Michigan's Premier Winter Auto Show - ShowSpan
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Michigan’s Premier Winter Auto Show
98% of Attendees state they will
DEMOGRAPHICS come to the Show in 2020! CHARITY
Active Consumers!*
*2019 Michigan International Auto Show survey
SPECTACULAR
Follow the searchlights to what has become
2.3 hrs Average time spent at the Show
an annual “must attend” event in Grand
47% Have a Bachelor or Post Graduate Degree Rapids – the Auto Show’s Preview Charity
40% Households with 2 cars Spectacular! In 2019, over 1,700 people
enjoyed incredible food from the chefs at
47% Households with 3+ cars the Amway Grand Plaza, as well as music and
80% Last vehicle purchased at dealership dancing. Many thousands more viewed the
80% of Attendees come to see event on local NBC & ABC affiliate stations’
34% Plan to buy a new car this year
current year vehicles! live hour-long coverage. Proceeds from the
56% Plan to buy a car within next 2 years 2019 Charity Spectacular benefitted the
82% Homeowners Helen DeVos Children’s Hospital Foundation.
AGE INCOME
13% 14%
18% $0-40,000
Over 65 Under 18 25%
$120,000+
16%
55-64
24% 36%
18-34
25% $40,000
$80,000 -80,000
28% -120,000
35-54
SPONSORSHIP OPPORTUNITIES!
Companies today are looking for • Enhanced partnership with auto
meaningful marketing opportunities. dealerships and auto industry
Sponsorship of the Michigan leaders
International Auto Show allows your • Show exhibit space
business to benefit greatly from the • Show signage
exposure and affinity with one of • Alignment with the Helen
the most highly attended consumer Devos Children’s Hospital
shows in Grand Rapids. Foundation
Auto Show sponsorship offers: • Charity Spectacular tickets
• Guest tickets for the auto show
• Inclusion in an aggressive
• Measurable results and survey
advertising & marketing
options
campaign
C O N TA C T D AW N B A K E R F O R D E TA I L S AT
616-447-2860 O R DAW N B @ S H O W S PA N.CO M
FLOORPLAN
(2019 version) MEN
WOMEN RESTROOM
RESTROOM
500 510 520 530 540 550
CONCESSION
30
29
8GG
100GG 28
BIG GAME
10
GG
27 TAILGATE
490 RESTROOM
7GG
45
6GG 400 420 430 480
CONCESSION 380
5GG 300
RESTROOM
4GG
25
Grand
Gallery RESTROOM
MM4
RESTROOM 24
MM3
MM2
310 320 340 350 44
23 43
RESTROOM
200 230 38 39
CRUSHED 42
41
37
Box CONCESSION 40
Office CAR
35
22
RESTROOM
21 31
220 225
Public
Entry 105 120 130 140 150 190 RESTROOM
RESTROOM 20
FEATURES
Pre-Production Models Gilmore Car Museum
Several manufacturers each year bring in pre- Take a step back in time as you view classic
production models. Get a glimpse into the and vintage automobiles in this unique
technology, comforts, and features coming a exhibit. Staff from Gilmore Car Museum are
year or two ahead. on hand, dressed in period costumes and
will share stories and the history about each
Great American Muscle Cars vehicle in this collection.
Muscle Car Madness, which one is best? Built
to be as fast as physics would allow, three Million Dollar Motorway
(3) vehicles are built and shown, undeniably This very special collection of performance
awesome. The exhibit allows attendees to and luxury vehicles from all over the globe
get all the details and compare the latest in is a favorite for attendees. Each must have a
the Mustang, Camaro and Challenger. MSRP over $100,000 to be included. Dream
big as you wander through this exhibit of
glamorous and exotic cars!
SHOW
INFORMATION
VIP Media Preview
Wednesday January 29 1pm - 3pm
Charity Spectacular
Wednesday January 29 6pm - 9:30pm
Show Hours
Thursday January 30 11am - 9:30pm
Friday January 31 11am - 9:30pm
Saturday February 1 10am - 9:30pm
Sunday February 2 10am - 5pm
Admission
Adults___________________________$12
Children (6-14)____________________$5
Children 5 and under_______________Free
Exhibit Space & Displays
Discount coupons will be available at all • Exhibit space is available on a date
participating Grand Rapids New Car Dealers received basis
Association dealerships. • Show management reserves the right to
decline any application for exhibit space
that does not complement the Auto
A State of the Art Facility Show
DEVOS PLACE is located downtown Grand • Full display carpet, vacuuming and
Rapids, and is easily accessed by all of West visqueen cover for move-in
Michigan via major highways. • Carpeted aisles
• Exhibitor lounge
• A 200,000 sq. ft. • Security services
“Class A” convention • Exhibitor credentials for
center. No pillars! your personnel
• 12 enclosed loading • Consignment ticket programs available
docks.
Labor and equipment available
Downtown lodging at your option from our service contractors.
is in abundance, including special rates at
selected hotels. Underground parking is Show hosted by
also available.
Vehicle Exhibit Space
• Exhibit space will be designated by vehicle
manufacturer
Important Auto Show Contacts Auto Show produced by
Dawn Baker_____________________ ext. 1011
Show Manager & Sponsorships /
dawnb@showspan.com
Henri Boucher___________________ ext. 1071 2121 Celebration Drive NE
Show Producer / henrib@showspan.com Grand Rapids, Michigan 49525
616-447-2860
Erin Welsh______________________ ext. 1075
Marketing & Promotions / erinw@showspan.com 616-447-2861 Fax
ShowSpan.com
Jean Flynn______________________ ext. 1085
Show Office Manager & Exhibit Payments /
jeanf@showspan.com
Dianna Stampfler____________ 269-330-4228
Publicist / Dianna@PromoteMichigan.com GRAutoShow.com
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