WHY INVEST IN SWISSÔTEL? - Life is a journey. Live it well. Our Swiss hospitality allows you to spend quality time exploring the world and live ...
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WHY INVEST IN SWISSÔTEL? Life is a journey. Live it well. Our Swiss hospitality allows you to spend quality time exploring the world and live life well. August2017 1
LIFE IS A JOURNEY.
LIVE IT WELL.
We are Swissôtel Hotels & Resorts. We
are Swiss at heart and global by nature.
Through quality, efficiency and care, our
Swiss hospitality gives guests the peace
of mind they need to explore the world
and discover life’s true rewards.
Brand Attributes:
SWISS HOSPITALITY
SENSE OF PLACE
VITALITY SPIRIT
WHY INVEST IN SWISSÔTELPOSITIONING2
IT’S ALL IN OUR NAME
SWISSÔTEL
=
SWISS & HOTEL
OUR SWISS SIDE OUR HOSPITALITY SIDE
• quality in each and every detail • our biggest asset – our
• intelligent design dedicated and genuinely caring
colleagues and partners
• efficient and effective
operations to guarantee • our pride in our profession
profitability and ROI • our desire to provide peace of
mind
WHY INVEST IN SWISSÔTELPOSITIONING 3
GROWTH OF A
LEADING BRAND
MORE THAN 85%
REPUTATION PERFORMANCE SCORE
Average of overall satisfaction score
ABOVE 90%
TripAdvisor online popularity in 2016
SUSTAINABLE PROGRESS 2009-2014
-27 % energy consumption
-18% water consumption
-25% CO2 emissions
WHY INVEST IN SWISSÔTELPOSITIONING4
GLOBAL PRESENCE
44 Hotels including projects 30 Hotels in operation 14 Under development
NETWORK VS PIPELINE
13,057 rooms 3,311 rooms
100%
26% Geographical
EUROPE split
13 hotels
3,347 rooms
Pipeline +639 rooms
10% Swissôtel Berlin - Germany
AMERICAS 40%
3 hotels ASPAC
1,281 rooms 12 hotels
24% 5,318 rooms
MIDDLE-EAST & Pipeline +544 rooms
AFRICA
2 hotels
3,111 rooms
Pipeline: +1,384 rooms
Swissôtel Al Maqam- Saudi Arabia
Swissôtel Chicago - USA
Swissôtel The Merchant - Singapore
as of end June 2017 WHY INVEST IN SWISSÔTELNETWORK & PIPELINE5
KEY UPCOMING OPENINGS – 2017-2020
Swissôtel Sofia, Swissôtel Koza Park, Swissôtel Bodrum Hills, Swissôtel Jeddah,
Bulgaria Istanbul, Turkey Turkey Saudi Arabia
(2018) (2018) (2019) (2019)
Swissôtel Jinan, Swissôtel Bali, Swissôtel Citystars Swissôtel Katameyah,
China Indonesia Sharm El-Sheikh, Egypt Cairo, Egypt
(2019) (2019) (2020) (2021)
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE6
FLAGSHIPS
SWISSÔTEL THE BOSPHORUS ISTANBUL, TURKEY
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE7
FLAGSHIPS
SWISSÔTEL KRASNYE HOLMY MOSCOW, RUSSIA
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE8
FLAGSHIPS
SWISSÔTEL RESORT SOCHI KAMELIA, RUSSIA
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE9
FLAGSHIPS
SWISSÔTEL CHICAGO, USA
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE10FLAGSHIPS
SWISSÔTEL MERCHANT COURT, SINGAPORE
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE11FLAGSHIPS
SWISSÔTEL ZÜRICH, SWITZERLAND
WHY INVEST IN SWISSÔTELNETWORK & PIPELINE12SWISS ADVANTAGE ROOM
The room features spacious and
uncluttered workspace with
ergonomic chair, a personal in-
room espresso machine, 42” flat
screen television & iron and
ironing board.
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS13PÜROVEL
The Pürovel philosophy is derived
from the origin of wellbeing and
use of nature’s resources.
The Pürovel essence is transfused
in Pürovel Spa & Sport facilities,
Pürovel bathroom amenities &
Pürovel signature treatments.
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS14VITALITY
The Vitality programme reflects
Swissôtel’s mind-set: open, energetic,
happy and passionate.
Vitality is also Swissôtel’s initiative to
help guests maintain their mental and
physical fitness while on the road.
Key products and services include:
- Vitality Coffee Breaks
- Vitality Menus - catering to diets
and allergies
- Vitality Drinks Menu
- Vitality Activities - Jogging maps,
Destination walks, In-room fitness
equipment, mindfulness activities
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS15CAFE SWISS
Inspired by our country of
origin this all-day dining
concept underlines our belief
in sustainability and quality.
Definitely Swiss, totally local –
a sense of place where guests
feel they truly belong.
Above all, a place that is Swiss
at heart.
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS16SWISSÔTEL DESIGN
Using genuine materials,
intelligent innovation and
living tradition – we appeal to
all five senses.
CORE COMPETENCY
We combine Swissness with
the local story.
WHY INVEST IN SWISSÔTELKEY IDENTIFIERS17SWISSÔTEL COMMUNICATION
SWISSOTEL.COM BI-ANNUAL CAMPAIGN
7,276,547 VISITS • 231,978 NIGHTS BOOKED Worldwide Seasonal Saver Campaign
Facebook Fans: Twitter Followers: Instagram Followers:
54,300 FOLLOWERS 39,700 FOLLOWERS 4,070 FOLLOWERS
Figures as of end 2016 WHY INVEST IN SWISSÔTELCOMMUNICATION18ACCORHOTELS DISTRIBUTION SOLUTIONS
OF ACCORHOTELS ROOM REVENUE CAME
57% THROUGH ACCORHOTELS CENTRAL RESERVATION SYSTEMS
(Global AccorHotels LUXE brands' room revenue via AccorHotels Central Reservation System)
CALLS CENTRES, INTRA HOTEL & CLUSTER
SERVICES
30% DIRECT SALES
ACCORHOTELS WEB
WEBSITES, MOBILE SITES & 15%
APP
15%
57% 43%
ACCORHOTELS HOTEL
CENTRAL PMS
RESERVATION
SYSTEM 19%
8%
WEB PARTNERS (OTAS)
27% INDIRECT SALES
GDS/IDS
Figures as of end 2016
WHY INVEST IN SWISSÔTELPERFORMANCE19SWISSÔTEL PERFORMANCE
REVPAR INDEX AS OF END 2016
AMSTERDAM
1 Swissôtel hotel
with revPAR index = 120
SHANGHAI & BEIJING
BASEL & ZURICH
2 Swissôtel hotels
2 Swissôtel hotels
with revPAR index = 93 to 113
with revPAR index = 114 to 117
ANKARA & ISTANBUL
2 Swissôtel hotels
with revPAR index = 93 to 147 OSAKA
1 Swissôtel hotel
with revPAR index = 125
SYDNEY
1 Swissôtel hotel
with revPAR index = 115
As of end 206 - STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set
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