NEWSPAPER REACH 2019 2020 - The Border Watch
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NEWSPAPER REACH 2019 - 2020
Effective July 1st 2019 to June 30th 2020
The Border Watch
South Australia
Mount Gambier
Kingston
Robe
Coonawarra
Beachport
Southend
Millicent
Tantanoola
Kalangadoo
Naracoorte
Bordertown
Glencoe
Mt Burr
Tarpeena
Penola
Port MacDonnell
Victoria
Casterton
Dartmoor
Nelson
Hamilton
Heywood
Portland
Newspaper Edition Reach up to
The Border Tuesday, Wednesday
16,200* People
Watch or Thursday
The Border
Friday 20,100* people
Watch
*Source: Dispatch copies June 2018 to November 2018 average The Border Watch,
multiplied by industry standard 3 readers per copy.
1
NEWSPAPER REACH 2019 - 2020
Effective July 1st 2019 to June 30th 2020
The South Eastern Times
Millicent
Southend
Tantanoola
Kalangadoo
Furner
Hatherleigh
Beachport
Rendelsham
Glencoe
Nangwarry
Kingston
Robe
Tarpeena
Newspaper Edition Reach up to
The South
Tuesday or Thursday 6,000* people
Eastern Times
*Source: Dispatch copies June 2018 to November 2018 average South Eastern
Times, multiplied by industry standard 3 readers per copy.
2
NEWSPAPER REACH 2019 - 2020
Effective July 1st 2019 to June 30th 2020
The Penola Pennant
Penola
Coonawarra
Mount Burr
Kalangadoo
Nangwarry
Naracoorte
Tarpeena
Newspaper Edition Reach up to
The Penola
Wednesday 1,800* people
Pennant
*Source: Dispatch copies June 2018 to November 2018 average Penola Pennant,
multiplied by industry standard 3 readers per copy.
3
DISPLAY ADVERTISING 2019 - 2020
Effective July 1st 2019 to June 30th 2020
The Border Watch Rates
Level Investment $ EX GST $ GST $ INC GST $
PAGE Loadings
Casual N/A 10.16 1.01 11.18
Page Load Max Size
1 $2,500 8.8 .88 9.68
1 50% 6x7
2 $5,000 7.21 .72 7.93
2 25% 38X7
3 $7,500 5.75 .57 6.33 3 35% 14x7
4 $12,000 5.06 .51 5.57 4 20% 14x7
5 $15,000 4.90 .49 5.39 5 25% 14x7
6 $30,000 4.75 .47 5.23 6 15% 14x7
7 20% 14x7
The South Eastern Times Rates
9 15% 14x7
Level Investment $ EX GST $ GST $ INC GST $
Back 35% 19x7
Casual N/A 5.70 .57 6.27 Page
1 $2,500 4.90 .49 5.39 Load calculation
Rate + Colour Load +
2 $3,500 4.65 .47 5.12
Positional loading.
3 $5,000 4.10 .41 4.51
4 $7,500 3.85 .38 4.24
COLOUR Loadings
Spot colour
The Penola Pennant Rates TBA depending on
advertisement size.
Level Investment $ EX GST $ GST $ INC GST $
Full colour
Casual N/A 4.00 .40 4.40
EX GST $454.54
1 $2,500 3.62 .36 3.98
GST $54.45
2 $5,000 3.31 .33 3.64
TOTAL INC $500
3 $7,500 2.98 .30 3.28 GST
4 $12,000 2.89 29 3.18
DEADLINES
Bookings: 4.30pm 3 working
Column Widths
days prior to publication.
Columns 1 2 3 4 5 6 7 Copy: 11am 2 working days
prior to publication.
Width mm 34 72 110 148 186 224 262
4
DISPLAY CLASSIFIEDS 2019 - 2020
Effective July 1st 2019 to June 30th 2020
The Border Watch Rates
EX GST $ GST $ INC GST $ COLOUR Loadings
10.47 1.04 11.52 Spot colour
TBA depending on
The South Eastern Times Rates advertisement size.
EX GST $ GST $ INC GST $
5.7 .57 6.27
Full colour
EX GST $454.54
The Penola Pennant Rates GST $54.45
EX GST $ GST $ INC GST $ TOTAL INC $500
4.00 .40 4.40 GST
NOTE: Colour may not be
accessible in the classified
Column Widths pages.
Columns 1 2 3 4 5 6 7
Width mm 34 72 110 148 186 224 262
DEADLINES
Bookings: 11 am the day prior
to publication.
Contact Copy: 11 am the day prior to
Christine Black publication.
Phone: 8724 1535 Fax: 8724 7477
Email: christine@tbw.com.au
5
INSERT RATES 2019 - 2020
Effective July 1st 2019 to June 30th 2020
The Border Watch Inserts
The Border Watch
Edition Day No of Per EX INC
Inserts Insert GST $ GST $ South Australia
Mount Gambier
Tuesday, Wednesday 5,400 $0.20 $981.81 $1,080 Kingston
or Thursday Robe
Coonawarra
Friday 6,700 $0.20 $1,218 $1,340
Beachport
Southend
The South Eastern Times Inserts Millicent
Tantanoola
Edition Day No of Per EX INC Kalangadoo
Inserts Insert GST $ GST $ Naracoorte
Bordertown
Tuesday or Thursday 2,000 $0.20 $363.63 $400 Glencoe
Mt Burr
The Penola Pennant Inserts Tarpeena
Penola
Edition Day No of Per EX INC Port MacDonnell
Inserts Insert GST $ GST $ Victoria
Casterton
Wednesday 900 $0.20 $163.36 $180 Dartmoor
Hamilton
Heywood
BOOKING
Nelson
DEADLINES
Portland
Bookings: 1 week
The South Eastern Times
prior to insertion .
DELIVERY Millicent
Southend
DEADLINES
Tantanoola
Bookings: 4 working Kalangadoo
days prior to Furner
insertion date. Hatherleigh
Beachport
DELIVERY Rendelsham
ADDRESS Glencoe
81 Commercial Street East, Nangwarry
Mount Gambier, SA, 5290.
The Penola Pennant
MAXIMUM 2 Penola
INSERTS PER Coonawarra
EDITION Mount Burr
Kalangadoo
Nangwarry
Tarpeena
4
HIGH IMPACT SIZES 2019 - 2020
Effective July 1st 2019 to June 30th 2020
L shape U shape
Bookends T shape
HIGH IMAPCT
SIZES
AVAILABLE.
PRICING AND
APPROVAL
PRIOR TO
PUBLICATION.
Upside down T shape Floating strip
7
STANDARD SIZES 2019 - 2020
Effective July 1st 2019 to June 30th 2020
Quarter age
vertical
9.6cm H x 7.2cm W 9.6cm H x 11cm W 18.6cm H x 11cm W
Quarter page Bookend
Sports
horizontal
strap
9.6cm H x 26.2cm W 38cm H x 11cm W 2cm H x 26.2cm W
THESE SIZES
Half page Full page ARE EXAMPLES.
A SIZE CAN BE
CREATED TO
SUITE YOUR
INVESTEMENT
JUST ASK YOUR
ACCOUNT
MANAGER.
18.6cm H x 26.2cm W 38cm H x 26.2cm W
8
ANNUAL PUBLICATIONS 2019 - 2020
Effective July 1st 2019 to June 30th 2020
BEEF FOCUS WEDDING PRIME LAMB STAY ANOTHER
PLANNER DAY
Beef producers in An annual quarter Prime Lambs are comprehensive
the South East are fold publication mainly produced in annual publication
among the best in providing the wife the Southern for visitors,
the nation. The and husband to be Australia, with the providing
iconic Beef Focus with all they need largest information and
provides the to know to arrange concentrations maps you need to
industry with that special day. As being in high rain discover the
market information, its name suggests fall areas around Limestone Coast.
bull sales, cattle inside the bride and the Limestone Distributed to key
sales, prices and groom to be can Coast. This annual information
more. Distributed detail all of their publication is centres, entry
through out the ideas, where to go, distributed through points and tourist
upper and lower what they liked, out the entire upper businesses through
south East and who their inviting and lower South out the Limestone
Western Victoria it and what it is all East. Editorial Coast.
is must for going to cost. It is submissions
businesses and the Limestone welcome.
associations Coasts only true
involved in the beef wedding planner
industry.
Released January Released January Released August Released October
Size: Tabloid Size: A4 Size: Tabloid Size: A4
Pages: 32+ Pages: 32+ Pages: 32+ Pages: 108
9
INSIDE OUR EDITIONS 2019 - 2020
Effective July 1st 2019 to June 30th 2020
TUESDAY
Carsmart 8 page motoring lift out
Business pages
Trades & Services Guide
Weekend sports results (Football)
WEDNESDAY
Seven Day TV Guide
Billy’s kids page
Weekend sports results (Netball,
Soccer & Golf)
THURSDAY
Arts & Entertainment
Movie Review
Motor Racing
Sports Hockey & Fishing
FRIDAY
Limestone Coast Property lift out
Farming section “On The Land”
Racing – Horses, Trots &
Greyhounds
Weekend sports
Contact: Tony Mangan 08 8379 9522 – bookings@hwrmedia.com.au 10INSIDE OUR EDITIONS 2019 - 2020
Effective July 1st 2019 to June 30th 2020
TUESDAY
Carsmart 8 page motoring lift out
TV Guide
Trades & Services Guide
Weekend sports results
THURSDAY
Millicent Property pages
TV Guide
Weekend sports
WEDNESDAY
Carsmart 8 page motoring lift out
Trades & Services Guide
Weekend sports results
Weekend sports
11DIGITAL AUDIENCE 2019 - 2020
Effective July 1st 2019 to June 30th 2020
Borderwatch.com.au
*
70,631
Page views a month
27,160
Visitors a month
*
*
65% * 44%
Aged 35-44 (22%)
Used their & 45-54 (22%)
mobile phone
23%
Aged 25-34
*
*Source: Google analytics January 2019 to April 2019 averages.
12DIGITAL RATES & SPECS 2019 - 2020
Effective July 1st 2019 to June 30th 2020
DIGITAL ADVERTISEMENT DURATION PRICE
INC GST
Top banner 1 Month $515
Medium (MREC) top 1 Month $206
Medium (MREC) middle 1 Month $206
Medium (MREC) bottom 1 Month $206
Bottom banner 1 Month $250
BOOKING DEADLINE
12 Working days prior to appearing online.
COPY DEADLINE
10 Working days prior to appearing online.
AD WxH STANDARD RICH IAB
SPECS (PIXELS) FORMAT MEDIA NAME
Top/ 1162 GIF, JPG,PNG SWF > Leader
Bottom X SWF > 40KB 100KB Board
Banner 250
Medium 366 GIF, JPG,PNG SWF > Mrec
Rectangle X 250 SWF > 40KB 100KB
ONLINE ADVERTISEMENT PAGES
Run of site Police News
Home page Entertainment
News Farming
Sport Carsmart (Motoring)
IMPORT NOTE
Errors and Adjustments
Advertising copy is accepted subject to the approval of The
Border Watch Newspaper Company Pty Ltd (The Company).
The Company shall be under no liability whatsoever for any
error for which the Company may be responsible in any
advertisement beyond the cost of the space occupied by the
advertisement.
13CONTACTS 2019 - 2020
Effective July 1st 2019 to June 30th 2020
TBW Newsgroup - 81 Commercial street East, Mount Gambier, SA, 5290
TITLE Contact Name Phone Email
Reception 08 87241555 reception@tbw.com.au
General Manager Dennis Jackson 08 87241555 dennis@tbw.com.au
Editor Brett Kennedy 08 87241555 editor@tbw.com.au
Sports Editor Trevor Jackson 08 87241555 trevor@tbw.com.au
Sales Supervisor Melissa Prior 08 87241555 melissa@tbw.com.au
Administration Manager Sonia Gawley 08 87241555 admin@tbw.com.au
IMPORT NOTE
Errors and Adjustments
Advertising copy is accepted subject to the approval of The Border Watch Newspaper Company Pty Ltd (The
Company). The Company shall be under no liability whatsoever for any error for which the Company may be
responsible in any advertisement beyond the cost of the space occupied by the advertisement.
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