Orlando scores a first in MLS by meshing stadium architecture with Fiber IT
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CASE STUDY
Orlando scores a first in MLS by meshing
stadium architecture with Fiber IT
Fans cheer louder, stream faster and spend more as
Orlando City SC focuses on its franchise, not infrastructure
Client profile capacity of 25,500 fans, Orlando City
After winning three USL Pro regular Stadium is creating the most exciting
season championships and two game-day experience for fans in
postseason titles over a four-year the country.
span, Orlando City Soccer Club
(Orlando City SC) quickly set the Challenges
standard for professional soccer To find IT solutions compatible with
clubs and was awarded the 21st Major the new stadium’s noise-amplifying
League Soccer (MLS) franchise in architecture. Once the Orlando City
2013. The Lions played their first two Lions earned Major League Soccer
seasons in MLS at the Orlando Citrus (MLS) status, Rob Parker, Vice
Bowl, where they held the second- President for Corporate Partnerships,
Rob Parker, Vice President, Corporate Partnerships
highest average attendance in MLS says the Club set its sights on Client since 2013
in 2015 and 2016. The Club launched building a stadium. The vision was
Orlando Pride in the National to engage fans with the passionate Client profile
Women’s Soccer League (NWSL) and way soccer is enjoyed in Europe and
Orlando City B in the United Soccer South America. This meant finding
League (USL) in 2016 as well. connectivity solutions that could
deliver reliable service within a new
In March 2017, Orlando City SC architectural concept: a “sunken”
unveiled its brand new, privately field and low roof designed to
financed downtown stadium. With a maximize the roar of fans and create Company
the loudest, most intimidating soccer Orlando City Soccer Club
“We have 100% paperless stadium in North America.
Take the limits off financial growth. Industry
ticketing so WiFi Sports/Entertainment
As a tenant at the Orlando Citrus
reliability is key. We Bowl, now known as Camping World
don’t want fans waiting Stadium, the soccer club didn’t have Services
the connectivity they needed for its Managed Hosted Voice
because they can’t get Managed Ethernet Private LAN
young, millennial-geared fan base in
in with their smartphone. terms of using cloud-based services Fiber Internet Access
We feel very confident and sharing bandwidth-intensive Managed WiFi
applications across the enterprise. Managed Security
with our Managed WiFi Fiber Connect TV
The club’s costly PBX phone system
solution from Spectrum was also a limiting factor given the
Enterprise.” difficulty of adding or changing
phones and the high fees for local and
– Rob Parker
enterprise.spectrum.com
CASE STUDY ORLANDO SCORES A FIRST IN MLS BY MESHING STADIUM ARCHITECTURE WITH FIBER IT
long-distance calling. Parker wanted
to remove all these limits on
OCSC’s ability to accelerate growth
and revenues.
Support fans’ WiFi demands even
on high-traffic game days. The club’s
goal was to combine the Lions’ and
Pride’s powerhouse performance
on the field with a robust WiFi
environment, thrilling video and an
outstanding loyalty rewards program
to create the most-engaged fans in
MLS and the NWSL, who boasts an
even younger and more connected
fan base. The challenge was to equip
the stadium with WiFi connectivity
that could meet the demand of
25,500 fans using that WiFi to earn Solutions • Fiber Connect TV provides yet
points for purchases, stream live Recruit a major-league IT partner. another layer of excitement to
video of the Orlando matches in Parker Parker knew that achieving the live experience during games
progress and share photos and video the major-league experience OCSC with customized-channel video on
on social media. envisioned meant tapping the screens throughout the stadium;
Avoid the cost of hiring a dedicated expertise of a top player in the IT • Managed Security Service protects
IT team. OCSC wanted to equip world. Before making their decision, the network, and accommodates
its new stadium with major-league the club was able to experience spikes so service stays reliable even
IT. They didn’t, however, have the Spectrum Enterprise WiFi where it is on high-traffic game days; and
in-house IT expertise to handle installed at an actual stadium setting
at Tampa’s Amelie Arena. “We were • A Managed Ethernet Private LAN
the design and implementation of (EP-LAN) serves the corporate
everything from WiFi and Ethernet able to see their WiFi in action,”
Parker explains. “The WiFi worked so offices. Because the WiFi is
to voice service. The club wanted to configured separately from the
avoid the high cost of maintaining an well at Amelie that we were confident
Spectrum Enterprise could deliver EP-LAN, it does not expose the
in-house IT team and wanted to keep club’s mission-critical systems and
existing staff focused on growing the quality WiFi as well as Fiber and
Hosted Voice. We decided to go applications.
success of the franchise, not managing
equipment and the network. with them for the full solution.”
Keep OCSC staff focused on
the franchise, not infrastructure.
Creating a captivating fan experience
demanded a solution that could
handle large applications and fortify
business continuity between the
“It’s a great relationship. stadium and the onsite corporate
With WiFi, Internet, voice offices. Parker chose turnkey
managed WiFi and Ethernet Private
and video, Spectrum LAN (EP-LAN) solutions because:
Enterprise is here with • Managed WiFi lets fans upload
whatever IT solution we photos, stream live video and
need while our own staff interact with friends outside
the stadium, provided by two
stays focused on the redundant 5 gigabit Fiber Internet In 2017, OCSC became the 5th highest-value
franchise in Major League Soccer, with a team
success of the franchise.” Access circuits; value of $272 million, according to Forbes’
Major League Soccer’s Most Valuable Teams
2017 list.
– Rob Parker
enterprise.spectrum.com
CASE STUDY ORLANDO SCORES A FIRST IN MLS BY MESHING STADIUM ARCHITECTURE WITH FIBER IT
Keep phone traffic from slowing A loyalty program customized for
internet connectivity. OCSC chose each fan. OCSC has been able to
Hosted Voice, a fully managed cloud- make the LionNation fan loyalty
based solution. Hosted Voice uses program even more interactive
a fiber connection that is separate by awarding points that can be
from data and internet connectivity redeemed for special offers, discounts
so even if all 200 phones are in use, and exclusive content, including video
WiFi and business applications won’t replays. “This program really has a
slow down and create bottlenecks. ‘wow’ factor,” he explains. “Having
The scalability of Hosted Voice far connectivity is key not just for
surpasses what the PBX solution connecting with fans, but for tracking Strategically located WiFi antennae provide
seamless connectivity—a key factor driving
provided because no IT expertise is data on their behaviors so LionNation revenues up substantially since the stadium
needed to add users, select types of can provide truly individualized opened in March 2017.
phones and choose add-on features. engagement and rewards.”
In minutes, OCSC can make changes Boosting international soccer
without waiting for IT support. tourism and the local economy. The
Hosted Voice also reduces overhead intensity and originality of the live
significantly compared to PBX fees soccer experience inside Orlando
for both inbound and outbound calls. City Stadium is attracting fans from
Results across America and around the
The most exciting fan experience world. Increased tourism is a bonus
in MLS. In addition to the Orlando particularly for boosting the identity—
City Stadium’s sunken playing field and struggling economy—of the
and low rooflines, the stadium also Orlando’s Parramore District where
features the first full “safe-standing” the stadium resides. Parker says, Soccer fans from 50 U.S. states and 50
countries attended the Lions’ games during its
supporters’ section in MLS: a seat- “The more successful we are with first season in MLS in 2015.
free area where nearly 4,000 fans the stadium, the more we can give
sing, drum, wave flags, chant and back to underprivileged children,
cheer for their home team. Despite local workers and the city of Orlando.
the challenges of these architectural So, the bottom line is that creating
innovations, WiFi covers every inch major-league success takes major-
of the stadium. The reliability of league technology, and that’s where
that WiFi is critical, especially since we rely on Spectrum Enterprise to
the stadium’s ticketing process is give us the edge.”
completely paperless and relies on About Spectrum Enterprise
a mobile-entry only system. As fans Spectrum Enterprise, a part of Charter
stream through the gates, scanners Communications, is a national provider of
scalable, fiber-based technology solutions
use WiFi to verify the etickets on each
serving many of America’s largest businesses
phone. “We don’t want fans waiting and communications service providers.
or having to go to the box office The broad Spectrum Enterprise portfolio
because they can’t get in with their includes networking and managed services
smartphone,” Parker notes. “We feel solutions, including Internet access,
Ethernet and Managed Network Services,
very confident with the Spectrum
Voice and TV solutions, Managed
Enterprise WiFi solution.” Application, Cloud Infrastructure and
Managed Hosting Services. Our team
of experts works closely with clients
to achieve greater business success by
providing solutions designed to meet their
evolving needs. For more information, visit
enterprise.spectrum.com.
©2018 Charter Communications. All rights reserved.
Not all products, pricing and services are available in all
areas. Pricing and actual speeds may vary. Restrictions
may apply. Subject to change without notice.
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