Nice Appearance. Dark shadows - Fakes endanger health and jobs. S A Y
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Y
SA S!
ODUCT
COUN
TE
PR
RFEIT
Nice Appearance. Dark shadows.
Fakes endanger health and jobs.
The potency pill was fake.
Only the side effects were real.
Advertisement
Sounds good –
recognize originals at a glance
with tesa® connect & check
Genuine goods should be instantly recognizable and must
be able to withstand the endeavours of counterfeiters. With
tesa® connect & check, tesa scribos® provides a unique
solution which eliminates counterfeit products and grey
markets. Protect your customers as well as your brand
image with the brand protection solutions of tesa scribos®.
10:23 54%
tesa connect‘n‘check
tcnc.eu/3PQ6/check
Registration > Authentication > Information
Information about the BrandTM
product
Product ID: TZC7SY
Security Code: BRN004C93
This Product is
AUTHENTIC.
Thank you for your
product authentification.
More information
tesa scribos ® – we make the difference. www.tesa-scribos.com
Foreword
Product- and Trade-
mark Counterfeiting is
not a trivial offence
Y ou are holding in your hands
the current information
brochure of the German Anti-
effective liability of the seller do
not exist. Nor is there an expert
service available. In addition, the
Counterfeiting Association APM production of fake goods often
(“Aktionskreis gegen Produkt- takes place under inhumane
und Markenpiraterie e.V.”). Its conditions – even child labour
purpose is to provide you with can be encountered time and
background information regard- again.
ing the production and trade in The counterfeiters do not care.
fake goods. They are making high profits
Product- and trademark piracy while running a low risk. Very
is a worldwide rampant problem, often they are acting within the
causing massive damage to the global networks of organized
society as a whole. Innovative crime. Its activities are co-fi-
businesses suffer significant nanced indirectly through the
losses of sales and damages to purchase of fake goods.
their reputation through the This brochure is intended to
counterfeiting of their products. help comprehend the severe glo-
The state is losing tax income on bal social and economic impact
a multi-billion Euro scale, money caused by product- and trade-
that cannot be spent elsewhere. mark piracy. The information of
Consumers are equally affected. the consumer provides a valu-
Many have already purchased able contribution to reduce the
a fake product unintentionally. demand for counterfeit products.
These products often turn out
to be of low quality and in the Yours
worst case they are a real threat
to the user’s health and safety.
However, the intentional pur-
chase of fake goods can have
undesirable consequences, too. A Volker Bartels
manufacturer’s warranty and an Chairman of the Board, APM
The APM
Together in the fight against counterfeits
T he German Anti-Counterfeit-
ing Association was founded in
1997 as the leading interbranch
fective protection of intellectual
property. APM – as it is commonly
known – is a joint initiative of the
association engaging in an ef- Association of German Chambers of
Industry and Commerce (“DIHK”),
the German Brands Association
(“Markenverband”) and the Federa-
tion of German Industries (“BDI”).
Its members, besides the founding
associations, are numerous German
and international businesses which
are united in the fight against prod-
uct and trademark counterfeiting.
What is the value of Intellectual Property?
G ermany is a country with lim-
ited natural resources, a “na-
tion of poets and philosophers”,
an export champion, a country
of “hidden champions”. Therefore,
Intellectual Property and its pro-
tection is of particular interest.
www.apm.net Germany is more dependent than
others on the creativity and in-
ventiveness of its businesses.
Content According to a survey (of 800
companies) by the communica-
Foreword p. 3
tion agency fischer Appelt, inno-
The German Anti-Counterfeiting
Association – APM p. 4 vation, inventive talent, research,
What is the value of Intellectual and development are the most
Property? p. 4 frequently named qualities which
Statement of the Federal Minister of most effectively face times of cri-
Justice and Consumer Protection p. 5
ses.
Product and Trademark Counterfeiting p. 6
But what is the appeal for busi-
A problem with global impact p. 8
nesses to invest in research and
Distribution channels p. 12
development, if its results and in-
The big business with fake trademarks p. 14
novations are not protected? That
Quality has its price p. 18
is why respect for Intellectual
Medicines p. 22 Property is essential. Intellectual
Underestimated risks and consequences p. 24 Property provides competitiveness
Rights and Facts p. 26 and progress. Intellectual Property
APM‘s travelling exhibition p. 28 is the asset of a knowledge-based
Contacts p. 30 and future-oriented society.
Register of members p. 32
Statement of
the Federal
Minister of
Justice and
Picture: Frank Nürnberger
Consumer
Protection Heiko Maas
Mr Heiko Maas: Federal Minister of
Justice and and Consumer
Protection
“Product and trade mark piracy is piracy can only be achieved
a growing threat for Germany as through joint efforts of industry
an innovation-driven industrial and politics. The Federal Gov-
location. Alongside the affected ernment is aware of the funda-
companies, the consumers are mental importance of industrial
those who suffer. Due to an in- property rights for Germany as
creasing professionalism of the an industrial location and for
counterfeiters, there is a growing the preservation of jobs in in-
risk for consumers of purchas- novation-intensive industries. It
ing a fake product unintention- is, therefore, expressly advocat-
ally. Those who buy will get a ing for a legal framework which
product that does not in most ensures an effective protection
cases meet their legitimate ex- against product and trade mark
pectations about quality, safety piracy. In so doing, the German
of use and an ethical manufac- Anti-Counterfeiting Association
ture. In order to counteract, the (APM) is perceived as an impor-
German Anti-Counterfeiting As- tant interface to German busi-
sociation (APM) is rendering a nesses. Its work serves an inter-
valuable educational work with est of the society as a whole and
its travelling exhibition “Nice receives my full endorsement.”
Appearance. Dark Shadows”. The
exhibition provides its visitors
with background information
about counterfeits and aims at
strengthening the awareness of
the public about the dangers of
counterfeit products and the le-
gal wrong that they constitute. Heiko Maas
Sustainable progress in the fight Federal Minister of Justice
against product and trade mark and Consumer Protection
Product-and Trademark
Counterfeiting
The cancer of globalization
P roduct- and Trademark Coun-
terfeiting is regarded as one
of the most serious white-col-
besides luxuries. May it be deter-
gents, ball-pens, tissues, tools, car
spare parts or medicines – every-
lar crimes of our times. And the thing is copied where there is a
problem is coming to ever grow- customer.
ing dimensions. The damage for Approximately 5 to 7 percent
the state and economy amounts of world trade are generated by
up to 50 billion Euros annually dealing with counterfeit pro-
alone in Germany…with a grow- ducts. A “business model” which
ing tendency! has already crushed 70.000 jobs
Nowadays goods of daily use in Germany.
as well as security-relevant goods
are in the focus of counterfeiters
What it is about
Product piracy is the illicit imi- Trademark piracy is the illicit use
tation and reproduction of goods of signs, trademarks, logos and
protected by rights of innovation-, trade names which are used by
design- and procedural rights of businesses to identify their prod-
the lawful producer. ucts in trade.
(German Federal Criminal Agency on white-collar crime 2006)
Alarming numbers
Number of registered cases 2003 - 2013
Source: German Customs Statistics 2013
25.000
20.000
15.000
10.000
5.000
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Increase between 2011 and 2012
The following numbers, published cent maximum of the imported
by the German Ministry of Finance, counterfeits are detected. The in-
refer to the seizures of counterfeit crease in seizures of certain health
products by the German customs. and safety-relevant products is
It is to be presumed that 10 per- particularly alarming.
Source: GermanCustoms Statistics 2012
Vehicle parts: Increase of 27%
Medicines: Increase of 47%
Perfumes and Increase of 47%
cosmetics:
Sunglasses and Increase of 132%
glasses:
A problem with global impact
Origin of counterfeits
F ake products come from the
most diverse countries around
the world. However, the numbers
years indicate that a lion´s share
of the counterfeits in Europe origi-
nated from Asia.
of European customs in the last
Countries of provenance according to the Countries of provenance according to the
value of detained goods number of detained goods
Turkey 4,93% Others 5,93%
Turkey 4,93% Taiwan 1,65% Egypt 2,21%
Taiwan 1,65% Egypt 2,21%
Others 5,93%
United States Switzerland 1,24% 1,24%
Switzerland
United States
1,00% 1,00% AustraliaAustralia
1,05% 1,05%
Vietnam 5,17%
rk tnam 5,17%
%
%,54%
4%
s 6,54
%
,84
9,8
6s36
%
g9
ng
Other
63
Other 9,
on
Ko
9,
Vieey
K
ey
ng
ng
rk
Tu
Ho
Tu
Ho
1%
ng 12,0 ,01%
Hong Ko Hong Kong 12
China
China China
China
78,30%
78,30% 60,50%
60,50%
Source: German Customs Statistics 2012
Two-thirds of the fakes world-wide
come from China
T he far east still is the region
where the highest number
and most severe infringements
of Intellectual Property Rights
© Rainer Sturm / PIXELIO
www.apm.net
are to be observed. Although ferences between the written
those rights are protected by law and the legal practice can
the national legislations dif- be observed.
Counterfeiters
operate in international networks
T he business with fakes takes
place on a global scale.
Because of merging markets,
as improved techniques in pro-
duction facilitate the work of
counterfeiters. They operate in
the lapse of borders and trade international networks with pro-
barriers and – not at least – the duction plants in the whole Far
Internet, the problem has gained East region as well as in parts of
importance both in quality and Eastern Europe and Turkey. But
quantity. the clients and interested parties
Modern means of transport, are often located in the industrial
progressive communication and nations themselves.
information technologies as well
In 2012 European customs detained
counterfeit goods worth one billion Euros.
Source: EU Customs Statistics 2012
NORTH AMERICA EUROP
CENTRAL AMERICA AFR
SOUTH AMERICA
Global trade flows
Direct delivery channels
Hidden delivery channels
Commodity flows of fake products
C ounterfeit goods often run
through various ports before
they reach their final destina-
wrongfully – the container
which should deliver discarded
metal turns out to be an illegal
tion. The products are declared shipment of counterfeit ciga-
10EASTERN EUROPE AND RUSSIA
PE
ASIA
RICA
www.apm.net
rettes – and fake medicines with Considering more than 400
destination “Africa” are imported million container units each year,
via European ports to bluff au- this turns out to be a search for
thorities. the needle in the haystack.
11Percentage breakdown
Number of cases
Distribution by means of transport
Sea 1,83 %
channels
Rail 0,03 % Road 2,11%
How fakes reach the Express
21,84 %
end consumer Post
59,13 %
Air
T he main gateways for coun-
terfeit products are sea ports.
But many fakes also reach Europe
15,06 %
by air freight. In postal delivery,
huge numbers of small quanti- Source: German Customs Statistics 2012
ties are detected. These are often
deliveries of fake products being
purchased on the internet via an Fraud on the
online-vendor. Internet? Reclaim
your money!
I nternet
The Internet has changed the
distribution channels of coun-
terfeit products fundamentally. in order to re-offer or to put
Formerly, fakes were circulated the products on auction online.
mainly by professional traders. This way, counterfeit products,
Nowadays those traders are worth several billion Euros, find
more and more alleged private their way to consumers via In-
individuals, who consciously ternet-vendors and auction
buy fake products at low prices platforms world-wide.
www.apm.net
© Rainer Sturm / PIXELIO © Michael Hirschka / PIXELIO
12n: means of transport
Number of articles
by means of transport The distribution
Express 4,20% Rail 0,44% network of counter-
Post 6,26 %
feiters is well or-
Road
37,30 % ganised. The distri-
Sea
22,99% bution channels are
Air similar to the ones
28,80 %
of original products.
Source: German Customs Statistics 2012
But consumers can defend department stores and to retail
themselves: if a product is be- sellers. Right owners may pro-
ing offered as an original and ceed against the booth holders
later turns out to be counter- and have the counterfeit prod-
feit, the buyer has the right ucts seized by customs, the po-
to return the product and to lice or bailiffs. In extreme cases,
reclaim the price of sale. Even the booth may even be left be-
more, it is possible to file a hind void after such a seizure.
complaint based on fraudulent Many trade fair organizers
behaviour. indicate in their general terms
and conditions that it is prohib-
T rade fairs
Producers of counterfeits try
to offer their products at trade
ited to exhibit products infring-
ing intellectual property rights
and doing so may lead to the
fairs to purchasing agents of exclusion from the trade fair.
© Rainer Sturm / PIXELIO
13Source: Aktion Plagiarius e.V.
Big business
with fake products
Flask “Sophie”
Original: alfi Ltd., Wertheim , Imitation: He Shan Jia Hui Vacuum Flask & Vessel Co., Ltd., Guangzhou, P.R. of China
Where is the difference?
O n the left side of the picture
above you can see the flask
“Sophie” of the well-known
uct at first sight but is in fact
an illicit imitation of the origi-
nal product. The producer of
trademark “alfi”. This trademark this flask takes advantage of the
has gained a good reputation good reputation for his own pur-
with consumers over the years poses and uses inferior materials
and stands for quality in pro- in order to produce at low costs.
duction and service. The flask He neither offers service, nor
next to the original on the right has he invested in research and
side seems to be the same prod- development.
Counterfeiters are without scruple, the profit
margins are immense and the penalties are low
T he reason for the fast-growing
counterfeit criminality is obvi-
ous: with the trade of counter-
100.000
Sales Price in Euro
90.000
80.000
feit products huge profits can be
60.000
obtained – profits, which go far 50.000
40.000
beyond those generated by sell-
ing drugs! But whereas drug trad- 20.000
ers risk high prison sentences, the
trade in fake products is not pur- 1kg cocaine 1kg fake medicines
sued that rigorously. Source: Bundesvereinigung Deutscher Apothekerverbände 2008
14The lower the production costs,
the higher the profit
C ounterfeiters are not repu-
table entrepreneurs. To save
costs, the working conditions for
counterfeit as are the product
and its packaging. The exposure
of consumers to several risks
their employees are often de- is accepted consciously due to
grading and child labour is not reasons of mere profit. Coun-
uncommon. In the production terfeiters are part of the world-
process, neither hygiene stan- wide operating organised crime.
dards nor environmental regula- Buying fake products supports
tions are maintained. The mate- illegal activities of these organi-
rials are mostly of poor quality, sations such as the trade with
there are no quality inspections drugs and even human traffick-
and even safety certificates are ing.
Children bending packaging These workers manufacture make-up articles.
Even simple hygiene precautions are lacking
Share of costs and profit of the final price
Profit
Production
Research
15Advertisement
Measurable ROI
Online brand protection by MarkMonitor
Take a glance at practical examples
What companies can save by implementing online brand protection
A jewellery maker reported…
41% less costs per click for sponsored links
50% more traffic on his web site – no additional advertising
costs
17% higher online sales
A leading footwear company...
... recovered about 6 million euros through eliminating roughly
615,000 online listings offering fake goods.
A consumer electronics manufacturer...
... enjoyed estimated returns of 7 million euros by removing
over 35,000 counterfeit listings off the Internet.
A travel and hospitality company...
...increased its revenue by 17 million euros after enforcing its
policies on 425 sales partner web sites.
More than half the Fortune 100 trust MarkMonitor
to protect their brands online.
See what we can do for you.
Ask for more information for your
online brand protection strategy
www.markmonitor.comStrategy 2014
Tips for your online brand protection
New GeNeRIc TOp-LeveL DOMAINS (GTLD) cOMING OuT
With over 600 new gTLDs to be launched over the next three years,
every brand needs a strategy to address them. No company can afford
to register every key brand term in every new extension. You should
rather monitor the expanded Internet namespace for brand abuse.
MAke DOMAIN SecuRITy A pRIORITy
Hackers and hacktivists are hijacking domains with more frequency,
redirecting or taking down sites altogether. Be sure to employ multiple
layers of protection.
pROTecT yOuR DIGITAL cONTeNT
Brandjackers impersonate brands with lookalike sites—and lookalike
apps—to lure traffic, confuse customers and drive up digital marketing
costs. Make sure you cover all your channels with online brand protec-
tion – including social networks or hot apps.
cuT-OFF The pIRATeS’ ReveNue STReAM
Pirate sites rely upon ad revenues—and unwitting advertisers—to fund
their illicit endeavors. Collaborate with advertising networks and
exchanges as well as payment providers to identify and remove ads
hosted on pirate sites.
MORe eFFIcIeNT eNFORceMeNT
Technology enables you to scale your enforcement efforts and gain
greater efficiencies. This technology-centric strategy speeds up your
investigations, maximizes the effectiveness of your legal strategies and
produces greater ROI from your litigation investments.
uSe BIG DATA
What is driving your customers to counterfeit goods? Use the data gen-
erated by your brand protection program to understand the market gaps
and fill that need proactively to capitalize on consumer demand.
Office Germany | Barthstr. 4, 80339 Munich | Tel.: +49 (0) 89 547 56 0
www.markmonitor.comQuality has its
price
Where the
bargain trap lurks
W atches and luxury goods
are often consciously
bought as knock-offs. But also
if the hand of the watch bought
as a “special offer” in an auction
falls off after a few days?
in the field of electronic and
household products, counter-
feits are purchased more and
more consciously. The crucial Joint damage inclusive
point for this alarming trend of-
ten is the price. Many counterfeits seem deceit-
The producers of known trade- fully genuine, but may cause
marks invest a lot of money in severe damages. Other than
measures of quality control. The the high-quality original, as
use of high-quality material depicted in the example below,
and an accurate manufacturing the fake shoe is not suitable for
guarantee good quality, safe use jogging: it is neither breathable,
and a long durability. nor does it provide the patent-
When buying counterfeits and registered shock-absorbing sus-
cheap imitations, the consumer pension. Consumers risk a high
will have to face a rapid dete- pressure on joints and therefore
rioration of the product. Poor health damages.
manufacturing, the use of low- This shoe derives from several container shipments
quality material and the lack of of fake products of known trademarks, which were
safety tests may turn a cheap seized in the port of Hamburg in 2006.
domestic appliance into a tick-
ing time bomb which may cost
the bargain chaser dear.
Due to the low prices, the
short life time of these cheap
products may be something to
get over. But what is often ig-
nored is that fake sun glasses
lack UV protection which may
lead to irreparable damages of
© Michael Arning
the eyes. And – is it not annoying
18S AY
CO
CTS!
UNTER
DU
FE
IT PRO
In this picture, only the water boiler is destroyed.
In your kitchen, a defect appliance may cause far
greater damages.
Imitation of a water-level, on the left the original, Imitation of a luxury watch, on the left the original,
on the right the counterfeit. on the right the counterfeit.
What are the signs?
If you are not sure whether 3. The point of sale
a product is original or not, Is the reputation of the seller at
the following indications may risk? Pay attention when buying
help: products via the Internet, on flea
markets or from mobile traders!
1. The price
Attention: Nothing is for free! 4. The smell
Low prices always have a rea- Dangerous ingredients often
son. Get the information, what give off fumes. If sneakers or
the product price is normally. If toys smell like burnt plastics
it seems too good to be true, it – hands off!!
probably is!
5. The packaging
2. The quality Lacking information or vague
Are hang-tags, package inserts, specifications are one of the
guarantee- or verification-cer- signs for a counterfeit quality.
tificates missing? Is the packag-
ing damaged? Then be careful!
19Even car and
machine parts are
affected
E verything which might be
possibly put on sale risks
to be counterfeit. Besides typi-
This also concerns products
which are rarely consciously
cal branded goods, even those perceived by consumers in ev-
products are concerned by now eryday life but which bear a
where no one has thought yet high risk potential because of
of the danger of a counterfeit. their important function: Low-
Upper picture: with the naked eye not to be perceived: The brake pad on the right is counterfeit – with a lack
in brake action. Below: anti-friction bearing: on the left the original, on the right the fake.
20Left: original STIHL chain saw, right: counterfeit
Dangerous machines
The EU considers chainsaws
as especially dangerous prod-
ucts, whose safety has to be
confirmed by independent test
quality fakes of brake pads, fast centres. Counterfeits lack these
turning machine parts or fas- tests. The user of these products
tening bolts may endanger life therefore puts his health and
in cases of emergency. life to incalculable risks.
wwwapm.net
Rims: on the left the original, on the right the fake.
21Medicines
The share of fake medicines is growing
E very year, people die because
of fake or adulterated medi-
cines. Especially people in poor
of all medicines and pharma-
ceutical products in world-wide
trade are counterfeits.
countries who are in need of
Strict controls in
Germany
B y adding toxic substances or
down-graded doses of the ac-
tive ingredient, counterfeit phar-
maceuticals pose a severe health
risk. In both Germany and the EU,
strong regulations for the trade of
medicines only available by pre-
scription exist.
Fake medicines are often dis-
medicines to fight diseases like
Malaria, Tuberculosis or Aids are
at risk.
The World Health Organisation
(WHO) estimates that 10 percent
Would you trust your health to someone
who produces medicines under these cir-
cumstances? In fact, many medicines which
are offered on markets or in the Internet are
produced under similar circumstances.
22© BirgitH / PIXELIO
www.apm.net
To protect yourself from fake pharmaceuticals, you
should follow theses rules when buying medication cat-
egorically:
• Avoid dubios offers on the Internet of so-
called Life-Style products, e.g. in advertising
e-mails (spam)
• Be suspicious if the address of the producer is
lacking
• Be careful if a medicine only available by pre-
scription is offered to you without the need of
a prescription (also when buying abroad)
• Pharmacies which ship medicines need a li-
cence for distance selling according to section
11a of the German Pharmacy Law. You may
find further information on www.bvdva.de
persed by illegal or dubious web-
sites or so-called e-mail spam.
Among the most frequent offers
are weight loss and potency pills as
well as bodybuilding supplements.
In addition those pharmaceuticals
are problematic which are offered
abroad at low prices to consum-
ers. The origin and ingredients of
these pharmaceuticals are often
dubious.
23Underestimated
risks and consequences
Counterfeiting is not a trivial offence
F ake medicines and nutrition,
fake toys and articles for babies
with dangerous ingredients, eas-
ed with toxic colouring matters,
cigarettes containing heavy met-
als, malfunctioning safety pads or
ily flammable teddy bears, parts medical devices: the list of counter-
for cars, planes or lifts of inferior feit products which may have dev-
quality, smoke detectors which do astating consequences appears to
not alarm when a fire breakes out, be endless and makes it clear that
explosive rechargeable batteries product and trademark counterfeit-
for mobile phones, textiles treat- ing is not at all a trivial offence.
The damage for the economy
P roduct and trademark counter-
feiting is a global phenomenon
with consequences for the global
have to identify the needs of their
customers and place new products
on the market at all times in order
economy. to remain competitive. Developing
If natural resources lack in a new products and technologies is
national economy, the plurality of cost- and time-intensive and has
ideas and technical innovations de- to pay off economically.
riving from these ideas constitutes Product and trademark counter-
an economic good of outstand- feiters take illegitimate advantage
ing importance. Businesses timely of these ideas and threaten the
24existence of many businesses, eco-
nomic growth as well as umpteen Approximately 70.000
thousands of jobs. jobs have been crushed by
The loser: counterfeiting in Germany.
The affected company, the state The damage for the economy
and not least the consumer. is approximately 50 billion
Euros a year.
The crime of counter- and attach security features like
holograms provokes high costs
feiting is not without but does not provide a 100-per-
cent protection. If a business al-
consequences ready is a victim of counterfeiters,
it also bears the financial burden
L osses in revenue and image
for the trademarks are the two
major problems businesses have
to fight and challenge infringe-
ments – money, which lacks for
investments and the creation of
to face because of counterfeiting. new jobs.
If consumers take counterfeit
products of inferior quality for
original products, they lose their The state is
trust in the brand. The more, the
producers of the original might be concerned as well
held liable for defective products
if these are not identified clearly
as counterfeits.
To proceed against counterfei-
T rade in pirated goods goes along
with tax losses for the state.
These losses are partially extensive
ters is cost-intensive: To develop and ultimately harm everyone.
www.apm.net
© Rainer Sturm / PIXELIO
25Rights and facts
Production and trade is prohibited!
T he commercial production of
and trade in products infring-
ing intellectual property rights
is a punishable offence under
German law. Counterfeit goods
imported into Germany may be
seized and destroyed by customs.
By this means, counterfeit goods
can be withdrawn from circula-
tion before entering the market.
Source: German customs
Further information on www.ipr.zoll.de
What are the op-
tions for the concer-
ned parties?
T he buyer of pirated goods is
not defenseless against pirated
goods. He or she does not have to
Legal situation
The distribution and production
accept the counterfeit product. of goods infringing intellectual
He can insist on the delivery of an property rights is the exclusive
original product or step back from right of the right owner and its
the contract and reclaim the mon- licensees. Without permission,
ey paid. Furthermore, it is possible
to file a complaint for fraudulent
behaviour.
26www.apm.net
Saying “No” to buying counterfeits is saying “Yes” to crime reduc-
tion! Check the goods you buy and make sure to buy the products
in safe circumstances, as for example in reputable trade!
Counterfeits Counterfeits steal
• are illegal • incomes from the
• are mostly of inferior state
quality • incomes from busi-
• harm us all nesses and legitimate
• are often dangerous trade
• support criminal net- • jobs from the general
works public
C S AY
OU
CTS!
NTER
the production and distribu- FE
DU
tion in the course of business IT PRO
is punishable. The maximum
penalty is five years.
27APM´s travel-
ling exhibition
“Nice Appearance.
Dark Shadows.”
APM’s travelling exhibition at Stuttgart airport
O ne method of APM to raise
awareness is the travelling
for the topic of product- and
trademark counterfeiting. The
exhibition includes eight theme
boards, explaining the problem
and its causes and consequenc-
es in an informative and insist-
ent manner.
The visitors are guided by a
dramaturgy and leave the exhi-
bition with the knowledge that
buying counterfeit products ex-
poses consumers to incalculable
health risks and supports the
intrigues of criminal gangs of
counterfeiters who cause dam-
Cooperation with customs during a presentation of ages to the economy, the state
the exhibition in Schwedt.
and the general public.
exhibition “Nice Appearance. In the exhibition, impressive
Dark Shadows.” which has the examples of different branches
aim of sensitising the visitors are shown. Besides goods from
This collection of counterfeit tissues are provided by the private collection of Christian Rommel and shown in the exhibition
28The former Federal Minister of Justice, Brigitte
Zypries, at a panel discussion on the occasion of
APM´s 10th anniversary in October 2007.
the textiles and accessory in-
dustries, products of daily use
such as spirits, cigarettes, tis-
sues and cosmetics are exhibit-
ed. The more, special attention
is given to products of security
relevance like drilling machines,
chain saws and safety switches,
but also brake discs and anti-
friction bearings are shown.
The exhibition is available for
rent for related conferences.
For further information, please
contact APM:
Brigitte Zypries under discussion with Dr. Rüdiger
Phone: +49 30 206790-71 or Stihl, APM honorary chairman.
info@apm.net
www.apm.net
29© aksel / PIXELIO
www.apm.net
Contacts
Further information is provided on the
following websites:
German Anti-Counterfeiting German Customs
Association www.ipr.zoll.de
www.apm.net www.zoll.de
Federation of German Chambers Office for the Harmonisation of
of Industry and Commerce the Internal Market
www.dihk.de www.oami.europa.eu
Federation of German Industries World Intellectual Property
www.bdi.eu Organization (WIPO)
www.wipo.int
German Brands Association
www.markenverband.de Initiative “Plagiarius”
www.plagiarius.com
German Federal Ministry of
Justice and Consumer Protection
www.bmjv.de
C S AY
OU
German Patent and
CTS!
Trademark Office
NTER
www.dpma.de
DU
FE
IT PRO
30Imprint
Editor: Concept and design:
mixjonuscheit | agentur für live
Aktionskreis gegen Produkt- und
kommunikation gmbh, Hamburg
Markenpiraterie e.V.
www.mixjonuscheit.de
Gertaudenstraße 20
10178 Berlin - Germany Picture Sources:
APM, pixelio, Michael Arning, Rüdiger
info@apm.net Gärtner, Zoll, mixjonuscheit,
www.apm.net Aktion Plagiarius e.V.
31C S AY
OU
CTS!
United against piracy!
NTER
FE
DU
Our members IT PRO
Initiating association: Pharmaceuticals / Chemicals:
Bundesverband der Deutschen Industrie (BDI), BASF SE, Bayer AG, B. Braun Melsungen AG,
Deutscher Industrie- und Handelskammertag Boehringer Ingelheim GmbH, Eli Lilly and
(DIHK), Markenverband e.V. Company, Merck KGaA, Takeda GmbH
Automotive : Textiles:
AUDI AG, BMW AG, Daimler AG, Honda adidas AG, JMS Handels-GmbH & Co. KG,
Motor Europe Ltd., Dr. Ing. h.c. F. Porsche AG, PRADA S.A., PUMA SE, Willy Bogner GmbH
Volkswagen AG, YAMAHA Motor Europe N.V. & Co. KGaA
Automotive suppliers: Merchandise:
ContiTech Antriebssysteme GmbH, Federal Mogul Depesche Vertrieb GmbH & Co KG, DFB -
Holding Deutschland GmbH, IWIS Motorsysteme Wirtschaftsdienste, Harley-Davidson Europe
GmbH & Co. KG, Knorr Bremse AG, Kolbenschmidt Ltd.
Pierburg AG, LuK GmbH & Co. KG, Robert Bosch
GmbH, Schaeffler Technologies GmbH & Co. KG, Diverse:
SKF GmbH, WABCO Fahrzeugsysteme GmbH, ZF B.A.T. British American Tobacco GmbH,
Friedrichshafen AG fischerwerke GmbH & Co. KG, Hansa
Metallwerke AG, Hansgrohe SE, Imperial
Electronics: Tobacco Ltd., Neoperl GmbH, OCTANORM-
Alfred Kärcher GmbH & Co. KG, Andreas Vertriebs-GmbH, Philip Morris GmbH, RAL
Stihl AG & Co. KG, Apple Inc., Electrostar Deutsches Institut für Gütesicherung und
GmbH, Festo AG & Co. KG, Hager Electro Kennzeichnung e. V., Reisenthel Accessoires,
S.A.S., Karl Storz GmbH & Co. KG, Kendrion Schwan-STABILO Schwanhäußer GmbH &
N.V., Maschinenfabrik Reinhausen GmbH, Co. KG, Thomas Sabo GmbH & Co. KG, TÜV
Microsoft Deutschland GmbH, Pilz GmbH & Rheinland Group, TÜV Markenverbund e. V.,
Co. KG, Semikron Elektronik GmbH & Co. Villeroy & Boch AG , WMF Württembergische
KG, Sennheiser electronic GmbH & Co. KG, Metallwaren Fabrik AG
Siemens AG, Telegärtner Karl Gärtner GmbH
Cosmetics :
Coty Prestige Lancaster Group GmbH,
Beiersdorf AG, L‘Oréal Deutschland GmbH,
Wella AG Published in June 2014
Aktionskreis gegen Produkt- und Markenpiraterie e.V.
German Anti-Counterfeiting Association
Gertraudenstraße 20
10178 Berlin
Germany
info@apm.net
www.apm.net 3rd editionYou can also read
