meetings Breakfast for Board Meeting
• Arts / Bulletin / Signs – Providing Logistical Information • Morning Hospitality / Refreshments – Provides
for Convention Activities refreshments for Delegates after Breakfast
• Command Post / Registration – Manage Central Station • Pre-Convention Rallies and Market Networking Events –
for all Illuminator communications Coordinates Rally Luncheons prior to WAFC Convention in
Nor Cal, So Cal and the Pacific Northwest
• Food Court – WAFC Only – Coordinate select group of
Vendors to Supply Sunday Lunch • Program – On-Site Convention assistance to assure details
are being executed
• Diversity Committee – Focus on building sustainable
membership by demonstrating that our organization is • Publicity – If you enjoy taking photos, this committee
representative of our industry workforce. is for you!
• Golf Tournaments – WAFC and CGA pre convention • Scholarship – Be a part of the Team providing Educational
outings and Convention Tournaments Opportunities for Future Leaders
• Greeters – Welcoming all Delegates with Goodies Bags • Silent Auction – Help to Create funds for Illuminator
Scholarship Fund
• Industry Breakfast – Serving WAFC and CGA
buffet breakfasts • Social Media Committee – Enhance relevancy and
communicate mission and vision of the Illuminators
• Industry Luncheon - Serving WAFC and CGA through social media
buffet lunches
• Special Events – Collaborate and create Fun & Challenging
• Membership/Guidelite Committee – Recruiting, engaging, Events to Entertain Delegates
retaining and mentoring new members- our most valuable
asset • Supply – Coordinate Illuminator Vendor Supplies for
various Convention Activities
3 ILLUMINATORS
2020– 2021 CONVENTION COMMITTEES
CHAIR / VICE-CHAIR / LIAISON ASSIGNMENTS BY COMMITTEE
COMMITTEE CHAIRPERSON VICE-CHAIRPERSON LIAISON
Signs / Programs Lisa Mendonca Cory Cox Thomas Huls
Command Post / Registration Jehan Palomarez Michelle Harthill Rita Cabot
Diversity Jehan Palomarez Amy McKay Monica Abarca
Golf Chris Herpich Victoria Corbin Michael Woolery
Greeter Table Mario Osuna Kim Yates Mike Sullivan
Membership/Guidelites Don Hagedorn Mark Klein Mike Sullivan
Hospitality / Refreshments Chris Montes Mike Philipps Dave Casarez
Industry Breakfast Tony Tuoto Tony Beneventi Anu Algin
Industry Luncheon Mark Klien Jeff McKinnon / Mai Troung Dan Sawchuk
Publicity Jason Cabot Mark Klein Will Seel
Scholarship Dave Grosse Mary Crocker Lori Brown
Silent Auction Jason Cabot Timme Taylor Rita Cabot
Social Media Committee Jason Cabot Mark Klein Dan Sawchuk / Subriana
Supply Coordinator Kory Cox Zach Star Gary Pogue/Dave Casarez
Ambassadors - WAFC Only Brandon / Taylor Verbeck Jake Johannes Dede Houston
Food Court - WAFC Only Jessica Gagel Gary Lofgren Karl Konrad
Greeter Bags Tony Tuoto Lisa Mendonca Marla McIntosh
Arizona Local Events - WAFC
Anu Algin/Ben Perry Karl Konrad/Kimberly Yates Marla McIntosh
Pre-Convention Rally
So. Cal. Local Events:
Networking Dinners & WAFC Robert Albaugh Craig Gillette Jennifer Ward
Pre-Convention Rally
No. Cal. Local Events:
Networking Dinner & WAFC Kimberly Yates Eric Slabugh Marla McIntosh
Pre-Convention Rally
NW Local Events:
Networking Dinners & Timme Taylor Christine Lewis Lori Brown or Kristina McVay
WAFC Pre-Convention Rally
So. Cal. Local Events:
Networking Dinners & Belinda Vant Hul Mary Crocker Monica Abarca / Subriana-Advisor
WAFC Pre-Convention Rally
MEMBERSHIP GUIDE & ROSTER 4
BECOMING A BOARD MEMBER
BOARD MEMBERS ARE CALLED HILITES AND 15 HILITES COMPRISE THE
CONSTELLATION OF HILITES- OUR GOVERNING BOARD. THEY ARE ASSISTED BY
THE ILLUMINATOR OFFICERS AND BOARD ADVISORS.
The Illuminators gives members that demonstrate interest the The path to the board is through joining the Illuminators,
opportunity to develop leadership skills through chairing events volunteer to chair or vice chair committees or events, work hard
and committees with the goal to become a Hilite. and ask to get more involved. Once you are a chair or vice chair
for four events you are eligible to become a Hilite.
Hilites serve on the board for three years. Each year, five
individuals are nominated and elected to join the Constellation. The Constellation of Hilites serve as leaders that oversee
Five are “dimmed” (leaving active board duty). The board is convention committees and also participate in 4 board meetings
accountable for future direction of the Illuminators to achieve its held each year. Once a Hilite is dimmed, they have the potential
mission and vision. The diverse perspectives of board members to become an Officer of the organization.
provide direction on how to increase the value of Illuminator
membership and activities. The contribution of the Constellation Each Hilite class has a special bond- from serving the
of Hilites is one of the reasons the Illuminators are such a membership in your first year together to leaving the board.
dynamic and well respected organization. Volunteer and find out just what a great experience it is!
MOVING UP IN THE ILLUMINATORS:
JOIN/GET INVOLVED/TAKE OWNERSHIP/ BUILD TEAMWORK/PROVIDE LEADERSHIP
5 ILLUMINATORS
TABLE OF ORGANIZATION
Juan
Trillas
Headlite
(Acting as President)
Illuminators Educational Foundation Tracy Paul Mark
(11 Elected Board Positons)* Lape Kamholz Olejnik
(see separate ORG CHART under Scholarship Foundation) Advisory Officers
(3 most recently Dimmed Headlites)
Jim Dale Joe Andrea Greg
Van Gorkom Stern Perez Dimond Siegel Dimmed Honorlites
Historian Legalite Sidelite Spotlite Tailite Headlites (Honorary Appointments)
(Dimmed Headlite) (Legal Counsel Not Elected) (Acting as Vice President) (Acting as Treasurer) (Acting as Secretary)
Heather Subriana Mark Don
DeLuca Pierce Ly Hagedorn
Advisor Advisor Advisor Advisor
THIRD YEAR HILITES
Lori Will Mike Jennifer Michael
Brown Seel Sullivan Ward Woolery
SECOND YEAR HILITES
Rita Dave Dede Thomas Marla
Cabot Casarez Houston Huls McIntosh
FIRST YEAR HILITES
Monica Anu Karl Kristina Dan
Abarca Algin Konrad McVay Sawchuk
COMMITTEES
Hilite Liaison
Chairperson
Vice Chairperson
Committee Members
Command Golf Diversity Hospitality / Industry
Ambassadors Post / Reg Tournament Greeters & Inclusion Refreshments Breakfast
Pre- Pre- Pre-
Convention Convention Convention Membership/ Membership Industry Social and
Southwest No. California Northwest Guidelite Breakfast Luncheon Digital Media
Pre-
Convention Program Publicity Scholarship Silent Special Supply
So. California Auction Events Coordinator
ILLUMINATORS MEMBERSHIP
Illuminators
New Members
(You Start Here)
MEMBERSHIP GUIDE & ROSTER 6
STANDING COMMITTEES AUDITING Chairperson Tracy Lape Pete and Jerry's Discovery Bay, CA Vice Chairperson Paul Kamholz Schoeller Allibert USA Dove Canyon, CA Advisory Officer Mark Olejnik ASR Group/C&H Sugar Prescott, AZ Member at Large Don Hagedorn Jr. Golden Valley Natural University Place, WA Member at Large Gary Pogue Pogue Consulting Santa Clarita, CA Member at Large Mike Ajemian Barilla Whittier, CA BUDGET Chairperson Tracy Lape Pete and Jerry's Discovery Bay, CA Vice Chairperson Paul Kamholz Schoeller Allibert USA Dove Canyon, CA Advisory Officer Mark Olejnik ASR Group/C&H Sugar Prescott, AZ Historian Jim Van Gorkom Nucal Foods Ripon, CA Member at Large Ron Tallia Earth Friendly Products Oakland, CA Member at Large Eric Slabaugh Nulaid Foods Ripon, CA BY-LAWS Chairperson Tracy Lape Pete and Jerry's Discovery Bay, CA Vice Chairperson Paul Kamholz Schoeller Allibert USA Dove Canyon, CA Advisory Officer Mark Olejnik ASR Group/C&H Sugar Prescott, AZ Historian Jim Van Gorkom Nucal Foods Ripon, CA Legalite Dale Stern Downey Brand, LLP Sacramento, CA Member at Large Kim Yates Nature's Bakery Danville, CA Member at Large Shelley Trickel Ventura Foods Brea, CA NOMINATING Chairperson Tracy Lape Pete and Jerry's Discovery Bay, CA Vice Chairperson Paul Kamholz Schoeller Allibert USA Dove Canyon, CA Advisory Officer Mark Olejnik ASR Group/C&H Sugar Prescott, AZ Historian Jim Van Gorkom Nucal Foods Ripon, CA Hilite Michael Woolery Will's Fresh Foods San Francisco, CA Member at Large Cheryl Kennick City of Hope Duarte, CA Member at Large Glen Roeper Popcornopolis San Dimas, CA 7 ILLUMINATORS
STANDING COMMITTEES
TED EGGERS HONORLITE AWARD
Chairperson Tracy Lape Pete and Jerry's Discovery Bay, CA
Vice Chairperson Paul Kamholz Schoeller Allibert USA Dove Canyon, CA
Advisory Officer Mark Olejnik ASR Group/C&H Sugar Prescott, AZ
Historian Jim Van Gorkom Nucal Foods Ripon, CA
WEBSITE
Chairperson-Spotlite Andrea Dimond Dreyer's Grand Ice Cream San Juan Capistrano, CA
Sidelite Joe Perez TOMRA North America Riverside, CA
Illuminator Administrative
Angela Tye Illuminators Pleasanton, CA
Assistant
Hilite Will Seel FHI, Inc Raleigh, NC
Member at Large Mark Ly Sugar Bowl Bakery Hayward, CA
MEMBERSHIP GUIDE & ROSTER 8AUGUST 2020 ILLUMINATOR
MID-YEAR BOARD MEETING
THE 2020 MID-YEAR BOARD
MEETING WAS HELD AS A VIRTUAL
EVENT ON AUGUST 21, 2020.
Instead of our Headlite Juan Trillas and his wife Stephanie
welcoming everyone to the historic and beautiful Wine and Roses
Hotel & Spa in Lodi, California – ‘The Zinfandel Capital of the
World’, we were welcomed to a Mircosoft Teams Meeting. Our
esteemed Headlite, Juan Trillas did an excellent job in pivoting
from a resort location to wherever we were virtually attending and
made everyone feel welcomed, included, and safe.
Congratulations to first year Hilites:
• Monica Abarca – Post Consumer Brands
• Anu Algin – Manzana Products
• Karl Konrad – The Impact Group
• Kristina McVay – Kind Snacks
• Dan Sawchuk – Chobani
Per Illuminator tradition, the new Hilites were unable to receive
their Barlite assignments and new aprons. We look forward to
them being able to serve refreshments to their fellow Illuminator
members at an event in the future and I’m sure everyone will be
quite thirsty by then!
The Friday afternoon Virtual Board Meeting lasted approximately
2 hours where we discussed our Finances, Committees,
Membership, Diversity & Inclusion Events, Social/Digital efforts,
our Website, and the changes to this years’ CGA. We also received
a refresher course on our organizational structure from our
Historian and updates from the Illuminator Education Foundation.
Carole Christianson then shared an insightful update on this
years’ and the next WAFC conventions. The meeting ended
with an excellent discussion on incremental fund-raising ideas in
these challenging times. Let us keep this conversation going and
execute like Illuminators!
The photos in this section are from previous Illuminator attended
events and feature our 5 new wonderful Hilites, as well as a photo
of the beautiful Wine and Roses Hotel.
WE LOOK FORWARD TO MEETING AND
CELEBRATING IN PERSON FOR THE
2021 MID YEAR EVENT. STAY SAFE!
9 ILLUMINATORSAUGUST 2020 ILLUMINATOR
MID-YEAR BOARD MEETING
MEMBERSHIP GUIDE & ROSTER 10ILLUMINATORS EDUCATIONAL
FOUNDATION AWARD
$147,500 IN SCHOLARSHIPS IN 2020 The IEF welcomes and appreciates donations that help make
the scholarship program possible. You can submit an online
The Illuminators Educational Foundation (IEF) is a non-profit donation at: IEFSCHOLARSHIPS.ORG
organization dedicated to serve the grocery industry through
the California Grocers Association (CGA) and Western THE SCHOLARSHIP APPLICATION
Association of Food Chains (WAFC). In 2020, the Illuminators
Educational Foundation proudly awarded:
IS AVAILABLE ONLINE
• Thirteen (13) scholarships of $1,000 intended for community
To find the application link for further details on how to apply
college Retail Management Certificate students/graduates. online, pleae go to: IEFSCHOLARSHIPS.ORG
• Twenty-four (24) scholarships of $2,500 awarded ba Re:
Saddleback Valley new website sed on academic performance
and overall school/community involvement. EDUCATIONAL FOUNDATION 2020-2021
• Thirteen (13) scholarships of $2,500 intended for students’ Officers & Board of Directors
personal circumstances and ability to overcome adversity.
• Two (2) scholarships of $2,500 awarded for Graduate level Foundation Chair / President
work.
Willie Crocker
• $12,000 awarded to the CGA (California Grocers Association)
Educational Foundation.
• $25,000 awarded to WAFC (Western Association of Food Vice President Secretary
Chains) Education Fund. Dave Grosse Shelly Trickel
The IEF is proud to offer a high school senior, full time college
student (with one or more years of undergraduate work
remaining) or any adult looking to return to college to further Treasurer Director
their career within the food industry. Rick Stevenson Dave Dimond
The program is endorsed by the following individuals
Director Director
and organizations:
Gary Pogue Mary Crocker
• Ron Fong
President and Chairmen of CGA Director Director
Heather Deluca Michael Ajemian
• Carole Christianson
COO, Western Association of Food Chains
Director
RETAILERS THROUGHOUT THE INDUSTRY Glen Roeper
Special Recognition to the Illuminators
Educational Foundation annual donors!
Advisors
• 2017 Judy and Jim Van Gorkom Mickie Sharp-Villanueva & Vic Chiono, Bob Kelly
• 2016 Mickie and Mike Villanueva
• 2015 Carole and Paul Christianson
President Vice President Treasurer Secretary
Willie Crocker Dave Grosse Rick Stevenson Shelly Trickel
Bimbo Bakeries USA the Performance Group Torani Ventura Foods
11 ILLUMINATORSILLUMINATORS
EDUCATIONAL FOUNDATION
THE ILLUMINATORS’ SCHOLARSHIP
The Illuminators is a non-profit organization dedicated to serving the
grocery industry through the California Grocers Association and Western
Association of Food Chains. The Illuminators are proud to offer a memorial
scholarship program to the most qualified and deserving high school
seniors and college students (with one or more years of undergraduate
work remaining) each year in the name of the founding officers of the
Illuminators organization. Two $2,500 scholarships for graduate degrees
will also be awarded.
Thirty-seven scholarships in the amount of $2,500 each will be awarded
in 2021. Twenty-four scholarships will be based on academics and overall
school involvement and thirteen will be based on personal circumstances
and the student’s ability to overcome adversity. A minimum of thirteen
Community College awards at $1,000 each will also be given. In addition,
$25,000 is awarded annually to the WAFC and $12,000 to the CGA
2021 for their scholarship programs.
$147,500 WHO IS ELIGIBLE?
High School seniors, college students with one or more years of
undergraduate work remaining and any adult returning to college to
further their career within the food industry are eligible. Students who
work in a food related industry, or are a direct relative of anyone who is
associated with a current member of the Illuminators, California Grocers
Association or Western Association of Food Chains. Students must be
attending an institution that is accredited and is a two or four year college/
university in the United States. See website for graduate qualifications.
SCHOLARSHIPS TIMELINES?
Completed applications must be submitted in full no later than
February 24, 2021. Final selections will be announced by the IEF
Scholarship Committee no later than March 30, 2021. Once a recipient has
been selected and has enrolled in an accredited college or university, the
award will be deposited with the registrar of the college or university. The
funds will be applied towards the recipient’s expenses for tuition, fees,
books, etc. The funds must be used within 12-month period from the
Now You Can Apply Online date announced.
https://aim.applyists.net
The IEF sponsors the Silent Auctions at CGA and WAFC to
raise funds for the Scholarship Program MEMBERSHIP GUIDE & ROSTER 12ILLUMINATOR TORCH AWARD
THE ILLUMINATOR EDUCATIONAL
FOUNDATION 2019 TORCH AWARD
The Illuminator Educational Foundation presented Greg Sue Klug, 2011 Torch Award recipient, briefly roasted Greg and
McNiff, President of Stater Bros. Markets, with the prestigious shared memories of their time on the Albertson’s Executive
Torch Award on October 15, 2019. Greg was joined by his wife, Leadership Team in Southern California. Dennis McIntyre, 2017
Jamie and his children Carlie and Alec and many of his Stater Torch Award recipient passed the Torch to Greg and shared
Bros family and former Albertson’s associates. stories of their time going through the Officer Chairs with the
Western Association of Food Chains. Outgoing Stater Bros
There was much laughter and tears as the dynamic dual: Willie President George Frahm honored Greg with special words of
Crocker and Dave Dimond served as the Masters of Ceremony. recognition. Carlie and Alec shared stories of their biggest
hero, their Dad, from the top of the big stage. Greg took the
Mr. Jonathan Mayes, Vice President of Albertsons, opened up stage and thanked everyone for their support and encouraged
the celebration by singing the National Anthem! everyone to continue to support educational initiatives in the
Grocery Industry.
13 ILLUMINATORSILLUMINATOR EDUCATIONAL FOUNDATION
SCHOLARSHIP 2020 WINNERS
MEMBERSHIP GUIDE & ROSTER 14ILLUMINATORS EDUCATIONAL FOUNDATION RECIPIENTS
THE FOLLOWING ARE RECIPIENTS OF THIS PRESTIGIOUS HONOR:
1998 Lisa Miller 2005 Alan Talbott 2013 Andrew Nelson 2017 Ayden Emery 2018 Taylor Padilla 2019 Katelyn Timmons
1998 Alisha Gess 2005 Angela Wu 2013 Emilie Melvin 2017 Brady Burwell 2018 Kyle Petersen 2019 Matthew Tobeck
1999 James Davidson 2006 Cecile Ardrey 2013 Kyle Pollock 2017 Carmelita Clark 2018 Anne-Elyse Peterson 2019 Dorothy Tung
1999 Helena Lee 2006 Kathryn Bailey 2013 Samuel Posts 2017 Chris Lam 2018 Michael Platt 2019 Samantha Waring
1999 Stephanie E. Poston 2006 Angela Brown 2013 Noelle Smits 2017 Christina 2018 Kaylee Preston 2019 Jessica Wells
1999 Ian Robbins 2006 Bryan Chong 2013 Brittany Henry Montgomery 2018 Roger San Luis 2019 Alvin Yang
1999 Heather Stanfi eld 2006 Adrian Dokey 2013 Josiah Deveau 2017 Colby Simpson 2018 Maelani Saycocie 2019 Chloe Yoon
1999 Angela Won 2006 Megan Harding 2013 Anna Robinson 2017 Courtney Palmer 2018 Mackenzie Scott 2020 Christine Atamian
2000 Sebastian Barnes 2006 Rachel Oyama 2014 Edgar Jaramillo 2017 Courtney Palmer 2018 Eileen Solis 2020 Lauren Averill
2000 Stephanie Bundy 2006 Julie Pang Rodriguez 2017 David Higginbotham 2018 Luci Tomas 2020 Kailyn Beierle
2000 Vincent Byrd 2007 Bryan Cong 2014 Eric Li 2017 David Wilkins 2018 Allison Totzke 2020 Emily Bockelman
2000 Jaylan Jones 2007 Carissa Harding 2014 Rachael Smith 2017 Emily Bonilla 2018 Sua Vargas Perez 2020 Caroline Burslem
2000 Jaime LeClercq 2007 Season Leyva 2014 Sydnee Henry 2017 Erika Manasewitsch 2018 Chad Villanueva 2020 Breck Burwell
2000 Julie Trommeter 2007 Celio Ruvalcaba 2014 Emily Moneymaker 2017 Faris Omeragic 2018 Mackenzie Vlcek 2020 Noah Carey
2001 Kimberly Agalsolff 2007 Allison Sayerstad 2014 Merna Abdelsayed 2017 Hailey Cutler 2018 Robert Wampler 2020 Nicole Chang
2001 Katherine 2007 Katy Burwell 2014 Meg Diedrick 2017 Jaicee Kay Morrow 2018 Annalise 2020 Justin Cleaver
Bloomquist 2007 Katherine Guthrie 2015 Amber Shackelford 2017 Kelsey Aijala Weissenbuehler 2020 Catherine Cranston
2001 Matthew Becker 2007 Laura Byrd 2015 Kelsey Aijala 2017 Mackenzie Scott 2018 Keighlene Welch 2020 Lauryn Crittenden
2001 Sara Eagle 2008 Christina Harrington 2015 David Gonzalez 2017 Marilyn Camancho 2018 Imari Whalen 2020 Mikayla Davis
2001 Jesse Schuchmann 2008 Derek Heywood 2015 Jennifer Moreno 2017 Matthew Gallegos 2018 Hicks William 2020 Shayna Davis
2001 Julie Trommeter 2008 Julie Pang 2015 Klair Diedrick 2017 Meghan Taylor 2018 Brianna Wolfe 2020 Sylvie de Rouin
2001 Carvey Cowgill 2008 Katrina Ause 2015 Kelsi Walker 2017 Nicholas Mediati 2018 AnthonyWong 2020 Kylee Engelke
2001 Erik Lystad 2008 Kyra Gee 2015 Jessica Gatten 2017 Sophia Hill 2019 Mariela Ayala 2020 Austin Evey
2001 Andrew Smith 2008 Lauren Serpa 2015 Kaitlyn Merritt 2017 Thomas Nelson 2019 Clara Buck 2020 Michael Gallegos
2002 Stephen Bradford 2008 Victor Larios 2015 Kylie Otis 2017 Trevor Johnston 2019 Breck Burwell 2020 Gabrielle Gibbon
2002 Luke St. Clair 2008 Brock Tilletson 2015 Lauren McManus 2017 Victoria Vasquez 2019 Elisabeth Bybee 2020 Douglas Hamada
2002 Jessica Duhé 2008 Allison Sayerstad 2015 Nicholas 2018 Ana Acosta 2019 Yaen Chen 2020 Seth Hankla
2002 Catherine Issas 2009 Katrina Ause Manasewitsch 2018 Hanna Andrews 2019 Lisa Craig 2020 Kayden Heinrich
2002 Allison Jones 2009 Blake Caldwell 2015 Scott Rebro II 2018 Peyton Baird 2019 Catherine Cranston 2020 Audrey Heng
2002 Matthew Kennedy 2009 Marco Flores 2015 Renee Taylor 2018 Denise Barroso 2019 Helen Cristobal 2020 Blake Hogen
2002 Tiffany Ly 2009 Fabrizio Mangand 2016 Aimee Gundersen 2018 Lauren Blatter 2019 Hailey Crow 2020 Braxton Husserl
2002 Christopher 2009 Hattie Osborne 2016 Alec Nation 2018 Hale Blayne 2019 Shayna Davis 2020 Haley Kamholz
Marasco 2009 Victoria Pang 2016 Alex Pena 2018 Lauren Callella 2019 Zackary Denney 2020 Anderson Lam
2002 Michelle Ryndak 2009 Keeley Tillotson 2016 Anne Kunsman 2018 Yaen Chen 2019 Caleb Deveau 2020 Nicholas Lam
2002 Myles Sumlin 2009 Lacey Winter 2016 Benjamin Edward 2018 Nathaniel Curl 2019 Monica Deyski 2020 Steven Leal
2003 Lindsey J. Willis 2010 Steven Aldrich Lucero 2018 Harmonni Darris 2019 Samantha Dixon 2020 Kayla Leland
2003 Derek Moulton 2010 Erica Gleason 2016 Brittany Bell 2018 Shayna Davis 2019 Carlos Falcon 2020 Erika Manasewitsch
2003 Frank Cohen 2010 Chelsie Green 2016 Cameron Haberman 2018 Caleb Deveau Valencia 2020 Nicholas
2003 Patrick McMahon 2010 Kevin Haug 2016 Carolyn Keim 2018 Sidney Eskildsen 2019 Crystal Farrand Manasewitsch
2003 Elizabeth Beckman 2010 Emily Lang 2016 Christian Vargas 2018 Kayla Fujimoto 2019 Kaili Fisher 2020 Hayden Melin
2003 Jeffrey Cotton 2010 Kyle Micale 2016 Courtney Palmer 2018 Thomas Gregory 2019 Rebecca Gibbon 2020 Katherine Meredith
2003 Eric Byrd 2010 Andrew Serpa 2016 David Gonzalez 2018 Tony Guerrero 2019 Sara Gibson 2020 Adrianna Miranda
2003 Meredith Hathaway 2010 Jacqueline Su 2016 Faris Omeragic 2018 Zachery Gutmueller 2019 Zachary Gutknecht 2020 Catherine Murphy
2003 Stephanie Gomez 2010 Joshua Teahen 2016 Freedom Hernandez 2018 Volgash Hadian 2019 William Hicks 2020 Ian Nation
2003 Jackie Espinoza 2010 Eric Wilkens 2016 Garrett 2018 Lindsay Harris 2019 McKenna Howard 2020 Anh Nguyen
2003 Michael Leach 2011 Stephen Aldrich Higginbotham 2018 Jessica Hatfield 2019 Anna Icenhower 2020 Benjamin Parmelee-
2003 Richard Jones 2011 Brian Bucci 2016 Hollie Pennington 2018 Gregory Hessler 2019 Simran Kooner Martinez
2004 Ashley Converse 2011 Brianna Burris 2016 Jeffrey Baptista 2018 Austin Hong 2019 Anderson Lam 2020 Daisy Perez
2004 Alejandro 2011 Eric Espinoza 2016 JessicaGatten 2018 McKenna Howard 2019 Nicolas Levert 2020 Paige Petersen
Valdaarana 2011 Jacob Friedler 2016 MacKenzie Corder 2018 Katelyn Hurst 2019 Adriana Macias 2020 Salvatore Puliafico
2004 Christine Greep 2011 Erika Kamholz 2016 Megan Sutton 2018 Cornwell Jonathan 2019 Erika Manasewitsch 2020 Elizabeth Quinonez
2004 Samson Elsbernd 2011 So Won Kang 2016 Nicholas 2018 Greg Jones 2019 Megan McFadden Tello
2004 Cara Von Hofen 2011 Maxim Markovic Manasewitsch 2018 Benjamin Lam 2019 Nicole Misner 2020 Ryan Rossow
2004 Brandon Newlin 2011 Zachary Montoya 2016 Renee Taylor 2018 Anderson Lam 2019 Christian Molina 2020 Frank Silva
2004 Michael Byrd 2011 Daniel Trujillo 2016 Samantha Meyers 2018 Ginger Lash 2019 Thomas Nelson 2020 Matthew Tobeck
2004 Steven Browning 2012 Andrew Serpa 2016 Sean Uhle 2018 Marissa Lopez 2019 Andrew Nelson 2020 Luci Tomas
2004 Brian Trommeter 2012 Anthony Maiorano 2016 Seth Duvall 2018 Bailey Loughnane 2019 Logan Neptune 2020 Allison Totzke
2004 Lindsey Willis 2012 Felix Huang 2016 Ted’Dryonna Moges 2018 Adriana Macias 2019 Melissa Orahulio 2020 Garrett Valdez
2004 Katherine Gielissen 2012 Maxim Markovic 2016 Thomas Nelson 2018 Erika Manasewitsch 2019 Mario Perez 2020 Alexis Valdez
2005 Kelli Boehringer 2012 Meg Diedrick 2016 Timothy Narasaki 2018 Nicholas 2019 Baily Platt-Garibay 2020 Benjamin Williams
2005 Jason Dreibelbis 2012 Elicia Yoffee 2016 Tyson Green Manasewitsch 2019 Ixa Rodriguez 2020 Bryan Wolfe
2005 Jennifer Goger 2012 Kameron Shams 2016 Victoria Vasquez 2018 Megan McFadden 2019 Carina Rodriguez
2005 Christopher Heide 2012 Anne Stachofsky 2016 Wendy Bonilla 2018 Amber Minter 2019 Cecilia Romero
2005 Mai Hoang 2012 Eun Won Kang 2016 William Hicks 2018 Jason Misleh 2019 Michelle Safransky
2005 Nicole Olvera 2012 Daniel Brizuela 2017 Alvin Yang 2018 Jaicee Kay Morrow 2019 Hunter Savard
2005 Julie Pang 2012 Rebecca Green 2017 Ana Aguirre 2018 Ryan Mortensen 2019 Lindsay Scholbrock
2005 Paul Reynolds 2013 Michael Aldrich 2017 Angela Aguirre 2018 Thomas Nelson 2019 Allison Siegel
2005 Tivoli Shiosaki 2013 Michael DiDio 2017 Anna Madruga 2018 Logan Neptune 2019 Jamie Stachofsky
2005 Anthony Siderius 2013 Katharine Henry 2017 Audrey Fernandez 2018 Jacob Olaerts 2019 Meghan Taylor
15 ILLUMINATORSCGA SCHOLARSHIP WINNERS
Peter Baird Jackalyn Ballard Dillon Crawford Madison Cutler
Michelle Deyski Noah Galgan Emma Lavin Elizabeth Nancett
Ruhiyah Pareja Mayalina Puerner McKenzie Snyder Jillian Spencer
THE ILLUMINATORS WISH TO
CONGRATULATE OUR 2020 WINNERS!
The Illuminator Education Foundation currently
donates Twelve $1,000 scholarships to the CGA to be
awarded to deserving students through the California
Grocers Association Educational Foundation.
MEMBERSHIP GUIDE & ROSTER 162020 WAFC PLANNING AND BOARD MEETING
EDUCATION
WAFC Initiated:
• USC Food Industry Management Program
established 1958
• USC Food Industry Executive Program
established 1974
• Community College “Retail Management
Certificate Program” – established 2000
• FIM Graduate Program established 2020
WAFC Supported:
• Portland State University/Food Industry
Leadership Center scholarships & “Pathways to
the Future” grant – since 2007
LEADERSHIP
• WAFC Board of Directors – Executives
representing the supermarket chains and
wholesalers in the 14 Western States
• Education Donors – Individuals and companies
that donate funds annually to support our
education mission
• Convention Delegates – Participants and
volunteers that make our annual “showcase” a
uniquely productive and pleasant experience
To learn more about the WAFC, go to:
www.wafc.com
To learn more about how the WAFC
Retail Management Certificate Program can benefit
you and your organization, go to:
www.RetailManagementCertificate.com
17 ILLUMINATORSCGA SCHOLARSHIP WINNERS
WAFC PRE-CONVENTION RALLIES 2020
Illuminator Pre-convention rallies in Southern & Northern California, Arizona and the Pacific Northwest provide suppliers
to the opportunity to hear from key WAFC retailers regarding upcoming WAFC Convention activities and programs.
Wednesday Thursday Wednesday Thursday
January 29, 2020 January 30, 2020 February 5, 2020 February 6, 2020
Pacific Northwest Southwest Northern California Southern California
Newcastle Country Club Arizona Biltmore Pleasanton Marriott Old Ranch Country Club
Featured Speaker: Featured Speaker: Featured Speaker: Featured Speaker:
Karl Schroeder Tim Ryan Kevin Lovell Kevin Curry
Albertson’s/Safeway, Seattle Albertson’s/Safeway, Seattle Safeway, NorCal Pavilions
MEMBERSHIP GUIDE & ROSTER 18WAFC THROUGH THE YEARS
WAFC CONVENTION
The 99th Annual WAFC Convention scheduled for May
2-6, 2020 at the JW Marriott Desert Springs Resort in Palm
Desert, CA was canceled due to COVID-19.
Facts on the canceled convention:
• 1,486 people registered
(1,108 Delegates + 378 Guests).
• 284 First Time Attendees.
• 4,398 room nights booked at the
JW Marriott & Villas.
• 12 One Hour Retailer & Wholesaler Q&A
Sessions reserved.
• Over 1,000 pre-scheduled Business Meetings
were booked in 62 meeting rooms over 3 days.
• New “Fresh Focus Exchange” with 21 hosts and
224 available slots.
WE WOULD LIKE TO THANK SARAH WEHLING AND
TRACY LAPE FOR ALL OF THEIR HARD WORK AND
DEDICATION THIS PAST YEAR AND HOPE THAT
EVERYONE IS HEALTHY AND SAFE. WE GREATLY
LOOK FORWARD TO THE 2021 ANNUAL WAFC
CONVENTION CELEBRATING 100 YEARS OF THE
WAFC: MAY 1-5, 2021!
ENJOY THE PHOTOS FONDLY LOOKING BACK AT
RECENT WAFC CONVENTIONS!
19 ILLUMINATORSWAFC MEMBERSHIP GUIDE & ROSTER 20
WAFC 21 ILLUMINATORS
WAFC MEMBERSHIP GUIDE & ROSTER 22
WAFC 23 ILLUMINATORS
WAFC MEMBERSHIP GUIDE & ROSTER 24
DIVERSITY & INCLUSION FALL 2019 DIVERSITY & INCLUSION The Illuminators continued their series of Diversity & Inclusion events, this time at the fun and lively urban community space called JUMP in Boise, Idaho on October 22, 2019. This was the first ever Illuminator event to be held in Boise which was a success with over 100 guests in attendance to experience the educational luncheon about how to create an environment that values and understands generational differences. As the Illuminators expand our membership and scope, it is important to add new markets for events. With the Headquarters of both Albertson’s Companies and WinCo, the Boise market is a key Western market for Illuminator activity. Our event moderator and keynote speaker was Dr. Chip Espinoza an author, speaker and educator. Our guest panelists were: Kristie Ferriell-Beck, Vice President, Human Resources, Idahoan Foods; Jonathan Mayes, Senior Vice President of External Affairs and Chief Diversity Officer, Albertson’s Companies; Bobbye Sweat, Diversity & Inclusion Integration Director, Hallmark and Teresa Whitney, Vice President of Marketing & Merchandising, Albertson’s Companies. Dr. Chip kicked off the event by discussing the generational challenges that exist in the workplace. He then moderated a discussion that focused on the value of having several different generations represented in a workplace. The panel stressed the importance in respecting the diverse work habits, needs and experiences within each generation. We would like to thank our sponsors for the event: Coca-Cola, Idahoan Foods, Smucker’s and the WAFC. The next event is being planned for January 2021 as a virtual conference. The title is Diversity, Inclusion and Belonging. This conference will focus on the topics of Unconscious Bias, Micro- Aggression and becoming an Allie of Change. We are targeting April 2021 as our next in-person event with details to follow. 25 ILLUMINATORS
CGA STRATEGIC CONFERENCE
ILLUMINATORS SUPPORTING THE CGA
The CGA Strategic Conference is the most productive, well-attended,
annual gathering of the California grocery industry. Each year, CGA
brings together the top retail decision-makers representing the broad
spectrum of California’s grocery industry and leading suppliers for this
one-of-a-kind, business-building conference.
The CGA Strategic Conference really earns its stripes is with more
than 800 pre-scheduled business meetings, engaging exhibits and
networking events that provide a productive and efficient way to build
your connections and optimize your time at the conference.
WE GUARANTEE YOUR TIME AT THE CGA STRATEGIC CONFERENCE WILL NOT BE
TIME SPENT AWAY FROM BUSINESS, BUT RATHER TIME INVESTED IN THE BUSINESS
OF CREATING A STRONGER FUTURE FOR YOU AND YOUR ORGANIZATION.
MEMBERSHIP GUIDE & ROSTER 26CGA STRATEGIC CONFERENCE 27 ILLUMINATORS
CGA STRATEGIC CONFERENCE
MEMBERSHIP GUIDE & ROSTER 28NEW ILLUMINATORS MEMBERS
CONGRATULATIONS ON BECOMING AN ILLUMINATOR MEMBER!
WE ARE VERY EXCITED THAT YOU HAVE JOINED OUR ILLUMINATOR FAMILY.
THE ILLUMINATORS organization is as great as it’s members. Understanding we are here to serve each other, the Western
Association of Food Chains (WAFC) , the California Grocers Association (CGA), and the Illuminator Educational Foundation
(IEF) is key to our continued growth and success. Our heritage and core values provide us with tremendous strength. Our
vision and passion for the future brings energy and excitement. THE ILLUMINATORS has been a thriving organization for
the over 90 years. We encourage you to maximize your membership by fully engaging every annual conference, rally and
network event available to you.
You will realize the full benefit of your membership by building relationships within the organization. The path to building these
relationships is volunteering for one of our 25 different committees we operate throughout the year. Your active involvement
can lead you into a leadership role in which you can manage several committees and eventually become eligible to join the
Constellation of Hilites (our Board of Directors). Hilites serve a three-year term and are the key to shaping the direction of our
Organization.
THE ILLUMINATORS are focused on creating new ways to connect, engage, and develop future leaders in our Industry. We
know the next decade will bring significant changes in our labor force and industry. It is incumbent upon our membership to
make sure THE ILLUMINATORS are staying relevant and in front of these changes. By doing so, we will create even greater
value for future members and our retail partners.
WE LOOK FORWARD TO MEETING YOU AND HOPE FOR A PROSPEROUS YEAR AHEAD!
ILLUMINATOR OFFICER TEAM
29 ILLUMINATORS2020 NEW MEMBERS & OFFICERS
NAME COMPANY NAME COMPANY
Troy John Dreyer's Grand Ice Cream, Inc. Mosely Jason Vital Farms
Pratt Steve Dreyer's Grand Ice Cream, Inc. Duarte Victor AppCard Inc
Declosmesnil Audrey The Critical Mass Group Abajian Scott Promotion in Motion
Cabanillas Gerardo Talking Rain Stewart Jason Keurig Dr Pepper
Howard Shaun Talking Rain Gustafson Elizabeth East West Tea
Loyola Madison The Recon Group Haymaker George Re:Think Ice Cream
Myers Amanda Talking Rain Pinto Dean Pacific Seafood
Cooper Ryan Califia Farms Hoffman Karyn Jack Links
Langer Bruce Langer Juice Company Inc. Mang Kevin Ferrara Candy Company
Cooney Joseph California Olive Ranch Crane Eric Loaker
Smith Samantha Perdue Farms Portland State University
Nolfi Jennifer
School of Business
Chen Martin Perdue Farms
Dunn Jeff Willamette Valley Pie Company
Hendrickson Arne Thomas-Hendrickson Inc
Gastelum Victor Dean Foods
Murphy Kyle Anheuser-Busch
McFadden Marty Dean Foods
Vogele Thomas Folio Fine Wine Partners
Hamilton Shawn Califia Farms
Ellis Amanda Chosen Foods
Heil Tim UTZ Quality Foods
Marone Jeanmarie Danone North America
Steele Jason Advantage Solutions
Crimmins Randy Relationshop Inc.
Pottier Brenden Bimbo Bakeries USA
Mallahan Emily Inmar Intelligence
Osuna Mario Bimbo Bakeries
Pfaltzgraff Phillip Deschutes Brewery
Williams Josh 2 Towns Ciderhouse
McConville Cheryl Navigator Sales & Marketing
F. Gavina & Sons Gourmet
Liddy Matthew Promotion in Motion Flores Hugo
coffee
Headlite Sidelite Spotlite Tailite
Stephanie & Juan Trillas Anabell & Joe Perez Dave & Andrea Dimond Mary & Greg Siegel
Historian Advisory Officer Advisory Officer Advisory Officer
Judy & Jim Van Gorkom Doug & Tracy Lape Lorraine & Paul Kamholz Jessica & Mark Olejnik
30LIFETIME MEMBERS
DIMMED HEADLITES
Walter J. Malmberg 1928-30 David J. Ford 1975
Dumont M. Hirsch 1931 Robert F. Bernhard 1976
Robert B. Nusser 1932 Robert F. Bernhard 1977
R. H. Cantley 1933 Robert L. Hildebrand 1978
W. J. Lacey 1934 Glen L. Warren 1979
Warner M. O’Brien 1935 Robert W. Zinn 1980
Jean N. Bistline 1936 Richard D. Foster 1981
Dave L. Taub 1937 Fred B. Watson 1982
Gordon Griswold 1938 Robert Kunz 1983
P. J. Daniels 1939 N. Duane Stauffer 1984
Thomas W. Cutting 1940 Frank Boyd 1985
Oliver E. Seegelken 1941 Burl L. Bahl 1986
Milton A. Kottinger 1942 Robert L. Barto 1987
Roy Heinz 1943 Ben Green 1988
T. H. Eggers 1944 Bill Webb 1989
Tracy Lape C. C. Nigg
John W. Geiger
1945
1946
Fred Anderson
Frank Meckler
1990
1991
Lyman C. Dunbar 1947 Hal Adams 1992
Pete and Gerry’s Organic Eggs
Julius O. Dohrmann 1948 Al Curran 1993
Dimmed Headlite 2020
Willliam B. Massie 1949 Dave Smith 1994
Harold P. Nachtrieb 1950 Arnie Gamboa 1995
IT WAS AN HONOR AND PRIVILEGE TO Paul McKinney 1951 Art Portugal 1996
Larry Moore 1952 Vern Robertson 1997
SERVE AS YOUR HEADLITE FOR 2019-2020.
Les Irvin 1953 Carole Christianson 1998
I WILL ALWAYS CHERISH THE MEMORIES F. C. Hasemann 1954 Jerry Zybach 1999
OF MY TIME ON THE BOARD. James H. Carothers 1955 Bob Wilson 2000
Claude W. Gerdes 1956 Jack A. Menashe 2001
My journey was certainly a different one with the Charles F. Fuller 1957 Gerry Compas 2002
arrival of Covid-19. The Shelter in Place order was C. Harry Bleich 1958 Lee Merritts 2003
given soon after our WAFC rallies, which were all Ivan Nielson 1959 Doug Detherage 2004
successful. I was fortunate to hold my Mid-year and Ren Ostrom 1960 Charles Zimmerman 2005
other events. I am so very disappointed that our A. Dossett 1961 Paul Christianson 2006
new Headlite Juan Trillas and Stephanie have had to E. G. Miller 1962 Bob Kelly 2007
experience only virtual events so far in 2020-2021. Fred Heaton 1963 Vic Chiono 2008
H. E. Michels 1964 Chuck Elste 2009
We entered the virtual meeting world and held Ray Kidd 1965 Mickie Sharp-Villanueva 2010
our first Virtual board meeting as well as our first Charlton Johnson 1966 Bruce Wyatt 2011
online election of new officers so we could move the Spencer Redfield 1967 Richie Vail 2012
organization forward. My thanks to our Legalite Dale Ray Keefer 1968 Jim Van Gorkom 2013
Stern for helping us set ourselves up for future Virtual J. E. (Woody) Ginn 1969 Ed Hepler 2014
meetings as needed. Robert Butterfield 1970 Willie Crocker 2015
Robert McNeil 1971 Jim French 2016
Be proud to be an Illuminator. I encourage you help
Ernest P. Snortum 1972 Dave Dimond 2017
the 2020-2021 board with ideas to engage you, new
James P. Curry 1973 Mark Olejnik 2018
members, and retailers in this “new reality.” This is
George Kinst 1974 Paul Kamholz 2019
a great time to think outside the box and for you to
consider your future within the Illuminators.
Be involved, communicate with the officers and
the Hilites and bring new and different ideas to the
• Janet Brown
table. We need you now more than ever! As always HONORARY
• Peter Larkin
- Spread the Lite of Good Fellowship in person, in ILLUMINATORS
writing and online!
• Ed & Sylvia Hill
31 ILLUMINATORSCHARTER MEMBERS - ILLUMINATORS SINCE 1928
Earle D. Baker E. H. Foote James H. McDonough
C. K. Bell I. A. Ford John H. Meyer
John B. Beresford W. A. Glascock George W. Morrow
Peter M. Boyle O. L. Griffi n H. P. Nachtrieb
A. R. Bradford Grodeon W. Griswold Robert B. Nusser
W. M. Breen Herman J. Guehring Warner M. O’Brien
F. K. Brown George T. Hansen Neal P. Olsen
R. H. Cantley Joseph A. Henry I. A. Petersen
Charles C. Cass W. C. Hinrichs W. T. Pidwell
Edwin A. Chadil Dumont M. Hirsh J. F. Quirk
E. H. Cooper Thos. S. Jacobsen Herman R. Reynolds
J. Cossich W. J. Lacey W. L. Reynolds
F. A. Croke B. E. Law H. G. Stibbs
Thomas W. Cutting A. M. Lewis Phil J. Swearingen
Nathan Dan Danziger Walker J. Malberg John Tiedemann
Julius O. Dohrmann J. D. Marshall F. V. Twist
Ted Eggers A. N. Martin
E. C. Fleischmann C. R. Martin
December 1980, left to right: Carl Jacobson, Ed Ebke, Vern Robertson,
Walter Malmberg (1st Illuminator Headlite, 1928), Bob Marshmon
MEMBERSHIP GUIDE & ROSTER 32HONORLITES
This distinguished Honorlite Award is the highest Award THE ILLUMINATORS HONOR AND
given to an Illuminator member who has not served as an
THANK OUR HONORLITES FOR THEIR
Officer of the Organization. Each Honorlite was dedicated to
“Spreading the Lite of Good Fellowship”. CONTRIBUTIONS AND AS A MODEL FOR
ALL OF OUR MEMBERSHIP
They went beyond the call of duty and served with passion.
Our Organization’s strength and longevity is due to our Past
and Future Honorlites.
PAST HONORLITES PAST HONORLITES
1986 Dick Lindgren Jr. 2001 Ken Frankish
1987 Buzz Odney 2002 Arline Mello
1988 John Lundigan 2003 Dick Skoog
1988 Jo Ann Benci 2004 Gordon Prairie
1989 Chuck Adams 2006 Robert Paul
1989 George Saljian 2007 Larry Taylor
1990 John Vander Giessen 2008 Harry Little
1990 Marty Maitino 2009 Ron Sebasto
1991 Ed Ebke 2010 Patsy Flanigan
1992 Joe DeGruccio 2011 Mike Sencer
1993 C. Clem Teeters, 2012 Orv Harpole
1994 Norm Allumbaugh 2014 Bill Duff
1995 John Shehtanian 2015 Shelly Trickel
1997 Tom Bezick 2016 Cheryl Kennick
1998 Phil Brager 2017 Gary Pogue
1999 Jim Clark 2017 Gerry Marnien
2000 Jerry Whitmore 2019 Dave Grosse
33 ILLUMINATORSILLUMINATORS ROSTER – BY NAME
LAST FIRST COMPANY NAME CELL PHONE BUS. PHONE EMAIL
Abajian Scott Promotion in Motion (909)717-3775 Sabajian@promotioninmotion.com
Abarca Monica Post Consumer Brands (562) 544-7717 mpabarca@postholdings.com
Adams Hal (714) 801-7704 (951) 672-0290 haladams2@gmail.com
Adlman Jeffrey M George Chiala Farms, Inc. (415) 479-0211 adlman0211@gmail.com
Ajemian Michael Barilla America, Inc (714) 457-4482 (847) 597-6672 Michael.Ajemian@Barilla.com
Alarcon Juan Storck USA (909) 912-4720 (312) 288-5399 juan.alarcon@us.storck.com
Tony Chachere Creole
Albaugh Robert (949) 254-3371 (951) 603-0439 robert@tonychachere.com
Foods
Alden Jon Jelly Belly Candy Co. (707) 689-4550 (707) 428-2800 jalden@jellybelly.com
Algin Anu Manzana Products Co. (707) 484-4471 anormak@manzanaproductsco.com
Alvarez Dave Milo's Tea Company (678) 428-3033 dalvarez@drinkmilos.com
Ameri Karim Recycling Innovations alkanan@gmail.com
Ameri Nadia The Flower Apothecary (818) 422-9942 nadia@theflowerapothecary.com
Aquilina Michael Crossmark Sales & Mrkt'g (714) 423-6633 (657) 284-5121 michael.aquilina@crossmark.com
Arrington Mark Post Consumer Brands (612) 309-8250 (952) 322-8356 maarrington@postholdings.com
Artukovic Mike F. Gavina & Sons, Inc. (323) 532-6638 mike.artukovic@gavina.com
Barnet Dominique Catalina (714) 931-0478 dominique.barnet@catalina.com
Barrett Alexis Jack Links (208) 860-9095 alexiskaybarrett@gmail.com
Baum Clayton Sales Advocate Group (949) 293-8431 cbaum@salesadvocategroup.com
Baum Kristin Kings Hawaiian (714) 323-1381 kristin.baum@kingshawaiian.com
Baxter John Phillips Foods (973) 567-5637 jbaxter@phillipsfoods.com
PepsiCo Beverages North
Bean Marty (949) 923-8296 marty.bean@pepsico.com
America
Beijer Scott Quaker (916) 425-5172 scott.beijer@pepsico.com
Belcastro Dennis J. Kimberly Clark NA (920) 279-3232 (920) 721-4067 Dennis.J.Belcastro@kcc.com
Coca-Cola North America/
Beneventi Tony (949) 735-1657 tbeneventi@coca-cola.com
MMBU
Benjamin Herbert Niagara Bottling LLC (909) 226-3795 hbenjamin@niagarawater.com
Billings Ed Tropical Preserving Co. (323) 445-1814 (213) 748-5108 edwardbillings@mindspring.com
Bezick Thomas N. (714) 388-8819 hnrlite@aol.com
Bierman Julie Edward Marc Brands (412)439-2358 biermanj61@gmail.com
Boggeri Mike Boggeri Sales & Marketing (415) 260-3572 mboggeri@boggeri.com
Borchard Ron Sugar Mountain (925) 872-2286 ron@sugarmtn.net
Borges Erica Cardlytics (206) 437-7521 erikaborges@me.com
Botana Linda Retired WAFC Coordinator (626) 215-5941 lindylou42@gmail.com
Boyer Penny Catalina penny.boyer@Catalina.com
Bremer-Rosso Susan SBR Consulting (310) 420-3676 scbremer@aol.com
Brindle Rick Mondelez Int'l (804) 790-0306 rick.brindle@mdlz.com
Rebuild Paradise
Brooks Charles (530) 532-9500 cbrooks@roplaStcom
Foundation
Brown Lori Post Consumer Brands (952) 200-1705 lkbrown@postholdings.com
Brucato Robert Monster Energy Co. (951) 317-0724 robert.brucato@monsterenergy.com
MEMBERSHIP GUIDE & ROSTER 34ILLUMINATORS ROSTER – BY NAME
LAST FIRST COMPANY NAME CELL PHONE BUS. PHONE EMAIL
Burgin Robin Chosen Foods (949) 322-8870 robin.burgin@chosenfoods.com
Burwell Kory Royal Ridge Fruits (949) 436-4362 kory.burwell@royalridgefruits.com
Cabanillas Gerardo Talking Rain (425) 736-5336 gcabanillas@talkingrain.com
Cabot Rita Norco Ranch (951) 675-5568 (951) 703-4202 rcabot@norcoranch.net
Cabot Jason Premiere Design Studios (626) 533-6374 (626) 533-6374 jason@premieredesign.net
Caggiano Mona Diageo (714) 313-0676 monacaggiano@gmail.com
Casarez Dave Peco Pallet Inc (914) 960-0292 dcasarez@pecopallet.com
Cashen Bob Cacique Inc. (626) 261-2399 (626) 937-4311 rcashen@caciqueinc.com
Chen Martin Perdue Farms (310) 427-0367 martin.chen@perdue.com
Coca-Cola North America/
Chiono Vic (949) 322-5283 (949) 250-7920 vichiono@coca-cola.com
MMBU
Western Assoc of Food
Christianson Carole (562) 497-1012 carole@wafc.com
Chains
Christianson Paul Christianson West (562) 595-3628 (562) 595-3628 paul@christiansonwest.com
Christie Corey Organic Girl (254) 848-9601 Corey.Christie@iloveorganicgirl.com
Clark, Jr. James A. (760) 934-4798 lowersherwin@earthlink.net
Cleveland Dave Impact Group (503) 706-4974 dAvecleveland@impactgrp.com
Coco Sal SMC Zero Waste (951) 788-6042 payables@smcgrease.com
Cohen Timothy Eggs Unlimited (714) 504-7580 tcohen@eggsunlimited.com
Colburn Lois Gavina (925) 525-6911 lois.colburn@gavina.com
Compas Gerry (210) 592-8661 nite2gerry@aol.com
Cooney Joseph California Olive Ranch (503) 310-2082 jcooney@cal-olive.com
Cooper Heather Kite Hill (973) 714-9383 heathercpr7@gmail.com
Cooper Ryan Califia Farms (323) 481-7250 ryanc@califiafarms.com
Corbin Victoria Olive Crest Treatment Cntr (949) 412-5040 (657) 622-4095 Victoria-corbin@olivecrest.org
Costello Phil the Performance Group (209) 765-0591 (925) 905-7369 pcostello@tpgsales.com
Crocker Willie Bimbo Bakeries USA (714) 319-0517 wcrocker@bbumail.com
Cox Kory Talking Rain Beverage Co. (951) 757-3602 kcox@talkingrain.com
Crane Brian Monster Energy Company (909) 306-9309 brian.crane@monsterenergy.com
Crane Eric Loaker (718) 564-0657 ecrane@loacker.com
Crimmins Randy Relationshop Inc. (832) 421-3150 randy@relationshop.com
Alta Dena Certified Dairy,
Crocker Mary (626) 485-1309 (626) 923-3094 Mary_crocker@deanfoods.com
LLC
Curran Al alcurran922@icloud.com
Cybulski Walter Krispy Kreme (949) 235-1888 (949) 643-5777 wcybulski@krispykreme.com
D'Aquino D'Aquino Italian Importing
Patricia (626) 422-9229 compliance@daquino.com
Renna Co., Inc.
Alta Dena Certified Dairy,
Dana Terry (626) 923-3239 terry_dana@deanfoods.com
LLC
Declosmesnil Audrey The Critical Mass Group (310) 529-3330 audrey@criticalmassgroup.com
National Entertainment
DeLuca Heather (818) 296-7117 Heather.DeLuca@nen-inc.com
Network
35 ILLUMINATORSYou can also read
