PARTNER NATIONAL CREATIVE BUSINESS CUP - Creative Business Network
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CREATIVE BUSINESS CUP NATIONAL PARTNER GUIDE 2021
We invite you to become a part of the Creative Business Cup experience. You will not be disappointed. GLOBAL IMPACT. GLOBAL REACH. GLOBAL OPPORTUNITIES. 2 NATIONAL PARTNER | GUIDE 202 1
An Invitation TO JOIN
Creative Business Cup
and impact positive change
We, at CBN, deeply believe in the creative economy and aim to shape the
. We
stand together, borderless, building upon the legacy of great and progressive
artists and creatives, technologists and innovators in the hope of driving the
next generation of excellence. No matter where you are in the world, we are
one with you and celebrate your entrepreneurial spirit. We are much more than
a startup competition – we are a movement. And we want you to join us on this
exciting journey.
CBN works with a network of global partners to host local and regional startup
best creative startups in the world, who will compete in
the Creative Business Cup Finals in Copenhagen and represent their country.
Just like the Olympics.
We offer many opportunities for our National Partners, participating startups
and interested stakeholders. This is your opportunity to be a part of meaningful
global change, and we welcome your participation and your feedback.
We look forward to working with you in this powerful cultural and economic
movement.
Best regards,
Rasmus Wiinstedt Tscherning
Managing Director, Creative Business Network
NATIONAL PARTNER | GUIDE 202 1 3
Why you should become a
National Partner
• Make your organization a role model for the Creative Industries in your country.
• Increase access to funding.
• Be the leading organization for startups in the Creative Industries in your
country.
• Promote your organization through the Creative Business Network –
content, storytelling, branding. We want to tell your stories.
• Join CBN’s projects and become part of an international and
selective network with other partner organizations and industry experts.
• Opportunity to win National Partner of the year award.
Generates
$ 2.2 TRILLION
in revenues
Globally,
the creative Is the
economy. N O. 1
source for
Generates the global
30 MILLION digital economy
in profit
(*data from the 2015 UN Cultural Times Study)
4 NATIONAL PARTNER | GUIDE 202 1
This is a window to not only a world of tomorrow, but a window to a better world. I feel very humble being here.“ – HRH Prince Joachim of Denmark Reasons to join as a startup • Join an international network with market access. • Improve access to capital through investor-readiness initiatives. • Global networking with startups, investors, companies and governments. • Capacity building of entrepreneurship organizations. • Feedback from other startups, investors and industry experts. • Chance to represent their country as National Winner at the Global Finals. • Chance to win cash prizes and special prizes at the Global Finals. NATIONAL PARTNER | GUIDE 202 1 5
when you join?
GET INVOLVED / THIS IS ON US – Global Finals
CBC Global Finals creates an opportunity for your organization in terms of
being exposed to a multicultural creative entrepreneurial environment during
this two-day event. During the Global Finals, you will meet with like-minded
organizations, other National Partners, investors and the best creative startups
from all around the world. Creative Business Cup Global Finals are held in
June 2021 . Only National Winners from National Final events organized by our
National Partners are eligible to be a part of the main pitching contest.
IMPACT YOUR LOCAL ECONOMY / THIS IS ON YOU
– National Finals
Hosting CBC National Finals is your chance to be recognized as a Creative
Industries leader in your country. This will activate your network, gain new
connections across your country and increase opportunities to access funding.
The possibilities are endless. And if you need support, we have a sprawling
global network of 75+ countries – all with relevant experience – all are open to
sharing best practices. The National Finals are dedicated only to startups from
your country.
6 NATIONAL PARTNER | GUIDE 202 1
COLLABORATE CROSS-REGIONALLY /
WE SUPPORT EACH OTHER – Regional events
As a National Partner, you can host a CBN Regional event in collaboration
with other National Partners – anytime during the year. By engaging local,
regional or even global stakeholders and partners, you can create powerful
workshops, seminars, matchmaking, networking cross-regionally and are dedi-
cated to startups from your region.
CHALLENGE THE FUTURE / BE THE GAME-CHANGER
– Spotlight events
When you choose to get involved in Spotlight events, you will be the link
between startups from all around the world and solving existing global or
within the following sectors: Food, Health, Play & Learn, Sustainable Living,
Mobility, Adventure and Experience Technology. Spotlight events are open for
startups from all around the world, whose core of the business is based in the
HAVE IMPACT / WE DO THIS TOGETHER
– Creative Business Investor Pitch
You can become the reason behind a startup’s success and growth. You can
lead a movement in your country. During the Global Finals, we create an op-
portunity for all creative startups around the world to introduce their ideas
to a panel of investors interested in global, regional or local creative markets.
This pitching competition focuses on investible startups and investor readiness
and is open for startups from all around the world to apply for and be selected
to attend the CBI Pitch during the Global Finals.
NATIONAL PARTNER | GUIDE 202 1 7
Wait. WHO ARE WE? Creative Business Network powers Creative Business Cup, the world championship for creative startups. Creative Business Network empowers startups in the Creative Industries, connects them to investors and global markets and strengthens their innovative capabilities to the benefit of the industry and society. Our Mission • Support creative startups with business development and international market access • through investor readiness initiatives • Provide global networking with startups, investors, companies and govern- mental entities • Capacity building of entrepreneurship organizations • Strengthen regional collaboration • Offer innovation partnerships and training to businesses • Develop global and regional accelerators 8 NATIONAL PARTNER | GUIDE 202 1
ULTIMATELY, CREATIVE BUSINESS CUP IS ALL ABOUT CHANGE AND EMPOWER- MENT, SUPPORTING ENTREPRENEURS AROUND THE WORLD. NATIONAL PARTNER | GUIDE 2018 9
Startups are the story
Any startup from the Creative Industries with a good business idea and a regis-
tered company is eligible to compete at Creative Business Cup, as long as
they uphold the rules and criteria described in this section.
age, turnover or number of employees. However, the competition is for creative
Participants in Creative Business Cup can be:
• Startups utilizing creative skills in the production of a creative industries
product / service.
• Startups utilizing creative skills in the development of a product or service for /
in collaboration with other industries.
Participants in Creative Business Cup must:
• Have the core asset of the business based on creative competencies.
• Be commercial. Their concepts must have market potential.
• Own the rights to the idea with which he or she is entering the competition.
• Be registered as a legal entity in their country.
• Not have received more than 1,000,000 USD of external capital
investment in the past.
Creative Business Cup will allow startups from the following
areas to participate:
Advertising Music
Architecture Performing Arts
Craft & Artisanship Publishing
Design Radio & Television
Experience Technologies Software, Video Games & Electronic
Fashion Publishing (for Creative Industries)
Film, Video & Photography 3D Printing Maker
Gastronomy Toys & Games
Leisure Activities
10 NATIONAL PARTNER | GUIDE 202 1How can startups win the competition? The winners of Creative Business Cup will be startups that: Show a high level of creativity and present a business concept with great market potential, which resulted from extraordinary business execution. Creativity: • Change the value chains of the Creative Industries or use creative compe- tencies to change the value chains in other industries. Think innovation and disruption. • Rely on creative skills as a key to the success of the business. • Engage customers or others in creative processes. • Innovate in terms of their product or service, social relations, customer approach, markets or other areas. Market potential: • Investment potential. • Scalability. • Unique value propositions. • Create and impact new markets. • Present a strong overview of the existing market situation. • Present a good understanding of risks and possibilities. Business Execution: • Have a good team with complementary skills and good experience. • thereby combining creative skills with business skills. • Present a robust business model. • Address relevant issues regarding Intellectual Property Rights. • Have a strong rollout strategy in place. NATIONAL PARTNER | GUIDE 202 1 11
Here is how you become a part of this STEP ONE / BECOME A NATIONAL PARTNER • Send us an email to info@cbnet.com • • Attend an online interview with CBN representative. • Await reply from CBN within two working weeks. • Join National Partner workspace www.slack.com • Find CBC Toolkit and other important resources in our platforms. STEP TWO / ORGANIZE NATIONAL FINALS • Latest by 15 April 2021. • Find sponsors and partners within the CI ecosystem in your country • Secure venue, catering and attendance of relevant media • • Find 10 to 15 professional startups, who match the participation criteria • Use our free competition management platform to screen your startups • 12 NATIONAL PARTNER | GUIDE 202 1
STEP THREE / SEND NATIONAL WINNER TO GLOBAL FINALS
• In 26-29 June (a fantastic experience for everyone)
• Help the winner to obtain visa.
•
• Secure accommodation for four days for the winner.
• Help the winner to upload their business concept to our platform for Global
Finals 2021 - mandatory requirement for participation in the final pitch.
YOU WILL RECEIVE / WHAT IS IN IT FOR YOU
• Two attendee full-passes for the entire event (one for the National Winner
and one for you)
• Support from the Creative Business Network.
• Access to our network of partner organizations from around the world.
• Invitations to relevant CBN webinars for startups and our stakeholders.
• Media exposure and chance to be featured via our media and communica -
tion channels.
• Access to an online screening platform, which will be a big help for
organizing your competition and selecting your National Winner.
NATIONAL PARTNER | GUIDE 202 1 13RETROSPECTIVE: A sampling of the winning startups over the years Winner in 2019: LAPEE (Denmark) Simplicity, safety and efficiency. For the first time, Lapee allows women to pee quickly, safely and hygienically during outdoor events, or anywhere the toilets are pressured. Lapee is the world’s first female version of the industrialized outdoor urinals. Winner in 2018: 6DEGREES (Israel) 6Degrees works as an adaptive, motion-based, learning algorithm implemented within a hands-free controller that connects to all operating systems and simulates a finger on a touchscreen, joystick or mouse. Winner in 2017: CELLROBOT (China) Years ahead of its time, CellRobot is the newest and smartest modular robot available. With a heart, multiple cells, and a little bit of imagination, the users harness the power of their very own robot. Winner in 2016: GREEN CITY SOLUTIONS (Germany) Green City Solutions present an urban tree covered by moss cultures that consumes particular matter, nitrogen dioxide and ozone with the same effect as 275 natural urban trees. The CityTree provides clean and cool air and in a Winner in 2015: BLITAB (Austria) multi-functional device for Braille reading and writing that displays one whole friends and navigate back to their homes. Winner in 2014: PROFESSOR WHY (Poland) Professor Why is an interactive computer game teaching science. The educa- tional game helps teenagers understand a complicated world of chemistry and lets them carry out their own chemical experiments in a safe way in a virtual laboratory using Augmented Reality. 14 NATIONAL PARTNER | GUIDE 202 1
So. ARE YOU IN? Let us know if you want to become a part of one of the world’s largest creative entrepreneurial competition movements. If you have any questions you are always welcome to contact the Creative Business Network team. Email: info@cbnet.com For more information about Creative Business Cup, see www.cbnet.com NATIONAL PARTNER | GUIDE 202 1 15
Being a part of Creative Business Cup is the best thing that has happened to us since we started our company. I would wish for every startup idea that they could get the chance to be a part of this amazing event.“ – Jakob Balslev, CEO & Founder, Cinema dell´Arte, National Winner of Denmark 2013 The rights to photographic, mechanical or other reproduction of this material, or parts thereof, belongs to Creative Business Cup and is only permitted under the Copyright Act. NATIONAL PARTNER | GUIDE 202 1
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