NewGen TALENT CENTRE - THE - EDHEC Business School

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NewGen TALENT CENTRE - THE - EDHEC Business School
THE
COMPETENCIES OF
THE NEW
GENERATION VIS-
À-VIS THE
DEMANDS OF
GLOBAL
COMPANIES

     NewGen
     TALENT
         CENTRE

       STUDY MAY 2013
NewGen TALENT CENTRE - THE - EDHEC Business School
Manuelle Malot
                               Manuelle Malot is the head of EDHEC Business School’s New-
                               Gen Talent Centre, created in November 2012. She has been
                               Director of careers and prospects at EDHEC for more than
                               fifteen years. A specialist in access to the job market and in
                               the ways competencies change response to the markets, she
                               consults with companies on hiring and provides diagnoses of
                               competencies for recent graduates and experienced managers
                               alike.
                               She is the author of «Recherche d’emploi, mode d’emploi»
                               (Éditions du GO) and has published three editions (Éditions
                               A2c Médias: 2010, 2011, 2012) of the Guide to International
                               Recruitment Programmes. She also contributes pieces to di-
                               verse media, on- and off-line. Manuelle Malot has degrees from
                               EDHEC and from CELSA, a graduate programme of the Univer-
                               sité Paris IV Sorbonne.

                                                                               Amélie Leprince
                                      Amélie Leprince is a statistician by training and a senior
                                 project manager at the NewGen Talent Centre at EDHEC Bu-
                                 siness School. For the last ten years, she worked in research
                                 and forecasting for a major international corporation as well
                                  as for a marketing research firm. Amélie Leprince has a gra-
                                                    duate degree in statistics from the CNAM.

METHODOLOGY
The results presented in this document are taken from several surveys or studies:

EDHEC STUDIES                                                      OUTSIDE STUDIES
Study of the hiring criteria of 347 global companies:              Universum 2013 : survey of 14 700 business students (career
characteristics of the graduate recruitment programme offers and   objectives and draws of particular positions).
of the competencies required by the companies offering these
programmes.                                                        Deloitte april 2013 : survey of 1 065 students (the ideal company
                                                                   of the future) on the ideal workplace and ideal career.
Qualitative survey of fifty participants in graduate
recruitment programmes: the soft skills used, initial
expectations, fulfilments, disappointments.

Assessment of EDHEC soft skills: survey of the companies
having hired 357 EDHEC Grande Ecole interns in 2012.

THE COMPETENCIES OF THE NEW
GENERATION VIS-À-VIS THE
DEMANDS OF GLOBAL COMPANIES
NewGen TALENT CENTRE - THE - EDHEC Business School
THE COMPETENCIES OF THE NEW
GENERATION VIS-À-VIS THE DEMANDS OF
GLOBAL COMPANIES

This inaugural study of the NewGen Talent    Far from not fitting with the business
Centre of EDHEC Business School examines     world, recent graduates are hailed for
the motivations and competencies of the      their ability to learn, to work together
new generation. Beyond the widespread        and to communicate—these attributes are
argument about the supposed inability        considered essential by companies.
of the younger generations to adapt to
corporate culture, we have looked into the   For the rest, their expectations of variety
competencies that companies see in the       of assignments, international mobility
new generations. Although the millennial     and professional and personal growth are
generation, or generation Y, may be the      consistent motivations in view of their
subject of many studies, the motivations     competencies and of the stated needs of
and soft skills of this generation have,     companies.
surprisingly, been neglected.
                                             Finally another positive note : the workplace
Comparing      several    in-house     and   is still a place of personal fulfilment for a
outside studies of the expectations and      large majority of students.
competencies of the latest generation of
graduates and the hiring standards of more
than three hundred global companies, we
have identified reassuring convergences.

                                                                                                   23
                                                                                           EDHEC
                                                                                   NEWGEN TALENT
                                                                                          CENTRE
NewGen TALENT CENTRE - THE - EDHEC Business School
STUDENT MOTIVATIONS:
THE EXPECTATIONS TRIPTYCH
INTERNATIONAL EXPERIENCE, VARIETY AND GROWTH ARE THE CAREER OBJECTIVES MOST
IMPORTANT TO THE NEW GENERATION OF GRADUATES

           INTERNATIONAL
                                                       VARIETY                          PERSONAL GROWTH
              Experience

Opportunities for international experience weigh heavily in the choice the first job.

The desire for PERSONAL AND PROFESSIONAL GROWTH, as well as for the ACQUISITION OF NEW COMPETENCIES,
is the students’ second greatest expectation.

The third is a need for VARIETY OF ASSIGNMENTS.

THE FACTORS OF THE ATTRACTIVENESS OF A POSITION1
Contrary to what people say about the latest generations, students are seeking above all opportunities to work abroad
and ambitious and challenging positions.
They are also seeking variety of assignments, together with a great deal of responsibility.
Finally, circumstances permitting growth and learning add greatly to the appeal of a position as well.

       Opportunities for
    expatriation or for travel                                         48%
            abroad

 Ambitious/challenging work                                           47%

     Variety of assignments                                     41%

              High degree of                            32%
              responsibility

  Professional development                            29%
         and training

THE COMPETENCIES OF THE NEW
GENERATION VIS-À-VIS THE
DEMANDS OF GLOBAL COMPANIES
NewGen TALENT CENTRE - THE - EDHEC Business School
THE IDEAL WORKING                                        THE IDEAL CAREER2
ENVIRONMENT2
                                                         Students surveyed about career progress consider
Eighty-one percent of students aspire to an              MOVING UP OR ACROSS THE RANKS the first pillar of
international work environment. Nine out of ten stress   motivation.
the importance of a variety of missions. Team and com-   Then come INTERNATIONAL MOBILITY and ACQUIRING
munity spirit are ever more important.                   NEW COMPETENCIES.

                                                         The three main components of a ‘brilliant’ career:

CAREER OBJECTIVES 1                                         1            Moving up or across the ranks

                                                            2                International mobility
    1                        Work/life balance

                                                            3                 New competencies
    2            Intellectual or competitive challenge

    3                      International career

                International experience, swift progress, accumulation of knowledge
                and experience, significant personal growth’ (source: a participant in a graduate
                recruitment programme)

Sources :
1
  Universum 2013
2
  Deloitte 2013 (L’entreprise idéale de demain)

                                                                                                               45
                                                                                                       EDHEC
                                                                                               NEWGEN TALENT
                                                                                                      CENTRE
NewGen TALENT CENTRE - THE - EDHEC Business School
STUDENT COMPETENCIES
THE FIVE SOFT SKILLS MOST FREQUENTLY MASTERED
EDHEC STUDENTS ARE EVALUATED FOR MANAGERIAL COMPETENCIES (SOFT SKILLS) BY THEIR
INTERNSHIP SUPERVISORS AT THE END OF THEIR GAP YEAR. AT THE SAME TIME, WE ASK OUR STUDENTS
TO EVALUATE THEMSELVES ON THESE VERY COMPETENCIES.

                                                ABILITY TO LEARN

                              TEAMWORK                            INTERPERSONAL AWARENESS

                                                                 SELF-AWARENESS - PERSONAL
               RESULTS ORIENTATION&DRIVE
                                                                       EFFECTIVENESS

SKILLS MOSTLY REMARKED
BY COMPANIES

                   5%                    6%                6%                  5%                    5%

                  36%
                                         46%
                                                          52%                  54%                  59%

                  59%
                                     48%
                                                          42%                  41%                  36%

            Ability to learn &     Teamwork            Interpersonal   Results orientation &   Self-Awareness /
                   Grow                                 awareness              drive                Personal
                                                                                                 effectiveness
                Excellent (scores >=9)         Good (scores between 6 and 8)         Less good (scores
A SHARED VISION OF THE COMPETENCIES DEPLOYED
          10

           8

           6

           4

           2

           0
               Ability to learn & Grow         Teamwork                Interpersonal   Results orientation &   Self-Awareness /
                                                                        awareness              drive         Personal effectiveness

                                                                                                           (Average score over ten)
                         Assessment by companies                     Student self-assessment

Students have a very accurate view of their mastery
of these five same skills.                                                         THE FIVE SOFT SKILLS MOST FREQUENTLY
                                                                                   DEPLOYED AND MOST COMMONLY
They are most highly ranked by companies for their                                 MASTERED ARE IDENTICAL FOR ALL
ability to learn and grow and for their teamwork,                                  CATEGORIES OF STUDENTS:
the two very skills they themselves consider their
strengths.                                                                               • MEN AND WOMEN
                                                                                         • FRENCH CITIZENS AND
They underrate slightly their interpersonal                                               INTERNATIONALS
awareness, as their companies consider them better                                       • ALL STUDENT SPECIALTIES
than they themselves do.

Source: 357 students from the class of 2013 evaluated by companies

                                                                                                                                 67
                                                                                                                         EDHEC
                                                                                                                 NEWGEN TALENT
                                                                                                                        CENTRE
THE SKILLS GLOBAL
COMPANIES EXPECT
TO HOME IN ON COMPANIES’ EXPECTATIONS OF RECENT GRADUATES, WE IDENTIFIED 347 GLOBAL FIRMS
CHARACTERISED BY RECRUITING COMMUNICATION AND HIRING TRACKS DESIGNED SPECIFICALLY FOR
SUCH A TARGET GROUP. ALL OF THESE COMPANIES COINCIDE ON THREE ESSENTIAL HIRING CRITERIA.

                                          1                       Academic excellence

                                          2                       International outlook

                                          3                 Detailed list of character traits

These soft skills are explicitly mentioned in the                              For 40 percent of companies, an international outlook,
descriptions of graduate recruitment programmes.                               interpersonal awareness, motivation/ambition and results
Self-awareness/personal effectiveness is the most                              orientation/drive are highly prized.
frequently mentioned competency (by 59 percent of
companies), whereas nearly half of our sample consider
communication skills and teamwork necessary.

                      Self-awareness   / Personal/ Personal
                                  Self-awareness   Effectiveness
                                                            Effectiveness                                                                  59.0%   5
                                              Communication SkillsSkills
                                                    Communication                                                           45.7%       45.7%
                                                          Teamwork
                                                              Teamwork                                                     44.3%     44.3%
                                           Internationally-minded
                                                    Internationally-minded                                              42.0%      42.0%
                        InterpersonalInterpersonal
                                       Awareness/People       skills skills
                                                   Awareness/People                                                     41.0%    41.0%
                                           Motivated / ambitious
                                                   Motivated / ambitious                                                41.0%    41.0%
                                     Results Orientation   & Drive
                                              Results Orientation & Drive                                           39.0%       39.0%
                                                   Analytical SkillsSkills
                                                          Analytical                                           33.7% 33.7%
                                          Ability toAbility
                                                     Learnto&Learn
                                                               Grow& Grow                                    31.7% 31.7%
                              Technical &Technical
                                          Business    Knowledge
                                                   & Business Knowledge                                      31.3% 31.3%
                                          CreativityCreativity
                                                      & Innovation
                                                               & Innovation                                  30.7% 30.7%
                                                         Leadership
                                                              Leadership                                   28.3%28.3%
                                           Enthusiast / Energetic
                                                   Enthusiast / Energetic                          18.0%
                                                                                                 18.0%
                                                     Ethic/integrity
                                                             Ethic/integrity             10.7%
                                                                                         10.7%
                      Involvement Involvement
                                   in extracurricular    activities
                                              in extracurricular activities           8.3%
                                                                                       8.3%
                                            Entrepreneurial  SpiritSpirit
                                                    Entrepreneurial                  7.0%
                                                                                      7.0%

THE COMPETENCIES OF THE NEW
GENERATION VIS-À-VIS THE
DEMANDS OF GLOBAL COMPANIES
COMPANIES AND RECRUITMENT PROGRAMMES
SPECIFICALLY FOR RECENT GRADUATES
OUR SAMPLE IS MADE UP OF 347 COMPANIES OFFERING 1 184 DIFFERENT GRADUATE
PROGRAMMES—THAT IS, 3.4 PROGRAMMES PER COMPANY. THE LENGTH OF THESE PROGRAMMES RANGES
FROM SIX MONTHS TO FIVE YEARS, WITH THE AVERAGE IN THIS SAMPLE BEING TWENTY-FOUR MONTHS.
FORTY PERCENT OF THESE COMPANIES OFFER A SINGLE INTEGRATION TRACK, WHEREAS 28
PERCENT OFFER MORE THAN FIVE.

A GREAT VARIETY OF INDUSTRIES
All industries are represented in this means of
recruitment meant specifically for recent graduates.    Financial Institutions, Banking, Insurance                                     25.9%
Broadly speaking, financial institutions, in particu-                                    Industry                              20.5%
lar banks and insurance companies, large employers                                   IT / Telecom                    10.1%
of recent graduates, account for one quarter of our
                                                                                       Consulting                   9.2%
sample.
                                                                                            FMCG                8.4%

                                                                                           Energy               7.8%

                                                        Pharma / Healthcare / Biotech / Chemical             5.5%

                                                                               Retail / e-business           5.2%

                                                                              Transport / Logistic     2.6%

                                                                          Entertainment & Media       1.7%

                                                                                           Textile   1.2%

                                                                            Public Administration    1.2%

                                                                            Tourism / Hospitality    0.9%

TRACKS EVER MORE SPECIALISED
No field is an exception to the rule, and if, at the
outset, the recruitment programmes were broad
management programmes, companies are now
offering tracks specialised in engineering, finance,
sales, marketing, human resources, the sciences and
others.

                                                                                                                                    89
                                                                                                                            EDHEC
                                                                                                                    NEWGEN TALENT
                                                                                                                           CENTRE
GRADUATE RECRUITMENT PROGRAMMES
AS SEEN BY PARTICIPANTS
THIS QUALITATIVE SURVEY WAS CONDUCTED AMONG PARTICIPANTS IN GRADUATE RECRUITMENT
PROGRAMMES; IN ALL, FIFTY GRADUATES IN THIRTY-FIVE DIFFFERENT COMPANIES WERE SURVEYED.

THE SKILLS MOST CRUCIAL
TO SUCCESS
                                                        Highly motivated, excellent
                        Ability to learn                ability to adapt, a good listener,
   1
                                                        and ability to think quickly and
                                                        take decisions »
                 Results orientation & drive
   2

                    Communication skills
   3                                                    Good sense and adaptability
                                                        above all»
   4     Self-awareness - Personal effectiveness

                                                        One’s prospects depend on a
                                                        thirst for knowledge and
                                                        learning »
GRADUATES’ OBJECTIVES
ON BEGINNING THE PROGRAMMES

   1      Learning and growing constantly and quickly

   2                 Getting a career boost
                                                        To move quickly up the ranks.»

                Discovering, through evaluations,
   3             the field you’re best cut out for

   4         Acquiring an international perspective

THE COMPETENCIES OF THE NEW
GENERATION VIS-À-VIS THE
DEMANDS OF GLOBAL COMPANIES
ASSESSMENT AND                                              Finally, 70 percent of the survey participants who had fi-
                                                            nished their graduate recruitment programmes think that
CAREER DEVELOPMENT                                          the experience gave them a career boost.

On the whole, the graduates who took part in a recruit-                     I was able to get a position
ment programme express a great deal of satisfaction
with the experience. Ninety percent of them would                           that is usually reserved for
advise current students to experience such a programme                      people with at least three
for themselves.                                                             years of experience. »

               It’s highly educational and
               I think it also gives you the                THE ADVANTAGES OF MENTORING
               time to mull over your career                AT THE BEGINNING OF A CAREER
               choices. Building a network,
               and increasing your visibili-                Nearly 55 percent of those surveyed benefited from
                                                            coaching from a human resources manager and from
               ty. A real springboard, in my                mentoring from a senior company manager.
               opinion.»

Nearly 90 percent of the graduates say that the
objectives ‘Learning and growing constantly and quickly’
and ‘Building a network’ are or will be achieved in large
part or entirely.
Seventy-five percent are satisfied with the experience
insofar as the objectives ‘The attractive salary’ and             KEY FIGURES
‘Getting a career boost’ are concerned.
The only disappointment noted by graduates has to do              54% signed their contracts outside of France
with those who were not rotated abroad—in short, 20
percent of those surveyed said that they would not be             The average programme lasted 25.9 months
‘Acquiring an international perspective’.
                                                                  92% of the participants did rotations during their
                                                                  programmes

                                                                  On average, 3.6 different assignments

                                                                  Half of the sample did one rotation or more
                                                                  abroad, outside of the country in which the
                                                                  contract was signed.

                                                                                                         1011
                                                                                                 EDHEC
                                                                                         NEWGEN TALENT
                                                                                                CENTRE
THE COMPETENCIES OF THE NEW
GENERATION VIS-À-VIS THE
DEMANDS OF GLOBAL COMPANIES
CONCLUSION: THE NEW GENERATION AND
GRADUATE RECRUITMENT PROGRAMMES MAKE
A GOOD MATCH
Recent graduates, then, are more likely to rise to the   tool, are of great interest to the members of the younger
expectations global companies have of them than          generation, as they meet their aspirations for international
the media have sometimes suggested. They prepare         mobility, variety of experiences and career progress. By
to pursue their ambitions by developing the required     looking after young people’s career objectives in these
skills in alignment with the needs of the business.      programmes, companies, for their part, become more of a
This virtuous circle is heightened by the existence of   draw, attract talented graduates from all over the world,
recruitment programmes meant specifically for these      highlight the diversity of their work and form their future
recent graduates. Graduate recruitment programmes,       senior managers from the outset of their careers.
a means of winning loyalty and a career-management

                            THE NEW GENERATION OF TALENTS

               AMBITIONS                                            SKILLS ACQUIRED

                                              GRADUATE
                                             RECRUITMENT
                                             PROGRAMMES

                   NEEDS                                            SKILLS EXPECTED

                                       GLOBAL COMPANIES

                                                                                                       1213
                                                                                               EDHEC
                                                                                       NEWGEN TALENT
                                                                                              CENTRE
FOR MORE INFORMATION

ON THE WEB

EDHEC NEWGEN TALENT
http://edhecnewgentalent.com

EMPLOYER BRANDING
http://www.universumglobal.com/

L’ENTREPRISE IDÉALE DE DEMAIN
http://www.deloitterecrute.fr/quelle-entreprise-pour-demain

GLOBAL TALENT 2021
http://www.oxfordeconomics.com/my-oxford/projects/128942

ACQUISITION AND RETENTION IN THE WAR FOR TALENT
http://www.kellyocg.com/Knowledge/Kelly_Global_Workforce_Index/Acquisition_and_Retention_in_the_War_for_Talent/

IN BOOKSTORES
                                      GUIDE TO INTERNATIONAL GRADUATE
                                      RECRUITMENT PROGRAMMES
                                      Manuelle MALOT 2012 Edition A2Cmédia

THE COMPETENCIES OF THE NEW
GENERATION VIS-À-VIS THE
DEMANDS OF GLOBAL COMPANIES
APPENDIX: THE 347 GLOBAL
                                                                    COMPANIES ANALYSED
3M / A.P. Moller - Maersk Group / AB AGRI / AB SUGAR / ABA Market Research / ABB / Abbott / Abercrombie & Fitch /
Adidas / Aetna Inc. / AGCO / Air Products / Airbus / AKZONOBEL / Alliance Trust / Allianz / Alltech / Alpiq / Alstom / Alten
Amazon / American Express / Amey / Andrade Gutierrez AG / Anglian Water / Aon / Apple / Arcadia Group / Argos / Arla
food / Arup / ASDA / AstraZeneca / AT&T / Atos Origin / Auchan / AVERY DENNISON Corporation / Aviva / AXA IM / B&Q
BABCOCK / BAE SYSTEMS / Baillie Gifford / BAIN&COMPANY / BAKER & McKENZIE / Balfour Beatty / Bank of America /
Barclays / BASF / Bayer / BECHTEL Corporation / Beiersdorf / Bentley Motors / Berenberg Bank / Beumer / BG Group /
BGL Group / BHP Billiton / BIL / Blackrock / Bloomberg / BMC Software / BNP Paribas / Bombardier / Borealis / Bosch /
Boston Consulting Group / British American Tobacco / British Petroleum / British Sugar / British Telecom -BT / BSH Group
BUPA / Canon, Inc. / Capgemini / Capital One / Cargill / Carlsberg Group / Carrefour / Casino Group / Caterpillar / Cemex
Centrica / CH Robinson / Chaucer / Check Point / CHEP / CIGNA / CISCO Systems / Citi / Civil Service UK / CNH Case /
COCA COLA / Colgate Palmolive / Commerzbank / Credit Suisse Group / CRODA / CSC / Cummins / Daimler / Dairygold
Food Ingredients / Damco / Danfoss / Danone UK / DBS Bank / De Lage Landen International / DELL / Deloitte / Deutsche
Bank / Deutsche Telekom / DHL / DIAGEO / Disney / DNV / Domeo / DONG Energy / DUPONT / EADS / EASYJET / EBDR /
Edelman / EDF Energy / EMC² / Enterprise Rent-A-Car / Eon / Ericsson / Ernst and Young / Eurocontrol / European Central
Bank / European Investment bank / Experian / Express Vending ldt / Faurecia / Fidelity Worldwide Investment / Ford /
Forestry Commission / Fresenius Kabi / FSA / Fujitsu / GAZPROM / GDF Suez / GDF SUEZ Latin American / Genentech
(Roche Group) / General Electric / General Mills / Generali / Genworth Financial / GKN / GlaxoSmithKline / Goldman
Sachs / Good Year Dunlop / Google / Grant Thornton / Grosvenor / GUNNEBO / Hallmark / Hamilton Lane / Heineken
Henkel AG & Co. KGaA / Hiscox / Hitachi Data Systems / Hoerbiger / HP / HSBC / IBM / ICAP / IFC / IKEA / IMERYS /
Imperial Tobacco / Inbev / Infineon / ING / Intact Insurance / INTEL / INVESTEC / IPSOS MORI / ITG / ITV / Jaguar Land
Rover / John Deere / Johnson & Johnson / Jotun / JP Morgan Chase / Kerry Group Plc / Kimberly-Clark / KPMG / L’Oréal /
Lantmännen / Lazard / LEGAL GENERAL INVESTMENT MANAGEMENT / LINDE group / Lloyds Banking Group / Logica
Lombard Odier / London Stock Exchange / Louis Dreyfus Commodities / Lux International AG / M&C Saatchi Group / M&G
Investments / Macquarie Capital / Mahle / Marcus Evans / MARKS AND SPENCER / Marriott International, Inc. / Mars
Mazars / Mc Kinsey / Meltwaters Group / Mercedes-Benz / Mercer / Merck / METASWITCH Networks / MetLife, Inc. /
Microsoft / Mitsubishi UFJ Securities International PLC / Moodys / MORGAN ADVANCED MATERIALS / Morgan Stanley / Mott
Macdonald / Mouchel / Munich RE / Musgrave / Nationwide / NEFAB / Nestlé / NEW ENTREPRENEURS FOUNDATION /
Nielsen Company / NISSAN / Noble Group / Nokia / Nomura / Nordea / NORGES BANK IM / Novartis Pharma / Novo Nordisk
Npower / Nuclear Decommissioning Authority / Nuon / Nyse Euronext / Ocado Limited / OCBC / ODDO / Ofgem / Oliver
Wyman / Orange / Origin Energy / ORMIT & ING BELGIUM / OTIS / OUTOKUMPU / PA Consulting Group / Panasonic /
PEPSICO / Philip Morris / Philips / Pictet Asset management / Pirelli / Poupart Ltd / PricewaterhouseCoopers / Procter and
Gamble / Prudential plc / Prymian Group / PSA / Raytheon / RBC (Royal Bank of Canada) / RBS (Royal Bank of Scotland)
RCM / Reckitt Benckiser / Renault / Rentokil Initial / RES / REWE Group / Rimes / Rio Tinto Alcan / Risk Management
Solutions / Rolls-Royce / Rothschild / Russell Investments / RWE / Santander / Sappi / Schneider Electric / Schott /
Schroders / SES Astra / Shell / Siemens / SKY / Smiths News Limited / Société Générale / SODEXO / Sony / Sopra Group
Spencer / Stagecoach Group / Standard Bank / Standard Chartered / Standard Life / Starwood / Statoil / STEF-TFE /
Straumann / SUEZ Environnement / Swiss RE / Syngenta / TATA / Tchibo / Telefonica / Telenor Group / Telstra / Tenaris
Tesco / Texas Instrument / Thales / Thermo Fisher Scientific / Thomson Reuters / Threadneedle / ThyssenKrupp /
Total / Towers Watson / Toyota / Trafigura / Transalta / TUI / Tullett Prebon / UBS / Unibail-Rodamco / Unicredit group
Unilever / Uniqlo / United Biscuits / Vanguard Group / Vattenfall / Velux / Veolia / Vistaprint / Vodafone / Volvo /
WestLB / Westpac / Whirlpool / Whsmith / Willis / Wolseley / World bank / WPP / ZF / Zurich Insurance

                                                                                                              1415
                                                                                                      EDHEC
                                                                                              NEWGEN TALENT
                                                                                                     CENTRE
THE COMPETENCIES OF THE NEW GENERATION VIS-À-VIS
         THE DEMANDS OF GLOBAL COMPANIES

         THIS INAUGURAL STUDY OF THE NEWGEN TALENT CENTRE OF EDHEC BUSINESS SCHOOL EXAMINES
         THE MOTIVATIONS AND COMPETENCIES OF THE NEW GENERATION. BEYOND THE WIDESPREAD
         ARGUMENT ABOUT THE SUPPOSED INABILITY OF THE YOUNGER GENERATIONS TO ADAPT TO
         CORPORATE CULTURE, WE HAVE LOOKED INTO THE COMPETENCIES THAT COMPANIES SEE IN THE
         NEW GENERATIONS. ALTHOUGH THE MILLENNIAL GENERATION, OR GENERATION Y, MAY BE THE
         SUBJECT OF MANY STUDIES, THE MOTIVATIONS AND SOFT SKILLS OF THIS GENERATION HAVE,
         SURPRISINGLY, BEEN NEGLECTED.

         ABOUT THE NEWGEN TALENT CENTRE
         EDHEC BUSINESS SCHOOL, WITH ITS 6 000 STUDENTS AND 24 000 GRADUATES, IS ONE OF THE
         SEEDBEDS OF THE GLOBAL SENIOR MANAGERS OF THE FUTURE. FOR MORE THAN FIFTEEN YEARS,
         COMPANIES HAVE BEEN DEALING WITH THE GLOBALISATION OF THE JOB MARKET AND MUST
         NOW ADDRESS SUCH THEMES AS SOURCING INTERNATIONAL TALENT AND RETAINING THEIR
         INCREASINGLY MOBILE EMPLOYEES.

         THE NEWGEN TALENT CENTRE, A PRIVILEGED INTERMEDIARY FOR THE LATEST GENERATIONS OF
         GRADUATES, IS A BODY THAT MONITORS THE DEALINGS AND MOTIVATIONS OF RECENT GRADUATES
         AND A LABORATORY FOR THE IDENTIFICATION, EVALUATION AND DEVELOPMENT OF FUTURE
         LEADERS.

         THE NEWGEN TALENT CENTRE IS AT THE NEXUS OF HIGHER EDUCATION, THE NEW GENERATION
         AND COMPANIES. OUR OBJECTIVE IS TO RESTORE MAGIC, SO TO SPEAK, TO THE TIES BETWEEN
         COMPANIES AND THE NEW GENERATIONS BY FOSTERING THE EARLY INVOLVEMENT OF COMPANIES
         IN SELECTION AND TRAINING AND BY ENCOURAGING EDUCATIONAL INSTITUTIONS TO ASSUME
         RESPONSIBILITY FOR THE PLACEMENT OF RECENT GRADUATES IN GLOBAL COMPANIES.

         THE NEWGEN TALENT CENTRE RELIES HEAVILY ON THE EDHEC CAREER CENTRE’S EXPERIENCE IN
         ORIENTING STUDENTS, IN IDENTIFYING AND SELECTING POTENTIAL LEADERS, IN EVALUATING AND
         HONING SKILLS AND IN STUDYING CHANGING HIRING PROCEDURES. THE TALENT IDENTIFICATION
         & CAREER DEVELOPMENT PROGRAMME, THE CAREER GUIDANCE AND MENTORSHIP PROGRAMME
         CONSIDERED OUR STRENGTH BY INTERNATIONAL ACCREDITING BOARDS AND ECONOMIC DECISION-
         MAKERS, DRAWS HEAVILY ON OUR KNOWLEDGE OF GRADUATE RECRUITMENT PROGRAMMES.

         THE NEWGEN TALENT CENTRE HAS RALLIED TO THE CRY (‘EDHEC FOR BUSINESS’) THAT MOST
         CLEARLY EXPRESSES THE STRATEGY OF EDHEC BUSINESS SCHOOL; THE CREATION OF THE CENTRE
         WAS MADE POSSIBLE BY CORPORATE DONATIONS MADE AS PART OF THE OF RISING TALENTS
         CAMPAIGN.

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