Overall Report for 2021 Spring OEE - OH!Study
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Overall Report for 2021 Spring OEE Organizer Oh! Study Education Center Supporting Organizations American Institute in Taiwan Index 1. Dates and Locations 2. Participants 3. Number of Visitors 4. Marketing and Budgets 5. Feedback 6. Comments from Participants 7. Appendix 7.1 Related Events 7.2 Pictures
1. Dates and Locations March 6th -7th, Saturday & Sunday Taipei World Trade Center 1, No. 5, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City, 13:00 ~ 18:00 March 8th, Monday No. 274, Zhongzheng 4th Rd., Yancheng Dist., Kaohsiung City 803003, 16:00 ~ 20:00 March 9th, Tuesday B2F, Taichung Evergreen Laurel Hotel, 16:00 ~ 20:00 2. Participants USA Bellevue College California State University, Chico Chaminade College Preparatory School EC English Language Centers Green River College INTO University Partnerships & USF Kaplan International Pathways Kings Premium Universities Lake Washington Institute of Technology Navitas North America Northeastern University Olympic College San Mateo Colleges of Silicon Valley Savannah College of Art and Design Seattle Colleges: North, Central, South Shorelight Education TALK English Schools The University of Tampa University of California, Irvine University of Illinois at Chicago Canada Abbotsford Christian School Amerigo Education
Bronte College Camosun College Confederation College Georgian College Humber College Institute of Technology & Advanced Learning Kwantlen Polytechnic University Niagara College Canada Saskatchewan Polytechnic Sault College Southern Alberta Institute of Technology (SAIT) Sprott Shaw Language College (Vancouver-Toronto-Victoria) Trent University Vancouver Film School VanWest College Europe De Montfort University EU Business School IED Istituto Europeo di Design International House London Montpellier Business School ONCAMPUS, Cambridge Education Group SOMMET EDUCATION Swiss Education Group Top Up Learning London New Zealand Lincoln University Asia Columbia International School in Japan James Cook University Kyoto University of Advanced Science Singapore Institute of Management 新加坡管理學院
3. Number of Visitors
Venue Numbers of Visitors
3/6 & 3/7 Taipei 1968
3/8 Kaohsiung 163
3/9 Taichung 158
Total 2,289
4. Marketing & Budgets
Media
Internet Ads. (Yahoo, Google, Instagram, Facebook & Facebook
NT$1,500,000
campaign, Social Media Marketing, etc.)
Outdoor media (Bus station ads, MRT panel, Flags, etc.) $350,000
Printed materials (catalogues, flyers, posters, tissues pack, etc.) $400,000
Total $2,250,000
Public Relations
Local school outreach NT$140,000
Translator and student helper on-campus promotions $350,000
Call, mail-out and text message to Oh! Study database students $220,000
Total $710,000
Grand Total: NTD 2,960,000
5. Feedback
5.1 Plan to Attend to OEE again
YES 99%
Depends (budgets, turnout) 1%
5.2 Evaluations (on a scale of 1 – 5)
Items Average
Overall Impression 4.1
Timing of the Expo 4.3
Promotional Activities 4.3
Location: Taipei 4.3
Location: Taichung 3.5
Location: Kaohsiung 3.6
Hotels: Pacific Business Center 5.0
Hotels: Taichung Evergreen Laurel 4.0
Hotels: Fullon Hotel Kaohsiung 3.0
Staff Responsiveness to needs 4.9
Communication with Oh study staff 4.8
Info. provided by Oh study 4.7
Translation Service 4.6
Food Service 4.2
Fair Attendance 4.5
Quality of Students 4.0
Students Interest in your programs 3.9
6. Comments from Participants
- We look forward to attending the next event.
- Good Fair to attend! For promoting us, hope we will have a good result.
- We got some serious leads from the fairs, especially Taipei and Taichung.
- Experiences of attending OEE and working with Oh！Study has been good.
- I’ve heard that the Taiwan Fair was very well-attended. The quality of the students is also
good.
- It has been a great experience attending your Expo and we have been working closely with the
consultants who are always very helpful and supportive to us.
- Thank you so much for this opportunity, yet actually I heard that (from translator) when students
get to know our school they need to speak in English and virtually, they were a bit hesitated to talk to.
If there would be staff to guide, suggest and encourage students more, it would be so helpful!
- Yes. Regarding attendance, Taipei event was great but Kaohsiung and Taichung event was a bit poor.
Good to see that most students are for Fall 2021.
- The OEE allowed me to meet many prospective students with various backgrounds. The interpreters
were also very active in promoting KPU at the booth and eager to learn more about what KPU offers.
- We will make sure to attend the next upcoming education expo offered by OH! Study since we are
well aware that Oh! Study is the leading agency in Taiwan market, and the quality of the support
provided by each staff was exemplary.
- To some extent, OEE met my expectations because I was able to meet good students who are
interested in engineering program. However, many of the students were not confident with their
English ability.
- We all understand how strongly the pandemic has impacted on this industry, we also understand and
appreciate how hard Oh!Study have been trying to help institutions to stay active and visible in the
market. We are hoping for the recovery soon.
- During the pandemic period, there are still prospective students want to study abroad. OEE helps
students and schools to match our needs.
7. Appendix
7.1 Related Activities
- Special VIP One-on-One Interview Sessions
One-on-One Interviews x 2: All participants can participate in one-on-one interviews
with students in two different sessions. First, prior to the start of the event each day
OH! Study counselors will arrange 20-minute meetings with interest students. Second,
after the event, OH! Study will arrange one-on-one interviews with interested students
from the expo at the OH! Study Centers.
- Extra Webinar/Seminar: Each participant will be provided with a free webinar/seminar
time after the event in the OH! Study Education Centers to introduce your school and its
programs to OH! Study parents and students.
- Seminars
In order to provide a range of useful information to the public, the Oh Study counselors
conducted seminars with the unique topics and invited some speakers for the seminars
during the Taipei fair. The presentation topics ranged from how to apply f or American
student visas, to tips on living, studying, and working overseas.
Taipei (Day 1)
10 Things You Need to Know about Studying in Singapore and SIM
1. Study in Singapore and get UK, US, Australia Degree
14：10 – 15 : 00 2. Why Choose Singapore?
3. Exchange and Transfer Opportunities
Speaker: Ms. Jessy Hsieh, Singapore Institute of Management
Understanding the U.S. Education System and your options
15：10 – 16 : 00
Keynote Speaker: Program Manager, Will Leadingham, Highline college
Taipei (Day 2)
How to Work in Canada to Dream Come Ture!
1. What is the benefits of studying in Canada?
14：00 – 15 : 00 2. Which university program gives you the best opportunity to find a job?
3. Getting to know the schools at the Overseas Education Expo
Keynote Speaker: OH!Study Senior Counselor
The latest admission requirement for American universities - 2021
1. What is the changes to higher education in American due to COVID-19
15：10 – 16 : 00 2. Admission requirement for universities in 2021
3. Application secrets for elite universities in United States
Keynote Speaker: OH!Study Senior Counselor
8. Pictures
- Taipei Fair
- Kaohsiung & Taichung Fairs
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