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LEADERS IN FREE TO PLAY MOBILE GAMES TSX: LEAF INVESTOR ROAD SHOW April , 2021
Forward Looking Statements
This presentation contains general background information about LEAF Mobile Inc. (the “Company”) in summary form, and does not purport to be complete. It is confidential, not for
distribution to the public, for information purposes only, and may not be reproduced or distributed to any other person or published in whole or in part. It is not a general
advertisement, general solicitation or an offer to sell or buy any securities, nor is it advice or a recommendation. This presentation or the fact of its communication shall not form the
basis of or be relied on in connection with any contract or investment decision whatsoever in relation thereto. No securities commission or exchange has reviewed, commented on or
assessed the adequacy or accuracy of this presentation.
Statements in this presentation (the “Presentation”), including the information set forth as to the future financial or operating performance of the Company, that are not current or
historical factual statements may constitute “forward-looking” information within the meaning of applicable securities laws. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from
any future results, performance or achievements expressed or implied by such forward-looking statements. When used in this Presentation, such statements may include, among other
language, such words as “may”, “will”, “expect”, “believe”, “plan”, “anticipate”, “intend”, “estimate” and other similar terminology. These statements reflect current expectations,
estimates and projections regarding future events and operating performance and speak only as to the date of this presentation. prospective investors should not place undue
importance on forward-looking statements and should not rely upon this presentation as of any other date. These forward-looking statements involve a number of risks and
uncertainties. The forward-looking statements included in this Presentation are made only as of the date of this presentation. The Company undertakes no obligation to update any
forward looking- statements to reflect subsequent events or circumstances. There can be no assurance that the projected results can be realized or that actual results will not be
materially higher or lower than those projected.
This presentation contains "forward-looking" statements including those regarding our financial guidance, our strong product roadmap and pipeline, our healthy balance sheet to
support expected growth, and statements including words such as “anticipate,” “believe,” “estimate,” “expect,” “may,” “will,” “plan,” “intend,” “could,” “continue,” “remain,”
“positioned,” "potential" and similar expressions or variations. You can locate these reports through our website at http://www.leafmobile.io/investors.
2
Massive Mobile Game Market
2020 Global Gaming Market
Unprecedented Growth - 2020 Key Takeaways
$159B
Global Mobile Game Revenue 23.2% PC Games
10%
CAGR
28.4% Console Games
$103B
$93B
$85B
$77B
$68B
48.5% Mobile Games
2019A 2020E 2021E 2022E 2023E
Mobile gaming is the largest and fastest growing segment in the global gaming market
$240B 72% 2-5 46%
Global mobile ad spending Of app spend Games per month Increase in gamers
Global mobile ad spending in Games now make up 72% of Gamers play two to five The number of gamers globally
2020 is expected to be $240 all app store spend mobile games a month, on increased by 46% from January
billion, up from $190 billion in average to March of 2020
2019
Source: Newzoo, Udonis, GamesBeat, App Annie, VentureBeat
3
LEAF at a glance At a Glance CANADA’s LARGEST PUBLICLY
A Free-to-Play Mobile Game Group Powerhouse TRADED MOBILE GAME COMPANY
• A distributed studio & software technology
platform operating model changing the
$80M
FY 2020 Revenue**
framework of mobile game development
TSX:LEAF
• Headquartered in Vancouver ~ 140 Employees & 2 Graduated February 2021
studios (East Side Games and LDRLY Games)
• Main markets by revenue are US, UK, Australia,
Europe and Canada CATEGORY DEFINING PORTFOLIO
OF LONG LIFECYLE GAMES
#1 10 7+
• Proven M&A strategy - 2 acquisitions in last 14 months
3rd announced March 9th (Truly Social Games)
RANK* GAMES PIPELINE
• Disrupting game development framework with a
*Rank #1 with 20% of WW and 28% of US publisher Idle Genre
proprietary software
IAP revenuetechnology
market share platform (IdleKit
*Rank #1 with 20% of WW and 28% of US publisher Idle Genre IAP revenue market
share (Source on Idle ranking: App Annie) 4
engine) . (**) Represents pro forma FY 2020 revenue, net of inter-company eliminations.
LEAF’s Growth Journey
Scaling our decentralized organization
2018 FEB 2019 APRIL 19 2020 SEPT 2020 FEB 2021
LEAF FOUNDED LOI LDRLY CLOSED DEAL LOI ESG CLOSED ESG DEAL &
TSX.V LISTING FINANCING
THE ENTREPRENEURSHIP PHASE
THE STRUCTURE PHASE THE SCALE PHASE
FEB 2021 MARCH 2021 Q1 2021 2022
LEAF TSX GRADUATION KPMG APPOINTED LOI TSG
Largest Mobile Game NEW CFO
Group in Canada
5Team shaping the vision
Proven media and gaming expertise meets proven entrepreneurial vision
Management Team Experience Board of Directors Experience
Mike Edwards
Darcy Taylor
20+ Years CEO, Director 20+ Years
Founder & CEO Pioneer Media Inc. in Tech & Venture
in Tech & Entertainment
LEAF
Jason Bailey
Co-Founder 20+ Years
in Mobile Games
Jason Bailey 20+ Years EastSide Games
CRO in Mobile Games
LEAF
Birgit Troy
Portfolio CFO & M&A
15+ Years
M&A & Finance
Volaris Group
Jim MacCallum 20+ Years
CFO, LEAF in Finance & Accounting Jonathan Bixby
CPA, CA, MBA Founder 20+ Years
Guild Esports PLC in Tech Venture Capital
Brian Wideen Derek Lew
VP Finance
20+ Years CEO 20+ Years
in Tech & Games Growthworks in Venture Capital
LEAF
LLB
6LEAF Business Model
Core Pillars of Revenue Growth
PORTFOLIO & PRODUCT TECHNOLOGY PLATFROM M&A
Organic Growth & IP Driven Franchises Distributed Growth Acquired Growth
GAMES IDLE KIT STUDIOS
Publishing (IAP & Ad Revenue) High Margin SAAS Revenue & Royalties Revenue Consolidator
7March-April Highlights
Strong Momentum across Core Pillars
PORTFOLIO & PRODUCT TECHNOLOGY PLATFROM M&A
Organic Growth & IP Driven Franchises Distributed Growth Acquired Growth
Game Creation Toolset Collectible Card Game
Creating a category New
Truly Social Games
LGBTQ+ F2P 1st Acquisition LOI
IP Partnership CAD$37.0 Million
RuPaul’s Drag Race Franchise Expanding Partners & Games
8Deep Product Pipeline
IP Driven Titles Weighted toward 2H 2021
STUDIO Q1 2021 Q2 2021 Q3 2021 Q4 2021
TBA
LDRLY
Codename: “GreenThumb” Codename: “Mary Jane”
Soft Launch Sept. 2021. Soft Launch Dec. 2021.
IP game with B-Real of Cypress Hill Developed & published by
Developed & published by LDRLY.
LDRLY.
Codename: “Tattoo” Codename: “Mario” RuPaul’s Drag Race Codename “Lagertha” Codename: “Starfruit”
Soft Launch Dec 2020. Soft Launch Q1 2021. Soft Launch Sept. 2021. WW Launch Late Q4 2021. WW Launch Q4 2021. Earth
Non IP fantasy game. Non IP arcade game. LGBTQ+ audience. IP game TBA simulation game.
Built in partnership with Published by ESG. Licensed through Licensed through NBC Built in partnership with
Truly Social Games. WoW Productions Inc. Universal. Published and Night Garden.
Published by ESG. Published & operated by operated by ESG. Published by ESG.
ESG.
9Portfolio Lifecycle Mix
Currently in 1st Inning of Earnings
DEVELOP LAUNCH REFINE GROW EARN LEGACY
Timing: 9-12 Months Timing: 1-1.5 Years Timing: +2 Years Timing: +4 Years
Timing: 3-6 Months Timing: 6-11 Months
Dragon UP Trailer Park
Bud Farm Boys: Bud Farm
Idle Tycoon Greasy Money Grass Roots
Cheech &
The Goldbergs: Chong Bud Farm
Back to the 80’s Bud Farm 420
Archer
Danger
Phone
EBITDA
It’s Always Sunny: Optimization
FUBAR
Gang Goes Mobile
Development costs High marketing spend Improve user lifecycle Big marketing push Less marketing spend No marketing investment
Technical launch Increase users metrics based on data ...or smaller budgets Content expansion Maintain Profitability
Soft launch Ramp up in revenue Lifetime value vs. user ...or pivot resources Retention Manage revenue decline
Metrics support launch acquisition cost Content expansion Increasing profitability
User base declines Platform extension
10IDLE KIT Platform
High Margin SaaS Revenue
SEVEN “IDLE KIT”
Reduced Developer Risk à Developers focus on content creation vs. Partners Announced in 2021
DEVELOPERS
engine development
Robust Platform à “Integrated Live-Ops” events management;
analytics API enables data driven UA
Compatibility à Interfaces with Unity for seamless mobile game
development
Benefits
Diversified Revenue à complements organic portfolio revenue ( in-
app purchases and advertising )
LEAF
Margin Expansion à Recurring revenue and expanding platform may
drive gross margin improvements
Product & M&A Pipeline à Increases visibility on gaming projects to
drive higher quality partnerships
11NFT KIT+
Leaning in to NFTs and establishing leadership
NFT DROP NFT GAME
FOUR.TWENTY BUILT ON NFT KIT
NFT Game Rewards
Collectible card game where you can
buy, sell, trade, and combine cards
based on the Bud Farm Universe
Launch
4.20
12Foundation For Growth
Robust Financial Platform and Leading KPI’s
Consolidated Revenue and Gross Margin (C$mm)
74% PROVEN GAME PORTFOLIO
65%
57% 10 Live Games
$80
70%
CAGR
DEEP GAME PIPELINE
$42 7+ Games in Development
$8
$28
$2
$34
$26
2018A 2019A 2020 Annualized
(1) EBITDA POSITIVE
Since 2017(1)
LEAF Mobile EastSide Games Consolidated Gross Margin
(1) Represents pro forma YTD Q3 2020 revenue of $57.6mm annualized assuming no quarterly growth in Q4, net of inter-company eliminations
13Public Multiples
TEV/REV TEV/REV
Company Name (C$M) Market Cap
LTM NTM
Gaming Platform / Tech
Gaming Tech
Roblox Corporation
Unity Software Inc.
$46,595
$35,305
39.6x
34.3x
18.7x
27.4x 23x Fwd
Mean $40,950 36.9x 23.0x
Revenue
Mid-Market Consolidators
Embracer Group AB (publ) $15,233 11.1x 7.4x
Stillfront Group AB (publ) $4,319 7.3x 5.2x
Paradox Interactive AB (publ) $3,113 11.7x 11.3x
Frontier Developments plc $1,916 13.5x 11.7x
Enad Global 7 AB (publ) $1,134 10.3x 3.1xbought Gram Games for $250M at
Zynga
Sumo Group Plc $1,074 9.1x 6.1x Gaming
3.0x revenue for it’s 3M DAU & 170M
tinyBuild, Inc. $806 16.6x NM
Mean $3,942 11.4x installs
7.5x
Consolidator
Large-Cap Canadian Gamers
7.5x Fwd
Score Media and Gaming Inc.
Enthusiast Gaming Holdings Inc.
$1,676
$1,086
84.4x
15.4x
33.6x
7.0x Revenue
Mean $1,381 49.9x 20.3x
LEAF Mobile* $290 3.8x 2.3x
*Includes earn-out, estimates from Haywood Research
Source: Capital IQ, Bloomberg, Company Filings 14Scarcity premium in gaming
There simply are not many publicly traded gaming issuers in Canada
For the largest entertainment vertical globally, gaming remains considerably under represented in
Canada
Mining Cannabis Gaming*
Global Market
(2020 US$B)
$692B $20B $159B
Canadian Public Companies ~1100 ~190 ~10
Total Canadian Market Cap
(US$B)**
~$386B ~$77B ~$3B
BHP Canopy Tencent
Largest Global Issuer (US$B)
$160B $12B $800B
(*) Gaming excludes gambling issuers, (**) Sum of Canadian listed issuers on the TSX, TSX-V, and CSE only.
Source: Capital IQ, Bloomberg, BDSA 15Current Capitalization
Capitalization in C$ and millions except price per share
Current Share Price $0.38
Highlights
Shares 764.0
Options 36.0 Insider
Fully Diluted 800.0
~67% ownership(1)
Market Cap (Basic) $290.3
+80% Locked up(2)
Analyst Coverage
Haywood Securities Neal Gilmer Insider buying(3)
~26M
VIII Capital Suthan Sukumar
(1) On a fully diluted basis, (2) On a basic basis as of March 31, 2021, (3) On a share basis, includes open market purchases and purchases in the $23M equity financing at $0.225, source: SEDI
16Future growth drivers
SaaS blue-sky coupled with scarcity and enviable product/market timing
GENERATIONAL RE-RATING IDLE KIT M&A
POTENTIAL Distributed Growth Acquired Growth
MULTIPLES BLUE SKY TRAPLINE
Tech Platform+ Studio Consolidator High Margin SAAS Revenue & Royalties IdleKit Organic M&A Flywheel
WORLD-CLASS TALENT TIMING SCARCITY
Attracting Watershed moment In Gaming Publicly Traded Game Co.
LEADERSHIP GROWTH ACCESS
Largest Publicly Traded Mobile Game Co. TAM and Tail Winds Institutional Capital Onramp to Sector
17LEADERS IN
FREE TO PLAY
MOBILE GAMES
TSX: LEAF
Contact Us Investor Relations
info@leafmobile.io IR@leafmobile.io
Ph: + 1 604.288.4417 Ph: + 1 604.288.4418
www.leamobile.io
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