NEW BLOOD FESTIVAL 2018 - Rackcdn.com
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
NEW BLOOD FESTIVAL 2018 FESTIVAL BLOOD 2018 NEW
FESTIVAL PARTNERS
D&AD PRESIDENT’S
WELCOME
STEVE VRANAKIS, D&AD PRESIDENT
FESTIVAL SUPPORTERS
WELCOME TO THE 2018 D&AD NEW BLOOD FESTIVAL.
THIS EVENT CELEBRATES THE FUTURE OF OUR INDUSTRY
AND THOSE WHO WILL GO ON TO SHAPE IT.
THERE IS SO MUCH POTENTIAL FOR CREATIVE EXCELLENCE
IN THIS ROOM. BUT THAT POTENTIAL CAN ONLY BE REALISED IF
WE, AS AN INDUSTRY, TAKE COLLECTIVE RESPONSIBILITY TO HELP
TALENT BREAK THROUGH THE BARRIERS IT FACES.
NEW BLOOD IS VITAL TO OUR INDUSTRY. WITHOUT IT HIDDEN TALENT
WOULD STAY HIDDEN, AND OUR INDUSTRY WOULD MISS OUT ON
NEW IDEAS. AND TRULY GREAT CREATIVE MINDS WOULD MISS
OUT ON THE LIFE CHANGING OPPORTUNITIES WE OFFER. D&AD’S
SPECIAL THANKS TO MISSION IS TO EXPOSE US TO DIVERSE CREATIVITY IN ALL ITS
FORMS, FROM WHEREVER IT COMES FROM. DIFFERENCE PROMOTES
ORIGINALITY JUST AS A MONOCULTURE PROMOTES MUNDANITY.
For providing the paper for this guide.
PAY CLOSE ATTENTION TO THIS YEAR’S SHOWCASE. TODAY YOU
WILL SEE THE WORK OF FUTURE STARS, FUTURE YELLOW PENCIL
AND BLACK PENCIL WINNERS AND FUTURE INDUSTRY LEADERS.
THEY WILL TAKE THIS INDUSTRY FORWARD AND HELP IT ACHIEVE
COLOPHON GREAT THINGS IN THE YEARS TO COME.
FESTIVAL IDENTITY: HATO THE INVESTMENT OUR INDUSTRY MAKES, NOW, IN NEW TALENT WILL
PRODUCTION: MICHELLE FISCHER
GUARANTEE THE VIABILITY AND VIBRANCY OF OUR FUTURE, AND
@DandADNewBlood GUARANTEE US A MEANINGFUL PLACE IN A FAST CHANGING WORLD.
@d_and_ad
@DandADuk SO EMBRACE THIS OPPORTUNITY TO BUILD YOUR NETWORK, LEARN
D&AD FROM THE INSPIRATIONAL TALENT THAT SURROUNDS YOU AND MOST
#NEWBLOOD18 IMPORTANTLY – FIND THE PEOPLE YOU WANT TO WORK WITH.
02 DANDAD.ORG/NEWBLOODFESTIVAL #NEWBLOOD18 03
CONTENTS WHAT IS
NEW BLOOD?
05 WHAT IS NEW BLOOD? New Blood is the next generation of get ahead of the crowd. We’ll also
creatives, ready to lead the way and be taking a handful of exhibitors
06 ONES TO WATCH kick our industry into shape. through to the 2018 New Blood
07 D&AD FOUNDATION At D&AD, our New Blood
Academy, getting them ready to
really shake up the industry.
08 WHO WHAT WHERE programmes are all about finding,
showcasing and developing this And if that’s not enough, there’s two
11 TALKS AND FRINGE fresh talent. New Blood Festival is days of talks by some of the best and
14 MEET THE SPEAKERS the place where it comes to life, brightest from the creative world,
with up-and-coming creatives from and a host of Fringe events and
18 OTHER GREAT STUFF around the world putting the future workshops.
20 AREA MAP on display.
For a full, up-to-the-minute event line-
21 FOOD AND DRINK Over a thousand graduates, from up go to dandad.org/newbloodfestival
22 NEW BLOOD AWARDS some of the best creative courses,
will be showcasing their work –
or stay in the loop @DandADNewBlood
24 NEW BLOOD ACADEMY giving you the chance to see the next
crop of talent before anyone else.
There’s a map of all the exhibitors
in our guide, but feel free to just
wander and soak up the atmosphere
of raw creativity.
We’ve also got the industry experts
on hand to choose some of their
own highlights, so keep your eyes
peeled for ‘Best Stand’ and ‘One to
Watch’ stickers if you really want to
04 DANDAD.ORG/NEWBLOODFESTIVAL #NEWBLOOD18 05ONES TO D&AD
WATCH FOUNDATION
A panel of industry experts have scoured The D&AD Foundation partners with agencies and studios
this year’s festival to find the individuals all over the world to support emerging talent from all walks
whose work they think well and truly stands of life to get a foothold in the creative industries.
out above the crowd. These individuals have
At the heart of the Foundation is New Blood; The Awards,
become our ‘One to Watch’ winners whose
Festival and Academy open eyes to creative opportunities
work is highlighted using the sticker to
and doors to careers. New Blood is driven by a powerful mantra,
the right, so be sure to keep an eye out for
‘Win One, Teach One’ – for every Pencil won there is learning
these future rising stars.
for the next generation. To enable students to hit the ground
Not only do our ‘One to Watch’ winners get running we use the unique insights that we get from our
highlighted for the world to see here at the professional and New Blood Awards to create learning
Festival, there’s also the chance to win one experiences which build upon those offered through university.
of a few coveted ‘Wildcard’ places at the
But that’s not where our goal ends. We’re also committed
New Blood Academy (our 2 week creative
to enabling a more diverse range of talent than ever before
bootcamp), so this really is a big deal.
to flourish.
We’ll also be highlighting our New Blood
New Blood Shift (open for applications until 1 August) is
Pencil winners and Academy attendees
our intensive night school programme that places an emphasis
with their own stickers (also featured right)
on raw, untrained talent. Shift shows young minds, who aren’t
so keep your eyes peeled!
able to take the conventional route through education, how to
apply their abilities and craft to start a new career. For more
information visit dandad.org/ShiftLDN
None of this would be possible without our many industry
collaborators. If you’d like to add your agency’s voice and
support to our agenda, get in touch – newblood@dandad.org
06 DANDAD.ORG/NEWBLOODFESTIVAL #NEWBLOOD18 07WHO WHAT ARTS UNIVERSITY BOURNEMOUTH
BA (HONS) GRAPHIC DESIGN
BA (HONS) ILLUSTRATION
LONDON COLLEGE OF
58, 59 COMMUNICATION
78, 79 BA (HONS) ADVERTISING 30
SOUTHAMPTON SOLENT UNIVERSITY
BA (HONS) ADVERTISING
BA (HONS) CREATIVE ENTERPRISE
UNIVERSITY OF SUNDERLAND
BA (HONS) ADVERTISING
26, 27 BA (HONS) GRAPHIC DESIGN
WHERE
BA (HONS) VISUAL COMMUNICATION 61, 62 BA (HONS) GRAPHIC BRANDING BA (HONS) ILLUSTRATION 19, 20
AND IDENTITY 29 SOUTH ESSEX COLLEGE
BATH SPA UNIVERSITY BA (HONS) GRAPHIC DESIGN 05 UNIVERSITY OF THE
BA (HONS) GRAPHIC COMMUNICATION 63 LOUGHBOROUGH UNIVERSITY WEST OF ENGLAND, BRISTOL
BA (HONS) GRAPHIC UNIVERSITY CENTRE, SOMERSET BA (HONS) ILLUSTRATION 81
BEDFORD COLLEGE COMMUNICATION BA (HONS) GRAPHIC MEDIA AND BA (HONS) GRAPHIC DESIGN 90, 91
BA (HONS) & HND GRAPHIC DESIGN 06, 07 AND ILLUSTRATION 13, 14 COMMUNICATION 42
INFORMATION POINT UNIVERSITY OF WEST LONDON
CAFE BIRMINGHAM CITY UNIVERSITY MIDDLESEX UNIVERSITY UNIVERSITY OF BOLTON BA (HONS) GRAPHIC DESIGN 60
WATER POINT BA (HONS) GRAPHIC BA (HONS) GRAPHIC DESIGN 56, 57 GRAPHICS AND ANIMATION
WOMEN’S TOILET COMMUNICATION 11, 12 BA (HONS) ILLUSTRATION 96 & ILLUSTRATION 85, 86 UNIVERSITY OF WESTMINSTER
MEN’S TOILET BA GRAPHIC COMMUNICATION DESIGN 54
DISABLED TOILET BUCKINGHAMSHIRE NEW UNIVERSITY NORTHUMBRIA UNIVERSITY UNIVERSITY OF CENTRAL LANCASHIRE BA (HONS) ILLUSTRATION
D&AD NEW BLOOD RADIO BA (HONS) CREATIVE ADVERTISING 22 BA ANIMATION AND MA ANIMATION 87, 88 BA (HONS) ADVERTISING 28 AND VISUAL COMMUNICATION 52, 53
NEW BLOOD SHOP BA (HONS) GRAPHIC ARTS 21 BA (HONS) ADVERTISING 64 BA (HONS) GRAPHIC DESIGN 39 MA DESIGN FOR COMMUNICATION 55
EXHIBITION STANDS BA (HONS) INTERACTION DESIGN 68, 69 BA (HONS) ILLUSTRATION 50
COLCHESTER SCHOOL OF ART
BA (HONS) GRAPHIC DESIGN 65, 66, 67
BA (HONS) GRAPHIC DESIGN 51 UNIVERSITY OF GLOUCESTERSHIRE
NORWICH UNIVERSITY BA (HONS) ADVERTISING 43 GUEST COURSE
DUNCAN OF JORDANSTONE
OF THE ARTS BA (HONS) GRAPHIC DESIGN 44, 45
COLLEGE OF ART & DESIGN, BYU ADLAB, UNITED STATES
UNIVERSITY OF DUNDEE BA (HONS) GRAPHIC COMMUNICATION
UNIVERSITY OF GREENWICH POPULAR CULTURE IS SHAPED BY
BDES (HONS) GRAPHIC DESIGN 24, 25 BA (HONS) GRAPHIC DESIGN 46, 47
BA (HONS) GRAPHIC YOUNG PEOPLE FROM COMMUNITIES
BDES (HONS) ILLUSTRATION 76 BA (HONS) DESIGN FOR PUBLISHING 48, 49 AND DIGITAL DESIGN 08 AND COUNTRIES WHOSE VOICES ARE
NOTTINGHAM TRENT UNIVERSITY RARELY HEARD, BUT WHOSE IDEAS
EDINBURGH COLLEGE OF ART, UNIVERSITY OF HUDDERSFIELD
BA (HONS) GRAPHIC DESIGN 01, 02 ARE FREQUENTLY CO-OPTED.
THE UNIVERSITY OF EDINBURGH BA (HONS) ANIMATION 97
BA (HONS) ILLUSTRATION 92, 93 BA (HONS) GRAPHIC DESIGN
PLYMOUTH COLLEGE OF OTHER GREAT STUFF
ART AND DESIGN AND ANIMATION 98
EDINBURGH NAPIER UNIVERSITY
40, 41 BA (HONS) GRAPHIC DESIGN 03, 04 BA (HONS) GRAPHIC DESIGN 99 ADOBE
BDES (HONS) GRAPHIC DESIGN
INSTAGRAM
PLYMOUTH UNIVERSITY UNIVERSITY OF LEEDS
FALMOUTH UNIVERSITY SAATCHI & SAATCHI WELLNESS
BA (HONS) GRAPHIC AND
BA (HONS) CREATIVE ADVERTISING 70, 71, 72 BA (HONS) GRAPHIC WINSOR & NEWTON
37, 38 COMMUNICATION COMMUNICATION DESIGN 77
BA (HONS) GRAPHIC DESIGN
YOUNG CREATIVE COUNCIL
BA (HONS) ILLUSTRATION 84 WITH TYPOGRAPHY 09, 10 WPP
EX UNIVERSITY OF NORTHAMPTON
IT
MA COMMUNICATION DESIGN 36 BA (HONS) ILLUSTRATION 94, 95
BA (HONS) GRAPHIC
MA CREATIVE ADVERTISING 73, 73 FIND OUT MORE ABOUT WHAT
RAVENSBOURNE COMMUNICATION 31, 32
THESE PARTNERS HAVE IN STORE
BA (HONS) DIGITAL ADVERTISING BA (HONS) ILLUSTRATION 33, 34
GLASGOW CLYDE COLLEGE ON PAGES 18 & 19.
EX
BA GRAPHIC DESIGN 23 AND DESIGN 35
IT
UNIVERSITY OF PORTSMOUTH
SCHOOL OF COMMUNICATION BA (HONS) GRAPHIC DESIGN 15, 16
LEEDS ARTS UNIVERSITY
BA (HONS) ANIMATION 100 ARTS 2.0 UNIVERSITY OF SOUTH WALES CARDIFF
BA (HONS) CREATIVE ADVERTISING 17 ADVERTISING COURSE 75
BA (HONS) ADVERTISING
BA (HONS) GRAPHIC DESIGN 18 BA (HONS) GRAPHIC COMMUNICATION
BA (HONS) ILLUSTRATION 89 BA (HONS) ILLUSTRATION 82, 83
08 DANDAD.ORG/NEWBLOODFESTIVAL Listings continue overleaf #NEWBLOOD18 10THURSDAY 12 JULY TALK SPACE THURSDAY 12 JULY FRINGE EVENTS FRIDAY 13 JULY TALK SPACE FRIDAY 13 JULY FRINGE EVENTS SATURDAY 14 JULY TALK SPACE SATURDAY WORKSHOPS
10:00 10:30–12:00 10:30–11:30
FESTIVAL OPEN (RE)FRAMING THE HOW TO SEIZE
ANTHROPOCENE OPPORTUNITIES THAT
11:00 11:00–12:00 VBAT 11:00–13:00 DON’T EXIST 11:00–12:00 11:00–12:00
CREATIVE DISCOMFORTS D&AD, 64 Cheshire Street, HOW WE ROLE PEOPLE WORKING OUT HOW TO SET UP
JAMES HILTON, NATIVE, LAURA JORDAN-BAMBACH, MR PRESIDENT, London, E2 6EH MOTHER D&AD, 64 Cheshire Street, WHAT WORKS YOUR OWN COMMUNITY
JIM SUTHERLAND, STUDIO SUTHERL&, JO ARSCOTT, INDEPENDENT Biscuit Building, London, E2 6EH WIEDEN+KENNEDY DRIVEN PRACTICE
11:30–12:30 11:30–12:30
CREATIVE DIRECTOR AND MARINA WILLER, PENTAGRAM. CHAIRED 10 Redchurch Street, 16 Hanbury Street,
NURTURE YOUR SIDE-HUSTLE STUFF I WISH I KNEW WHEN I WAS GROWING UP KENJIRO KIRTON, HATO
BY TIM LINDSAY, D&AD CEO London, E2 7DD London, E1 6QR
WITH NATHALIE GORDON, ABOVE+BEYOND, SAMUEL MENSAH, MCKINSEY STEVE VRANAKIS New Blood Festival,
& COMPANY & CLAIRE MEDCALF, REHAB. CHAIRED BY NIKKY LYLE AND EXECUTIVE CREATIVE DIRECTOR, GOOGLE CREATIVE LAB The Job Space
12:00 12:00–13:00
VICKI ROSS, NURTURE CREATIVES.
ACCESS THE INVISIBLE
INSPIRATION ALL AROUND
STREET WISDOM 12:30–13:30
12:30–13:15 D&AD, 64 Cheshire Street, DOODLE BUG
NOW VS THE FUTURE 12:45–13:45 London, E2 6EH
A PARTICPATORY DRAWING
DAVE BIRSS AND D&AD WHAT THE F*CK WORKSHOP. ALL ARE
13:00 AM I DOING? WELCOME TO JOIN
MR PRESIDENT New Blood Festival,
D&AD, 64 Cheshire Street, 13:30–14:30 The Job Space
London, E2 6EH THE ROBOTS ARE COMING!
TEN TIPS TO SURVIVE
13:45–15:15
AUTOMATION
POTION BRANDING
14:00 THE DOTS 14:00–15:00 14:00–15:00
A PARTICIPATORY BRANDING
D&AD, 64 Cheshire Street, 7 BIGGEST MISTAKES TELLING STORIES THROUGH DESIGN WORKSHOP TO BRING SOME MAGIC
London, E2 6EH IN GROWING AN AGENCY MIRAPHORA MINA & EDUARDO LIMA
TO THE DESIGN PROCESS.
NUCCO BRAIN FOUNDERS, MINALIMA
14:30–15:30 14:30–16:00 14:30–15:30 (Free to attend for children aged
WHAT DOES BRAND THERE’S MORE TO MAKING Unit 3, 17–18 Clere Street, 5–12. Parents are then free to do
KICK-START A CREATIVE CAREER
London, EC2A 4LJ what they like, unsupervised)
IAN WHARTON X SOUND LIKE? JAKI JO HANNAN
AUTHOR & GROUP CREATIVE DIRECTOR, AKQA SENIOR ART PRODUCER, AMV DDBO New Blood Festival,
15:00 MASSIVE MUSIC 15:00–16:00 15:00–16:00 The Job Space
D&AD, 64 Cheshire Street, TRUTH OR DARE? CREATING CREATIVES WITH
London, E2 6EH
DESIGNBRIDGE USTWO ADVENTURE 15:15–16:45
D&AD, 64 Cheshire Street, LEGO BRIEFS
15:30–16:30 USTWO ADVENTURE 15:30–16:30
London, E2 6EH 62 Shoreditch High Street, CREATE A LEGO MODEL FROM
BEAUTIFULLY CRAFTED AGENCY CAREER BY COINCINDENCE
London, E1 6JJ SCRATCH USING ONE OF OUR
STORYTELLING VIVI K. SCHLÄGELBERGER
DESIGN BRIEFS AS A GUIDE.
ART&GRAFT CREATIVE DIRECTOR, LEGO
16:00 16:00–17:00 16:00–17:00 16:00–18:00 (Free to attend for children aged
HOW I TURNED MY SIDE PROJECT AT UNI G6, City Pavilion, 37 Cheshire MAKING YOUR OWN LUCK 5–12. Parents are then free to do
WE ARE LOOKING FOR NEW
INTO A CAREER Street, London, E2 6EA CAROLINE PARIS what they like, unsupervised)
BLOOD. HOW WILL YOU
AMELIA DIMOLDENBERG CREATIVE DIRECTOR, BRAVE New Blood Festival,
16:30–17:30 STAND OUT?
CEO, CHICKEN SHOP DATE The Job Space
MAKING PURPOSE SEXY RADLEY YELDAR
16:45–18:00 24 Charlotte Road,
GLIMPSE
IT’S NICE TO London, EC2A 3PB
42 Acres Shoredtich, 17:00–19:30
17:00 MEET YOU? 66 Leonard Street,
STUDENTS GET LOST
WOLFF OLINS London, EC2A 4LW
D&AD, 64 Cheshire Street, JONES KNOWLES RITCHIE
London, E2 6EH 30 Oval Road, Camden Town, As if all the Exhibition action From behind the scenes tours,
London, NW1 7DE wasn’t enough, the New Blood talks, portfolio reviews and
Festival offers talks, fringe events workshops – we’ve lined up the
18:00 18:00–20:00 and more. best creative professionals and
BRANDOPUS HAPPY Our Talk Space will bring you agencies for you. Sign right up
HOUR PUB QUIZ practical advice and insights and keep an eye open for cool
from industry professionals, stuff happening on site.
BRANDOPUS 18:30–20:00
The Horse & Groom, while our fringe events will give * The fringe events are bookable.
YCC X SINGLECREATIVES. To sign up, visit the D&AD Shop online
28 Curtain Road, COM: SINGLE MINGLE you the opportunity to go behind or go to Festival Information
London, EC2A 3NZ closed doors and experience
YOUNG CREATIVE COUNCIL *All The Talk Space sessions are on
19:00 19:00–22:00
New Blood Festival, what a creative job is like. a first come first served basis, please
NEW BLOOD AWARDS CEREMONY arrive early to avoid disappointment.
The Job Space
Oval Space, 29–32 The Oval, London, E2 9DT
22:00–00:00
NEW BLOOD AWARDS AFTERPARTY
Oval Space, 29–32 The Oval, London, E2 9DT
#NEWBLOOD18 13MEET THE IAN WHARTON
GROUP CREATIVE DIRECTOR, AQKA
14:30–15:30
SPEAKERS Ian Wharton has served as Group Creative Director at ideas and innovation
company AKQA for the past five years and is the author of Spark for the Fire:
How Youthful Thinking Unlocks Creativity. At AKQA, Ian has represented clients
including Volvo Cars, Formula 1, Elton John and Virgin Atlantic, alongside acting
on AKQA’s global Creative Council. He was also one of the four founding partners
of Zolmo. The studio was known chiefly for its Apple Design Award-winning apps
Emerging creatives flock to New Blood each year, bright eyed, bushy tailed developed in a jointventure with Jamie Oliver. He has since been named an Art
and ready to enter the world of work. But the world of work can be a big Directors Club ‘Young Gun’, one of Creativepool’s Top 100 Influencers, BIMA’s
unknown. So this year at the New Blood Festival we’re looking to calm the Digital Hot 100 and Campaign Magazine’s A-List.
nerves and answer the questions. For every, ‘How do I…?’, there will be a ‘How
To…’. Practical, honest and relevant advice for making it in the creative world. AMELIA DIMOLDENBERG
CEO, CHICKEN SHOP DATE
The New Blood Talk Space is brought to you by Squarespace.
16:00–17:00
Amelia is best known for being the CEO of hit YouTube series ‘Chicken Shop
THURSDAY 12 JULY Date’, which awkwardly combines romance, grime artists and fried chicken.
The series, which currently has over 100,000 subscribers and 12 million
total views, won Amelia the Guardian’s Student Media Award 2014 while she
CREATIVE DISCOMFORTS was studying fashion journalism at Central St Martins. Amelia has recently
PANEL DISCUSSION filmed a doc for Channel 4 about the US perspective on the recent Royal
11:00–12:00 Wedding and also a farce doc for VICE about a spiritual festival in Costa
Taxi Studio premiere their short film Creative Discomforts ahead of a panel Rica. Her fresh approach has also attracted major brands to work with her
discussion chaired by D&AD CEO Tim Lindsay. The film sees some of the including Nike, Right Guard, the BRITs and more. Amelia is currently looking
industry’s most courageous characters answer ‘What does Fearless Creativity to develop Chicken Shop Date alongside other new franchises.
mean to you?’. Join some of the film’s stars as they chat live in the flesh
about how they create brave work. With James Hilton, Native, Jim Sutherland, FRIDAY 13 JULY
Sutherl&, Jo Arscott, Independent Creative Director, Laura Jordan-Bambach,
Mr President and Marina Willer, Pentagram. NURTURE YOUR SIDE-HUSTLE
PANEL DISCUSSION
NOW VS THE FUTURE 11:30–12:30
DAVE BIRSS AND D&AD
Creativity doesn’t only exist in the 9 to 5. Ideas hit you in the morning,
12:30–13:30
follow you around all day, and keep you up at night. Ideas for work, ideas
Listen to the trends and skills that are driving creative excellence for play. Sometimes ideas for play become a reality – anidea you can’t keep
(co-funded by the Creative Europe Programme of the EU). to yourself, an idea you need to make happen. An idea that’s influenced by
Dave is an author, broadcaster and director. He is obsessed with creativity yourcreativity at work and inspired by your passion. A side-hustle. Join Nurture
and this obession finds its way into almost everything he does and the Creatives for a panelsession with Claire Medcalf, Rehab, Nathalie Gordon,
business he works with. Dave spent the majority of his career in the world Above+Beyond, Samuel Mensah and McKinsey& Company. This session,
of advertising, both as a copywriter and an art director. He ended up leading chaired by Vikki Ross and Nikky Lyle, will teach you how to nurture
the creative departments of some of London’s biggest and best agencies, your side hustle.
including Poke, McCann Worldgroup, OgilvyOne and Draft FCB. This
experience led to him becoming the Editor at Large for The Drum magazine.
14 DANDAD.ORG/NEWBLOODFESTIVAL #NEWBLOOD18 15JAKKI JO HANNAN STEVE VRANAKIS
SENIOR ART PRODUCER, EXECUTIVE CREATIVE DIRECTOR,
AMV BBDO GOOGLE CREATIVE LAB
14:30–15:30 11:30–12:30
Jaki Jo won a D&AD New Blood Yellow Pencil back in 2008 for illustration Steve’s worked in digital, design and advertising agencies all over the
that launched her into the industry. She started her career at AMV BBDO world since 1993 and now heads up Google’s Creative Lab in London. He is
and almost nine years on, she is now a lead member of Art Production. also the President of D&AD for 2017–2018. Some of his projects include:
She has been featured in Design Week as a ‘Rising Star’ and Creative Assembly of Youth, an installation giving disadvantaged youth a voice at the
Review’s ‘Emerging Talent Portfolio’. She was also named one of 2017’s United Nations, DevArt an exhibition at the Barbican which heroes coders
Cannes Lions See It Be It, ‘Future Female Leaders’. Jaki Jo aspires to push as creatives and Google Science Fair, a global platform that invites youth
the 50/50 movement seeking gender equality. Earlier this year she launched to put their ideas forward to change the world. He believes that technology
‘Equal Lens’, an initiative to create new and equal opportunities for female combined with creativity can be used as a force for good. He also thinks that
photographers in advertising (@equallens). creative people are more powerful than they think they are and can help
tackle some of the world’s biggest problems through their creativity, he calls
this ‘creative activism’.
CAROLINE PARIS
CREATIVE DIRECTOR, BRAVE
16:00–17:00 MIRAPHORA MINA & EDUARDO LIMA
FOUNDERS, MINALIMA
Caroline has built her career through creating innovative TV, outdoor and
14:00–15:00
digital campaigns for a number of clients including; HP, John Frieda, Uber,
Love Honey, Panasonic and Greenpeace. She became Creative Director of Miraphora Mina and Eduardo Lima began their creative collaboration in 2002
Brave at the age of 30. In the same year she was named one of the industry’s to imagine and create the graphic universe of the Harry Potter film series.
top female future leaders by Campaign magazine. Through mentoring at the Since founding their studio MinaLima in 2009, Miraphora and Eduardo have
School of Communication Arts, speaking at industry events and being a huge continued their involvement in the Harry Potter franchise through numerous
advocate of the YCN Placement Poverty Pledge, Caroline has nurtured talent commissions as well as designing best selling publications for the brand. In
and created opportunities for those trying to get a foot on the ladder. 2015, MinaLima designed the graphic props for the first film of the Fantastic
Beasts series, and have just completed work on the second episode. The
SATURDAY 14 JULY studio has also created graphic props for films such as Sweeney Todd (2007),
The Golden Compass (2007) and The Imitation Game (2014), and is designing
a series of illustrated children’s fairy tale books for Harper Collins. Their latest
KENJIRO KIRTON venture House of MinaLima is a dedicated gallery and store showcasing the
CREATIVE DIRECTOR, HATO very best of their graphic works.
11:00–12:00
Kenjiro Kirton is the co-founder and Creative Director of design agency VIVI K. SCHLÄGELBERGER
HATO, with studios in both London and Hong Kong. He also leads the CREATIVE DIRECTOR, LEGO
community focused printing and publishing house Hato Press, which has
15:30–16:30
produced projects with well-known and emerging artists and illustrators
such as Jean Jullien and Rachel Ortas, as well as running workshops and Vivi has been in the Advertising industry for 20 years. In 2011 Vivi was
events. HATO specialise in crafting leading cultural projects for various sectors hired by the LEGO Agency, as a creative lead, to develop new and engaging
including technology, education and the arts. Their ethos is to create design campaigns for kids across the globe. She has since gone on to build a front
that engages its’ communities through creative play. Spearheading the end innovation team, leading comms innovation, within new play themes and
strategic direction of Hato, Kenjiro now oversees co-design projects, events play experiences for kids all over the world. Besides that, she headed up of a
and workshops with clients such as Serpentine Galleries, Facebook, Science story team, developing branded content for TV and VOD. This year she became
Museum, V&A and Uniqlo. Kenjiro is a regular speaker and judge in the UK, the creative lead on all Global campaigns for LEGO.
US and Japan.
16 DANDAD.ORG/NEWBLOODFESTIVAL #NEWBLOOD18 17OTHER FACES OF THE FUTURE
GREAT STUFF WINSOR & NEWTON LAUNCHES
NEW AND INNOVATIVE SCREEN-
The hall of fame for the 50 fresh young
minds hand-picked by the industry’s finest
for a place on the New Blood Academy with
READY PRODUCTS FOR WPP, brought to life through illustrator and
CREATIVES collage artist, Rob Halhead Baker. Rob will
run his “Art of Recycling Imagery” workshop
You’re invited to come and discover screen- alongside the exhibition, demonstrating
ready sketching, take home free samples, how to create analogue collages by creating
trial our expertly crafted fineliners and textures and recycling imagery. Come and
unique sketchpads, featuring 16:9 aspect learn the skills behind the masterpiece.
STORYTELLING WITH
ADOBE PLAYGROUND INSTAGRAM… AND SMOOTHIES
ratio. Also, get inspired by artist Alex Evans
@WPP #NewBloodAcademy
as he creates intricate masterpieces live.
Discover Adobe’s Hidden Treasures of
Catch the Story School team across the week
Bauhaus Dessau and uncover lost fonts @WinsorandNewton
and try new tricks and tips on how to make
from the legendary design institute. Now it’s
the most out of the creative tools available
your turn to design like a Bauhaus master.
on Instagram Stories. Hear from creatives
Join us to uncover the treasures and create
first-hand about how they approach crafting
NEW BLOOD AWARDS
your own masterpiece with a lost part of
for Instagram, and whilst you’re there, grab a WINNERS SHOWCASE
history. Your challenge awaits…
free smoothie and start your story. YOUNG CREATIVE COUNCIL The New Blood Awards are judged by the best
@AdobeUK It’s time to box clever with the Young Creative brands around. Fancy seeing what the best of
@Instagram
Council. Come say hi and check out what all that best stuff looks like? Go right ahead.
we’re all about. Get some advice from Hundreds of tomorrow’s top creatives fought
industry peeps, win placements, grab some and thought their way to a Pencil, and all that
swag, find yourself a partner at our Single winning work is on display at the festival.
INTRODUCING THE WORLD’S Mingle event, make some industry contacts,
PORTFOLIO SURGERIES MOST CREATIVE CASE OF BEER meet the YCC gang, sign up to the Placement
WITH ADOBE The Creative Crate brought to you by Saatchi Poverty Pledge, and probably lots more.
Prepare to have your personal work & Saatchi Wellness, D&AD and Ubrew, invited @YoungCreativeCouncil
examined by an industry pro who knows new artistic talent and new brewing talent to
create six brand new beers with six unique
NEW BLOOD AWARDS
their stuff. They’ll get right down to brass CEREMONY 2018 AND
new label artworks.
tacks and make sure you leave thoroughly
AFTER PARTY
frisked and ready to put yourself out there. The winning entries will make up the world’s 12 JULY 2018, OVAL SPACE, E2 9DT
INVITE ONLY. most creative case of beer which will be AD JOB WALL × NEW BLOOD
unveiled for the very first time at the New This years’s New Blood Awards Winners will
@AdobeUK Blood festival. Come and see the winning Pop by our stand to find the newest roles –
finally find out which level Pencil they’ve
designs and enter our beermat design posted by agencies currently at the festival.
nabbed at our invite-only Ceremony. And once
competition to win a case to take home. We’ll have everything from grad schemes and
that’s all done we’ll open the doors from
placements to full-time roles and freelance
@Saatchi_Wellness_UK 10pm to all New Blood Festival Exhibitors,
opportunities. In roles across design, creative,
@UBREWcc just show your wristband on the door.
illustration and animation.
#NewBloodAwards
adjobwall.com
@adjobwall
18 DANDAD.ORG/NEWBLOODFESTIVAL #NEWBLOOD18 19AREA MAP FOOD
Bethnal G
reen Rd Cheshire St
AND DRINK
Sclater St
Cheshire St
D&AD Finding the future heads of design can
D&AD, 64 Cheshire Street, E2 6EH be hungry-making work, so we’ve teamed
up with a few of our neighbours to bring you
Grimsby
St NEW BLOOD AWARDS some mouthwatering treats. Turn up with
Brick Lane
CEREMONY your festival wristband to take advantage
Oval Space, E2 9DT of these delicious offers.
SHOREDITCH HIGH STREET STATION
DORIS THE VINTAGE
CARAVAN CAFÉ
Code Street
Allen Gardens Serving ethical, fair-trade, delicious hot and
cold food and drinks, the Doris team will be
Quaker St
Quaker
St
taking over the New Blood Café for the
duration of the festival. Open all day, every
day, they understand that the New Blood
Brick Lane
Buxton St
Festival is thirsty work.
Calvin St
20% OFF YOUR BILL
Hunton St
DF/MEXICO, 91 HANBURY ST, E1 6QR
Co
m
MOTHER CLUCKER, ELY’S YARD
m
St
er
Spital St
cia
Eagle
With valid student cards.
lS
t
NEW BLOOD
Grey
FESTIVAL 2018
PORTFOLIO REVIEWS
WITH ADOBE £5 LUNCH
Woodseer St
NEW BLOOD AWARDS Woo JUJU’S, ELY’S YARD
d see
SHOWCASE r St Juju’s are offering £5 lunch and dinner box
The Old Truman Brewery, E1 6QR meals for all attendees with a valid student
(Entrance on Ely’s Yard)
card. Enjoy a pint or a glass of wine with
ur y S
t Hanbury St this meal for just £10.
Hanb
Daplyn St
Lamb St
St
Wilkes
Ha
nbu
ry
St
LIVERPOOL STREET STATION ALDGATE EAST STATION 20% OFF YOUR BILL
MOTHER CLUCKER, ELY’S YARD
20 DANDAD.ORG/NEWBLOODFESTIVAL #NEWBLOOD18 21NEW BLOOD THANKS TO OUR AWARDS 2018 BRIEF PARTNERS The D&AD New Blood Awards are a chance for new talent to show the old guard what’s what. This year we had 17 briefs, and one brand new category, set by some of the biggest brands out there. Our briefs are designed to push young creatives to their limits. Those with the stamina and raw ability to take on these top-notch challenges had their work judged by a discerning jury, made up of a who’s who of industry leaders. Earning a coveted Pencil is instant recognition of talent and potential, but it doesn’t end there. We talk about our Pencil winners to anyone who’ll listen, spotlighting the people behind the projects and sharing their work online, in the press, and at exhibitions. We go a step further by also giving them the chance to win a place on the New Blood Academy. We’ve already counted the votes and confirmed the results, TM now all that’s left is for you to meet the new creative generation – with all the Pencil-winning work on display here at the festival. 22 DANDAD.ORG/NEWBLOODFESTIVAL #NEWBLOOD18 23
NEW BLOOD
ACADEMY
The New Blood Academy with WPP is a creative bootcamp that
connects promising young creatives with some of the best in the
business for an intensive two weeks of mentoring, talks, workshops,
hacks and live client challenges.
The aim is to teach skills that universities and art colleges don’t
to provide, and to boost each person’s potential to secure paid
internships within the WPP global network of agencies.
Attendees have the chance to collaborate across disciplines,
skillsets, and nationalities, and gain a better understanding of their
own creative practice and career goals – with the aim of catapulting
the new creative generation into the industry.
NEW BLOOD
ACADEMY
2018
Pages brought to you by
24 DANDAD.ORG/NEWBLOODFESTIVALMake it. Creative Cloud.
All the leading creative tools and apps at your fingertips.
adobe.com/uk/creativecloud
Pages brought to you by © 2018 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Creative Cloud are either
registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
27ROUGH
#NEWBLOOD18
AND VERY
READY
TALENTYou can also read
