MILES FOR MELANOMA AT UNIVERSAL STUDIOS - Hollywood, California UNIVERSAL STUDIOS BACKLOT HOSTED BY Adam and Hillary Fogelson
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MILES FOR MELANOMA
AT UNIVERSAL STUDIOS
5K RUN/WALK | MAY 4, 2013
HOSTED BY Adam and Hillary Fogelson FOR MORE INFORMATION, PLEASE CONTACT:
TORREY SHALLCROSS
UNIVERSAL STUDIOS BACKLOT 1411 K Street, NW • Suite 800 • Washington, DC 20005
tshallcross@melanoma.org
Hollywood, California Tel: 800.673.1290 • Fax: 202.347.9678
Dear friends: Last year Vin Diesel, Sean Astin, Fred Savage, and many more celebrities joined hundreds of others for the first annual Miles for Melanoma at Universal Studios 5K Run/Walk. We are pleased once again to serve as co-chairs of the 2013 Miles for Melanoma event, which promises to be even bigger and better. Melanoma has affected us personally — Hillary has fought the battle three times and her father has also been diagnosed. We know far too well the dangers of this cancer. It is the leading cause of cancer in young adults and increasing in incidence faster than any other cancer in the world. If melanoma is caught early, it is largely curable through simple surgery. Unfortunately, it is often not found until the cancer has spread through the body. In that case, the diagnosis is very, very challenging. By participating in the 2013 Miles for Melanoma at Universal Studios 5K Run/ Walk, you will be helping raise money to support the work of the Melanoma Research Foundation, the largest independent organization working specifically on melanoma. Those funds will support patient education and advocacy efforts, and will enable groundbreaking research. As a sponsor you will join your voice with ours and countless others in helping to raise awareness about this deadly cancer. We know that exposure to UV radiation increases the risk of melanoma, and that blistering sunburns as a child can make you more than twice as likely to have this cancer. Despite this, we see young people — and particularly young women — sporting a tan as though it is a sign of health. Even more distressing, tanning salons across the country are luring young people into the dangers of artificial tanning by making false health claims. Through the Miles for Melanoma program and this event at Universal Studios, we can spread a different message, and in doing so, can help save the health (and possibly the lives!) of thousands of people. We hope you will join us in supporting this event. Adam and Hillary Fogelson Chairman of Universal Pictures Adam Fogelson Chairman of Universal Pictures and Three-time Melanoma Survivor with his wife, Hillary, and two daughters.
2013 MILES FOR It is also becoming more common — a trend you
can help turn around through your participation in
MELANOMA AT
the event.
The event is also a wonderful marketing opportu-
UNIVERSAL STUDIOS
nity for your business. More than 1,000 people
attended last year’s inaugural event and we are
expecting the 2013 Run/Walk to be even bigger.
5K RUN/WALK The 2012 event was covered by numerous news
outlets including:
The Melanoma Research Foundation (MRF) is • NBC Los Angeles
offering a unique and exciting opportunity for
your company to sponsor and participate in the • KABC-TV
Second Annual Miles for Melanoma at Universal • Variety
Studios 5K Run/Walk, hosted by the Chairman • Cosmopolitan
of Universal Pictures, Adam Fogelson, and his
wife Hillary. • The Huffington Post
Last year’s inaugural Run/Walk featured crowds We are pleased to offer your company the
of people walking or running side-by-side with opportunity to partner with this year’s high-profile
more than a dozen celebrities through the event, to be held on Saturday, May 4th on the
renowned Universal Studios backlot. Imagine Universal Studios backlot. The Second Annual
a couple pausing to take a picture of their young Miles for Melanoma at Universal Studios 5K Run/
children in front of the set of Whoville from Horton Walk will feature enthusiastic runners and walkers
Hears a Who!, or one of your employees running — including many celebrity participants — on-site
alongside Jason Biggs or Sean Astin through the skin checks, a private VIP reception and many
wreckage of a 747 from the set of War of the Worlds. other exciting opportunities.
The cause is critically important. Melanoma is the We look forward to speaking with you about the
deadliest form of skin cancer, and is the leading various ways in which you and your company can
cancer diagnosis for women in their twenties. be part of the excitement!
Soleil Moon Frye
and family.
MILES FOR MELANOMA AT UNIVERSAL
STUDIOS 5K RUN/WALK STUDIOS
SPONSORSHIP OPPORTUNITIES
How would you like to entertain clients, help business leaders build customer relationships
and develop client loyalty through an exclusive, unique and fun-filled event? The Miles for
Melanoma at Universal Studios event can make this possible.
Opportunities and benefits of sponsorship include but are not limited to:
• National logo visibility
• Participation in one of the most exclusive run/walks in the country
• Exposure to over 100,000 visitors to the MRF website and social media outlets per month
• Your company logo included in a nationwide print and online newsletter
• Volunteerism opportunities
• A platform to launch a new product or service
• Support for corporate social responsibility initiatives
• Sponsorship credit on all printed and advertising materials with product or logo receiving
visual recognition on our newsletter, website, brochures, Facebook, etc.
• A channel to reach a concentrated mass of your target audience and generate in-store
traction to promote your product
• Exclusive access to VIP tent with the opportunity for face time with high-profile celebrities
and high-net-worth participants Actor Fred Savage
enjoyed walking through
the backlot during
the 2012 event.
2013 SPONSORSHIP LEVELS 2012 DEMOGRAPHICS
TITLE SPONSOR 2012 Miles for Melanoma at Universal Studios
MILES SPONSOR 5K Run/Walk
2012 Miles for Melanoma at Universal Pictures 5K Run/Walk
Ages of Participants
2012 Miles for Melanoma at Universal Pictures 5K Run/Walk Gender
STRIDES SPONSOR AGES OF
AgesPARTICIPANTS
of Participants GENDER OFGender
PARTICIPANTS
PACE SPONSOR 0-19
0-19
EXHIBITOR
20-29
20-29
MALES
30-39
30-39 MALES
40-49
FEMALES
FEMALES
40-49
50-59
For more information regarding sponsorship 50-59
60+
opportunities, contact: 60+
TORREY SHALLCROSS
tshallcross@ melanoma.org • Tel: 800.673.1290
Actors Sean Astin and Jason Biggs posed with the youngest winners.
MAY 4, 2013
UNIVERSAL STUDIOS BACKLOT
HOLLYWOOD, CALIFORNIA
TENTATIVE SCHEDULE OF EVENTS
7:00 a.m. Registration
8:30 a.m. Race Begins
Participants can arrive and register after 7:00 a.m. Race starts at
8:30 a.m. Join us at the MRF tent for sunscreen samples, skin
screenings and educational information about melanoma prevention
and treatment. Runners’ awards will be presented after the race.
Actor Vin Diesel (center) with MRF Executive
Director Tim Turnham and MRF Board Chair
Steve Silverstein.
The band, The 88, played as runners and walkers crossed the
finish line.
ABOUT MELANOMA ABOUT THE
MELANOMA
Melanoma is the deadliest form of skin cancer
and is increasing in incidence faster than any
RESEARCH
other cancer in the world. It is the leading
cancer diagnosis for women aged 25
FOUNDATION
to 30 and the second leading cancer
diagnosis for everyone aged 15 to 30.
When caught early, melanoma is cured The MRF is the largest independent non-profit
through surgery. Once this cancer becomes organization focusing specifically on melanoma.
metastatic, life expectancy is less than a year. We are in our 14th year of funding cutting-edge
Every hour of every day, someone in the medical research, and we are the leading
United States dies of melanoma. By helping voice in providing support and education for
raise awareness of this cancer, YOU will have patients. The MRF also is a major source of
a significant impact on these numbers. awareness messages about melanoma, and is
in its third year of a partnership with Cosmo-
politan Magazine around their Practice Safe
Sun program. Other strategic partners around
raising awareness include multinational
pharmaceutical companies, a major motion
picture studio and the Ironman organization.
We are a 501(c)3 organization (Tax ID#
76-0514428) and are the only melanoma
group to receive top ratings by Charity
Navigator on a consistent basis.
THE MRF EXTENDS ITS GRATITUDE
TO ITS 2012 EVENT SPONSORS:
DESIGN
www.stanadler.com
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