On, off, fast, slow. Ready? - The future is exciting - Vodafone
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On, off, fast, slow. It’s time to get more from
your Internet. It’s time for
smart Internet connectivity.
The future is exciting.
Ready?The Internet... Where would we be without it?
Or more specifically.
Where would businesses
be without it?No e-commerce No cloud No social media No email No sum total of human knowledge at our fingertips.
No customised, single-click, one-day delivery, fully-tracked, drone-dropped stuff in our lives.
They say the Internet is now the engine of all human progress.
Really?
We see it differently. We’re asking a new question.
Not where would businesses be without the Internet… But where would the Internet be without businesses?
Because, if you think about it... It’s businesses that have made the Internet what it is today.
Businesses have taken each tiny piece of technological geekery and given it life. Meaning. Purpose. Made the Internet useful, helpful, profitable, indispensable.
So let’s look at what the
Internet’s given us.
And what businesses have done with it.1972 First email sent. By a guy called Ray. To himself. To a computer in the same room. It said something like QWERTYUIOP.
Businesses said Today
269bn
“Chuck out that fax machine Charlie.
This is game-changing. We can save
paper, save time, send more stuff, sell
more stuff, reach more people, more
often. Let’s start doing everything
quicker, better, cooler.” emails sent every day
Source: Radicati Group, Feb 20171994
First commercial
web browsers. Ordinary (non-tech) people begin
to love the Internet.
Mosaic and Netscape show text and Microsoft get all interested.
pictures together for the first time. And so does the rest of the world.Businesses said: Today
1.8
“Right, bin that brochure Bob. Let’s put
all our stuff on the Internet. And look,
we can see other people’s stuff on the
Internet. We need to make our stuff look bn
websites
way better than theirs.”
Source: Netcraft Web Server Survey, Jan 20171995 Amazon and eBay make their first sale. A book called Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. And a broken laser pointer. Life-changing.
Businesses said Today
“Blimey, scrub that strategy Steff, Dosh spent online in 2016?
£1.4 tn
e-commerce is born and nothing will ever
be the same again. Customers will expect
great prices, choice, convenience and
service. We’d better figure out how we’re
going to do that and turn a profit.”
The country with most
online shoppers? The UK
Source: statistaLate
1990s
Mobile access to the Internet.
Early smartphones start to offer
limited Internet access and online
payment. First bookings include car
parking and train tickets.Businesses said Today
“Crikey, now customers can be Mobile Internet
customers wherever they are.
Let’s think up some funky new officially
ways of helping people when
they’re on the move. How about more
location-based services, barcode
scanning and push notifications?” popular
than desktop
Source: Statcounter, October 2016Early
2000s
Telephone calls can now be carried
over an Internet connection,
making them a whole lot cheaper.
Internet carries voice traffic Video conferencing becomes
freely available.Businesses said Today
3bn
“What’s that? Flexible, simple, low-cost
business telephony? Bonus! Thanks
Internet. And cancel that cab, we can
all spend less time and money going
to meetings and enjoy each other minutes of Skype
by video conference instead.
Where’s my webcam?” calls made every day
Source: MicrosoftMid 2000s Social platforms 2003, LinkedIn. 2004, Facebook. 2005, YouTube. 2006, Twitter.
Businesses said Today
2.77bn
“Well hello there totally new way
for us to connect with customers,
build relationships and reputations.
Let connecting be the new selling.
Let campaigns be a thousand small
acts not a few grand ones. Let us be people using social
available everywhere all the time.” networks by 2019
Source: statistaSo you get the point.
The Internet and all its gifts have transformed the workplace and the world.
But only because businesses
spotted the fun, the money,
the potential, the big idea.
And ran with it.Like today’s innovations.
Real-time messaging
Dear traveller, Your
flight is delayed…
Rooms 10 and 12
are ready to clean. Can you
do an extra shift tonight?
Are you looking for
something in particular
on our website?Real-time collaboration
platforms How did the new menu
Can you take a quick go down in the London
look at this proposal restaurant?
before I send it.
Let’s get everyone
to brainstorm some
Christmas campaign
ideas.The cloud
We’re almost fully
booked, take the
discount off the
website. Cashmere is big this
Your order will be in- week. Send more yellow.
store in 3 days. You can
collect it from 2pm Welcome to our
Tuesday. free Wi-Fi, download
this voucher while
you’re here.Mobile payments
Good evening sir, would
you like to run a tab
for your table through
our app?
Let me take your
payment on my iPad, We hope you’ve
there’s no need to wait enjoyed your stay. You
in line. can check out from
your room and pay your
bill with a single click.And innovations just round the corner…
Artificial intelligence
Bots as concierges and Product recommendation
customer service assistants: software:
I think your dad might
like this gift…
Let me check if we have
that size in stock. Yes
we do, I’ll have it sent
out for you now. This jacket will be
perfect for your trip
to Finland…
Yes there are three
museums in the city,
would you like me to
call a cab for you?Virtual reality
How would this dress
look on me?
What’s the view from the
jacuzzi on that balcony
in the Bali Hilton?Internet of Things Smart shelves In-store foot traffic Location-based Automatic restocking monitoring marketing of fast-moving Create customised Customised best-price products and reduce store layouts time-limited offers slow-moving ones
So what?
Here’s what
We’ve reached a point
of no return.
The Internet is now effectively
the world’s infrastructure.It’s a byword for connectivity.
It’s behind, beneath, inside and
wrapped around everything we do.
It’s business-critical.Businesses have made the Internet what it is by continually embracing opportunities in connectivity.
Isn’t it time to turn a critical eye towards connectivity itself?
You know
This business-critical, life-changing,
workplace-transforming thing we
rely on every single day?
This thing we use to make our
businesses, ourselves and our
world smarter?Isn’t it time to make it smart too?
Smart Internet connectivity securely
connects your people, places and
spaces to the Internet – and keeps
them connected
Smart Internet connectivity allows
you to see more and do more.View your connectivity on a single dashboard. See when someone’s connecting, where they are and which applications they’re using.
Know exactly
how much capacity you need. No more blindly
over-buying just to make sure you’re covered.
Be sure that bandwidth is allocated to your
most critical applications first.Make more efficient use Understand how Smart Internet
of your spaces through effectively you’re pulling connectivity uses
Wi-Fi analytics. people into your venue, state-of-the-art SD-WAN
how long they stay and technology to create
how many come back. a secure, scaleable and
cost-efficient network
between your sites.Smart Internet connectivity comes from a single partner. So you know who to call if there’s a problem.
Businesses are
smart
But we’re only as smart as our
connectivity allows us to be.Not all connectivity solutions are equal.
So choose a smart one.
Vodafone Connected Business.
Internet Connectivity that’s intelligent.
To find out more…
www.vodafone.co.uk/ConnectedBusinessYou can also read
