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Pensions Expert Print and Online Media Pack 2020
Pensions Expert About
Pensions Expert
Informing scheme decisions
Magazine
Circulation 7,984
*
Pensions Expert is the leading provider of
essential content for pensions professionals,
with a diverse portfolio of products to suit
readers’ information needs. The monthly
magazine provides in-depth analysis, case
studies and special reports with
pensions-expert.com providing all of the daily
news from around the industry.
We aim to:
• Provide relevant and insightful case studies
with comment and analysis
• Offer practical guides to the latest
regulatory changes and detail how they are
being managed
• Present and interpret the latest investment
and administrative data
* (2018 - 2019) ABC audited
Pensions ExpertAudience
Pensions Expert Audience
FTSE 100
Pensions Expert takes you to the key decision
makers within the UK workplace pensions industry.
By going out to plan sponsors of the country’s
Top 50
leading schemes we take you to the heart of the schemes
pensions debate. We reach:
80% of FTSE 100 schemes Top 100
schemes
93% of the UK’s top 100 schemes
88% of the top 300 schemes Top 200
88 of the country’s 89 LGPS schemes
Top 300
schemes
LGPS
0 20 40 60 80 100
Pensions Expert Audience
Pensions Expert Audience
What is the total value of pension funds Avg. defined pension contribution: Avg. defined pension benefit:
that you have responsibility for? £137million £335million
Which of the following subjects are you most interested in reading about in Pensions Expert?
DB 60% 29% 7% 2 2
Law & regulation 51% 33% 12% 3 2
Governance 42% 34% 15% 7% 2
Investment 38% 48% 10% 3 1
Case law 36% 41% 14% 5% 4%
DC/AE 36% 38% 20% 4% 2
Policy 31% 49% 13% 5% 2
ESG 20% 32% 28% 14% 6%
Lifetime savings 13% 40% 25% 17% 4%
Very interested Somewhat interested Neither interested or uninterested Somewhat uninterested Very uninterested
Source: Pensions Expert Survey 2018
Pensions Expert Advertising Options –Online
Pension Expert Editorial Synopsis News analysis Scheme news roundup
Pensions Expert has always been differentiated Deeper analysis of the most important news A digest of shorter news pieces rounding
by the depth of its analysis, but the shift to stories, and their broader implications for up the month’s can’t miss stories.
a larger monthly book will allow even deeper pension schemes.
analysis of the big issues affecting pension
schemes to offer trustees even more useful Cover feature
insight to make better scheme decisions. Comment
PE’s new monthly format will allow the editorial
A new premium design will match its • Editorial: An introduction from PE’s editor team to explore many of the bigger picture
sophisticated agenda- leading content, with issues affecting the pensions industry
• Lead comment: Regular thoughts from a
a more visual style building on the existing and retirement.
major figure within the pensions industry
infographic approach.
• Regulatory and policy comment:
Views from regulatory experts, at the
Roundtables
Financial Conduct Authority and the
Sponsored features bringing together scheme
Pensions Regulator, for example, as well as
trustees and other industry experts to discuss
comments from government ministers on
key themes, with a newly introduced premium
latest policy updates
design and more narrative-led editorial style
• Industry comment: Leading pensions (see schedule).
industry figures including consultants and
professional trustees discuss key themes
around policy and practice
Pensions Expert Advertising Options –Online
Scheme Management Case Studies Data Spotlight Global spotlight
Pensions Expert is best known for its case A look at interesting 3rd party and proprietary A look at what’s going on with pensions
studies, which delve into the detail of managing FT data sets to deliver insights to support trus- schemes around the world, identifying further
pension schemes to offer industry insight with tee decision-making through visualisation and examples of best practice to inform UK trustees
the trustees reading PE. Case studies will be cutting edge data journalism: and policymakers.
split into the following sections:
• Data Crunch: as per the current feature,
• Investment: How trustees are selecting insights from the best 3rd party data People/Noticeboard
investment providers, determining asset
allocations, and managing decisions around • Mandatewire data: a look statistical insight The latest people moves from the pensions
active vs passive/factor investing. gleaned from trustees via PE’s sister title, industry, as well as key pensions dates and
MandateWire the latest industry trustee events in
• Administration: How trustees are dealing conjunction with the Pensions and Lifetime
with the day-to-day management of schemes, Savings Association.
including communications, online platforms,
transfers etc.
• Regulation/governance: How schemes
are managing the ever-changing regulation
affecting pensions, keeping up to date with
the latest legal precedent, and ensuring best
practice for the governance of schemes.
• DC Spotlight: A specific look at the
increasingly-important world of defined
contribution pensions.
Pensions Expert Briefings
Sole Sponsored Round Tables Suggested topics:
Pensions Expert Sole Sponsored Round Tables are a powerful tool Month Topic
to position your brand as a thought leader on any given topic.
February Defined benefit - bulk annuties/consolidation
Similar to our Executive Round Tables, Pensions Expert will recruit leading March Fixed income
industry figures to take part in a debate about a theme of your choosing DC Debate Q1
(in consultation with Pensions Expert). April Equities
May Fiduciary management
However, this will be an on-the-record discussion and will be used June DC Debate Q2
to create an in-depth feature in Pensions Expert, carrying your branding, Emerging markets
and accompanied by a full page advertisement. July ESG
August Alternatives
Price - £18,000 September DC Debate Q3
Administration
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November DC Debate Q4
Smart beta
December LDI and DB investmentPensions Expert Advertising Options - Online
Sponsored Features Suggested topics:
Pensions Expert ‘Sponsored Features’ are in depth, technical articles Month Topic
focusing on core investment, governance and administrative themes related
to UK pensions schemes and their members. They offer our advertising February Defined benefit
partners a prime opportunity to position their brand and ‘own’ the editorial March Alternatives
themes directly related to the brands core themes. April Emerging markets
May Administration
Sponsored features run over a double page spread in the magazine with June DC
1.5 pages of editorial and either a half page comment piece or advert from July LDI and DB investment
an advertising partner.
August Smart beta
September DC
October Fixed income
12 Pensions Expert 12.02.2018 12.02.2018 Pensions Expert 13
November Fiduciary management
Feature Communications
ESG
In association with
Breaking the habit: Can life December Defined benefit
“It’s at that stage that the adjusted to the needs and habits Create ‘a big red button’
appropriate information will of different scheme populations. Karen Partridge, head of client
As people get flash up on the screen. It needs to But he echoes Silcock’s views services UK and Australia at
older they are be simple, accessible, timely,” says on using the power of social communications specialists
events make people more
Wagstaff. norms, citing peers as big AHC, says she thinks people can
more inclined to But while he believes influencers, particularly for be influenced if spoken to at the
take decisions behavioural interventions can young people. right time.
work well in the accumulation “They’re not going to do it in However, not all schemes or
engaged with pensions?
based on gut feel phase, this approach is less isolation. They’re much more even employers have sufficient
Chris Wagstaff promising for decumulation likely to do it if they discuss it at data to indicate that a life
Columbia Threadneedle decisions. the company, talk about it at the change is happening for a
Investments “As people get older they are workplace,” says McPherson. member.
more inclined to take decisions Giles Payne, a client director And even where it is available
There is growing support for using life events based on gut feel,” he says. “They
tend not to take advice very well,
at Capital Cranfield, says one of
his schemes is looking at video
“it’s not always easy to define
appropriate intervention points,
to teach people about pensions, but humans and tend to shy away from
technologies.”
benefit statements. Another has
chosen to use regular bullet
because it’s more about people’s
point of realisation”, says
could be even more stubborn than we thought So what should you do?
With little evidence of the impact
point information, the idea
being that if members are given
“a number of bite-sized snippets
Partridge.
The key to reaching people is
making it easy to follow up with
of using life events to impart on a regular basis it becomes less action.
pensions nudges, what can those worrying”. “You can get their attention,
By Sandra Wolf for example when a child arrives. without support, the outcome can working for schemes do to A third approach is the but for them to take action you
Would you be interested in Other events, including marriage, be bad.” improve saving levels? creation of focus groups, whose have to make it easy,” she says.
reading about your pension if you were simply not associated with The PPI’s policy input was It’s very trendy Neil McPherson, managing members influence the For example, she adds,
had just started a new job? What
if you had just got married – or
thinking about future finances.
“To make the next step towards
taken on board by the Pensions
and Lifetime Savings Association,
right now to director of professional trustee
company Capital Cranfield, says
workforce and spread the news,
and can give information when
members could be given a
simple way to trigger a process
divorced? successfully using life events for which in its ‘Hitting the Target’ think we can for reaching scheme members it asked about pensions. This whereby they increase their
Engagement is still a major
stumbling block in pension
pension communication, more
research is required,” the paper
consultation asked the industry
to identify the most effective
fix everything is not just timing that matters;
the medium also has to be
approach, used at factory sites, is
the most successful, finds Payne.
pension contributions with the
next pay rise.
saving, but in July last year, a concludes. ‘teachable moments’. with behavioural
concept long known to Still, its EU, engagement and intervention Comment Pensions engagement
psychologists entered the Behavioural intervention regulation policy lead James
pensions sphere. The Pensions ‘useful but not a panacea’ Walsh finds it is early days to say Daniela Silcock, PPI
Policy Institute published a While the jury is still out on the with confidence that the
report that looked at the idea that merits of using life events for teachable moments theory works. Matthew Blakstad
people could be more receptive upping engagement, most seem He suggests people should be
to teaching during big life to agree that there is room for subject to a regular financial
Is the key to
moment’. To find out more, we cases more frequently than the schemes often do not know much
changes. improvement. review, which could be linked to worked with Maastricht University engaged savers. more than a saver’s date of birth,
These include starting PPI head of policy research changes in their circumstances.
university or a first job, buying a Daniela Silcock says pensions engagement to carry out a series of in-depth
interviews with industry experts
So why did certain life events
supposedly trigger engagement
address and income. And some
life events, like marriage, divorce
house, or getting married. Young
adults are most likely to
communication is still quite
basic.
Marked down for comms
The teachable moments idea can life events? and pension savers, as well as an
online questionnaire completed by
Nest members.
from some savers but not others?
It could be that there is another
variable at play. The two research
and childbirth, are harder to
identify or can only be detected
after the event has taken place.
experience such moments, the “If you look at reality, a lot of work, says Chris Wagstaff, head
Imagine you have just bought a So what did we find? Engaged groups differed by age and gender, In these circumstances,‘big data’
paper said. communication is based on letter of pensions and investment savers confirmed that certain so it could be that one of these could provide a solution. But
house. It is an event that makes us
More recently, mastertrust writing, and that’s difficult to do education at Columbia all think about our finances. How life events had made them think characteristics impacted the would savers be appreciative of
Nest, Maastricht University and in a way that reaches a lot of Threadneedle Investments, but much will our monthly mortgage more about the future and their effect of the life event. a tailored communication during
Dutch thinktank Netspar people,” she notes. stresses that timing needs to be repayments be? How much will finances, and in some cases had The effect of any life event can their life event or concerned that
conducted a survey on the topic. While she highlights the power spot on. Humans are creatures of that leave us for other expenses? prompted them to increase their be complex. They can increase ‘big brother’ is watching them?
However, the report authors of social norms, and how these habit, he notes. With finances at the front of our pension contributions or switch mental and emotional load and Do life events hold the key to
minds, would a letter about our funds. In particular, starting a new encourage short-term focus on pension engagement? We need to
found the responses on whether can be used to nudge people into “The evidence is that it’s very
pension make us stop and act job, becoming a parent and buying urgent needs rather than on long- look more closely at their impact,
life events make people think certain behaviours, she also difficult… to teach people later in now? Or would the many extra a house were said to have had the term planning and pensions. the reactions they trigger and their
about their finances are mixed. stresses the limits of nudge life what are quite deeply tasks involved with moving house strongest effect. On a practical level, if life events relation to pension and long-term
They stress that several hurdles theory. ingrained behaviours,” he says. leave us with very little spare time These were encouraging do make us more receptive, how planning behaviours. While this
need to be overcome to use such “It’s very trendy right now to The only way to make them to think about a long-term goal findings, but as we dug deeper could pension providers use research suggests there may well
events for pensions think we can fix everything with rethink their usual behaviour is if over a short-term priority? we found reasons to doubt them. these ‘teachable moments’ to be a link, this new evidence is one
Researchers have identified a When we conducted the same engage savers? One of the main more piece of a larger puzzle.
communications. behavioural intervention,” she they are given information at
number of life events that could research with a group of passive challenges would be detecting the
In fact, in some cases life events says, but: “It’s important to precisely the right moment. He savers, the findings revealed that life event with enough accuracy
create a range of reasons to think
could even have a negative effect understand that they are a useful says this is best done online, about our finances and the future, they had also experienced the to effectively time the delivery Matthew Blakstad is head of
on ‘teachability’ as the change tool but not a panacea, and can be through decision trees or similar and in turn lead to a ‘teachable same life events and in some of tailored communications. UK Nest Insight research
introduces stress to people’s lives, dangerous. If you nudge people tools.Pensions Expert Debates
Virtual DC Debates 16 Pensions Expert 29.05.2017
The DC debate – Part one 18 Pensions Expert 29.05.2017
Pensions Expert’s Virtual DC Debates offer your brand the chance to From left to right
The DC debate
Neil McPherson Managing director, Capital Cranfield
give their considered opinion on a series of questions, posed by the Editor.
generally outperform over 10 An ESG risk map for a typical default fund
John Reeve Director, Cosan Consulting years plus. Equity investment
in the accumulation phase is
Simon Chinnery Head of DC client solutions, Legal & General Investment Management
entirely appropriate. 12
Andy Dickson Investment director, Standard Life Investments Indeed, in the early stages of Human capital
Laurie Edmans Trustee chair,Trinity Mirror Pension Plan the member’s DC journey, the Business ethics
10
Laura Myers Partner and head of DC investment, LCP risk is not taking risk. Investing Data privacy
and security
too heavily in capital protection
Per cent of default fund exposed
Alistair Byrne Head of European DC investment strategy, State Street Global Advisors Product safety
strategies in the early stages 8
arguably poses more risk to
Sponsors are given six topical questions to answer, such as ‘How should
pension wealth than an equity- 05.06.2017 Pensions Expert 13
6
based approach.
The DC debate Community
Water
use
Effluents and waste
Energy and
emissions
Myers 4
relations
Bear markets are inevitable, Healthy and safety
default funds be adjusted to take into account possible market effects Does auto-enrolment need to be extended? Physical Healthy living
and we would all love to have a climate
crystal ball to be able to know 2 impacts
Sustainable products
when the next crash is coming.
Chinnery businesses that start up from AustraliaBut trustees
– that should not make
UK state Human rights
0
We need to keep to the plan as October 1 2017, the employer pensions short-term decisions; the
are not means-tested
from Brexit going forward?’.
0 5 10 15 20 25
there will always be reasons to duty will be instant, meaning investment
when others are. strategy should be My fear is Number of industries exposed
set with a long-term time
chop and change. Eight per cent that finally, providing pensions
is not going to lead to a for employees is part of
In terms
extending
of coverage,
horizon.
auto-enrolment to
that when
sufficient replacement rate, but ‘business as usual’ and many people who Therefore,
are ostensibly to ensure
self- our people begin
Source: ‘ESG risk in default funds: Analysis of the UK’s DC pension market’ – PLSA/Sustainalytics
we need to at least get auto-
enrolment to that number first.
millions more will be saving for
retirement.
employed,members
but areget
retirement,
employees, feels right,
an adequate
really
a significant
but
to retire and
Edmans conservative investment
proportion
compelling of the default
the genuinely take benefits,
self- needs If I knew when the next crash strategy.
McPherson Byrne employed to be
is doubtful. the inevitable
invested in equities. If you was coming, I would be George I have seen some excellent There is little
Should more default funds incorporate environmental, social No. That lemon has been Yes, we need to think about how look at long-term data, during Soros. Unless the relative
disappointment
work from trustees who have evidence that
The answers provided by each sponsor are then published in Pensions
squeezed dry. Anything further the self-employed and those Reeve the past century UK equities returns of the last 100-plus created ‘segmented defaults’,
the inertia
and governance criteria? would need a mandatory system with multiple jobs that in
run through the state. aggregate exceed the earnings
We need have
live in aannual
producedthat
to recognise
political return
an average
we
that is about 4
environment
real at what they get
years change for a prolonged
period, it will only have been a
which meet the needs of
different populations. These which applies to
threshold can be included. Both perwill
where this centonly higher
happenthanifgilts
it or will undermine
mistake to be in equities if, can be targeted at those most
Myers cashtoreturns.
of these groups will benefit from can be sold the voters. In the auto-enrolment
after a crash, many members likely to benefit from the getting members
Simon Chinnery Neil McPherson the Yes,
investment strategies are
into pension
Expert and on pensions-expert.com, presented in a conversational, ‘virtual
the scope of auto- help to save. As equities are
current environment volatile, the
it seems discontinue contributions as a specific strategy segmented by
Yes. The Pensions Regulator Many schemes have designed to beneeds
long-term
to be and forever; I hope I
expects trustee boards to take incorporated ESG, and ESG
enrolment
there is building
broadened evidence
by phasing outthat
the
The reason why
We should also consider
whether the earnings threshold
unlikelykey
welcome
that
time,
isvoters
to usewouldthem at the right
when a member
an extension
result – and in the process also
am wrong
of auto-is young, lose their employers’
age, pot size and even salary.
schemes is
account of any risks that could principles are (or should be) companies
qualifying that are well-run
earnings lower limit many trustees
– which has risen with changes enrolmentso they
evenhave withtimethe to benefit contributions, tax and national
John Reeve, Cosan Consulting
Dickson suspended when
affect long-term sustainability hardwired into the investment andand
have strongtrigger,
earnings ESG practices
so in tax policy – is at the right
have not
fromofa ‘more
expectation potential rebound
tomorrow’ . in the insurance relief. A key responsibility for trustees
fund values
debate’ style. These are promoted heavily via email and advertisements.
of their investments. If 90 per process of most leading fund haveultimately
a better all employees
chance of are level. But the principle of not market
With salary cycle. limited,
increases This concern led to the is to regularly review default
cent of defined contribution management firms. There is auto-enrolled
sustaining and allsuccess
long-term earnings
considered ESG
enrolling those on very low people will not welcome a original investment approach strategies to make sure they are fluctuate
will qualify for pension earnings, whose contributions further Byrne
deduction from their at Nest, which I supported as a appropriate. Given equity
assets are in a default, then widespread confusion between and profitability.
trustees have a fiduciary duty of ESG and ethical principles.
contributions.
Historically, it has been a
is a false belief
would be minimal and who may take-home We canpay. be fairly certain that trustee. There is little evidence valuations and the geopolitical
Laurie Edmans,
Trinity Mirror Pension Plan
Also, to ensure members get a have better current uses for the there will be for another
auto-crash at yet, from minor perturbations climate, this is making this task
care to ensure their members They are not synonymous. commonly
retirement heldthatbelief
is adequate, that it is an
that ESG money, remains a good one.
We need
enrolmentsome
a period
to point, so it isand
settle down important in the market, that the inertia ever more important.
are invested in companies that
are best equipped to create
The perception is that ethical
funds underperform and the
strategies did not
contribution
deliver a true
ratesnecessarily
financial
increase significantly.
need to
benefit, Edmans
issue for asset to protect
for the planned
when it
members’
increases
does
work through. Once this has
to savings
eventually come.
which applies to getting
members into pension schemes
I am not going to speculate on
when the next crash is coming,
resilient and long-term growth. Cowan v Scargill case from but the tide is
Having definitely
said managers rather
that, we should be Extension of coverage or of happened,Equities are thecan
and if people main
see engine is suspended when fund values but I think DC plans that rely
Employing ESG is about risk 1985 – interpreted as requiring proudWe
turning. of what
are auto-enrolment
seeing
than trustees
contribution rates requires of growth
the benefits, then andperhapsplay they
an fluctuate. And to put money heavily on equities in the
The Pensions Expert Virtual DC debates are published four times each mitigation, regulatory trustees to put performance has achieved
significantly nowschemes
more the gradual looking at peoples’ lives important
will be better able to part in DC defaults,
accept into government bonds now – accumulation stage should
butMy it isfear
important to balance given current interest rates – re-examine their approach. Any
compliance, strong governance above other considerations – roll-out
include ESGis coming
credentials in with holistically,
to an end, John Reeve, not just through
Cosan a
Consulting increases. is that when
all those businesses with pay-as- pensions lens. that with
people begin diversifying
to retire and takeassets. would seem fairly unwise. ‘mistake’ in managing
and sustainable returns. This is has dampened appetite. their manager selection process Some schemes will have
you-earn schemes that existed Most analyses of contribution benefits, the inevitable investment risks will be borne
not value destroying, as has But ESG, done well, offers andbefore
ask managers
April 2012to report exposure at towhat
DGFsthey that can Reeve by the DC member, and
year (February, May, September and November).
now having adequacy look only at resources disappointment
historically been the charge alpha opportunities for default regularly
passedon how
their theydate.
staging are labelled ‘pensions’ and, even get willswitch
undermine between auto- asset classes, If I knew the answer to this I research by Nest has shown that
against ESG, but value funds. ESG is a broad church, tackling
Thesustainability
Pensions Regulator risks.made then, fail to acknowledge – for enrolmentandfothers
orever;may I hope useIvolatility
am would not be here, I would be participants suggested they
enhancing. and definitions are key to Trustees should
clear recently thatalso ensure
for new example, in comparisons with wrong. management techniques on a beach. The problem is that would stop contributing after
The funds they choose within determining which sect to join. they select managers with overlaid on the equity portfolio. the apathy of members means a experiencing – and noticing –
a default should have defined These should be clear to Workplace
strong stewardship DCpractices
by scheme – members in 2016 and 2030 Most schemes will use some default has to meet the needs of losses. This is not a new
form of glidepath to reduce the a diverse population; those phenomenon – as Mark Twain
ESG criteria. More can and members through the statement suchByas voting at annual
2030 there could be around 7.2m members of mastertrust schemes
equity exposure for members with the time to ride out the said: “I am more concerned
should be done to provide of investment principles and meetings.
closer to retirement, where a rise and fall of the market, and about the return of my money
clarity for trustees on scheme communications. On the investment manager crash can do the most damage. those who want a more than the return on my money.”
Each sponsorship includes one full page advertisement in Pensions Expert.
definitions and terminologies, side, much is being done to Existing DC
but active engagement with Laura Myers improve the way ESG issues are schemes
2.1 million
members and providers should Responsible investing makes a taken into account,
Existing DCboth in
schemes
always be encouraged. lot of sense for DC schemes, as mainstream3.8funds
millionand in new Mastertrust
schemes
4.8 million Mastertrust
2016 2030 schemes
7.2 million
Other
auto-enrolment
Other auto-enrolment DC schemes
DC schemes 5.4 million
4.8 million
Source: PPI aggregate model
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