OUR EMERGING STRATEGY - Auckland Cricket March 2021
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Auckland Cricket
OUR EMERGING STRATEGY
March 2021
OUR EMERGING STRATEGY
MARCH 2021
INTRODUCTION
Given the events of the last year, 2021 is a good
time to pause, engage and talk about the future
we want for Auckland Cricket.
This is an open, emergent and on-going process.
What follows is intended to stimulate thinking,
questions, learning and action.
CONTENTS
• The world around us is changing
• Closer to home
• Not starting from scratch
• Our Shared Vision for Cricket
• Our Strategic Intent
• Our 3 Auckland Action Areas
• What this might look like
• Hotspots to face into
• Our request to you
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021
THE WORLD AROUND
US IS CHANGING CLOSER TO HOME
More than ever we must look up and out, to Here in Auckland we also have our own unique
see the changes occurring around us and the context:
possibilities they offer including:
• Auckland is growing - but still working through the
• World & national disruption from Covid19 is accelerating challenges of bringing 4 cities into one and yet to have
the pace of change one unifying image, feel or brand.
• Environmental pressures are ramping up - we cannot • Our demographics are changing fast– New Zealand’s only
ignore or leave these issues truly multicultural city (in a bi-cultural context).
• Economic inequity and deprivation is increasing • Our club network remains strong, but we are less
• The call for visible responses to diversity grows confident of how well we are delivering in high
• Competition for resources, people, time is increasing performance, the relationship between clubs and
• The focus on health and well-being intensifies schools is not as good as it could be, and as the urban
• Technology possibilities are flourishing population grows the accessibility and quality of our
• Pressure on green spaces is increasing as council and facilities is in question.
communities look for more value and options
• The NZ political climate opens as Government asks the We need to respond together to this emerging context – the
sports sector for change question is what to do and how to do it well, in a time when
• International Cricket co-operation accelerates and makes most organisations and those working in them, are stretched,
significant decisions towards a more engaging and ‘busy’ and tired.
accessible game
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021
NOT STARTING OUR SHARED VISION
FROM SCRATCH FOR CRICKET
The good news is we start with many strengths NZC has engaged extensively in the last few years
– especially the passion for cricket in Auckland, and we are excited to embrace their shared call to
and in particular across our Club network. The action - to make cricket…
whole system been part of this work to date and is
critical to bringing it to life moving forward. A GAME FOR ALL NEW ZEALANDERS
A GAME FOR LIFE
We also have the support of New Zealand Cricket
who have invested considerable time and effort This vision calls for all of us to think about and take action
helping develop and grow our game. on issues such as: developing people and leadership;
increasing cultural inclusivity; building relationships with local
Lastly, we have our communities themselves, who authorities, improving facilities; adopting unified development
plans; increasing network cohesion and effectiveness;
we know see us as a vital and vibrant part of the
improving school engagement; increasing opportunities
Auckland landscape. for women and girls; focusing on performance and high
performance etc.
As we move into the future we will continue to
follow the Simple Rules recently generated by a The activities above are things all of cricket in NZ must
large cross section of the Auckland cricket system: attend to. However, in our strategy work we also want to also
look specifically at the unique context and opportunities we
face here in Auckland.
• Keep it simple
• Welcome everyone
• Respect the spirit of cricket
• Challenge ourselves to be better every day
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021
It is to:
OUR STRATEGIC INTENT BUILD OUR HOME
In Auckland we have a unique and compelling call Home is where people feel safe, where they feel
to action. like they belong, a place from which they can do
great things.
To do this we will focus on three overarching
strategic areas.
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021
OUR THREE ACTION AREAS
Developing Learning New
Representing
Facilities People Ways of Working
Auckland
Love Together
From club and A positive and Stretching
community highly respected and crossing
facilities to high sports organization boundaries, as
performance that captures the people innovate,
centres, to a unique diversity, learn and
world recognized imagination and adapt how they
and much loved energy of our city approach, design,
domestic and run, watch, and
international venue play our game
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021WHAT THIS MIGHT DEVELOPING FACILITIES
LOOK LIKE PEOPLE LOVE
To build momentum we must now all look to From club and community facilities to high
identify and make happen a diverse but aligned set performance centres, to a world recognized and
of actions and experiments, being choiceful about much loved domestic and international venue.
what we do and what we stop – because we simply
cannot do everything in front of us. For us this includes chasing…
As Auckland Cricket we will focus our response • Developing High Performance facilities that are best
on these things but also encourage and ask for practice and industry leading.
• Creating a home for Auckland Cricket that creates a
everyone to ask themselves in their area how what
central focus point for the sport in our city.
they can do to help, support and move us forward? • Promoting the continual improvement of club and
community facilities that enable great cricket experiences.
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021LEARNING NEW WAYS OF
REPRESENTING AUCKLAND LIVING AND WORKING
TOGETHER
A positive and highly respected sports organization
that captures the unique diversity, imagination and Stretching and crossing boundaries, as people
energy of our city. innovate, learn and adapt how they approach,
design, run, watch, and play our game.
For us this includes chasing…
For us this includes chasing...
• Making our identity more attractive, potent and relevant,
including our high performance branding.
• Maximising partnerships with other sports, councils,
• Making the game welcoming and accessible to all cultures
schools and cricket entities.
and communities.
• Integrating and aligning best practice models across all of
• Growing and strengthening our relationships with NZC and
our game.
the wider cricket system.
• Engaging more widely both inside and outside the cricket
community, to learn, experiment and solve problems
together.
• Creating trust through transparency and acting with
integrity.
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021HOTSPOTS
Success in this work will require us face into our
hotspots - issues that as a community we said
distract, undermine and drain our energy. We need
to have brave conversations and take responsibly
for finding new ways to relate and work in these
spaces.
• We do not have a good enough shared understanding of
our communities
• We do not yet know how to reduce the pressures on
affordability, accessibility and costs
• We are too slow on technology
• We are too slow in shifting the quality and number of
venues and facilities
• There is a lack of clarity in roles and structures and too
little clear, simple and consistent communication
• At times we adopt unhelpful attitudes and behaviours
leading to entrenched positions and silos
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021Deliver your part of the game - stay focused
on the great work you do delivering quality
experiences to players, families and communities.
OUR REQUEST TO YOU Support this movement and the team doing it -
helping them push the thinking, try new things and
The world has changed. make changes – especially when it goes wrong.
Doing more of the same but a bit better, was Be curious - look out for communication, keep
never an option, and even less so now. We need to connected, and ask questions.
change, adapt and evolve – and fast.
Be open - to new perspectives, new thinking and
What lies in front of us is the opportunity to take new ways of working.
our history, strengths, talent, and our breadth and
depth of experience and expertise, and use it to Be proactive - we don’t have all the answers, and
make a step change for cricket in Auckland… and things will go wrong. That’s the nature of taking a
in so doing support the movement we are part of bold step, so please be patient and step in to help
across all of Aotearoa. resolve issues.
It’s also we know, a daunting time – with many Be collaborative - don’t allow silos to get in the
challenges, changes, and uncertainties. It won’t all way of us working as one Auckland cricket system,
be easy and things will go wrong ... but it’s how we making choices that are best for the whole.
respond that will make the difference.
Be supportive - when things get tricky it’s easy to
protect our own needs or blame others, instead
reach out and support others.
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021The process and the thinking continues... This
document is meant to encourage you to stay
involved…
Discuss and share your insights, learning,
frustrations, dreams, hunches and ideas - valuing
difference and disagreement in a positive way
as a critical element of any healthy, growing
community.
OUR EMERGING STRATEGY OUR EMERGING STRATEGY
MARCH 2021 MARCH 2021OUR EMERGING STRATEGY MARCH 2021
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