Millicom-TIGO, new sponsors in America - Real Madrid CF
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N.º 70
Millicom-TIGO, new
sponsors in America
Real Madrid
Foundation
and Abbott,
against
malnutrition
Summary Team 3
N.º 70
Millicom-TIGO, new
sponsors in America
Real Madrid
Foundation
and Abbott,
against
malnutrition
Real Madrid’s Communications
Director:
Antonio Galeano.
Real Madrid Foundation’s
Communications Director:
Ana Sanjuanbenito.
Publications:
Javier Palomino.
Draft: David Mendoza,
(18)
Madori Okano y Nacho Díaz.
Photography: Helios de la Rubia,
Víctor Carretero, Pedro Castillo,
Antonio Villalba, Jesús Troyano,
María Jiménez, Real Madrid’s
Historical Heritage Center, and Real
Madrid Foundation.
4
International
22
Social sports’
32
Coaching
Published by: Real Madrid
Foundation.
Millicom and Abbott, programs Sport Values Academy: Publication and distribution:
EDICIONES REUNIDAS, S.A.
two of the Foundation’s Second season of trainings online over
GRUPO ZETA REVISTAS
strategic partners in collaboration with UEFA this platform and the CORPORATIVAS
America. Foundation for Children online Foundation Match c/ Pedro Muñoz Seca, 4
in Spain, Italy, Portugal, meetings are back. (3a planta). 28001 Madrid.
6
the United Kingdom, and Phone: 915 863 300.
36
Romania.
Interview
24
Mauricio Ramos, CEO Heritage.
of Millicom. The best fans in the
Football programs, world are back.
12
campuses, and clinics
Real Madrid Legends
Heartwarming news visited the football and
basketball Campus
18
Experience this summer.
Report
5,000 spots at the
start of the social sports
school season.
REAL MADRID FOUNDATION
*Some of the international
images in this publication
Recreation of the Abbott are from countries where
and Real Madrid Foundation
partnership against
the use of a face mask
malnutrition in front of the is not mandatory when
New York Stock Exchange. playing sports.
4
International 5
This partnership will support
the projects developed in
the United States, Bolivia,
Colombia, Costa Rica,
El Salvador, Guatemala,
Honduras, Nicaragua,
Panama, and Paraguay
Millicom-TIGO,
F
Florentino Pérez lorentino Pérez, Real Madrid pres- Bringing people together
and Mauricio ident, received Mauricio Ramos, Thanks to this partnership with Millicom-TIGO,
Ramos pose in CEO of the Millicom-TIGO corpo- 11,200 children and their families will be taught
new sponsors of
front of the 13 ration, at Real Madrid City to sign how to make responsible and productive use
European football
Cups.
a partnership that confirms the of internet, and how to use digital tools and
connectivity giant’s new sponsorship of the prevent cyberbullying. It will also help empower
THE UNITED
projects in
STATES Foundation’s American projects. During the women to improve their job prospects.
next five years, it will facilitate the sustain- Mauricio Ramos, during his meeting with
ability of 69 of the Real Madrid Foundation’s the president of Real Madrid, noted that: “This
America
social sports projects in nine countries in Latin partnership is based on the values we share
HONDURAS
GUATEMALA NICARAGUA America (Bolivia, Colombia, Costa Rica, El with Real Madrid to improve children’s edu-
EL SALVADOR
COSTA RICA
PANAMA Salvador, Guatemala, Honduras, Nicaragua, cation and future because connectivity and
COLOMBIA Panama, and Paraguay) and the United football bring people together.”
States. Millicom-TIGO joins the group of spon-
REAL MADRID FOUNDATION
This partnership with the Real Madrid Foundation Millicom-TIGO, leading provider of land sors that supports the sustainability of the
will help continue 69 projects on the American
BOLIVIA
and mobile connection services with more Real Madrid Foundation’s projects in America,
PARAGUAY
than 55 million customers in 10 countries of like the Mapfre Foundation, Banco Mercan-
continent for more than 11,000 children in 10 Latin America and Africa, is now a new global til Santa Cruz, AT&T, the Inter-American
countries sponsor for the Real Madrid Foundation’s Development Bank, Globalvia, and Kontiki
social sports projects. Expeditions.
6
Interview 7
Mauricio
Beneficiaries of
the partnership
between the
Real Madrid
Foundation and
Millicom-TIGO in
Nicaragua, where
the Real Madrid
Ramos
organization
collaborates with
local partner
the Sister María
Romero Charity
Association.
Millicom-TIGO CEO
The partnership between the land and mobile
communications company Millicom-
TIGO and the Real Madrid Foundation What type of activities does Millicom of- Only 60% of people in the region today have a
will allow us to reach more than fer the beneficiaries of the social sports 4G cellphone and only 30% to 40% of the popu-
11,200 at-risk disadvantaged schools?
They and their families will be trained in the
lation has access to broadband. Digital inclusion
means more education, more creativity, more
American children responsible and productive use of the inter-
net, how to take advantage of digital tools,
services, and, in the end, more social and eco-
nomic energy. That’s why at Tigo we’re working
and how to prevent cyberbullying. They will to close up the digital gap bringing connectivity
What does this new partnership with the also be able to participate in women’s em- to areas with zero or next to zero access to
Real Madrid Foundation mean for Milli- powerment programs to improve women the internet and focusing especially on young
com-TIGO? and young adults’ job prospects. This has people.
It will reinforce the sustainability of more than been made possible thanks to the imple-
65 of the Foundation’s social sports projects in mentation of our flagship social responsibil- What are the women’s empowerment pro-
nine Latin American countries where we oper- ity programs Conéctate Segur@ (Connect grams that are associated with this partner-
ate (Bolivia, Colombia, Costa Rica, El Salvador, Safely), Conectadas (Connected), Acci@n ship based on?
Guatemala, Honduras, Nicaragua, Panama, and Tigo (Tigo Action), and Maestr@s Conect- Under the umbrella of Conectad@s, we’re work-
Paraguay). The partnership also includes a proj- ad@s (Connected Teachers) on the Foun- ing on closing up the gender gap through the
ect in the United States. dation’s and local partner’s social sports use of mobile technology and digital literacy and
school’s curriculum. educational initiatives that promote women’s
What are your thoughts on the Foundation’s entrepreneurship and financial inclusion with
use of sports as an educational tool? What’s the key to children using the mobile platforms like our Tigo Money wallet.
When you make connections with children, you internet in a safe way?
spark their curiosity and teaching becomes There have to be measures to prevent them
much easier. And there’s no better way to make from having access to explicit content which
that connection based on good sportsmanship has a negative impact on their development. Connectivity and football
and enthusiasm than sports. Using it, we can Besides, blocking mechanisms, education, and We’re convinced that connectivity and football
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
strengthen discipline and teamwork and con- digital awareness are crucial for an appropriate bring people together and are the perfect ways
vey valuable knowledge to them for their future. interaction between young people and the in- to share values and experiences.
Sports also has a positive impact on health and ternet.
can improve their concentration on goals, like Responsible digital citizens
their studies. Uniting sports and digitalization in What are the most common digital defi- We train the beneficiaries and their families
the lives of coming generations will help integrate ciencies in Latin America and what are the in a responsible and productive use of the
them socially and improve their job prospects. solutions you propose? internet and how to prevent cyberbullying.
8 COLOMBIA 9
The president of Colombia
T
he role of the Real Madrid Foundation with the partnership
and the promotion of sports and va- with Colombia’s Natio-
lues for the 360º education of children nal Learning Service (SENA)
visits Real Madrid City
at risk of exclusion in Colombia was for remote learning for people with limited resour-
studied at the meeting as well as its ces over the Foundation’s e-learning platform,
contribution to the development of communities Sports&Values Academy TV.
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
under the United Nations’ framework of the 2030
Agenda’s Sustainable Development Goals. The
Iván Duque and the president of Real Madrid, Foundation has been present in the country since
Colombia is the Latin American
Florentino Pérez, analyzed the social sports 2008 and has 36 social sports schools that it
operates with several local partners which benefit country where Real Madrid Foundation
projects that the Foundation is running in this 8,000 children. develops the most projects
South American country Last season ties were tightened even more
10 11
UKRAINE
Roberto Carlos was in
the opening ceremony
of the new social sports
schools in Ukraine
More than 800 children in vulnerable
situations learn values through sports
with the support of Epicentr For
Children
R
eal Madrid ambassador Roberto Carlos visited
Kiev to inaugurate two new social sports football
schools that the Real Madrid Foundation has
opened in the Ukrainian city. Thanks to the co-
llaboration with its local partner, the Epicentr for
Children Foundation, and the ongoing support of Epicentr
K, 800 children at risk of exclusion benefited from these
activities that started in 2018.
Today seven social sports schools operate in Ternopil,
Irpin, Khmelnytskyi, and the two in Kiev which have had
The partnership between the Real Madrid Foundation and Abbott marked the support from the City Council. Since last season, the pro-
opening of the Wall Street Stock Exchange in New York City. jects in Ukraine have included basketball at some of the
Abbott, Real Madrid, and its Foundation to schools.
fight malnutrition.
The executive deputy chairperson of Abbott
Real Madrid Foundation Nutrition, Daniel Salvadori, accompanied by the
Real Madrid Foundation’s head of projects in
America, Mateo Figueroa, rang the bell that mar-
and Abbott raising
NEW JERSEY
ks the start of the day’s trading on the Wall Street
Stock Exchange. Project beneficiaries gathered
on a football field laid out for the occasion next to
awareness about the New York Stock Exchange building.
The children also enjoyed the company of
the actor Jaso Sudeikis, who plays a football
malnutrition coach on the series Ted Lasso. The actor joked
clarifying that “Real Madrid hasn’t gone nuts,
they haven’t signed me to coach, I’m here to
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
A
support the fight against malnutrition.”
play by the beneficiaries of the Thanks to the partnership with Abbott,
social sports school that the thousands of beneficiaries of the Real Madrid
Real Madrid Foundation runs in Foundation in 12 countries will have access to
New Jersey with the Ducatus nutritional diagnoses and nutritional education
Foundation was put on during and treatment (if needed) over the coming three
the presentation of the partnership between years.12
HEARTWARMING NEWS #donatuslatidos 13
#donateyourheartbeats
to research
T
he Real Madrid Foun- The Real Madrid Founda-
dation, the Iker Casil- tion wanted to participate be- Iker Casillas
las Foundation, and cause almost half a thousand presents
IDOVEN join the #do- of the beneficiaries of its inclusive IDOVEN’s
natuslatidos project to and adapted football and basketball monitoring
research and prevent sudden death schools have different abilities and device.
amongst those at high risk of heart heart disease is associated with con-
conditions. ditions like Down Syndrome and de-
As explained by Iker Casillas, velopmental disorders.
the goal is to remotely monitor the Led by a scientific and technical
hearts of 800 beneficiaries of the team, IDOVEN is creating pioneering
Foundation's social sports projects technology in the automation of di-
for free, “a great opportunity for fam- agnosis of heart diseases with artifi- The goal is to remotely
ilies but also for medical and scientif- cial intelligence. The agreement with monitor the hearts of 800
ic research,” because the monitor- the start-up is another step along the
ing will provide assessment data that lines of prevention in healthcare in
beneficiaries of the Real
are relevant to research in the field of which the Real Madrid Foundation Madrid Foundation for free
sudden cardiac death. participates during the year.
Collaboration to prevent strokes with
From left to right, Álvaro Arbeloa (RMF); Ezenwo Nyesom Wike, governor of Rivers
State; Enrique Sánchez (RMF), and Jihad Saade, president of Interact Sport.
information and prevention
T
he Real Madrid Foundation veloped among the beneficiaries of the of strokes are preventable “from adopt-
Renewed collaboration with
and the Prevent Strokes Real Madrid Foundation to provide the ing a healthy lifestyle” will become com-
Foundation will kick off joint keys to knowing about, preventing, de- mon knowledge. He also underlined the
projects to teach about the tecting, and knowing how to act when importance of early detection of symp-
Interact Sport in Nigeria
importance of preventing faced with the disease. Coordinators toms “so we can reduce the impact of
and early detection of strokes as well and coaches will also receive specific strokes around us, saving lives and pre-
as promoting sports and healthy habits. training. venting dependence.” Álvaro Arbeloa,
An outreach project is slated to be de- Julio Agredano, president of the Real Madrid ambassador, explained the
T
Prevent Strokes Foundation, under- importance of prevention and educa-
he partnership between the Re- to the future and, thanks to which, a compre- scored the major impact the agree- tion for the adoption of healthy lifestyles,
al Madrid Foundation and Interact hensive training for coming generations of Ni- ment will have on the communi- “one of the main values the Real Madrid
Sport, in which the Nigerian state gerians will help build a much better communi- ty because the fact that 90% Foundation teaches.”
of Rivers collaborates, started in ty, country, and world with more equality, more
January 2018. Thanks to its re- justice, a more conscious world.”
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
newal, a social sports school and a high school
will be opened that will benefit 300 children 120,000 people are affected
from vulnerable situations in the industrial city A social sports school by strokes every year in
of Port Harcourt. During the renewal of the col-
laboration, the Real Madrid Foundation am- and a high school will be Spain and it is the nº 1 killer
bassador Álvaro Arbeloa presented the bene- opened for 300 children worldwide
fits of education which he considered “the key14 15
Successful 2 Charity Paddle nd The Foundation renews its agreement
Tennis Circuit by Santander with San Fernando de Henares
T T
he renewal of the agreement be-
he Rafa Nadal Acade- The 2nd Charity Paddle Tennis tween the Real Madrid Founda-
my by Movistar was the Circuit organized by the Real Madrid tion, the City Council, and Exolum
scene of the sixth and last Foundation by Santander was spon- will allow the San Fernando de
amateur tournament of sored by Santander Bank in collab- Henares’ social sports football
the Real Madrid Founda- oration with organizations like Car- The Real Madrid school to continue its worwk. It just started
tion's 2nd Charity Paddle Tennis Cir- mencita, La Caja Saludable, Sile- Foundation's 2nd Charity its 11th season in this Madrid suburb.
cuit by Santander. After Pozuelo de stone, FCC, Ecovidrio, Clear Chan- Paddle Tennis Circuit The mayor expressed his satisfaction
Alarcón, Madrid, Roquetas de Mar, nel, and Adidas Pádel. ended at the Rafa Nadal at having this school “which instills healthy
Academy early October.
Almeria, Mijas, Malaga, Las Rozas, lifestyle habits in young people and teaches
Madrid, and Cordoba, the circuit ar- them how to live together, about integration
rived at Manacor, Mallorca with an and equality, using sports as a tool to pro-
overwhelming success in terms of mote values like good sportsmanship and
participation at over 1,350 players respect,” educational sports values that Re-
in total. The day was brightened by al Madrid ambassador Álvaro Arbeloa also
the participation of tennis player Rafa stressed.
Nada, who wanted to show his sup-
port for this charity initiative.
Real Madrid ambassador Arbe-
loa and world champion Seba Nerone
took a few swings with Felipe Martín,
director of Santander Bank's Spon-
Digital meeting on gynecologic
sorships, Events, and Social Media,
and Maribel Nada, Commercial and cancers
I
Marketing Director of the Rafa Nada
Academy by Movistar. ker Casillas, assistant general manager of Players from the women's Real Madrid team
the Real Madrid Foundation, participated in joined the campaign, with the participation of
the digital meeting “An Intimate View of Gy- doctors Leticia Luján and Lucía González Cori-
necologic Cancers,” organized by the Real jo and the president of the Ovarian Cancer As-
Madrid Foundation with the support of the sociation, Soledad Bolea, who explained the
pharmaceutical company GSK, which works symptoms and treatments for these diseases
with the Foundation on a number of projects. and underlined the importance of prevention.
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION16 17
The Foundation This agreement will give The Real Madrid and Dr. Palomo
continuity to the social sports
renewed its schools that since 2015 have Foundations, together in Equatorial Guinea
T
been operating in Battambang
collaboration with and serve vulnerable groups
he Real Madrid and Dr. Palomo Foun-
dations have signed an agreement to
The Dr. Palomo Foundation, presided over
by Ignacio Palomo, will give the workshops in the
SAUCE in Cambodia in collaboration with the NGO develop projects in Africa. The part- Real Madrid Foundation’s social sports schools
nership kicks off with a social sports on the African continent. They will add value to
SAUCE (Solidarity, Help, and health and sexual training initiative the beneficiaries’ training, since sub-Saharan Af-
and Union Create Hope, in in the Piarists school in Bata, Equatorial Guinea rica has the highest rates of infertility and sexual-
for a hundred children at risk of exclusion. ly transmitted diseases on the planet.
Spanish) Real Madrid ambassador Álvaro Arbeloa Ignacio Palomo underlined the importance of
pointed out that this collaboration with the Af- education on gynecologic and sexual health “for
rican country “is a wonderful opportunity to im- the future of African women.”
prove lives combining healthcare, education, val- The Dr. Palomo Foundation collaborates
ues, and sports.” in the management of the healthcare systems
in Equatorial Guinea, country where it recently
opened the Oyala fertility and gynecologic med-
ical center to promote the integration of people
with difficulties to have children and to improve
their quality of life.
Both foundations will promote
health, education, and sports
with training workshops in all the
projects in Africa
K
Kike Figaredo,
ike Figaredo, Prefect Apostolic with functional diversity, who thanks to the
Prefect Apostolic
of Battambang, of Battambang, participated re- collaboration with SAUCE have access to Butragueño presents the program “Real Football & Study”
participated remotely motely in the signing during the quality education and a wide array of inclu-
in the renewal signing event held in the Real Madrid City sive activities. The Real Madrid Foundation, the pre-college stage (18 and able to share our experience
with the NGO SAUCe auditorium and presided over by the Real Madrid University up) with classes on Sports with young people before they
to give continuity
Enrique Sánchez, executive deputy chairper- School at the European Fundamentals and History.. start their studies or even while
to the Real Madrid
Foundation project in son of the Real Madrid Foundation. Javier University, and Victory Sports they play on professional teams
Cambodia. Álvarez Cienfuegos, president of SAUCE, had launch the training program Starting in January is a major step forward.”.
the pleasure of signing the agreement in the Real Football & Study, which will The initiative will start next
presence of Emilio Butragueño, Real Madrid combine the high performance January with 25 young people
Director of Institutional Relations. technical and tactical sports from America.
Butragueño stressed the special con- training with introductory During the semester, they
nection to this project and its beneficiaries, classes on professional will attend morning athletic
many of whom have been affected by polio dedication to sports. Thanks to sessions at the Real Madrid
or landmines. Some of them visited Madrid this partnership, for the first time City led by the Foundation's
REAL MADRID FOUNDATION
to have their conditions treated medically, a semester program on sports coaches and in the afternoon
coinciding with the release of the documen- specialization is being offered will attend courses in the
tary “Mission in Battambang. Following in that, in addition to physical European University’s
the Footsteps of Kike Figaredo,” that can be activity at a professional intensity classrooms.
streamed on Amazon Prime Video. guaranteed by Real Madrid, The School's director, Emilio Enrique Sánchez and Emilio Butragueño preside
over the presentation.
The social sports schools of Cambodia includes academic training at Butrangueño, explained: “Being
serve a hundred children, including students18
Report 19
Practice of a group of the students of the social sports football school that the Foundation operates in the Municipal Sports Center
Faustina Valladolid in Madrid.
The schools start the
collaboration with companies like Endesa or la
Caixa Foundation.
The Real Madrid Foundation’s different
projects include 35 social sports football
season with 5,000 spots
schools, 13 adapted basketball schools,
BASKETBALL nine social sports basketball schools,
seven inclusive football and basketball
The adapted, schools for minors with ASD, Down’s
T
syndrome, or PDD (with the new
he 68 social sports schools of the
inclusive, and three schools in Móstoles), three
With the worst of the pandemic Foundation in Spain started their wheelchair wheelchair basketball schools, and
activities on October 1 after sum- two adapted football schools for
behind us, an exciting season starts mer vacation and after the difficult basketball integration.
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
for the Real Madrid Foundation’s 2020-2021 season, marked by the
schools, are As this season advances, the
pandemic. Encouraged by the strict health pro- rest of activities in penitentiaries,
social sports schools in Spain, 42 tocols applied to the different projects and the also back youth correctional facilities, nursing
for football and 26 for basketball, excitement of practicing their favorite sports homes, and centers to assist the dis-
outside again, this season started with spots advantaged like Entrepresports (for the
filled with values for 5,000 girls and boys. More than 70% of the unemployed), and the physical activity
beneficiaries have full or partial scholarships in programs for the homeless will start up.20
Coaches trained in the YOUR ENERGY 21
Real Madrid Foundation’s
own methodology lead the TODAY CAN
INSPIRE A BETTER
sessions in all categories
Own methodology
TOMORROW
The social sports schools follow the educa- Because we’ve made sustainability a social commitment that
tional methodology created by the Real Madrid promotes digitisation and renewables for everyone, with a goal
Foundation, For a REAL Education: Values of reaching 100% decarbonisation by 2050. We also support the
and Sports which is broken down into the local economy through fair energy transition plans, breathing
different manuals for each group served and
new life into thermal power plants that have been shut down.
each sport: Training Football, Teaching Values;
Introduction to Valusketball, Inclusive Football With Endesa you can choose a better tomorrow.
and Valusketball, and Competing to Share...
Values. More than 200 professional coaches
specially trained according to this method-
ology will guide the weekly practices of the
groups at each school, from pre-Benjamins
and babybasket to cadets and youth. They
will continue working on promoting healthy
and green lifestyles promoting recycling, as
well as offering additional training on adapted
road education, developed by the Foundation
and Gonvarri.
Different scenes from the return to football and basketball with values practice There are still some spots at some schools
at the Municipal Sports Center Faustina Valladolid in Madrid. and registration is still open.
Casillas presents two new inclusive schools in Móstoles.
The Real Madrid Foundation will basketball for people with different tool, which allows us to educate
develop two new inclusive social abilities, will be supported by the in values.” Noelia Posse, mayor
sports schools in Móstoles, one for Iker Casillas Foundation for the of Móstoles, noted that these
football for minors with PDD and scholarship program. The football schools “will serve to offer children
another for adapted basketball for school will be developed on the with functional diversity equal
people with different abilities. Iker Casillas football fields and opportunities.”
The Real Madrid Foundation’s the adapted basketball school at
assistant general manager, Iker the Villafontana municipal sports
Casillas, and the Foundation’s complex.
general manager, Julio González OPEN POWER
Ronco, were received by the local An integration opportunity
FOR A BRIGHTER FUTURE.
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
authorities to sign the collaboration Casillas noted that it was a joy “to
agreement, which includes the be able to come back to Móstoles
use of municipal facilities. These with projects as gratifying as
schools, one for football for minors these” and reminded those in
who are on the autism spectrum attendance that sports “are a great
(PDD) and one for adapted inclusion and social integration
endesa.com
Noelia Posse, mayor of Móstoles, with
Iker Casillas at the agreement signing.22
UEFA Foundation
Social sport programs
for Children 23
AT&T,
Beneficiaries of the Guimarães, Portugal social sports schools,
developed in collaboration with the UEFA Foundation for Children.
supporting the
Second season of collaboration with
UEFA Foundation for Children Real Madrid
T Foundation's
he Real Madrid Foundation’s social drawn up by the Real Madrid Foundation.
sport programs developed with the Despite the adversities due to the pan-
support of UEFA Foundation for Chil- demic and thanks to the support of the UEFA
dren in Spain, Italy, Portugal, the Uni- Foundation for Children, the schools have been
ted Kingdom, and Romania started able to continue working with all the beneficia-
social sports
their activities for this 2021-2022 season. The ries, adapting to the changing circumstances
Bucharest schools are included under this co- with online practice, distribution of food and ba-
llaboration framework, where the Foundation is sic materials, and other interventions.
supported by the Protagonists in Education As-
sociation; Milan’s, backed by the Portofranco
and Fatima Traccia Association; Funchal’s, wi-
projects.
th the Salesian Missions; Guimarães’, with Alma
Branca; London’s, with Kinetic, and the 14 pro-
grams at shelters in Spain that benefit a total of
600 children in vulnerable situations. CONTINUITY
It is the second season that Real Madrid
Foundation and UEFA Foundation for Children During the worst
work together to give children the opportuni-
of the pandemic,
REAL MADRID FOUNDATION
FOUNDATION
MADRID
ty to participate in sports, education, and so-
cial activities that are fundamental for their de- these schools
REAL
velopment.
continued with
REAL MADRID
Thanks to this program, the young peo-
FUNDACIÓN
ple participate in weekly sessions and tourna-
ments in which they can interact with other chil- online activities © 2021 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are
trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies.
dren who follow the same educational program24
Campus 25
Álvaro Arbeloa with the football Campus
Experience participants at Real Madrid City.
Iker Casillas with the football Campus Experience participants at the Real Madrid City.
Real Madrid’s legends
W
ith the end of the pandemic
and the return to normalcy
closer and closer, the Real The children
found their
visited the Campus
Madrid Foundation’s bas-
ketball and football Cam- idols’ visit
pus Experience in all of its modalities recov- and their
ered high participation figures last summer. advice highly
Experience During the different summer program motivating.
sessions, Real Madrid football and basketball
legends like Casillas, Arbeloa, Roberto Carlos,
Butragueño, and Reyes made exciting visits
Butragueño, Arbeloa, Casillas, Roberto to participants. The majority of visits were at
Carlos, and Felipe Reyes visited some of the the Real Madrid City, which hosts the most
dates of the program and which brings togeth-
participants of the recreational-educational er the most kids every year. The exception was
football and basketball program that was Butragueño’s visit to the Cartagena campus,
where the program made its first visit. For the
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
held in Madrid and in other towns in the kids, being close to their idols, getting tips
five Spanish autonomous communities, in from them, and being able to take a selfie with
addition to Koos, Greece, bringing together them was hugely motivating. The players took
advantages of these occasions to invite the
nearly four thousand children children to take the values associated with the
Foundation’s specific methodology that they
had internalized on the playing field off of it.26
Campus 27
Felipe Reyes with the basketball Campus Experience participants at the Real Madrid City. Emilio Butragueño with the football Campus Experience participants in Cartagena.
Formats and locations than 2,700 participants, 10% of which came This season, the campuses collaborat-
This year, the Campus Experience was held from other countries. ed with the Alcohol and Society Foundation,
Teamwork and
from June to September at the Real Madrid The rest of the Spanish towns to host in- which gave use prevention sessions, were
the urge to
City and nine towns in the five Spanish au- dividual program experiences were Azuqueca sponsored by PS Talents, for the responsible
improve one’s
tonomous communities, as well as outside de Henares, Benidorm, Cartagena, Guadala- gaming and football campus activities, and
game are two
of Spain in Koos, Greece. Only the high per- jara, Quesada, Toledo, Torre del Campo, Lan- collaborated with Oliver, in technological in-
constants
formance Campus Experience and in Valde- zarote, and Puertollano. The latter two were novation.
at these
bebas were held over 11 weeks in the locations with the highest participation.
campuses.
four modalities and had more Sports technology
Other modalities Oliver’s contribution was a smart device that
During the summer, the number of partici- placed on shin guards and using sensors gath-
pants at the goalie specific campus increased, ers real time information about the player’s
with almost 250 children, and the campus health, performance, and technique, trans-
for high performance young people also forming it into metrics that can be checked
rose, with 900 players. The basketball cam- on an app. The device gathers several kinds
pus, which was held in its adapted and inclu- of metrics: football (contacts with ball, power
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
sive social sports modalities for overnight and of the kick, possession), athletic (activity time,
day students gathered more than 300 partic- distance covered, speed, acceleration/brak-
ipants at the Real Madrid City pavilion, the ing, sprints, and intensity), and health related
The campuses
Dawn Dormitory in Alcorcón, and the Saint (heat map, effort perceived, and risk of inju-
include
Patrick school in Toledo. The campuses saw ry). This improves the player’s evolution and
responsible
their highest number of participants this sum- prevents injuries, and allows coaches to plan
gaming sessions.
mer; this activity line grows every year. sessions after they analyze the data.28
Clinics 29
The Foundation’s clinics huge
successes in America, Asia,
and Europe Clinic in Kazakhstan. Clinic in Greece.
Canada, the Dutch Antilles,
Kazakhstan, Croatia, Greece,
and the United Kingdom enjoyed
this experience that combines
short high intensity practices with
the values of the Real Madrid
Foundation
Clinic in Saint Martin, Dutch Antilles. Clinic in the United Kingdom. Clinic in Canada.
T
he Foundation’s clinics are short More than 200 children participated in this Europe
high intensity experiences to im- five-day long football experience to improve In Croatia, nearly a hundred children six to 16
prove technique, backed by the their tactics and technique following the Foun- years old, 30% of them at risk of exclusion or
Real Madrid youth team and with dation’s values and methodology. Of note was social disadvantage, were able to enjoy the
its own coaches that are traveling the increase in the participation of girls. The ex- experience of a four-day-long Real Madrid
around the world. They are designed for chil- perience continues for some 12 to 17 year old Foundation clinic, thanks to the support of
dren who already know the basics of football players with a visit to Madrid in November to Spanish Way and Be Free Football. The prac-
who want to soak up the Foundation’s values practice at Real Madrid City, go on the Bern- tices were organized in bubble groups in turns
during their vacations. abéu Tour, and visit the city. Next year, more and by category to meet strict health proto-
cities from the North American country will be cols. The experience is planned to be repeat-
America added: Vancouver, Edmonton, Calgary, Kitch- ed during the season. This is the fourth year
This summer the Real Madrid Foundation’s clin- ener, and Victoria. that the program takes place in this country, Clinic in Croatia.
ics program came to Canada In the Dutch Antilles, a total of 220 chil- in which the Croatian midfielder for Real Ma-
through Kaptiva Sports to dren, 60% on scholarships, participated in the drid Luka Modric is an inspiration.
four of the country’s big three weeks of clinics held this summer in Saint In Rodas, Greece, 150 children partici- This first basketball clinic was visited by
cities: Toronto, Ot- Martin, Sint Maarten, and Aruba. The program pated in the clinics held over six weeks last the Greek basketball legend Konstantinos
tawa, Montreal, was supported by Noord FC, Banco di Caribe, summer, 30% of whom are in a situation of Tsartsaris, who accompanied the children
and Quebec. Digicel, Coca Cola - CC1 Sint Maarten, Magical social disadvantage and received a scholar- during a practice session to support the pro-
Sint Maarten, and Collectivité de Saint Martin. ship to be able to enjoy the experience. In this gram.
country, the program is also supported by and Last August, the Real Madrid Foundation
Asia has the collaboration of Be Free Football, The organized nine clinics in eight cities of the Unit-
Last August the Real Madrid Foundation’s first Spanish Way, and the MITSIS hotel chain. The ed Kingdom, kicking off the collaboration with
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
clinic was held in the city of Aktau, Kazakhstan, football clinics also took place in Athens and Coerver Coaching England. More than 500
with 135 participants in the Rixos Water World Santorini last summer. children enjoyed this experience in Saint Al-
hotel’s facilities. The young people, nearly 18% The Foundation also held its first basket- bans, Bushey, Uxbridge, Coventry, Solihull,
Athens hosted of whom were girls, already knew the basics of ball clinic since the start of its partnership with Boston, Washington, and Guisborough. The
the first football and were there to improve their game. MGC Soccer Central in the 2018-2019 sea- program continued in October, to transfer the
basketball clinic The initiative was supported by The Spanish son and football clinics took place simultane- experience of those children to Real Madrid
in Greece. Way and Be Free Football. ously in Thessaloniki and Nafplio. City, as has been done in previous seasons.30
Football program 31
The Annual Football
Program kicks off in South
Korean schools
T
Promoted by the Real Madrid he Real Madrid Foundation’s An-
nual Football Program, which is
Foundation, this international developed in collaboration with
initiative to offer sports consulting C&P Sports in South Korea, kicked
off its initial stage in this country’s
in schools has benefited nearly a schools with the participation of nearly a hun-
hundred Korean children dred students.
The program, which has been run since
2017 around the world, completes the aca-
demic curriculum with sports improvement in
several of the Global Education Ministries (GEM)
schools in the Korean cities of Mungyeong and
Sejong. Since the initiative was presented last
May, a Spanish expert trained in the Founda-
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
tion’s own methodology has been present to
guide the rest of coaches-educators. The 90
participating students, organized in seven prac-
tice groups in Mungyeong and Sejong City, are
12 to 17 years old and already know the basics
of football. The final goal of the schools involved
is for the students to improve their game.32
Coaching SVA TV, winner of the 33
Top Developer Awards
2021
The Real Madrid Foundation’s Sport Values
Academy TV e-learning platform has been
chosen the best smart TV content platform in the
Top Developer Awards 2021, barely four months
after its launch in June 2021.
It is the first and only OTT (over the
top) interactive omnichannel platform with
educational content on sports and values in the
world. It is accessible to the general public from
anywhere in the world and from any device with
an internet connection: smartphones, smart tvs
and over the web.
The online Sport Values
Exclusive content
During the training sessions, students are With exclusive own production content,
the true protagonists since debates, group ac- the platform today hosts over 150 hours of
tivities, watching videos, reading, and games free information, training, and entertainment
Academy classes are back
are all pushed to the front. Each class adapts with educational tools for parents, kids, and
to the pace of each student. educators.
Sport Values Academy TV is based on the
Highlighted classes Real Madrid Foundation’s global edutainment
T
One of the trainings available this season is philosophy and its own methodology For a REAL
After the success of the first of these he Real Madrid Foundation’s
Training area launches its 2nd year
the education in values through sports course
which covers the selection of the educational
Education: Values and Sports.
classes, the interactive platform resumes its of online classes with the Sport values associated with team sports and the
activity and its participative format offering Values Academy, which offers dis- way of teaching them in the practices, as well
tance training backed by 25 years as other key content in the process like neu-
content that go from neuroeducation to of experience in education in values through roeducation and emotional education applied
inclusiveness in sports education sports. The Foundation has been offering to educational sports.
classes and specialization workshops online A course on inclusive sports will also be
since 2019-2020, as well as the Interna- available, which includes content on function-
tional Coaches Congress. They are all al diversity and values, sports and inclusion,
based on their philosophy For a REAL intervention strategies dealing with disruptive
Education: Values and Sports. behavior, and diversity case studies, spe-
The Sport Values Academy class- cifically those on the autism spectrum and
es are streamed through the orga- inclusive sports and attention deficit disorder
nization’s channel on Yunbit or can and sports, amongst others.
be viewed later on the omnichan-
nel e-learning platform launched
last season by the Real Madrid
Foundation in collaboration with
adidas. This season the platform
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
includes courses with
neureducational and
emotional education
content applied to
inclusive sports34 35
First online trainings Online training
for basketball
in Mozambique coaches in the
T
he sports specialists from the Real Madrid Foundation’s United States
T
social sports school in the Gorongosa National Park, Mo-
zambique received an online training course on football he specialists from
and values. The project, which started in 2018 and is the Real Madrid Foun-
supported by the NGO Children’s Crusade, serves nearly dation’s social sports
800 beneficiaries from rural communities. school in L awrence,
These training sessions had to be split into four meetings. Due to Massachusetts partici-
the conditions on the ground, the organization moves the coaches for pated in the first online basketball
two days. They remain at the training space to ensure they have the training sessions for coaches. They
necessary internet connection. The coaches receive orientation on were focused on how to
Match Foundation promotes how to put the For a REAL Education: Values and Sports manual into
practice and they demon-
strated their firm commitment
te ac h va lu e s a nd
basketball’s tacti-
cal and technical
coach exchange to learning about fun ways to
teach football and convey
values.
practice at the
same time and
in a fun way.
With this ini-
adapted to the practices in the social sports tiative, coach-
The Real Madrid Foundation’s Training Area schools in the season starting up. The es acquired
is committed to the continued training of participants work on projects developed in educational
its social sports projects’ coaches around collaboration with the Diunsa Foundation, tools, ideas, and
Values and Sports, Bafa Group, Action Aid, resources.
the world organizing the Foundation Match Alalay, Salesian Missions, Martin Luther The Lawrence proj-
meetings King, and Our Lady of Luján, which bring ect, which is supported by the
together the specialists from the social Mapfre Foundation, benefits 50
A
sports basketball schools in Spain. immigrant beneficiaries from the
fter putting the coaches in Asia Enlace (Engaging Newcomers in
and Africa in contact, the online African connection Language and Content Education)
Foundation Match educational The Foundation Match online training was program to facilitate their language
workshop, which promotes extended to coaches from social sports and educational integration. This
exc h a n g e s of ex p e r i e n c e s schools in Benin, Senegal, and Morocco, initiative was started in 2019 and
between the specialists from the Founda- all French-speaking countries from north- most of its students are Spanish
tion’s social sports schools, was partici- ern and central Africa. In projects like speakers.
pated in by coaches from eight those in Por to Novo,
Spanish-speaking Thies, and Dakar run in
countries. collaboration with the
Salesian Missions, the
Hispanic
connection
one in Akassato with
the support of Proyde,
More Sport Values Academy TV
Although each
country’s situation
is different, coaches,
and the one in Tangier
backed by Paideia, the
need to individualize
for the Colombian SENA
instructors, monitors, the teaching The sixth program of the Sport through sports within the transformation as well as using
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
a n d c o o r d i n a to r s model to the Values Academy TV for the framework of the webinars new tools like neuroeducation.
from Honduras, Argentina, beneficiaries Colombia’s National Learning open to the SENA student The goal is to provide sports
Bolivia, Equatorial Guinea, is prioritized. Serivce (SENA) kicked off in and professionals community. educators-coaches with technical
Mexico, Peru, and Spain The coaches September with workshops, These programs are focused knowledge, provide them with
have discussed strategies, consider this courses, and webinars. This on using education as a social and emotional skills, and
tools, best practices, and a positive op- course is on teaching values device for personal and social strengthen their soft skills.
new challe nge s to be portunity.36
Heritage 37
The best fans in the
world are back
Since the beginning, Real Madrid’s
fans have accompanied this legendary
team faithfully and enthusiastically, in
good times and bad
A
fter being separated from Center is today. The players showed off their team moved to Nuevo Chamartín, which the Pictures that
their idols during the pande- skills before an at-times casual audience still un- then-president of the team, Santiago Bernabéu, show how fans
mic, Real Madrid’s fan are familiar with this new sport from England. In the had decided to turn into the best stadium in the experience and
back at Bernabéu with mo- following decade, the team gained followers and world. The facility multiplied its capacity to ac- experienced their
re enthusiasm than ever. And built the O’Donnell field, its first playing field with commodate 75,342 spectators, with seats for team’s wins over
they’re doing it in the best fences, which allowed it to be used as an event. 27,842. In 1954, a year after the name chan- its first decades
conditions yet, since the best In 1923, Real Madrid moved to the Ciudad ge to Santiago Bernabéu, the facility had a ca- of existence.
stadium in the world is now even more com- Lineal racetrack, with capacity for 8,000 specta- pacity for 125,000, but in 1997 had to reduce
fortable and digital. But in the beginning, at the tors and which was their first grass pitch. Hard- that to 86,000 to adapt to the new regulations,
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
turn of the 20th century, the players of the Ma- ly a year later, in 1924, the Viejo Chamartín was which required everyone to have a seat. In the
drid Football Club played on abandoned lots inaugurated. They quickly grew out of it, despi- 1990s, capacity hit 104,000 but in 2000 con-
surrounded by their first fans. te the renovations to increase its capacity from tracted to 81,004, a figure which increases to
14,000 to 22,000 people, of which only 2,000 84,000 with the current renovation.
Fans grew at a frenetic pace watched the match sitting down.
In 1920, the white team set up shop next to Real Madrid’s fanbase did not decrease du- Near their idols
the old Goya bullfighting ring, where the WiZink ring the Civil War or afterwards. In 1947, the In its first years, the white team’s fans wanted38
to be closer to the players and crowded toge-
ther around their bus; they also leapt onto the
playing field to celebrate their victories - some-
thing fined today-, and gathered in major squa-
res in Madrid, a few feet from the cups that had
been won, to celebrate.
In the black and white photographs that
memorialize those fans there are always hand
painted flags waving in the stands, banners to
accompany the Virgin of Paloma procession,
Numbers are important, but
and promotional posters of the players stuck on
a fan’s van. It wasn’t strange to see a girlfriend in the individual stories and families behind
every figure are our true driving force.
the stands, a mother with her daughter dressed
in white tramping out onto the Bernabéu pitch,
and stands filled with fans shielding themsel-
ves from the sun with cardboard visors. Some
of the scenes include the never ending lines-to-
day are all virtual-to get a ticket to the footba-
4,385
ll game and the fans gathering before a poster
announcing a competitive match with any of
the 30 sports sections that Real Madrid had at
one time, chess and boxing amongst them. reinsertions of
502 36,048
candidates people have
people with
managed to get benefited from
disabilities since
a job in 2020 our programs
2010
Together we are Able
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
Fundación MAPFRE, collaborates with the social and
sporting projects of the Real Madrid Foundation.40 REAL MADRID FOUNDATION
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