Mobile business system - intelligent travel made realtm
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mobile business system
intelligent travel made real
tm
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mobile business system:
Intelligent travel made real tm
When we asked a transit rider focus group
what improvements they’d like to see in how
public transit agencies can improve how they
buy and pay fares and, specifically, how many
wanted to do so through their mobile phone,
the show of hands was unanimous.
“If I could avoid the queues at the machines
or having to go find a ticket agent…”
“If I could just tap my phone at the turnstile…”
“If my ticket could just appear on my phone….”
“If I could get real-time scheduling and
information on my mobile phone…”
2
All over the world, travelers
are demanding self-service
tools that add convenience,
inform their choices, simplify
purchases and speed up
and improve their daily
travel experience.
That means simple,
straightforward and intuitive
apps and tools that will help
them every step of the way,
giving them an enjoyable
and stress-free journey.
3
THE POWER OF
THE MOBILE WAVE
Mobile phones already are the constant the ticket/card; or for those who wish to
companions of travelers. The concepts retain a card, the phone can become a
of electronic ticketing, multi-modal point of sale to conveniently load value
journey planning, real-time passenger onto contactless smart cards;
information and more are winning
customer acceptance. Cubic has > Generate new revenues by
provided travelers with the convenience leveraging advertising and mobile
of mobile ticketing using barcode marketing opportunities;
technology since 2006. The near field
communication (NFC) capability now > Help travelers plan journeys
incorporated in the majority of top- by providing real-time transit information
selling smartphones creates powerful and by pushing out notifications and
new opportunities to even further alerts about account status and travel
improve convenience for travelers. conditions.
Cubic Transportation Systems, the NextWave consolidates all of these
world’s leading provider of automated capabilities in a single, authority-
payment and fare collection systems branded platform that builds loyalty
and services for public transportation, among customers and capitalizes
has developed NextWave™, Cubic’s on existing brand equity.
mobile business system.
Cubic’s mobile application and
back office solutions harness
Why NEXTWAVE?
mobile services for public
transportation customers, > Enhanced Customer Service
including the ability to: • Fewer Complaints
• Ubiquitous Revalue Channel
> Offer customer support
• Better Informed Passengers
through mobile phone-based self-
service functions, including managing • More Influence Over Traffic Flow =
all fare purchases and transactions; Less Congestion
> Make mobile fare purchases > Lower Costs
along with electronic fare validation; • Fewer Attended Calls
• Reduction in Card/Ticket Costs and Distribution
> Use both bar code and NFC
• Reduction in Revalue Channel Costs
technology to remove the reliance on
• Reduction in Cash Handling
physical card distribution by putting
transit ticketing directly on compatible • Lower Cost Funding Options
mobile handsets – the phone becomes
> New Revenues
4
“Cubic Transportation Systems, the world’s
leading provider of automated payment
and fare collection systems and services
for public transportation, has developed
NextWave, Cubic’s mobile business system.”
5
At the heart of the
mobile revolution: NextCity tm
The mobile revolution is at the heart Back Office Integrity and Reporting
of Cubic’s NextCity, our future vision A notable barrier to effective integration
for intermodal fare services. NextCity has been “stand beside” systems that
is a fully-integrated, whole of transport, don’t talk to one another. Cubic has
journey and payments management recognized and addressed this through
platform, enabling customers to NextWave. In addition to integrating Cubic’s
manage how they travel – whether own fare collection back office platforms,
by train, bus, taxi, private vehicle or our engineers have also designed
bike – by providing both operators and NextWave to support integration to a
travelers real-time, dynamic information variety of third party platforms making
that will make their journies faster and up the overall mobile ecosystem. This
more reliable. seamless integration will ensure the
optimal mix of mobile services, an
Agencies can use mobile ticketing attractive user experience, and assurance
technology combining bar code and of data integrity and customer support.
NFC to streamline ticketing operations
and improve customer experience. Your agency can have confidence
Introducing this technology requires a that our mobile solution will provide
partner with proven global experience the scalability, interoperability, back
and capabilities in delivering the most office integrity, security and reporting
secure fare payment solutions and tools essential to your fare collection
services. Cubic is that partner. operations.
Cubic Platforms + Services = Integrated Travel Across All Modes of Transportation
Data Management Revenue Account-Based Card-Based Customer Mobile Business
& Analytics Management Processing Processing Mangement System
Managed IT Services • Reconciliation & Clearing • Mobile Business Services • Asset Mangement
Media Management & Distribution • Data Analytics • Customer Support
TOLLING VEHICLE/ PUBLIC PARKING
RIDESHARING TRANSPORTATION
6
“NextCity is a fully-integrated, whole
of transport, journey and payments
management platform... providing both
operators and travelers real-time, dynamic
information that will make their journey
faster and more reliable.”
7Our experience in mobile payment
and information technologies
Cubic first implemented mobile
ticketing technology in 2006 and
today hosts barcode ticketing
services in Germany for five public
transport associations representing
260 individual transport operators.
These operators serve four regions
of more than 10 million customers.
Our German mobile ticketing solutions
provide customers with dependable,
secure, and easy-to-use smartphone
applications. In fact, the mobile app
we created for one of our German
customers was named the winner for
ticketing apps in metropolitan areas by
FVW magazine, the leading German
magazine for tourism and business
travel.
Cubic has also demonstrated
NFC use in transit with customers
in San Francisco, Frankfurt, London,
Los Angeles, and San Diego.
Cubic’s global experience gives it a
unique ability to offer a full suite of
mobile fare collection options. These
include mobile ticketing through
barcoding, NFC tools, contact and
contactless smart card payments, and
traditional automated fare collection
systems.
8NEXTWAVE – delivering Value
> All over the world, customers expect > NextWave leverages established
to use their mobile devices to buy customer call operations supporting
travel services and to consolidate both technical help desks and
all the information they need in one optional customer-facing services;
place, including real-time passenger
information and journey planning to > By participating in the NextWave
name a few; user community, agencies will
benefit from the commercial
> NextWave provides a mature, scale Cubic can command with
secure, and scalable platform that the broader mobile ecosystem of
enables: carriers, aggregators, TSM’s, and
• Rapid deployment advertising and marketing networks;
• Low integration risk
• Low start-up costs > NextWave includes a long-term
• Ongoing operational scale development roadmap which
economies; will find the community of users
driving innovation to the benefit
> The single integrated app is of all those participating.
designed to support multi-modal
interoperability leveraging bar code NextWave and the Mobile Ecosystem
for conventional ticketing and NFC
for high throughput contactless Back Office
applications; Data Warehouse
Credit/Debit
Aquirer Bank
> NextWave is being offered under UI
TIMs
Transit
a Software-as-a-Service program TSL
3G/4G
WiFi PCI
Benefits
leveraging Cubic infrastructure; NFC Reporting Payment
Gateway
CPA
MNO
Management
> NextWave is operated in a secure
CMAA
Console Customer
Trusted Print @ Home
Service
hosting facility with remote Manager(s)
TSM Linux
1-N Web
disaster recovery provisions Adaptor
1 -N Portal Desktop/
Service Mobile
NEXTWAVE Webtix
and full PCI compliance;
Oracle
Mix
DB Browser
ESB
CORE
Journey
Planning/
Tariff Apache CRM
> NextWave offers an inclusive Adaptor
Web Server
Customer
merchant processing option with Email Alert SOR
CRM
Engine Adaptor MASS
attractive fee structures driven by Alerts
Lead Bar Code
the collective volume of Cubic’s SMS
IMS
Generator/ Server
Mobile Marketing Prestige
Aggregator
customer base; Push
Adaptor
Notifications NextFare
> Cubic is a long established and SMS
Alerts
trusted service provider with both
the credentials and financial capacity Apple
App Store
Microsoft
Marketplace
Android
Marketplace
Blackberry
App Store
to stand behind high-volume revenue
management contracts;
9For certainty of success,
choose Cubic
Cubic has delivered over 400 projects in 40
major markets on five continents. We process
more than 50 million transactions a day across
our worldwide systems.
NFC is changing people’s lives. With NFC included
in nine out of ten of the top-selling smartphones,
it’s here now, it is moving aggressively into the
marketplace – and public transportation will embrace
it – in fact, public transportation acceptance is a
key part of how this technology will grow. Cubic’s
NextWave promises valuable tools to enable people
to manage their travel patterns. NFC holds the key to
realizing this profound and far-reaching change.
Cubic has the expertise, the experience, the
technology and the vision to deliver that change.
Come and talk to us.
Cubic – Intelligent Travel Made Real
101991 New York MetroCard
1999 WMATA SmarTrip®
2002 Chicago ChicagoCard™
2003 London Oyster®
2004 BART EZ Rider
2005 Minneapolis Go To Card
2006 MARTA Breeze™
RMV/KVV Mobile Ticketing
2007 PATH SmartLinkSM
PATCO FREEDOM® Card
2008 Los Angeles TAP®
Brisbane go card
BART NFC Pilot
2009 San Diego Compass Card
Miami EASY® Card
Modena, Italy
2010 MTC Clipper® Card
Skåne, So. Sweden
MTA CharmCard™
2011 So. Florida – EASY® Card
PATCO Open Payment Pilot Including 010
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11Worldwide Headquarters Cubic Transportation Systems 5650 Kearny Mesa Road San Diego, CA 92111, USA Telephone: +1 858-268-3100 email: cts.info@cubic.com cts.cubic.com European Headquarters Cubic Transportation Systems Limited AFC House Honeycrock Lane, Salfords, Redhill, Surrey, RH1 5LA Telephone: +44 (0) 1737 782200 email: info-eu@cubic.com cts.cubic.com Australasian Headquarters Cubic Transportation Systems (Australia) Pty Limited Level 23, 227 Elizabeth Street PO Box A78 Sydney, NSW 2000, Australia Telephone: +61-2-9275-9900 cts.cubic.com
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