Partnering Opportunity - Europaservice (DSGV)
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Partnering Opportunity
Profile Status: Published
Business Offer
Indoor cycling games company seeks licensees on white
label model
Summary
A Finnish startup company has developed a smartphone application for indoor cycling games. The
innovative application doesn't require an external sensor for stride rate measurement. The product is
user tested and market ready. The company is looking for a white-labeling licensees (indoor bicycle
manufacturer, gyms, etc.). The user can install the app on any smartphone and the app makes
monotonous indoor cycling into exciting games, which in turn helps the end-users' motivation to
exercise.
Creation Date 18 April 2019
Last Update 06 May 2019
Expiration Date 06 May 2020
Reference BOFI20190418001
Public Link https://een.ec.europa.eu/tools/services/PRO/Profile/Detail/45eab0fd-bf91-
4961-95e4-3aa836a3eb3a
Details
Description
The Finnish SME has developed an innovative smartphone application for indoor cycling
games. The company was established in 2019. The first game version is however dated back to
2011 - it was a mobile app with no cycling or fitness value, without website and community.
In 2015 unique fitness game algorithm was invented, and working demo was shown to limited
group of testers. Idea of using smartphone as a stride rate measurement device and performing
data through the interned instead of coupling local computer with special sensors - this idea is
still revolutionary, it has not been implemented it this way earlier.
The fitness game has been launched as a community-based non-profit project in 2016. Current
company is established based on this.
Currently the app is available in Google Play and App Store, and was installed more than 1500
times by people all over the globe. Most of the players are in Europe. The feedbacks are
Ref: BOFI20190418001
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Printed: 14 June 2019
gathered and user experiences are improved.
Indoor cycling video game app helps motivate their customers to exercise by engaging them in
exciting games. Indoor cycling can be monotonous, but the visual and game elements make it
exciting.
For the users installation of the application is easy, just download it to a smart phone. The
application itself detect the motions, so connection to a sensor is not needed.
The company is looking for
- fitness clubs and networks
- gyms
- exercise bikes manufacturers and sellers
- cruising companies
- schools, hospitals, hotels and recreation facilities
as licensees of indoor cycling video game on white label model.
Indoor exercise bike manufacturers can put their logo or advertisement at any point of the video
game. The game is an added-value. With this free workout entertainment any traditional
excercise bike becomes a "smart-bike", capable to compete with the top-tier models.
The gyms, hotels and other recreation fasilities can set up the screens for their customers to
watch the video game while exercising. This is easy, because any existing hardware can be
used. The screen shows game scene and offers customers to install free app and enter the gym
name in the phone. The moment the game begins, users can enjoy the scenery, music and
competition. On finish, the results go to the World ranking table - one of the engagement and
motivation tools.
Hospitals can utilize the game to motivate the patients for rehabilitation.
The benefit of the application is to give users the meaning and motivation to workout.
Advantages and Innovations
1. The product is the only game (out of 13 global competitors) that can be used with absolutely
any hardware. Anyone can play the game with any exercise bike and any smartphone.
2. Exercise bike manufacturers can give their customer free workout entertainment. This makes
exercise bikes peoples best friends: any €100 bike becomes a smart bike able to compete with
top-tier exercise bikes priced at €2000.
3. Every player's request is fulfilled. Below are examples of the unique features based on the
user feedback:
- "Travel the World" page that offers interactive cycling videos sorted by city;
- (in beta) "Crazy" page featuring BMX parcour (riding city roofs on the bike) and wingsuite
flights and "Motivational" page featuring stunning scenery videos, mostly mountain views. These
videos are never used in indoor cycling, because they are short - less than 5 minutes. The new
playlist function makes batches of these videos usable for indoor cycling.
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Printed: 14 June 2019
- Instant progress monitoring. Every pedal stroke gives a player 0.002 calories lost and 0.01
points for the World rankings. This is shown on the screen, that makes people feel every move
matters. That's exactly what people need: to make the workout meaningful.
Keywords
Technology
01003004 Computer Games
01003006 Computer Software
01004001 Applications for Health
11007 Sports and Leisure
Market
02007007 Applications software
07001004 Sporting goods, hobby equipment and athletics clothes
07001007 Other leisure and recreational products and services
09003006 Media related services
Open for EOI : Yes
Client
Type and Size of Organisation Behind the Profile
Industry SME
Russian
Client Country
Finland
Partner Sought
Type and Role of Partner Sought
White-labeling partner:
- fitness clubs and networks
- gyms
- exercise bikes manufacturers and sellers
- cruising companies
- schools, hospitals, hotels and recreation facilities
- The white label licensee can have their logo everywhere in the game interface;
- The company sets up the game in the gyms, hotels, hospitals etc. and provide user support.
White labeling partners, based on the agreed terms can use the app and the games as a part of
their products or services for the added value.
Type of Partnership Considered
License agreement
Attachments
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Printed: 14 June 2019cycling game
exciting games
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Printed: 14 June 2019smartphone in the pocket as a sensor
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