POSITION DESCRIPTION MARKETING MANAGER - Ethical Jobs
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POSITION DESCRIPTION MARKETING MANAGER
Marketing Manager
Position Description
Job Title Marketing Manager
Reports to Chief Operating Officer
Relates to • Consumers
• Stakeholders
• R U OK? Staff
Works closely with:
• Brand & Marketing Manager
• PR & Media Manager
• Campaign Manager
• Digital Engagement Manager
Type of position Full Time Employee
Location R U OK? offer a flexible working environment. Our
office is located in Millers Point, Sydney. We
accommodate a mix of office based and remote work.
Qualifications and Experience Appropriate tertiary qualifications in Communications,
required Marketing or equivalent field.
At least five (5) years’ experience developing and
executing integrated marketing campaigns.
Other information • Ability to work in a small dynamic team
• Required to be highly flexible as campaign
demands fluctuate at peak times
• Subject to a Police Check and Working with
Children Check
• An interest and passion for suicide prevention
Primary Purpose
The Marketing Manager will be responsible for developing and implementing marketing strategies
and activities across a portfolio of targeted campaign settings. The role oversees the development,
production and release of resources and assets aligned with the overall marketing plan and
consistent with the R U OK? mission and values.
The role demands creativity, resourcefulness and hands-on tactical execution. Crucial to the role is
a strong marketing background and the ability to work collaboratively with colleagues to maximise
impact and engagement.
Key Performance Indicators Measures
1. Develop, execute and optimise • Audience Reach and engagement levels
integrated campaign marketing equal to or above set targets
plans • Successful production and roll out of
campaign resources
• Efficient project management with on
time and on budget delivery
2. Contribute to broader organisation • Positive audience feedback and
deliverables reputation growth
1• Increased awareness and participation in
R U OK? activities
3. Evolve campaign settings to drive • Dynamic and responsive management of
increased impact campaign settings
• Pro-actively assess and respond to
feedback, data measurement and impact
evaluation
4. Support activation of the • Identify and action appropriate
overarching annual R U OK?Day opportunities campaign tactics aligned
campaign theme through every with core theme (as appropriate)
identified campaign setting
5. Integrate social impact as a core • Utilise the R U OK? social impact
consideration in campaign measurement framework to guide the
development creation, review and evolution of
marketing approach
6. Actively contributes to team • Attendance at regular team and
cohesion and effectiveness stakeholder meetings
• Support wider R U OK? Team through
proactive collaboration and professional
courtesy
Responsibilities
The responsibilities of this role include:
• Ensure marketing campaigns reach the target audience with content that educates,
empowers and inspires meaningful conversations
• Develop, implement and optimise integrated marketing plans for new and existing
campaigns in workplace, education and community settings
• Manage the creative development and production of campaign resources
• Ensure marketing creative and resources adhere to the R U OK? tone of voice, style guide
and brand guidelines and comply with usability, accessibility and best practice guidelines
• Identify and nurture audiences and develop user journeys to increase active engagement
• Establish processes to collect activity data to report and evaluate all marketing activities
• Utilise metrics and insights to inform creative briefs, media briefs, channel mix and effective
campaign user journeys
• Work with the COO to review marketing strategy in line with social impact measurement
framework
• Collaborate with subject matter experts and lived experience advisors to increase the
relevance and impact of marketing activities
• Maintain strong professional relationships with pro/low bono partners and supporters to
increase campaign reach and engagement
• Assist the COO to manage relationships with contractors, agencies and suppliers
• Work with the Digital Engagement Manager to amplify and align campaign messaging
across digital and social media channels, and secure approvals for resources and assets
• Provide marketing support for the planning and execution of R U OK? owned events
• Assist with the operation and moderation of online channels as required
• Establish and maintain strong working relationships with media and creative agencies,
suppliers, sector partners and external stakeholders
• Maintain relationships and collaborations with mental health and suicide prevention sector
• Support wider team efforts regarding international enquiries
• Ensure deliverables are completed on time and within budget
• Work cohesively within a small team dynamic to support year-round R U OK? activity
2• Represent R U OK? at relevant meetings, forums and events
• Other tasks as required from time to time
Reporting Requirements When
Campaign tracking and evaluation As required
Impact Measurement report Annually
Incident report of injury (OH&S) Within 2 hours of incident
Relevant sections for Annual Report Annually
Relevant sections for Board Report Quarterly
Relevant sections for Government and funders As required
Work in Progress (WIP) meetings Weekly
Selection Criteria
The successful candidate is expected to have skills, knowledge and experience in the following
areas (please give a relevant example to demonstrate your capability):
• Appropriate tertiary qualifications in Communications, Marketing, Advertising or equivalent
field
• Minimum five years direct experience leading integrated marketing campaigns (health
promotion or behaviour change environment desirable)
• Advanced marketing and communications skills
• Ability to execute brand toolkit and style guide
• Advanced written and verbal communication skills
• Advanced organisational and project management skills with impeccable attention to detail
and the ability to develop goals and plans and allocate resources accordingly to prioritise
and track work to meet deadlines
• Ability to identify and appropriately manage risk and sensitive stakeholder issues
• An appreciation for the diverse range of R U OK? audiences e.g. culturally and linguistically
diverse, vulnerable communities, those experiencing sensory loss, etc.
• Strong presentation skills and the ability to communicate and develop relationships with a
diverse range of both internal and external stakeholders and suppliers
• Proficient in Microsoft Office 365 and CRM use (Salesforce)
• Demonstrated experience using marketing platforms including email marketing
(Pardot preferred) and social media including Facebook, Twitter, Instagram, LinkedIn and
others
• Ability to execute marketing plans that are culturally safe and appropriate and that reflect
the diversity of the Australian community
• Ability to support and encourage the team’s performance to achieve outcomes
• Cultural fit with the values and mission of R U OK?
Remuneration and Conditions
• Permanent full-time employment agreement
• Commencing as soon as practical
• Higher-tier salary commensurate with the marketing nature of the organisation and
successful applicant’s skills and experience
About R U OK?
R U OK? is a charity dedicated to creating a world where we are all connected and protected from
suicide. We’re a small team that cares a lot about this issue. We welcome a team member who is
passionate, will hit the ground running, be a team player and love their work as much as we do.
3What you should know
Preventing suicide is one of the biggest challenges of our generation. It is a challenging and
complex area to work in as the impact and effect of suicide in Australia is profound.
R U OK? is a conversation movement working for long term behaviour change by helping people
connect with one another. We live by our vision and work passionately towards a world where
people are connected and protected from suicide.
It is often said by those who work in the mental health and suicide prevention sector that you can
be personally impacted by the stories and interactions of those you meet. Lived experience is
welcomed in this role and a supportive environment is central to our team wellbeing. Empathy,
compassion and an approachable persona are highly desirable attributes for this role, and an
external network of family and friends is encouraged.
Highly regarded qualities include:
• Demonstrated understanding and commitment to the values of R U OK?
• Relationship driven and person-centric focus
• An ability to remain calm and organised during peak campaign periods
• An ability to work as part of a high performing team
• A commitment to self-care
Is this role for you
To express interest in this role, please email your Cover Letter and CV to recruitment@ruok.org.au
addressing these points in the Cover Letter:
• What you can bring to the role
• Why this is a passion of yours
• A work project you are most proud of
• How you work in a team
• Anything else you think we should know
Applications close 5 March 2021.
If you have any questions, please email: recruitment@ruok.org.au
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