MEDIA 2019 - Bay Street Bull
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2019
MEDIA
KIT Michele Romanow
2018 Power 50 Issue
The Bay Street Bull Mission
Niche publishing works. Print isn’t dead but
newstands are and to be relevant, a magazine must
be more than just the content on its pages.
In the fast-paced world that we live in, the faces and
places of Canada’s professional communities are
changing every day. Bay Street Bull delivers original
professional luxury lifestyle content that matters
to influential men and women who are shaping the
nation, one deal at a time.
Bay Street Bull puts an emphasis on strong and
lasting relationships with the people inside Canada’s
most dynamic industries including finance, law,
technology, real estate, fashion, food and drink. The
Bull’s dedicated audience of thought leaders,
trailblazing entrepreneurs, and afluent decision-
makers are some of the most influential people
driving changes and trends across Canada.
Bay Street Bull is the perfect connector between
your brand and this powerful community. We
deliver your messaging, accelerate your brand, and
Masai Ujiri
2018 Winter Issue Cover grow your audience.
Print Distribution
CIRCULATION WHERE READERSHIP
60,000 Globe & Mail 240,000
2,000 Air Canada Lounges 20,000
2,000 Elevated Spaces 20,000
(luxury hotels and retailers)
Circulation Total Readership Total
64,000 280,000
GLOBE & MAIL DISTRIBUTION BY MARKET AIR CANADA LOUNGE TRAFFIC
Toronto Ottawa British Alberta Quebec 350,000-375,000
36,800 5,750 Columbia 4,950 2,775 people per month
9,725
GLOBE & MAIL DEMOGRAPHICS AIR CANADA LOUNGE DEMOGRAPHICS
58% 42% 42 YEARS 78% 26% 35-54 YEARS
Male Female Average Age Male Female Average Age
of Readership of Readership
$ $ 46% 40% 40%
95% $172,500 $286,000 Average Average Hold senior
University Average Average household income: household income: management
Educated Individual Income Household Income $100,00-$200,000 $200,000+ positions (CEO,
COO, VP, Director)
Print Distribution
BAY STREET BULL IS IN THE FOLLOWING BAY STREET BULL IS IN THE FOLLOWING ELEVATED
AIR CANADA LOUNGES: SPACES (LUXURY HOTELS AND RETAILERS):
New York (LGA) Vancouver (YVR) Toronto (YYZ) Anndore House Drake 150
New Jersey (EWR) Edmonton (YEG) Montreal (YUL) The Ritz Carlton Drake General Store
Los Angeles (LAX) Calgary (YYC) Halifax (YHZ) Four Seasons Hotel Thompson Hotel
Paris (CDG) Regina (YQR) St. John’s (YYT) Broadview Hotel The National Club
London (LHR) Winnipeg (YWG) Drake Hotel Love Child Social Club
Frankfurt (FRA) Ottawa (YOW)
Air Canada Lounge Drake General Store
Montreal (YUL)
Anndore House Broadview Hotel
360 Brand Partnership Campaigns
Bay Street Bull is pleased to offer its brand partners 360 campaigns inclusive of events,
experiential, print, digital, video and social media.
CASE STUDY: CASE STUDY: CASE STUDY:
VACHERON CONSTANTIN DIESEL GLENFIDDICH
When Vacheron Constantin opened their first North Diesel wanted to leverage Bay Street Bull’s access to Glenfiddich wanted to showcase Winter Storm, a new
American boutique in 2017, they called upon Bay the sports community. The brand dressed Raptors star whisky in their ever-expanding Experimental Series
Street Bull to bring its readership to the brand to build Fred Vanvleet in the Bay Street Bull’s annual 30x30 portfolio. Bay Street Bull brought its readership to the
awareness and drive sales. Leaders across business, issue for this editorial page and video. To amplify the whisky with a private winter whisky tasting, custom
sports, and more interacted with the brand through content, Bay Street Bull hosted a 600-person party at advertorial, and advertising.
two custom events, editorial, and print and digital Yorkville Village to celebrate the 30x30 issue launch.
advertising.
EVENTS Watch video
interview
at
Fred VanVleet, 24
baystbull.com
Athlete, Toronto Raptors
Vacheron Constantin From the very base of it, Raptors point guard
Fred VanVleet doesn’t look much like your
debuts in Canada with typical NBA star. But perhaps that is what
the diminutive 24-year-old native of Rockford,
Bay Street Bull Ill. wants you to think.
As we sit around during a photo shoot at
Kicking off September’s packed social calendar, Bay Street the Air Canada Centre practice court,
VanVleet cracks a smile as somebody
Bull partnered with luxury Swiss timepiece company, suggests this seems to be more like a day of
Vacheron Constantin, to celebrate the opening of their first playing dress up rather than an interview
Canadian boutique. Held at The Adelaide Hotel, the evening regarding a guy who’s scrappy character and
saw a mixture of Toronto’s most influential men and women incredible grit have Toronto’s home team, the
Raptors, leading their division and fighting it
from a variety of different communities – from finance
out for the first seed in the NBA’s Eastern
and technology to fashion and sports – come together in their Conference.
shared appreciation for fine watchmaking. “I was excited coming to Toronto,”
Guests were greeted upon arrival with glasses of champagne VanVleet says. “I was lucky to have two of my
before making their way into the main room where they were friends from college be from here. I already
kind of had an idea of the culture.”
able to try on pieces from Vacheron Constantin’s collections, VanVleet headed to the Raptors as an
including their signature Overseas range. Leslie Kobrin, undrafted free agent following a stellar
President of Vacheron Constantin Americas, and Lance Chung, career at Wichita State, where among the
Bay Street Bull Editor-in-Chief, mingled with guests before accolades he received, included twice being
named the Missouri Valley Conference player
their welcoming remarks to thank everyone for attending and
of the year in 2014 and 2016.
announce the timepiece brand’s new Yorkdale location. Still, he had to fight to get here. Being
Throughout the evening, passed canapés of sliders and overlooked and unheralded, he says, just
spring rolls were served, while a raw bar station was set up for gave him more determination to get to the
top.
patrons to help themselves to ceviche, crab legs, octopus
“When adversity hits, you have to make it
salad, and oysters. Guests were also invited to the Vacheron through. That and perseverance go hand in
Constantin photo lounge, where professional portraits were hand, in life and in basketball. If you want to
taken as a memento of the evening, before helping themselves be successful, those should be some of your
to a dessert station as the final touch of the event. core values,” VanVleet says.
But it got him noticed. So noticed in fact,
that when his old high school, Auburn High
in Rockford, was looking for a keynote
TK
Lorem ipsum
speaker for their 2014 commencement
ceremony, they asked for VanVleet to step up
like he has for the Raptors so many times
dolor sit amet
this season.
TK
Lorem ipsum
“Me going back to do the commencement
speech, where we grew up - a lot of those
dolor sit amet kids never see anything outside of that city.
Wardrobe Toronto is an underlooked, unheralded city.
exclusively
provided by
TK
Lorem ipsum
I’ve loved my time here.”
Having recently become a father, he wants
Diesel: Nhill jean dolor sit amet
jacket, $348; his two-month old daughter to learn the
values he’s acquired to help her forge her
PHOTOGRAPHY BY MAURICIO CALERO;STYLING: SHARAD MOHAN
J-Pinal orange
jacket, $278; own path.
Dagh jeans, $398; “My daughter is going to have different
S-KBY sneakers,
$180 challenges. She’s going to grow up in a world
completely different from mine. I just want to
be honest with her and be truthful. No
matter if you’re rich or poor, you’ve got to
work hard.” — EH
The Takeaway: Adversity and underestimation are
opportunities to prove your doubters wrong.
LOUNGE PHOTOS: SHALAN AND PAUL
EVENT PHOTOS: ELAINE FANCY
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Nicole Verkindt, 33 Dress, $2,280,
by miu miu,
CEO of OMX and dragon on available at
CBC’s Dragon’s Den Canada, Holt Renfrew;
bracelet, $770,
Next Gen Den by Hermès
Before I started OMX, a procurement
technology that measures the social and
economic impact of supply chains, I was an
entrepreneur in the manufacturing industry.
Our clients were governments around
the world. Traditionally, governments have
been slower at adopting new technology
and innovation.
I was in my 20s at the time, so technology
was part of my everyday life – I used
QuickBooks for bookkeeping, eBay to shop,
and LinkedIn to network.
When I left the business at 27, working
with government clients was all I knew. I
had this feeling that I could take the Astrid-Maria Ciarallo, 30
Shirt, $165, and pants,
technology I was using everyday and apply it. Senior Communications,
The idea of OMX seemed like a no-
$250, by MICHAEL
brainer to me. But innovating within the Kinross Gold Corporation
Michael Kors; shoes, $1295,
government sector was a lot more difficult I’ve always been fascinated with public affairs
by Yves Saint Laurent;
than I expected, especially for a young and international relations. That’s why I
bracelet, $680, and bag,
woman like me. I was prepared to put in studied political science in undergrad. After
$9,800, by Hermès;
the hard work, but I wasn’t prepared for graduating, my desire to make an impact in
ring, $165, by Ringly
the criticism and ridicule I’d receive from the community led me straight into a
prospective customers and investors. political campaign office as a volunteer. Not
Meet
They thought, “This girl won’t change long after, I was offered a job in fundraising.
this industry.” Emotions run high in politics. Conflict is
While I focused on blocking out the the default method of communication, with
naysayers, I’d constantly have nightmares people often screaming at each other to get
the
about people mocking me. One day, their point across. But conflict was never in
after a series of unsuccessful meetings with my nature, and the unsolicited advice I’d
potential clients, I locked myself in a often get was, “One day, we’ll break you in.”
bathroom at the office for 20 minutes and It didn’t help that I was a female in a
Mavericks
stared at the wall. I wondered whether I male-dominated field. I was young, and
should just quit right there. When I finally right out of school. I’d work intense, 12-hour
told a friend and fellow entrepreneur days in heels and a floral-print dress,
that I felt like quitting, she recounted all the which was regarded as impractical and
times she’d felt the same. It was comforting unconventional. But I stayed true to
WRITTEN BY CHRISTINA GONZALES to know there were other women out there myself and didn’t waiver.
PHOTOGRAPHY BY MAURICIO CALERO pushing for innovation and struggling I grew thick skin, and learned that there
HAIR AND MAKEUP BY DEMI VALENTINE with what felt like an endless series of “no’s.” was a way to stick up for myself without
STYLING BY TALIA BROWN Women need to talk about the realities of resorting to conflict and raising my voice.
STYLIST’S ASSISTANT KRISTINA DICLEMENTE being a disrupter, so others on this path For me, kindness isn’t equated with
understand that overcoming self-doubt is an weakness. Still, I worked long hours to
Young, ambitious, smart. Call them mavericks. They essential part of the job. I associated all of prove that I had the chops.
write their own rules, and no one stops them. In the criticism and ridicule with being In the moments when I doubted myself,
collaboration with Glenfiddich’s new Experimental unlikeable, but that wasn’t it. I believe that I would focus on the impact I was making
SHOT ON LOCATION AT THE GOOD SON, TORONTO.
Series, which is all about next-generation flavour, women have a hard time dealing with the within the community. I’d also remember
idea of not being liked. the advice my grandfather gave me: “always
pushing boundaries, and trailblazers, four of Canada’s
But none of it is about likeability. In stay positive,” he said.
leading women in business tell their stories – their order to innovate, I needed to overcome My grandfather was my rock and the
climb to the top, and the hurdles they’ve overcome barriers – that’s a normal step in the most important guiding force in my life. He
along the way. process. It’s hard to not to take everything was an avid whisky drinker, and as a child,
personally, but enduring the blows is the I grew to recognize its smell. The first time I
key to success. tasted whisky was with my grandfather, so
drinking it brings back memories of evenings
spent enjoying each other’s company.
Through him, I learned the power of positivity,
which I take with me every day.
Banner ads Print ad Fred Vanvleet video Social Media Fall Advertorial
Custom Collaborations
Bay Street Bull is pleased to offer custom branded
GLOSSED
content for your brand. Bay Street Bull’s editorial The Essential
Cannabis Glossary Letter from
team works with you to tell the stories and INSERTS Today’s Cannabis Culture for Beginners
The language of cannabis has changed the
Publisher
dramatically over the last twenty years. Here
are the basic terms you need to know to
be an informed consumer in Canada's new
messages you want to convey to our professional
legalized landscape.
Chelsea Canna-Curious
Handler’s
Those who want to try cannabis for the first time, or for the first
luxury lifestyle readers. Whether its brand
time – again.
Plan to Cannabidiol (CBD)
The compound in cannabis that is not psychoactive, but has been
Save the
credited with alleviating anxiety.
Cannabinol (CBN)
World
awareness, a new marketing initiative, a new
A cannabinoid compound found to have sedating, but not October 17, 2018 is going to be a landmark day in Canada. The
psychoactive, effects in certain dosages. end of cannabis prohibition. The advent of a new chapter in our
nation’s history.
Cannabis Sativa Truly realizing the social and economic benefits of legal cannabis,
The genus of flowering plant to which psychoactive marijuana and A strain of cannabis that many users experience as psychoactive however, will first mean changing perceptions and reducing stigma.
non-psychoactive hemp belong. and stimulating or energizing. Cannabis needs role models.
Concentrates Terpene Updating the basement-dwelling stoner stereotype with a more
brand ambassador and more, reach the demo the
An almost dizzying array of very potent oils, waxes, tinctures, and honest reflection of today’s cannabis consumer is an important
The essential oils or organic compounds in the marijuana plant
other substances are procured through a variety of extraction way we’ll ensure continued public support and social licence. That’s
that give each strain its distinct aromatic notes and flavours. Fresh
processes. These include leaf sifting, compression of the marijuana why we started Civilized – to change the conversation and get
The CBD and fragrant OG Kush, for example, contains terpenes such
plant’s resin, alcohol infusion, butane or CO2 extraction. While cannabis consumers out of the closet.
Beauty Explosion as lemony limonene; ocimene, which also shows up in mint; and
few extractions will be available in October 2018, the smoke-averse As more and more jurisdictions around the world come online,
Is Coming linalool, which you’ll also find in lavender. And that famous
will be able to infuse their own tinctures and consume marijuana the industry is maturing. But the storyline remains the same. “Even
funky note? That’s myrcene.
entire country covets with Bay Street Bull.
as a beverage. though modern North American cannabis consumers are engaged
The Rise of
Elevated Design: Topicals and active physically and socially (they exercise, they do fun things
Edibles Creams, lotions, salves, balms, sprays, and oils that are infused with with their friends, they’re educated with good-paying jobs, many
Upscale Any food or beverage product that contains THC and/or CBD. The are married homeowners with children), two-thirds continue to hide
Aesthetic for the CBD, THC, or a combination of the two. Since these cannabinoids
onset of any psychoactive reaction can take between 45 minutes can’t reach the bloodstream, they will not get users high, though they their consumption for fear of being judged or labeled.” Just under
Canna-Curious and two hours, and the high can last for up to six hours or more. The half of those who don’t consume say they won’t try for the same
do reach cannabinoid receptors in local tissues. As such, these
sustained effect is useful in medical applications or to encourage a are believed to reduce inflammation, pain, and soreness in joints reason. That’s stigma. And we need to change it.
Will Canada
long night’s sleep. There is so much potential in this industry. Canada is positioned
CONTENT SUPPLIED BY CIVILIZED, UNLESS OTHERWISE INDICATED.
Cash in on and muscles.
as a global leader in the cannabis space. There’ll be jobs and
Canna-Tourism Indica THC taxes and wealth. Fewer arrests and fewer unnecessary records and
Potential? A psychoactive strain thought to have more of a calming, sedative The psychoactive chemical compound found in cannabis (this is incarcerations. The development of new pain management and
effect and creating an all-over body high (an easy way to remember what gets you high). medicine. And a potential answer to the opioid crisis.
Happier Hour: the effects of Indica is “In da couch”).
COVER PHOTOGRAPHY COURTESY OF KURT ISWARIENKO/NETFLIX
A THC Cocktail There are a staggering amount of people out there, the
Vape pen “canna-curious,” who want to try cannabis for the first time, or for
with a Twist, Please Microdosing A small, pen-sized electronic vaporizer that allows for discrete
ILLUSTRATION BY DALE CROSBY CLOSE
the first time – again. But they’re weary. Reducing stigma and
Taking a very low dose of THC. This is controllable with precisely smoking of THC concentrates such as wax and oil.
Cannabis + changing public perception will take education, corporate social
dosed edibles and digitally calibrated vape pens, which come in
responsibility, media, and community.
Culinary Art: doses as low as 2.25mg of THC per inhale. The concentrates vape Vaporizer Civilized is doing its part. We’re asking cannabis consumers to
The Ultimate in pens require won’t be legal until October 19, 2018. Since flower An electrically powered inhalation tool that heats dried cannabis
Refined Dining stand and be counted. To join the millions of everyday people whose
will be readily available after October 17, 2018, new users should flower without combusting it, making it less wasteful than smoking
presence, support, and leadership will continue the evolution of
approach inhalation slow and low as titrating your exposure to a joint. Depending on the brand and model, vaporizers can be
cannabis culture. It’s exciting times. Let this be the start of many
THC is difficult due to the variables in the potency of cannabis flower. used with wax, oils, hash, or pre-loaded cartridges. While the dry-herb
civilized conversations about our new world.
Taking a small “mouth hit” in which you hold the smoke in your variety are available for purchase, vaporizers that use concentrates,
September 2018 mouth, rather than your lungs, is a wise first move. oils, and cartridges won’t be legal for a year. Derek Riedle, Publisher
CUSTOM BRANDED CONTENT
Civilized. & Bay Street Bull Civilized. & Bay Street Bull Civilized. & Bay Street Bull
Civilized Glossed Insert Fall 2018
When Chelsea Handler talks, she talks fast. And when into account: “safe and light,” is a phrase Handler uses to describe
she’s done talking, it happens even faster.
Not exactly the
the product.
Women are carving out their own Seriously, ask her anything – about Donald Trump, for instance, or
The impetus for this approach, Handler says, is “lived experience.”
space in the cannabis conversation. her role as a comedian in mobilizing the general public towards the
When she started using cannabis products again, she was thrilled
stoner stereotype.
Who better than comedian, TV polls. Handler launches into a pointed, poignant, punchy retort, no
with the amount of choice – and control – that the marketplace now
powerhouse, and activist – Chelsea matter the question, and it seems like she could go on forever. And
presents, with legalization having taken place in her home state of
Handler – to lead the charge? then, just as purposefully, she stops.
California. But she also notes that legalization poses its own issues.
Recently, Handler spoke out on Twitter on the occasion of Donald
It knocks you off balance more than it keeps you on your toes, but
WRITTEN BY REBECCA TUCKER, Trump’s pardoning of Alice Marie Johnson, writing “What else you got?
then again, that’s Chelsea Handler – she’s always been a bit of a trip.
BAY STREET BULL Let’s commute the sentences of all African-American first-time
Which makes her the perfect celebrity to become the latest
drug offenders.”
Our annual cannabis culture poll consistently
businesswoman creating a line of cannabis products as the premium
market for the industry blows up.
Handler doesn’t plan to weave activism into her line of products – reveals consumers to be educated,
“Prison reform is not part of my brand, no,” she says – but the
“I think that it’s the way of the future,” Handler said recently over
comedian has recently pivoted towards activism full time in her employed, earning and enlightened.
the phone from Los Angeles. The next day, she is scheduled to
personal and professional life, announcing late last year that she
appear at the World Cannabis Congress, an invitation-only industry
would be taking time away from Hollywood to focus on soft punditry
gathering presented by Civilized, out of their hometown headquarters
on a full-time basis.
in Saint John, New Brunswick. “It’s a healthy lifestyle. You know, any
“There are really good people in politics and there are really bad
psychologist I’ve spoken to was like, ‘Oh, I’d much rather you take this
people in politics,” she says. “Unfortunately Donald Trump isn’t
at night than take a sleeping pill.’ And it’s great for creativity for me.”
even really in politics, and he somehow landed at the top of the
Handler is no stranger to substance experimentation, having
heap. So, for me, it’s an emergency.”
dedicated considerable airtime on her erstwhile Netflix series Chelsea
The 2016 election result’s effect on Handler was profound, but
Does to taking drugs – from cannabis to ayahuasca – on camera,
her actions aren’t exactly uncharacteristic. A cursory scroll through
with varied (and variously hilarious) results. But she’d recently taken
her Twitter feed reveals a multi-hyphenate whose political leanings
a breather from smoking, returning to a retail climate that allowed
run deep; indeed, even on her Netflix talk show, Chelsea, political
her to determine more accurately what she took, how much, when,
Chelsea
commentary was on full display. Handler knows she isn’t a politician
and with what effect.
Your Cannabis
per se, but she acknowledges that her position of privilege allows
“It’s been so liberating for so many of my friends who have anxiety
her to do much more than crack jokes on TV. As Canada awaits the
to be able to use it for sleep, and to know how much to take,”
So far, what Handler is doing has been relatively low key, but legalization of edibles,
Handler says of the changing landscape of marijuana products. “When
no less impactful for it: she actively (and frequently) disseminates fine-dining chefs are
you wake up in the morning and you’re an anxious person, you
information on where and how to register to vote, and has links throwing THC-augmented
is Served
know you can take a microdose of CBD, feel amazing, and just take the
on her website’s homepage to donation sites for Planned Parenthood dinner parties with locally
Handler’s
edge off. It’s so much better than taking medication or anything
and the Karam Foundation, a charity that supports Syrian youth. Her foraged ingredients.
from the pharmaceutical industry, [and] I’ve just become really
profile on Countable.us, a media and policy literacy site, is jam-packed Reindeer lichen, anyone?
passionate about it. Plus you don’t get a hangover.”
with information on immigration-policy protests, government
What sets Handler’s product line apart from others – like, say,
spending, and which candidates Handler herself supports.
Snoop Dogg’s brand, Leafs by Snoop, or Willie Nelson’s product line,
Handler’s personal political agenda is reflected in her activism,
Willie’s Reserve (which Handler herself sampled on an episode As it sometimes does, it took an American to get a Canadian educational culinary workshops in private homes. He says that while
of course: “My goal,” she says, “is to get women elected. We need
of Chelsea Does) – is its target audience: women, pointedly if not riled up. Earlier this year LA-based Chef Christopher Sayegh, who is people may think of it as a fad, cannabis culinary experiences are
minorities, we need gays, lesbians, trans people, and women in
Plan to
exclusively. Somewhat tellingly, a cursory Google search for professionally known as the Herbal Chef, cooked two sold-out, a way of educating people on how to incorporate the ingredient into
office, period. We need to be represented. We have to represent the
studies on women’s cannabis use brings up several pages of warnings 100-person, $200-per-head dinners of cannabis-infused gourmet the way they cook to improve their lives. “I can show people how
people that live in this country.”
concerning its consumption during pregnancy; for men, you’re food in Vancouver. The press coverage was huge and local chef cooking with cannabis can create a late night snack that can help
The message is that time’s up, not just for the men who have
more likely to be served up search results on how smoking the plant Travis Petersen realized nobody else in Canada was doing anything with anxiety.”
largely dominated political conversations in Washington and
improves sex. at that level. And now Sayegh is coming back, yes with more dinners, but
beyond, but for A-listers who have demanded change while resting
“I think that a lot of women have had [a negative] experience Petersen, a private chef, former contestant on MasterChef he is currently working with lawyers to lobby for the legalization
on their laurels; in cannabis, as in politics, the mobilization is
with edibles or marijuana and they kind of just opted out because Canada, and cannabis enthusiast, saw an opportunity to merge two of cannabis consumption in lounges and restaurants, with
being led by women.
Save the
alcohol seems more controllable,” she says. “But now, since of his passions to serve a hungry market. He promoted his own the dream of replicating his private dinner party experiences at a
all these products have become so truthful … you have control.” series of cannabis-infused dinners and served nearly 200 people permanent location.
Handler’s as-yet-unnamed line of products will be grouped over 4/20 weekend. “There were 19-year-olds, and singles, and Sayegh takes care to work the local agricultural and environmental
into three distinct groupings, for three types of consumers: one for couples, and 65-year-old retirees,” remembers Petersen. “Everyone context into his Canadian events. For a recent meal, he worked
cannabis users who need to take the edge off first thing in the A Civilized conversation with Chelsea Hander got along and shared stories, and this was even before the cannabis with a forager in the woods outside of Squamish, using low-impact
morning (Handler notes this is ideal for those who deal with anxiety); came out.” techniques to harvest just the right amount of reindeer lichen and
one for what she calls the “five-o-clock hour”, for those looking The American comedian Calgary, September 20
And when the cannabis did arrive, it wasn’t in the form of licorice fern, and then preparing artfully-plated dishes with sauces
www.civilized.life
World
for a gigglier, sillier type of buzz; and another for those who have will take the stage Vancouver, September 21
funky-tasting brownies or a bong and a blintz. Marijuana smoke was that are infused with carefully measured lab-tested extracts so
ILLUSTRATION BY DALE CROSBY CLOSE
difficulty sleeping. with Civilized Publisher Winnipeg, September 22
piped over a pristine piece of smoked salmon and into a champagne guests don’t get too high. Sayegh sees the events not as fetishizing
In another nod to its target demo, it’ll also be low-cal: Handler Derek Riedle this fall Montreal, October 4
glass chilled with liquid nitrogen. Guests would take a puff off the cannabis, but integrating it. “It’s not just about cannabis,” says
says her edibles will veer more towards hard candies and smaller, to talk politics and culture, Ottawa, October 5
glass before eating the fish. Sayegh. “It’s about treating [it] as a healing mechanism and an overall
single-serving treats than, say, decadent chocolate chip cookies and to take the pulse Toronto, October 6
While edibles won’t be federalized until a year after the October accent to a healthier life.“ An honest reflection of today’s cannabis culture.
of the nation ahead Halifax, October 7
and brownies. (She cites a “Listerine strip-like” cannabis delivery
device that she’d tried recently as inspiration.) Not that women of recreational cannabis
17th legalization of cannabis flower and oil, Petersen and Sayegh Petersen will continue to host dinners in private locations before Read by today’s consumer.
For information and are at the forefront of a refined approach to combining cannabis and after legalization. And soon he and Sayegh are likely to be joined
don’t like the occasional chocolate chip cookie; but, Handler says, legalization.
tickets, please visit and culinary skills at the highest level. by other worthy competitors. Petersen says, “Ever since my first
she believes women are more likely to gravitate towards an edible Civilized.life/Chelsea Petersen has since started a business called Cannacook that event I’ve gotten emails from other chefs who are telling me they
product where a healthy lifestyle – on a holistic basis – is taken hosts roving private cannabis-augmented dinners and runs want to do the same thing.”
Civilized. & Bay Street Bull Civilized. & Bay Street Bull Civilized. & Bay Street Bull
Genesis Fall 2018
AMERICAN EXPRESS & BAY STREET BULL
Is Cannabis High Design
Integrating cannabis
Most cannabis
into the broader cultural
Despite Economic
SMALL BUSINESS OWNER SPOTLIGHT When you make a hire is also crucial. You
experience could
don’t want your hires to be too early because it’s
Kristen Wood be the future of THC
Canada’s
usually your biggest cost. So where do you
consumers are married
and tourism
Uncertainty, Canadian
figure out how you can do it on your own versus
CEO and Founder, bringing someone in? There will always be
different challenges no matter where you are as
The Ten Spot a business, big or small.
homeowners with
SMEs Remain
Next Tourism
More than 60 percent of Canadian SMEs
children.
A recent survey conducted by American agree that digital technology provides new
Express found that Canadians SMEs are business opportunities for their company. Say goodbye to the stereotype. These beautiful
Confident and Poised
feeling confident about their future business Despite feeling confident, Canadians SMEs You have a great social media presence – do brands, retail spaces, and products are all about
performance. What are some things that have identified some challenges in terms you have any advice on how to build a the elevated cannabis consumer experience
you see as an advantage for SMEs over larger of business growth this year. What have you
Boom?
community online and translate that into We may soon see the day when the marijuana leaf is no longer
companies and competitors? learned about growing a business that you Discovered by our annual
for Success in 2017
business sales? used as graphic shorthand for “this is a cannabis product.”
We used to be able to make decisions in an wish you knew when you started out? We engage in a lot of digital strategies. We utilize Think about it: when was the last time you saw a pile of
afternoon and restructure our business the next I think that one of the greatest things about Facebook and Instagram ads to advertise our cannabis culture poll. barley on a beer bottle? The fast-growing cannabis industry
day; it was so fast and there weren’t a bunch being an entrepreneur is that you are obviously services and get our brand awareness out there, has been iterating its aesthetic range in record time, and in
WRITTEN BY CHRISTOPHER METLER
of bureaucracies. As your business grows, an optimistic person that is able to take a risk. and we also do it for the franchising side of [the Confirmed by our readers. five short years we’ve seen the butane lighter-powered glass
you arrive at this area where the internal buy-in Not knowing what you don’t know is probably a business]. We’re a unique concept in the bong give way to any number of sleek, USB rechargeable
is almost more important than the external good thing because if you actually knew how franchising world; you don’t see a lot of beauty vapes – and the incense-redolent head shop replaced by
buy-in. When you’re a small business, there is no hard it would be and how many times you would bars that are franchising. To find different ways dispensaries that favour a minimalist Japanese or
internal buy-in because it’s just you making the cry in the shower, you would probably be like, of reaching those franchise partners, we’ve Scandinavian vibe. The most forward-thinking companies
3.
decisions and running with it. When you’re “ah, never mind.” found the best way is through our digital identified the upside in distancing themselves from the
making mistakes, it’s not as big and impactful. I would say, solidify your purpose and core platforms and webinars. And then we create stoner market and have created a range of products that
It’s like making a turn on a jet ski versus trying to values a lot earlier in the game. If you do so, our community by engaging with our customers stand to appeal to the affluent cannacurious. Here are
Canadian Small and Medium-sized Enterprises For Paul Roman – Vice President and General Another area of the survey revealed interesting turn the Titanic. You can make decisions quickly then it’s easier to make decisions and go back to on Instagram, as well as our newsletter. some pioneering companies and products that are pushing
(SMEs) are brushing aside any apprehension of Manager of Global Commercial Payments at insights about SMEs and digital technology. and implement things so much faster. them as a guideline. the cannabis-related design to new heights.
economic and political uncertainty. Instead, American Express Canada – what particularly Of Canadian SMEs. 63 percent agree that digital
they are opting to remain assured in their capacity jumps out about this year’s findings is the technology provides new business opportunities
4.
Cannabis has been decriminalized to varying degrees in 26
to innovate, generate revenue and grow extent to which they indicate how much money for their companies. Considering an equal number
countries around the world, but to this day no single country
their businesses – no matter the macro outlook. still matters. concur that customers are demanding more new According to the Despite this... Top Three Priorities Financing can be a stands out as the ultimate destination for cannabis-seeking
American Express, a trusted advisor to Revenue growth was positioned at number or tailored products and services, it’s not difficult for Digital Innovation frustration for Canadian
American Express travellers. Even in California and Colorado you won’t see
businesses ranging from start-ups to Fortune 500 one for 57 percent of Small and Medium-sized to connect the dots here: SMEs are beginning to being: SMEs
multinationals, recently released their 2017 Global Enterprises, with profit margin growth coming think in a much more developed way in the small
Canadian Small and convention and visitor bureaus tout THC tourism on billboards
Medium-sized Less conventional options are being any time soon due to the combined lack of federal approval
SME Pulse, a survey that polled senior executives second for 51 percent – rendering them by far the business space.
and fear of alienating business travellers and families. But in
and decision-makers across SMEs in fifteen most important long-term objectives for SMEs. Not only are tools like digital technology Enterprise (SME) 2017 considered to source funds:
Canada, with upcoming federalization allowing any adult (and
countries. The Canadian results were encouraging. “Typically, it’s not surprising to see revenue critical for SMEs to get to scale but there’s an survey, the future is that includes non-residents) over the age of 19 to purchase
growth and profit increasing awareness that they can also be used full of promise. SMEs 69% marijuana flower and extracts, businesses stand to benefit
“But once you peel it back a little bit, margins highly ranked to finance that growth, and subsequently make
are excited to grow Workforce Crowdsourcing from the tourist trade more than in any other country.
in terms of goals,” administration and support personnel operate in
you start to see there’s a recognition Roman makes clear. a more systematic fashion. their businesses in productivity
tools
(32%) Much of the world offers lessons on how not to scale:
While countries like Portugal and Uruguay have lax laws
“But once you peel The mounting realization is one that particularly new and innovative
that cash flow is really king” ways, just look at the
surrounding growing, possessing, and purchasing marijuana
1. 2. 5.
it back a little bit, you excites Roman. The Standard Hotel
for residents, visitors don’t have the ability to tap into their
start to see there’s a “With all of the communication and best numbers: 55% of Canadian SMEs expect to own personal grow stashes or join collectives. So travellers
recognition that cash practices available in the digital and information Flexible access
see substantial revenue growth are often left to whisper requests at head shops or buy
SMEs say they are optimistic about the state flow is really king, with an even higher percentage world – a lot of it has started to make its way options such
over the next 12 months. cannabis on the street. The brave frequently prevail, but that’s Hotels Have Room To Grow
1234
of the economy over the next twelve months (42 of Canadian SMEs - 66 percent – agreeing on its through where you start seeing SMEs actually as credit cards
5678
67% not a consumer base that can scale. Even Denmark’s While no national hotel chains in the US have yet to create cannabis-friendly
9102
percent positive versus 12 percent negative when importance to run their business. And cash flow is act in a way you’d expect of a larger, more (30%)
3456
50% of them are willing to take formerly freewheeling Christiania neighborhood has seen packages, boutique hotels catering to the creative class are integrating it
asked about the local economy). Despite some one of those things that people quite often get a mature business.” big risks to gain big rewards Communica- police crackdowns in recent years. Amsterdam remains the into the guest experience. At the Desert Hot Springs Inn in Joshua Tree guests 1. Visionary Vape: PAX 3 and PAX Era 2. Revolutionary Retail: Tokyo Smoke 3. Those Who Cannabis: 4. Don’t Call It a Bong: BRNT Hexagon 5. Infuse It or Lose It: Levo Oil Infuser
challenges, SMEs feel secure and determined rude reminder of as a small business. So when you However, only 18 percent of Canadian SMEs tions systems easiest destination for a traveller to navigate with hundreds can smoke outside by the firepit or vape in their rooms or book CBD The first version of the PAX vaporizer disrupted the category: When Lorne and Alan Gertner decided to open a café and store in Toronto’s Boy Smells Kush Candle Made from a 3D-printed mold, dishwasher Just as coffee geeks brag about how many
in their ability to grow their businesses. In fact, see it rank this favourably, it’s interesting.” feel confident they were very effective in
www.civilized.life
Technology and of licensed marijuana cafés catering to tourists. But these massages. Denver is home to the country’s first cannabis-friendly hotel, the it was bluetooth enabled, was rechargeable by USB, Queen West neighborhood to feature their cannabis lifestyle products, Not all cannabis products are for smoking safe, and freezer safe, the Hexagon bars of pressure the steaming wand on their
more than half (55 percent) of the Canadian Canadian SMEs plan to use more unconven- developing and implementing innovations. It’s Peer-to-peer
innovation are important, are mostly in the red light district and not an integrated part Nativ in the lower downtown district, which offers smoking balconies could be controlled by an app, and you could use it to smoke they tapped DesignAgency, a firm that also counts zeitgeist-defining brands or eating, and not all of them have vast ($180) combines the old-school function of Italian-made espresso machine can crank
SMEs surveyed expect to see substantial revenue tional funding sources in 2017, including crowd- that business challenge that 64 percent of SMEs options
but confidence is lacking of the travel experience. attached to half of its rooms and CBD lattes. Portland’s sleek Jupiter Hotel cannabis flower and tobacco. The press compared it to such as Vice Media and the Momofuku restaurant group as clients. The coffers of venture money behind them. Case a classic water pipe with modern design out, cannabis enthusiasts are serious about
growth of at least four percent over the next 12 sourcing (32 percent), flexible access options like plan to work hardest to address over the next (30%)
In a few short years, the US has emerged with a more offers a 420 package that along with a room offers a vape pen, munchies Apple products. It made the elaborate oversized vaporizers serene, zen-like Queen West location sets the bar for an upscale retail and in point: the Kush Candle ($30) from and conveniences. Its shape is contemporary their gear. Creating cannabis-infused oils
months, with 50 percent of SMEs willing to take credit cards (30 percent), Peer-to-Peer options (30 three years. The top three priorities for SMEs on implementation
big risks to gain big rewards. percent), and supply chain financing (30 percent). when it comes to digital innovation include work-
integrated approach in various categories, from wellness to kit, and coupons for discounts at local dispensaries. LA’s Standard Hotel will An honest reflection of today’s cannabis culture. on the market look, well, as ugly and clunky as they often café experience and they’ve stocked their stores with sleek proprietary LA-based company Boy Smells, run by two and decorative enough that it would look and butter with Levo’s beautiful Oil Infuser
63% of Canadian SMEs agree hospitality. If Canada can scale a country-wide approach to soon host a retail outlet for local upscale cannabis company Lord Jones. are. (PAX also developed the popular Juul e-cigarettes). Its brands and the best-looking gear from other producers. They’ve since opened fashion-world veterans who wisely chose right at home next to some coffee-table ($260) allows cannabis cooks to use their
Finance also continues to exist as a key enabler “Businesses looking to unlock working capital force productivity tools, communications systems
integrating travel and THC, perhaps it will provide the world Come October 17th visitors to Canada will be able to purchase cannabis flower Read by today’s consumer. flagship, PAX 3 ($320), comes in multiple metallic shades five more locations in Canada, with more opening imminently, and have millennial pink as their company colour photography books and other objets d’art. favourite strains and pick the quality of oils
for SME growth in Canada, but many still struggle
to fund the investments they need for continued
often overlook opportunities within their own cash
flow,” said Roman. “We’re proactively going to
and user-friendly and mobile applications.
Despite this, it’s hard to deny 55% of Canadian SMEs view
that digital technology provides
new business opportunities. 67% Supply chain with a model of mindful and responsible cannatourism. and food grade THC oil. But with smoking prohibited in all Canadian hotels and can process extractions, oils, flower, and concentrates, their sights set on the United States. MedMen, watch out. palate, and Instagram as their marketing they are binding with THC.
User-friendly financing Here’s what’s working in the States and Canada and how and most public spaces, travellers will be limited to imbibing the oil in the while the small PAX Era ($30) takes pre-loaded pods. tool. Kush was an instant breakout hit and
development. Almost half of Canadian SMEs them and saying, ‘Here’s something that I see the optimism in the responses. economic uncertainty as Only 18% feel confident that and mobile (30%) it could exponentially grow in the coming years. short term. inspired 12 more scents.
(48 percent) say they face difficulty accessing the coming up in the next quarter that you can leverage Indeed, the future looks bright for their #1 threat, followed by they can develop and implement applications
finances they need to grow their business while in terms of either extending days payable out- Canadian SMEs. political uncertainty. innovations.
53 percent say inadequate cash flow affects their standing or accelerating days sales outstanding,’
The American Express Global SME Pulse is a global research study undertaken by Oxford Economics for American Express. Oxford Economics carried out a telephone survey among 3205 owners, executive board members
ability to pay suppliers on time. and fitting that into their overall capital strategy.” (including Chief Executives, Chairs, Managing Directors, General Managers) and Chief Financial O_cers / Heads of Finance in SMEs with between 10 and 250 employees and revenues of up to $30 million. The companies
were based in 15 countries: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Singapore, Spain, UK and USA. The survey interviews were conducted in October and November 2016. Civilized. & Bay Street Bull Civilized. & Bay Street Bull
Civilized. & Bay Street Bull Civilized. & Bay Street Bull Civilized. & Bay Street Bull
American Express 2017
Editorial Calendar
Feature Culture Travel Business Design Tech Travel Design Culture Business Fashion Food/Drink Business Tech Culture Feature Fashion Culture Business Sports
Luxury Goes Green Jordan Peterson First-Class Trains Workplace Culture The Architect of Couture Iceland Innovates Haute Hotels Art Mogul A Word on Sleep Legalizing Cannabis High-Speed Timepieces Free Spirits Survivorship Bias The Pipeline Problem Power and Philanthropy Cities of the Future Travel Watches Be A Man Investing in Canada The eSports Takeover
M I C H E L E R O M A N O W
C H R I S B I L L C - 2 5
W Y L I E J O A N N A G R I F F I T H S
How Toronto Raptors’
The C A N N A B I S Masai Ujiri and
People’s Serge Ibaka have
Poet N A V D E E P B A I N S T E S S A V I R T U E used basketball
Whitney Michele
Romanow to give back to the
M A R G A R E T A T W O O D S C O T T M O I R Wolfe Herd gets communities
Bumble’s productive that raised them.
O L I V I A N U A M A H R H I A N N O N T R A I L L CEO is on a Issa Rae
J A G M E E T S I N G H M I K E M C D E R M E N T mission urges
Hollywood
to act
D O U G F O R D R A Y R E D D Y
Tina Brown
H U M B O L D T B R O N C O S J A M I E C O R M A C K marches
towards
equality
D A N D O C T O R O F F J E F F R E Y R E M E D I O S
Brandi
Y U N G W U S I D E W A L K T O R O N T O Leifso,
beauty’s
Meet the D I R E C T O R X C R Y P T O C U R R E N C Y new
champion
Class of 2018
featuring C H R I S O V E R H O L T J E S S I C A M U L R O N E Y Sophia
Female founders Amoruso
A A M I R B A I G C A M E R O N B A I L E Y starts
Inspiring from
entrepreneurs L Y N D O N C O R M A C K E V A W O N G scratch
World-class
A N T O N I P O R O W S K I E R I C R A D F O R D
athletes
Tech rockstars D A V E H O P K I N S O N D A N I E L L E M A R T I N
Women
Chart-topping
artists S A R A H S E G A L J E A N E T T E S T O C K
and more...
Are Changing
Spring 2018
the World Women’s 2018
Winter 2017
Summer 2018
SPRING 2019 SUMMER 2019 FALL 2019 2019 WINTER 2019
30x30 ISSUE POWER 50 ISSUE FOOD & DRINK ISSUE WOMEN’S ISSUE INNOVATION ISSUE
With warmer temperatures Bay Street Bull's third annual Breaking bread and talking A tribute to incredible Mindful reflection and
well on the way, our fashion POWER 50 guide celebrates all things food and drink, female-driven narratives, this fresh beginnings dominate
issue brings the best in style, the people, places, ideas, discover Bay Street Bull's issue showcases inspiring Bay Street Bull's winter
fragrance, and timepieces and things that embody guide to best restaurants to entrepreneurs, activists, and issue, inspiring its readers to
via expert interviews and the notion of “power” in its power lunch in Canada, along trailblazers who are leading conquer hurdles and achieve
beautiful editorial. Bay Street various forms. An homage with captivating interviews the way in the fight for goals. Here, you’ll find a guide
Bull's third annual 30x30 to everything that is putting and features that speak to diversity and gender equality. to Canada’s most exciting
guide is a keystone feature, Canada on the map, the the culture of food. Also Fashion also comes out in entrepreneurs and disruptors
recognizing Canada’s most POWER 50 is a diverse expect a look into other full force with Bay Street who are shaking things
promising talents who are collection of entrepreneurs, lifestyle realms, including Bull's collection of beautiful up. Innovation is a strong
inspiring the masses and innovators, artists, athletes, fashion and business. apparel, stunning watches, theme, with thoughtful
influencing change. fashion designers, travel and luxurious fragrances just stories focusing on design
destinations, restaurants in time for the fall season. across various categories,
and more. including fashion, science,
architecture, and more.
Ad Close: Ad Close: Ad Close: Ad Close: Ad Close:
February 22, 2019 May 3, 2019 July 26, 2019 September 20, 2019 November 1, 2019
Material Deadline: Material Deadline: Material Deadline: Material Deadline: Material Deadline:
March 1, 2019 May 10, 2019 August 2, 2019 September 27, 2019 November 8, 2019
Market Impact: Market Impact: Market Impact: Market Impact: Market Impact:
March 25, 2019 June 2 August 26, 2019 October 21, 2019 December 2, 2019
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Insert (16 PG)
2019 Digital Media Kit
In 2019, the Bull is is pleased to offer its partners
the opportunity to interact with the magazine’s
influential audience through an array of digital
touch points. Bay Street Bull’s online editors and
account team will work closely with your brand or
client to create unique campaigns through a robust
set of digital offerings, which include custom
branded content, e-newsletters, advertising, and
social media influencer strategy. Your brand
messaging will seamlessly be positioned in front of
the Bull’s affluent audience as they move through
their daily lives.
Rupi Kaur
2018 30x30 Issue Cover
360 Digital Campaigns
Bay Street Bull is pleased to offer its brand partners 360 campaigns inclusive
of events, experiential, print, digital, video and social media.
CASE STUDY: CASE STUDY: CASE STUDY:
CARRERA Y CARRERA LOUIS XIII DIESEL
Bay Street Bull partnered with Carrera y Carrera The luxury cognac brand wanted to promote Bay Street Bull worked with iconic denim brand
to drive customers to their only North American their sustainability efforts with their 100 years Diesel to dress Toronto Raptors star Fred Vanvleet
store in Toronto. Alongside an event, advertising, campaign. Bay Street Bull used run-of-site ads, for its 30x30 issue. Coupled with a video featuring
and custom branded content in the magazine, custom digital content and e-newsletter to its Vanvleet in Bay Street Bull’s video series “The
Bay Street Bull amplified Carrera y Carrera’s 10,000+ subscribers to get the word out. Takeaway,” Diesel also received a social shoutout
reach on the digital front with social influencers from Vanvleet on his personal Instagram account.
using a photo booth experience at the event, an
e-newsletter and through custom digital content.
Gracie Carroll, Fred Vanvleet video
fashion and lifestyle influencer
Watch video
interview
at
Fred VanVleet, 24
baystbull.com
Athlete, Toronto Raptors
From the very base of it, Raptors point guard
Fred VanVleet doesn’t look much like your
typical NBA star. But perhaps that is what
the diminutive 24-year-old native of Rockford,
Ill. wants you to think.
As we sit around during a photo shoot at
the Air Canada Centre practice court,
VanVleet cracks a smile as somebody
suggests this seems to be more like a day of
playing dress up rather than an interview
regarding a guy who’s scrappy character and
incredible grit have Toronto’s home team, the
Raptors, leading their division and fighting it
out for the first seed in the NBA’s Eastern
Conference.
“I was excited coming to Toronto,”
VanVleet says. “I was lucky to have two of my
friends from college be from here. I already
kind of had an idea of the culture.”
VanVleet headed to the Raptors as an
undrafted free agent following a stellar
career at Wichita State, where among the
accolades he received, included twice being
named the Missouri Valley Conference player
of the year in 2014 and 2016.
Still, he had to fight to get here. Being
overlooked and unheralded, he says, just
gave him more determination to get to the
top.
“When adversity hits, you have to make it
through. That and perseverance go hand in
hand, in life and in basketball. If you want to
be successful, those should be some of your
core values,” VanVleet says.
But it got him noticed. So noticed in fact,
that when his old high school, Auburn High
in Rockford, was looking for a keynote
TK
Lorem ipsum
speaker for their 2014 commencement
ceremony, they asked for VanVleet to step up
like he has for the Raptors so many times
dolor sit amet
this season.
TK
Lorem ipsum
“Me going back to do the commencement
speech, where we grew up - a lot of those
dolor sit amet kids never see anything outside of that city.
Wardrobe Toronto is an underlooked, unheralded city.
exclusively
provided by
TK
Lorem ipsum
I’ve loved my time here.”
Having recently become a father, he wants
Diesel: Nhill jean dolor sit amet
jacket, $348; his two-month old daughter to learn the
values he’s acquired to help her forge her
PHOTOGRAPHY BY MAURICIO CALERO;STYLING: SHARAD MOHAN
J-Pinal orange
jacket, $278; own path.
Dagh jeans, $398; “My daughter is going to have different
S-KBY sneakers,
$180 challenges. She’s going to grow up in a world
completely different from mine. I just want to
be honest with her and be truthful. No
matter if you’re rich or poor, you’ve got to
work hard.” — EH
The Takeaway: Adversity and underestimation are
opportunities to prove your doubters wrong.
#BSB30X30 @BAYSTBULL
Ellis Tagoe, Owner, Run-of-site ads, digital content 30x30 Feature Social shoutout
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