Position Brief Director Engagement & Support - Ethical Jobs
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Position Brief Director Engagement & Support
We are there for people in need, regardless
About Red Cross ⁻
of nationality, race, religious beliefs, class
or political opinions.
Who we are: people helping people
⁻ We promote mutual understanding,
Australian Red Cross is part of the world’s
friendship, cooperation and lasting peace
largest humanitarian organisation. As an
among all.
organisation independent of government; and
with no political, religious or cultural affiliation, ⁻ We are impartial, neutral and independent
our aim is to improve people’s lives and build of government.
their resilience – no matter who they are or ⁻ We are a voluntary relief movement and
where they live. give priority to the most urgent cases of
Our vision| human dignity, peace, safety and need.
well-being for all.
Our fundamental principles
Our purpose | supporting and empowering
All Red Cross work is guided by the seven
people and communities in times of
Fundamental Principles of the Red Cross Red
vulnerability, preventing and alleviating
Crescent Movement:
suffering across Australia and internationally
through mobilising the power of humanity. Humanity | The International Red Cross and
Red Crescent Movement, born of a desire to
The International Red Cross Movement was
bring assistance without discrimination to the
founded to bring assistance without
wounded on the battlefield, endeavours, in its
discrimination to those wounded in war, and to
international and national capacity, to prevent
alleviate human suffering wherever it may be
and alleviate human suffering wherever it may
found.
be found. Its purpose is to protect life and
Red Cross was founded in Australia in 1914, health and ensure respect for the human
nine days after the outbreak of the First World being. It promotes mutual understanding,
War. friendship, co-operation and lasting peace
amongst all people.
For a century our mission has been to deliver
humanitarian services to vulnerable people in Impartiality | It makes no discrimination as to
need, both here in Australia and further afield, nationality, race, religious beliefs, class or
no matter who they are or how big or small the political opinions. It endeavours to relieve the
crisis they face. suffering of individuals, being guided solely by
their needs, and to give priority to the most
Today one million members, volunteers,
urgent cases of distress.
donors, staff, blood donors and supporters
form the Australian Red Cross family. Neutrality | In order to continue to enjoy the
confidence of all, the Movement may not take
Our global connections sides in hostilities or engage at any time in
Australian Red Cross is one of 190 National controversies of a political, racial, religious or
Societies in the International Red Cross and ideological nature.
Red Crescent Movement, which has supported Independence | The Movement is
and protected people for over 150 years. independent. The National Societies, while
auxiliaries in the humanitarian services of their
We work together with the International governments and subject to the laws of their
Federation of Red Cross and Red Crescent respective countries, must always maintain
Societies (IFRC) to provide international their autonomy so that they may be able at all
assistance following disasters in non-conflict times to act in accordance with the principles
situations, and with the International of the Movement.
Committee of the Red Cross (ICRC) to protect
the lives and dignity of all people in conflict Voluntary Service | It is a voluntary relief
and war. movement not prompted in any manner by
desire for gain.
2|P a g eUnity | There can be only one Red Cross or ⁻ Taking advantage of the digital world to
Red Crescent Society in any one country. It allow all Red Cross people (members,
must be open to all. It must carry on its volunteers, staff and others) to assist us in
humanitarian work throughout its territory. achieving our goals and creating solutions
Universality | The International Red Cross and ⁻ Partnering with others to co-design, share
Red Crescent Movement, in which all Societies resources and capabilities to deliver
have equal status and share equal support to help people overcome deep
responsibilities and duties in helping each social exclusion
other, is worldwide.
⁻ The power of the Movement and Red
Cross reputation to make an impact on the
serious humanitarian challenges we
Strategy 2020 identified
⁻ Influencing decision-makers so that
We are working to achieve Strategy 2020 – resourcing goes into building resilience,
Humanity in Action and our roadmap for the mitigating the impact of disasters and
future. It takes into account key shifts, helping the most vulnerable in our
opportunities and challenges communities
Key shifts: We also believe these outcomes and targets
⁻ The impact of climate change and its make a valuable contribution to global
humanitarian consequences within ambitions in the Sustainable Development
Australia and our region Goals, adopted by world leaders at a United
Nations summit in 2015.
⁻ Increasing mass migration as a result of
armed conflicts, human rights abuses and Our strategy is summarised below
natural disasters and the impact this has
on so many people
⁻ The gap between rich and poor is growing.
Inequality generally is also growing,
including between those who can and who
can’t take advantage of technology and
the online world
⁻ Rising conflict and terrorism; and
increasingly intolerant attitudes to
refugees and asylum seekers
⁻ The rise of internet-enabled peer to peer
networks that are challenging business
models and traditional organisations such
as ours
⁻ Increasing expectations that organisations
like ours are transparent about their use of
funds and the impact they are delivering
With these shifts come some extraordinary
opportunities and challenges for us to
leverage, including:
⁻ Rethinking the nature and means of
volunteering in the 21st century, in an
internet-enabled world, to deliver even
greater humanitarian action
3|P a g e4|P a g e
wellbeing of Australians and Australian
The Executive Team communities who suffer extreme vulnerability
Under the leadership of our CEO, Judy Slatyer, from social exclusion and disadvantage.
changes to our executive and leadership
Penny Harrison | Director, Volunteering
structure were implemented in August this
The Director, Volunteering will ensure we are at
year. These changes were designed to help us the centre of an inclusive, diverse and active
deliver better humanitarian outcomes and humanitarian movement in Australia.
increase our efficiency.
Peter Walton | Director, International
In developing the new structure, the focus was Programs
placed on: The Director, International has responsibility
⁻ A direct link between leadership for enhancing the health, safety and wellbeing
accountability and the delivery of our new of the most vulnerable people in the Asia
Strategy 2020 outcomes Pacific as well as ensuring we have an effective
voice on global humanitarian issues.
⁻ A smaller Executive Team to provide a clear
sense of direction and work cohesively and Noel Clement | Director, Australian Services
effectively to deliver our strategy The Director, Migration, Emergencies &
Movement Relations leads our work in
⁻ A reduced number of direct reports to the
advancing the resilience of Australians in
CEO to enable time to be spent externally
emergencies and for ensuring the
in support of our objectives, while also
humanitarian needs of migrants are met.
having time to coach & develop reports
Caroline Sheehan | Acting Director,
⁻ A broader Leadership Team, each member
Engagement and Support
has responsibility either for one of our
The Director, Engagement and Support is
2020 outcomes or as a thought leader on
responsible for ensuring that Australians know,
an important cross-cutting theme such as
trust and increasingly support our work.
digital disruption or climate change
Elaine Montegriffo | Director, People &
⁻ Enhanced and embedded linkages across
Organisational Effectiveness
the organisation by bringing together and
The Director, People & Organisational
integrating some functions
Effectiveness ensures that our operating and
⁻ Clear leadership roles in the broader Red working environment encourages innovation
Cross, Red Crescent Movement so we learn and inclusiveness and that our processes and
from others and contribute our expertise systems are simple and adaptive so that all Red
The Executive Team has ultimate accountability Cross people can thrive, develop and achieve
for ensuring that we deliver our 2020 strategy our humanitarian goals together.
and outcomes and we are operationally and Cameron Power | Chief Financial Officer
financially healthy and sustainable. They are The Chief Financial Officer is responsible for
the primary decision making body (within the our financial sustainability, increasing asset
delegation framework set by the Board). income, risk mitigation and delivering on our
The roles in the Executive Team are: financial statutory obligations.
Chris Wheatley | Director, Strategy and
Performance The Leadership Team
The Director, Strategy & Performance will The Leadership Team includes our leaders from
ensure our strategies are forward-thinking, each of the States and Territories as well as
externally focused and evidence based, able to subject-matter experts. The primary role of the
demonstrate impact and value for money. Leadership Team is to ensure that we achieve
Kerry McGrath | Director, Community our 2020 outcomes, deliver financial
Programs sustainability and positively position Red Cross
The Director, Community Programs is externally.
responsible for making sure we advance the
5|P a g e6|P a g e
7|P a g e
doing this, leverage leading edge
Director, Engagement, segmentation, digital, media, public
& Support advocacy and co-creation techniques
⁻ Lead and implement targeted strategies
Red Cross has set itself an ambitious strategy which build the profile and influence of,
for 2020 and the Director, Engagement & and engagement with, Australian Red
Support will play an integral role in helping us Cross.
achieve the outcomes we have committed to.
⁻ Lead and direct our positioning, marketing
The Director is responsible for ensuring that and communications efforts to our
Australians are increasingly involved in and strategic outcomes
supporting the work of Australian Red Cross. ⁻ Lead and implement strategies to grow
Being innovative and agile, the Director will corporate and philanthropic partnerships
lead and implement strategies to grow our using social impact, shared value, co-
influence, profile, resources and support to creation and philanthropy partnership
enable us to meet the ambitious outcomes in model
Strategy 2020.
⁻ Lead the implementation, ongoing
Reporting directly to the Chief Executive management and continuous
Officer, the Director has a key leadership role improvement of our fundraising strategies
in both the Executive and Leadership Teams in order to grow and diversify sustainable
which in turn lead Red Cross to achieve its and profitable income; including the
strategy and annual plans. The position is growth of the Red Cross Shops
accountable for strong sustainable growth in ⁻ Lead the ongoing stewardship of the
support and for delivering the following Australian Red Cross emblem to ensure its
Strategy 2020 outcomes specifically: future relevance and protection
⁻ Australians trust and respect Australian ⁻ Lead pilots and ‘fast fail’ initiatives to
Red Cross develop new funding models and
⁻ Ensure that there are diversified, multi-year initiatives; successfully implement those
funding streams in place and no single which have most potential
funding source exceeds 50% (together with ⁻ Collaborate effectively across the
the Chief Executive Officer and the organisation to reach common goals;
Director, Strategy and Performance) understanding the needs of all
The Director will provide thought leadership stakeholders both internal and external
and be a key influencer in the Red Cross, Red and working to build effective relationships
Crescent Movement on major donor and with all
corporate relationships, digital engagement ⁻ Continually review environmental factors
and fundraising. to identify opportunities and risks and
Location | Sydney embed changes as needed in response
⁻ Create a high achievement and rewarding
Budget | Marketing & Fundraising: Revenue
culture in the group; leading and
approx. $86 mil / Expenditure approx. $32mil |
modelling an approach to leadership in
Retail: Revenue approx. $26mil / Expenditure which people are recognized and inspired
approx. $20mil to bring their best to their work
Reports | Direct: 7 staff Indirect: Staff – 252 |
Volunteers - Over 4,000 Selection Criteria
The ideal technical competencies for this
Key responsibilities position:
Key responsibilities for this position include:
⁻ Deep experience and achievement in
⁻ Lead organisational wide marketing and building new partnerships, developing new
communications strategies and initiatives products and markets, segmentation-led
which engage the public and build and growth and supporter/customer
retain supporters and major donors. In acquisition and loyalty
8|P a g e⁻ Extensive and proven success in delivering teams can contribute to new ideas and
significant, profitable organisation-wide ways of working constructively
income growth in large scale marketing,
⁻ Managing performance | Proven track
income generation and/or fundraising
record in building talent and a high
environments
performance culture by setting
⁻ Demonstrated experience in building the expectations, measuring performance and
relevance and positioning of a high profile recognising and rewarding excellence
brand and in implementing targeted
advocacy and influencing strategies to General conditions
achieve outcomes
All Red Cross staff and volunteers are required
⁻ Previous achievement in leading and to:
implementing innovative and revolutionary
digital initiatives to achieve outcomes ⁻ Adhere to the 7 fundamental principles of
Red Cross:
⁻ Experience working in – or exposure to -
the not for profit sector. An understanding Humanity | Impartiality | Neutrality |
or experience within a retail environment Independence | Voluntary Service | Unity
would be well regarded | Universality
⁻ Extensive experience successfully leading ⁻ Act at all times in accordance with the
multi-disciplinary teams as well as being an Australian Red Cross Code of Conduct and
effective member of a broader executive Child Protection Code of Conduct
leadership team
⁻ Ensure our workplaces and services are
Relevant tertiary qualifications such as
inclusive and accessible for people of all
marketing are required. Postgraduate abilities, backgrounds, cultures and
qualifications in management/MBA would be identities
well regarded
⁻ Comply with the Work Health and Safety
The behavioural capabilities for this position: management system
⁻ Achieving results | Demonstrated ability to ⁻ Undertake a police check prior to
lead individuals and teams to achieve the commencement and every 3 years
results committed to. A proven track thereafter. Police check renewals may be
record in developing and maintaining a required earlier than 3 years in order to
high performance culture to support the comply with specific contractual or
organisation’s work with clients and legislative requirements
communities
⁻ Support a child safe organisation by
⁻ Collaborating | Proven track record as an undertaking screening for suitability to
approachable and collaborative leader. work with children, youth and vulnerable
Demonstrated understanding of the needs people and to comply with relevant
of internal and external stakeholders and state/territory legislative requirements
works to build effective relationships with
all ⁻ Assist the organisation on occasion, in
times of national, state or local
⁻ Thinking strategically | Demonstrated emergencies or major disasters
understanding of key drivers of success to
enable achievement of organisational
goals. Ability to continually review
environmental factors potentially
impacting clients and services and grow
the influence of the organisation on
humanitarian issues
⁻ Innovating and improving | Demonstrated
capability to lead and model work habits
and behaviours that ensure individuals and
9|P a g eEnsure member and community
Key team functions ⁻
fundraising is a key driver for community
engagement
Marketing ⁻ Donor segmentation
The Head of Marketing is responsible for the ⁻ Optimise Donor Relationships
Supporter Engagement, Supporter Services
and Marketing, Brand, Campaign &
Major Donor Partnerships
Merchandise teams.
The Head of Major Donor Partnerships is
Key functions are: responsible for the Philanthropy, Partnership
⁻ Cross organisational marketing & Development, Corporate Development and
merchandising Business Development and teams.
⁻ Brand and positioning development and Key functions are:
management
⁻ Grow philanthropic partnerships to meet
⁻ Supporter acquisition, servicing and 2020 outcomes of income, joint purpose
stewardship and impact from corporates, major donors,
trusts & foundations
⁻ Community engagement
⁻ Develop and implement new income
⁻ Ambassador program support and
streams
development
⁻ Optimise donor partnerships
⁻ Website, Digital and Social Media
development & analytics ⁻ Donor research and profiling
⁻ Advertising and campaign management ⁻ Grow and diversify Major gift income
⁻ Price-point development and management ⁻ Grow and diversify corporate and
philanthropic income
⁻ Prospect research, profiling and screening
⁻ Print management
Retail
⁻ Donation processing and reconciliation
The Head of Retail is responsible for c. 150
⁻ Disaster Appeals, supporter conversion & retail stores, Merchandising, and Supply Chain
appeal updates and Logistics teams.
⁻ Marketing Projects and events Key functions are:
management
⁻ Grow and diversify the Retail portfolio to
maximise income growth and community
Individual & Community Giving reach
The Head of Individual & Community Giving is ⁻ Operate and manage Retail shop network
responsible for the Individual Donor
⁻ Manage and support the diverse Retail
Fundraising, Income Growth & Innovations and
workforce with a focus on volunteers –
Community Engagement Fundraising teams. over 4,000
Key functions are: ⁻ Manage merchandise through
procurement and donation sourcing
⁻ Grow and diversify community fundraising
– current & future years ⁻ Catalogue program
⁻ Disaster appeal management ⁻ Online retail sales
⁻ Develop and implement new fundraising ⁻ Warehousing and logistics
streams and capabilities ⁻ Market and promote retail shops
⁻ Grow and diversify single gift , repeat ⁻ Local community engagement – a doorway
giving and regular giving income to Red Cross
⁻ Grow and diversify Bequest income ⁻ A workforce for clients where possible
10 | P a g eMedia & Communications
The Head of Media & Communications is responsible
for Digital Media & Communications, Engagement &
Supporter Media & Communications, Red Cross
Stories Media & Communications and Multi Media
teams.
Key functions are:
⁻ Story telling on Red Cross services and programs
⁻ Red Cross people, supporter and public
communication
⁻ Proactive and reactive media for key programs
and revenue generation
⁻ Reputation and issues management
⁻ Develop and implement communication & social
media plans for CEO & Organisation
⁻ Multimedia content and applications –
presentations, electronic and print publications
⁻ Media training
⁻ Media launches, press conferences
⁻ Public advocacy content
⁻ Media monitoring & analysis
Business Improvement, Analytics &
Compliance
The Head of Business Improvement, Analytics &
Compliance, is responsible for Data & Insights,
Performance & Measurement and Business
Transformation teams.
Key functions are:
⁻ Performance Measurement – financial, critical
success factors and against business plans
⁻ Benchmark Setting & Research
⁻ Business Improvement & Process Re-engineering
⁻ Business Performance Projects
⁻ Risk & Compliance Performance & Reporting
⁻ Competitor Analysis
⁻ Forecast/Budget coordination & reporting
⁻ Business & process management
⁻ National Society information sharing
⁻ Assisting KPI measurement
⁻ Data governance, tools, insight & analysis
11 | P a g eOther information Useful links
Submitting your application For further information about Australian Red
Applications should include a cover letter Cross please view:
highlighting relevant skills and experience
together with a current resume. Website
www.redcross.org.au
A detailed written response to the selection
criteria is not required. Key transferable skills and YouTube
experience should be evident in your covering https://www.youtube.com/channel/UCYYwjNOzS
letter and resume. CCqDty8GQEtSPQ
To submit your application visit Facebook
www.redcross.org.au/careers.aspx and keyword https://www.facebook.com/AustralianRedCross
search job reference number 504576 to apply
online. LinkedIn
https://www.linkedin.com/company/australian-
Closing date: Monday 30th January 2017 red-cross
Twitter
Initial enquiries
https://twitter.com/RedCrossAU?ref_src=twsrc%
For initial enquiries please contact: Janice 5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauth
Murphy, Recruitment Manager on 03 8327 6932 or
Selection process Instagram
https://twitter.com/RedCrossAU?ref_src=twsrc%
Short listing of applications will commence 5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauth
shortly after the closing date. It is anticipated or
that Panel interviews will be conducted with
short listed applicants in early to mid February Learn more about our Strategy 2020
2017. http://www.redcross.org.au/strategy2020/?_ga=
1.89546905.304007636.1441320358
Interstate applicants
View our latest annual reports
Travel expenses will be reimbursed to short http://www.redcross.org.au/annual-reports.aspx
listed applicants attending interview from
interstate upon provision of receipts (return Meet our people
economy airfare, taxi to and from airport). http://www.redcross.org.au/our-people.aspx
Relocation assistance Learn more about salary packaging
http://www.maxxia.com.au/employers-
Relocation reimbursement and assistance may
business/your-industry/charity
be provided to the successful applicant if
interstate relocation is required.
Australian Red Cross Blood Service
http://www.donateblood.com.au/
International Red Cross Movement
http://www.redcross.org.au/movement.aspx
12 | P a g eYou can also read
