Nokia 6500 slide Share my style - Company Confidential

 
 
Nokia 6500 slide Share my style - Company Confidential
Nokia 6500 slide

           Share my style

Company Confidential   Connect   1   © 2006 Nokia
Nokia 6500 slide Share my style - Company Confidential
Target segment

Nokia 6500 slide                                                                 Life Builders
                                                                                             HIGH
                                                                                         INVOLVEMENT
Share my style

                                                                                                           ASPIRATIONAL
                                                                              RATIONAL
Key selling points:

• Total freedom to capture, store and share                                                  LOW
                                                                                         INVOLVEMENT
  your moments making it truly versatile to use with
  3.2Mpix camera, Carl Zeiss optics and TV-Out

• Designed with you in mind
  quality materials used such as brushed stainless steel,
  hard coating and scratch resistance display

• Easy to use applications and functions
  such as Flickr, Pictbridge and Radio with RDS*
                                                            96.5mm

                        3.2
2.2” QVGA              Mpix
 16m        WCDMA
colours

                                                             136mm

                               4 GB     2.0      2.0                 46.5mm                         16.4mm

Company Confidential      Connect     Available Q3 2007                                     2   © 2006 Nokia
Nokia 6500 slide Share my style - Company Confidential
Product Comparison

                          6280                                        6500s

    Focus                Introducing WCDMA to mass markets     Imaging & Design

    Cover Materials      Plastic                               Stainless Steel and Plastic

    Slide                Basic                                 Improved
    Mechanism
    Platform             S40                                   S40

    Bands                Single WCDMA, Tri GSM                 Dual WCDMA, Quad GSM

    Dimensions           100 x 46 x 21 mm, 91 cc               96.5 x 46.5 x 16.4 mm, 73 cc

    Weight               115g                                  114g

    Primary Camera       2.0 megapixel                         3.2 megapixel, AF, Macroshot, 2x LED Flash
     nd
    2     Camera         VGA                                   CIF

    Display              320 x 240 (TFT 262k)                  320 x 240 (TFT 16.7M)

    Memory               6 MB internal, miniSD up to 2GB       20 MB internal, microSD up to 4 GB

    Connectivity         BT, IR, USB                           BT 2.0, microUSB, TV Out

    Key TPO                                                    Yahoo Go, Flickr, imaging applications

  Company Confidential         Connect     Available Q3 2007                                                3   © 2006 Nokia
Nokia 6500 slide Share my style - Company Confidential
Follow-up Colour P1Nokia
                        2008 6500 slide Black available P1 ’08
     ALL BLACK:
     All black is the colour that transcends time - a pure and classical look. It is a must have safe bet. In
     combination with black plastic it creates unified visual language and a timeless combination.

Silver and Black are the most popular colour choices for mobile devices in the US and Europe. Both colours
combined account for 63% in Europe and 58 % in the US
       Company Confidential                  Connect          Available Q1 2008 (BLACK)                         4   © 2006 Nokia
Nokia 6500 slide Share my style - Company Confidential
Nokia N95 8GB
  It’s what computers have become – now with
  stunning screen and massive memory
   Public announcement: August 29, 2007
Nokia 6500 slide Share my style - Company Confidential
Initial consumer feedback on Nokia N95

  POSITIVE                                            IMPROVEMENT AREAS
  • Extremely high                                    • GPS - not fast
     satisfaction with the                              enough
     device and its functions:
                                                      • Battery life - not
     97% would recommend
     N95 to their friends                               enough
                                                      • Memory – more
  • 84% extremely or very
     happy with the ease of                             wanted (71%
     taking the N95 into use                            added their own
                                                        memory card)
  • 82% extremely or very
     happy with the browser
  • Everybody used browsing,
     top 20% generated min.
     25 MB a week!

Source: N95 Smartphone360 –immediate market
feedback study
      © Nokia 2007
                     Company Confidential   Explore        Nokia N95 8GB
Nokia 6500 slide Share my style - Company Confidential
Nokia N95 8GB. A premium version of Nokia N95

                      Key Nseries Experience:                   Key Selling Points
                      Video
                                                                1. Stunning screen
                                                                2. Massive memory
                                                                3. Excellent video
                                                                       experience

                                                                    Key Features                                               HIGH INVOLVEMENT

                                                                     5 Mpix

                                                                                                                                                  ASPIRATIONAL
                                                                                             2.8” QVGA

                                                                                                                    RATIONAL
                                                                                             240x320
                                                                                             16M colors
                                                                              VGA 30 fps                  A-GPS
                                                                              mpeg                        Maps

                                                                    WCDMA
                                                                    HSDPA
                                                                                                                               LOW INVOLVEMENT

                                                                                                                     Target segment
                                                                                                              8GB
                                                                                                                    Technology Leaders
Dimensions: 99 x 53 x 21mm (96 cc) Weight: 128 g

             © Nokia 2007
                                   Company Confidential   Explore                     Nokia N95 8GB
Nokia 6500 slide Share my style - Company Confidential
Key improvements to Nokia N95
                                More sensitive
                              antenna – improved                  16% bigger display
                                 performance                     (2.8”) to enjoy video
                                                                  and other content
  30% more power
 with BL-6F battery:
   Eg. up to double
 the music playback                                             High-quality
       capability                                            embedded content
                                                               inbox (movie,
                                                               country Maps)

  50 times more
  device memory
                                                                   Double RAM runs
                                                                   more applications
   8GB of inbuild                                                   simultaneously
   memory means                                                        than N95
   3600 photos or
    6000 songs
                                        A-GPS reducing the
                                         GPS fix to max.30
                  53 mm                       seconds            99 mm                   53 mm

  © Nokia 2007
                 Company Confidential   Explore        Nokia N95 8GB
Nokia 6500 slide Share my style - Company Confidential
N95 8GB – Excellent video experience
   STUNNING screen,                                          Get the video content YOU want
   MASSIVE memory                                    World class video services through Video Center.
                                                     Access to wide variety of video and TV offering.
                                                     Subscribe to Video Podcasts you love.
                                                     Easy expansion of new services.

 Watch videos in a luminous 2.8”
 QVGA display.
 Carry 20 hours of video in 8GB                      EASY video conversion with NEW Nseries PC Suite
 Enjoy stereo sound. Get more
 content easily – compliant with                     Manage and transfer video clips between phone and PC.
 most internet videos.                               Automatic file conversion during video transfer.
                                                     PC Video Manager included with new PC Suite.
 2.8” QVGA
 240x320
 16M colors

              8GB

  WCDMA
  HSDPA

    © Nokia 2007
                    Company Confidential   Explore        Nokia N95 8GB
Nokia 6500 slide Share my style - Company Confidential
Nokia N95 8GB with A-GPS and new Maps
Assisted GPS (A-GPS)                                                Enhanced PC Map loader

• Greatly improved user                                             • New UI
experience                                                          • Significantly improved
• Less than 30 seconds                                              downloading speed
to start the navigation!                                            • Download voice
                                                                    commands for navigation

 Improved UI with more
 maps information
                                                                    3 days free navigation!
 •2-rows upper pane with
 country, city, time zone                                           •Nokia N95 8GB users in
 •Country borders                                                   Europe will be able to try
 •Nicer 3D and colors                                               the navigation for free
 •Unified search                                                    • Country maps are
 •Data counter                                                      possible to embedd

    © Nokia 2007
                   Company Confidential   Explore   Nokia N95 8GB
Key Enhancements for Nokia N95 8GB

                                    Bluetooth Speakers MD-7W
                                    3D sound for stereo widening experience.
                                    Dynamic compression for optimal sound on all
                                    listening volumes,. Dynamic bass control for
                                    strong bass performance in very compact size.

                                                                                    Desk Stand DT-13
                                                                                    Ideal place for Nokia N95 8G while
                                                                                    watching videos or a movie. It
                                                                                    allows for adjustable angles and is
                                                                                    foldable, so it's easy to carry with
                                                                                    you.
Bluetooth Headset BH-902                     Nokia Bluetooth Headset BH-604
High-standard Bluetooth                      Bluetooth Stereo Headset with
headset with display,                        excellent Hi-Fi audio quality.
extensive set of features and                Comfortable over-the-ear cup
high audio quality.                          earphones for listening to music
                                             and talking on the mobile phone.

       © Nokia 2007
                      Company Confidential    Explore        Nokia N95 8GB
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