Master in Marketing and Sales Management (Full-Time) - Better Managers for a Better World - Rome Business ...
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Better Managers for a Better World
Master in
Marketing and Sales Management
(Full-Time)
March 2020 – March 2021
www.romebusinessschool.ng nigeria@romebusinessschool.it
www.RomeBusinessSchool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Contents
Accreditations.............................................. 3 Certification .............................................. 10
Overview ....................................................... 4 Teaching Techniques.............................. 10
Testimonials.................................................. 5 Evaluation and Monitoring ................. 10
Professional Outlets................................... 6 Feature Breakdown................................. 11
Course Contents ......................................... 7 When to apply........................................... 11
General Learning Structure..................... 8 Course language...................................... 12
Career Service .............................................. 9 Entry requirements................................. 12
World Class Teachers ................................. 9 Application process................................. 12
Tutoring ......................................................... 9 Partners, Clients and Companies
Involved ...................................................... 13
Learning Materials ..................................... 9
Registration Form.................................... 14
Registering In The Rome Business
School’s Alumni Association................ 10 Contacts...................................................... 15
2 www.RomeBusinessSchool.ng nigeria@romebusinessschool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Accreditation
UCAM – Universidad S. Antonio de Murcia – Spain
Our accreditation has been awarded by the UCAM – Universidad S. Antonio de
Murcia, Spain, which awards the students with 60 university credits (60 ECTS) and
double certificate.
Italian Ministry of Education, University and Research
The Rome Business School has been recognized by the MIUR (Italian Ministry of
Education, University and Research) as a research centre, and is listed in the
National Research Registry with the code 61598.
Italian Republic and Chamber of Commerce
The Rome Business School is legally recognized and authorised by the
Italian Republic and Chamber of Commerce to deliver:
“Management training and consultancy, marketing and communication services,
education design, editorial activities by any means, including online publishing,
except in the daily press”.
European Union
The Rome Business School is officially registered as a participant organization of
the Education and Culture Directorate-General and the Education, Audiovisual and
Culture Executive Agency of the European Commission, with the Participant
Identification Code (PIC) n. 937625960.
ISO 9001:2015
The Rome Business School has obtained the ISO 9001:2015 certification, that
recognizes the top quality standards of our training activities.
The ISO 9001:2015 accreditation recognises that our organization implements the
quality systems that provide the foundation for excellent customer satisfaction, staff
motivation and continuous improvement.
ASFOR
The Rome Business School is officially registered as a member of ASFOR. ASFOR
is the Italian Association for Management Training, was founded in 1971 and, since
then, its primary purpose has been to develop the Italian managerial culture and
adapt it, by improving it, to the constant global social and economic changes.
European Council of Business Education
The Rome Business School is officially registered as a member of the European
Council of Business Education. ECBE is an international not-for-profit educational
organisation, committed to develop innovative programmes which will help students
to develop the skills, knowledge and experience to succeed in today’s dynamic
global economy.
European Association for Distance Learning
The Rome Business School is accredited as Online Education Provider with the
European Association for Distance Learning or EADL; the European association of
schools, institutions and individuals working in correspondence and distance
education. With members from over 20 European countries.
3 www.RomeBusinessSchool.ng nigeria@romebusinessschool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Overview
With the Rome Business School’s Master in Marketing & Sales Management, we offer the key
to corporate excellence to professionals in direct contact with customers, equipping them with the
skills required by the market. Throughout the program, the professionals are provided with the
conditions to change. Participants in the program will undergo an experience and process of
change.
The programmes’ quality teaching, its international recognition and its career and networking
services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the
world of business.
Benefits of the 1-year Master Degree Program
• Company Visits – Airtel, Rainoil, IITA, Moet Hennessy, INNOSON
• International Study Tour: Bootcamp for Innovative Leaders’ in Kigali and
Bootcamp for International Business Leaders in Rome, Italy
• Industry based Conference
• Italian Language Courses
• Professional Path Career Advice/Counselling
• European Degree (Double Certificate: Rome Business School Master Certificate & Velencia
International University, Spain)
• 86% Internship Placement Rate
• Soft Skill Programs
• Networking Opportunities
• Scholarship Available (up to 10%)
4 www.RomeBusinessSchool.ng nigeria@romebusinessschool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Testimonials
Gulnaz Sharipova (Russia)
While studying Marketing and Communications, I had an
amazing experience with the Rome Business School. Just
being in an international environment gave me the opportunity
to learn about different cultures and different opinions and how
they apply to marketing. The small class size enabled the
students to have a one on one relationship with the lecturers.
Jean Chrysostome (Rwanda)
The programme was what I really needed in today’s market, in
which we have to go abroad in terms of our socio-economic
development. I got what I wanted; all I have to do now is to put it
into practice and make sure that my dreams become a reality.
5 www.RomeBusinessSchool.ng nigeria@romebusinessschool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Professional Outlets
On completion of this Master, you will be able
to work as:
• Marketing & Sales Executive
• Marketing Strategist
• Marketing Operations Specialist
• Web Marketing Manager
• Social Media Manager
• Sales Manager
• Brand Strategist
• Market Intelligence Executive
• PR Manager
6 www.RomeBusinessSchool.ng nigeria@romebusinessschool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Course Contents Branding and
• Integrated Marketing Communication
Mind Opening and Communication Strategy
Knowledge Management
Setting Big Data for Marketing Innovation
• Human Resource Marketing – New Product
Management
• Project Management Decision Making Development Go-To-
• Managerial Economics Market Strategies
• Supply Chain Marketing Management
Management
• Entrepreneurship and Digital Marketing Distribution Channels Sales
Business Planning • Website creation
• Business Strategy • Search Engine Key Account Management
Optimization (SEO)
Marketing Strategy Trade and Shopper
• Search Engine
Marketing (SEM)
Marketing Intelligence &
• Social Media Marketing E- Commerce, Retailing
Customer Insight
• Email Marketing Market and Sales Metrics
• Segmentation, • Online Advertising
Targeting, Differentiation • Web Analytics B2B Marketing & Sales
and Positioning
• Product, Services and International Marketing
Being an Innovative and
Brands • International Marketing and
the Global Marketplace Responsible Leader
• New-Product Development • Marketing Ethics • Future Trends & Future Challenges
and Life-Cycle Strategies and Social of Marketing & Sales
• Pricing: Understanding Responsibility • Experience Innovation
and Capturing Customer • Trade Marketing • Frontiers of Leadership
Value
• Pricing Strategies
• Marketing Channels
StARt-Up
EntrePRENEURship
«Start-up Entrepreneurship»
is the Rome Business
School’s exclusive
programme aimed at
learning and doing business
through personal innovation
management.
Rome Business School MBA students at Lagos Campus.
7 www.RomeBusinessSchool.ng nigeria@romebusinessschool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
General Learning Structure
Lectures are held on Monday to Thursday from 9am – 11.30 am (Nigerian Time)
500 learning hours, made up of:
200 LECTURE HOURS 150+ ASSISTED STUDY HOUR 150+ PROJECT WORK
SOFT SKILLS PROGRAMME
CULTURAL PROGRAMS
CAREER SERVICES
STUDY TOUR AND COMPANY VISITS
Lectures Lectures
Seminars
Project Work
Individual /Tests
Assignments Internship
Company visits Boot Camp to Rome, Italy
Boot camp to Kigali Second Semester Examination/
Project Presentation
First Semester Examination
1ST SEMESTER 2ND SEMESTER
March May August March 2021
2020 2020 2020
DIDACTIC MODEL
Mind Opening & Knowledge Management Setting Focusing and Specializing
The first part of our Master in Marketing & Sales Lead the implementation of new operational
provides you with comprehensive preparation for management systems-oriented at the market and
the Marketing sector and crucial aspects of other the consumer analyzing all the specific subjects
related fields, initially giving a wide overview of the and aspects of Marketing and Sales.
broader management world
Company Visit & Internship Capstone Project
Throughout your course, you will be asked to A team project aimed to develop a Marketing &
attend relevant visits that will add some interesting Sales plan designed to accomplish a business goal
knowledge to your study. in the area of Marketing & Sales, of an existing or
fictitious company in the Marketing & Sales Industry.
All teams are guided from the very initial phase of
Rome Business School students also have the the project.
amazing opportunity to take part in guaranteed
internship programmes.
8 www.RomeBusinessSchool.ng nigeria@romebusinessschool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Career Services
Attending this Master entitles to:
This program is designed to help you find internships or positions in line with your ambitions and
expectations. In particular, the school offers the following services to the enrolled students:
Individual Career Counselling Meeting
Rome Business School’s Official Career Portal
Professional Workshops
Rome Business School’s Talent Focus
World Class Teachers
• The Master faculty is made up of highly selected
international professors, trainers and business
managers, drawn from a variety of operational and
professional fields and thus able to bring to the
table a rich array of up-to-date experiences and
competencies. The teaching approach is aimed at
the acquisition of know-how, thus at transferring
competencies truly useful for the attendees’
professional development.
Tutoring
• For both the on-campus and the distance-learning
courses, attendees can always count on the
assistance of a tutor for any clarifications they may
require, for the completion of the tests and
exercises required by each module and for the final
project
Learning Materials
• Students registered for the Master will be issued
with a wealth of learning materials, including:
slides, text books, case studies, articles, videos
and useful internet links.
9 www.RomeBusinessSchool.ng nigeria@romebusinessschool.it
Better Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Registering in the Rome Business School’s Alumni Association
• Attendance in the Master entitles to become part of the Rome Business School’s
Alumni Association, the international network through which students of the Rome
Business School can share ideas, experiences and projects. Many facilitations are
also available for attending further training courses.
Certification
• At the end of the course, attendees will be issued with the official Master Degree Certificate.
Teaching Techniques Evaluation and Monitoring
The Rome Business School employs Learning quality is guaranteed through a
a wide array of teaching methods. thorough monitoring and evaluation system:
• Lectures 1. Written tests for each course module
• Case study analysis 2. Individual project work
• Exercises
3. Project work presentation
• Additional study materials
• Guest speakers
• Videos
• Company visits, Study Tours,
Boot Camps
• Complementary cultural initiatives
10 www.RomeBusinessSchool.ng nigeria@romebusinessschool.itBetter Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2021
Feature Breakdown
Professional
Lectures Monday- Thursday 9:00am – 11:30am
Personal Tutoring V
Supervision for final project work V
CV Revision/Editing V
Cover Letter Revision/Editing V
International Student Identity Card V
Final Degree Certificate V
Didactic Materials V
Company visits V
Seminars/Italian Language Course V
Workshops V
International Study Tours (Optional) V
Individual Career Coaching V
Boot Camps V
In Company Projects V
When to apply
Deadline: 45 days before start
Admission decisions will be made on an ongoing
basis as applications are received.
Tuition fee
The participation fee
for the 1-Year Master Degree Program is
NGN1,200,000.00
Scholarships
For each learning option, partial scholarships
are available - to partly cover the attendance
fee - these will be assigned based upon the
candidates’ personal, previous experience and
Technical - motivational profiles..
Instalment payments
The attendance fee may be paid off in
Instalments.
Automatic 10% Scholarship is reserved for
participants of the March 2020 Intake enrolling on or
before January the 30th.
11 www.RomeBusinessSchool.ng nigeria@romebusinessschool.itBetter Managers for a Better World
Master in Marketing and Sales
March 2020 – March 2020
Course language Application process
The Rome Business School’s Master Email your application to:
Program is taught in English. nigeria@romebusinessschool.it
This should include:
• Your curriculum vitae
Entry requirements
• A motivational letter indicating why
All applicants must: you wish to enrol, your expectations
and your professional objectives
• At least hold a four-year degree (no more than 200 words)
(Bachelor’s Degree or HND)
• Your university certificate/transcripts,
• A copy of your Passport/ID
Application considered by Rome
Business School
The Rome Business School Admission Team will
assess your application and will contact you if any
additional documents are required. Complete
applications will then be considered by the Academic
Selection Committee.
Interview (either in person or
online)
All candidates selected by the academic selection
committee must interview with a member of the
Admission team, either in person or online via
Skype/Webex.
Application outcome
We will notify you informally by email of your application
outcome, and you will receive either an official offer
notification with information on any outstanding
conditions to complete, or an official rejection
notification within one week.
12 www.RomeBusinessSchool.ng nigeria@romebusinessschool.itBetter Managers for a Better World
Master in Marketing and Communications
March 2020 – March 2021
Partners, Clients and Companies Involved
13 www.RomeBusinessSchool.ng nigeria@romebusinessschool.itBetter Managers for a Better World
CONTACTS
Rome Business School Nigeria, Lagos Centre 10B, Abimbola
Okunnuga CL, Off Harold Sodipo Cr, Off Joel Ogunnaike Street,
Ikeja GRA, Lagos State
Email: For general inquiry: nigeria@romebusinessschool.it
For admissions: admissions.ng@romebusinessschool.it
Tel.: +234 9067556524; +234 8105084635
Website: www.RomeBusinessSchool.it
Facebook Page: Rome Business School Nigeria
Instagram: romebusinessschool_nigeria
Twitter: nigeriaRBS1
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