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MORE BETTING OPPORTUNITIES
RAPID SETTLEMENT
ATTRACTIVE PRICING
LOWEST SUSPENSION RATES
INCREASE IN STAKE
REVENUE GROWTH
EXCEPTIONAL PRICING QUALITY
VAST COVERAGE OF ALL FORMATS,
MEN’S AND WOMEN’S CRICKET
Premium Cricket
Unlocking the potential in cricket betting
Betradar’s Premium Cricket What is Premium Cricket?
Cricket is followed by more than 2 billion people globally, making it the second most popular sport in the Premium cricket is the first and only reliable service in the market that unlocks the full betting potential of
world. The growth of T20 cricket is bringing a new betting-focused audience to the sport. More than twice as cricket. Comprising of specialist cricket odds modellers, statisticians, developers and traders who provide the best
much money is matched on betting exchanges for main cricket matches than for main football matches. For and most reliable betting solution on the market and are guarantors for Cricket’s highest GGR in the industry.
bookmakers, the potential growth in their cricket income is enormous.
Investment in expert staff, real-time scoring feeds and continuous innovation, set our product apart from the
Betradar’s Premium Cricket product is designed to help bookmakers revolutionise their cricket service and unlock global market leading the way in industry leading figures.
this vast potential.
UK Average Premium Cricket
Our Product boasts Live Matches 450 1700+
Markets 20 200+
➔ ➔ Exceptional pricing quality ➔ ➔ Over 2000 pre-match matches
Suspension Rates* 15% 5%
➔ ➔ Real time solutions for all games ➔ ➔ 200+ live and pre-match markets Return Times** 120 seconds 15 seconds
➔ ➔ Manage liabilities ➔ ➔ Access to Sportradar’s scouting network Persistence Rates*** 70% 92%
➔ ➔ Event creation ➔ ➔ Official partnership with cricketing boards Bet Settlement Delay Varied (up to 8 hours) ~2 minutes
Hold 2.0.% 5.4%
➔ ➔ Over 1700 live matches ➔ ➔ Permissioned ground entry for scouts
As we expand into Asia, our prices have to be extremely accurate to compete with very shrewd punters at low
Coverage Fact Financial Facts oddskey and high-stake limits. As such, our return for UK bookmakers has gone up considerably.
Pre-match Markets 200+ Total ROI 5.40%
In-play Markets 200+ Delivery Betting 5.30%
Matches per year 1700+ Match Betting 5.40% UK Bookie Last 3 months hold
Innings Runs 5.20%
1 7.4%
Batsman Runs 8.50%
Overs 3.80% 2 5.4%
*The amount of each match where any of the main markets are temporarily suspended due to on-filed action
**The length of time taken for all of the main markets to return after a wicket
***The amount of a match where all of the main markets are available (Data has been collected from companies listed on Oddschecker over the last two years)
Premium Cricket 2/3
Helping Bookmakers to increase their Helping Bookmakers to
Cricket Revenue increase their Hold
Cricket is complex. Some prices can be affected by factors such as the length of the grass or the altitude of a
venue, while others are affected by the type of soil or the amount of dew on the ground. These complexities
Annual Stake % Hold Gross Profit have been dealt with by combining sophisticated mathematical models and employing highly trained and expert
cricket traders to run them. This approach has helped us to set new standards in both accuracy and hold.
➔ ➔Specialisation: As a department that is focused on cricket, we have been able to invest in highly specialised staff.
➔ ➔Experience: Our pricing system has been designed, built and tested by the traders who use them, providing
total flexibility and control over all price updates.
➔ ➔Speed: We have a real-time solution for every single match we cover, ensuring bookmakers are not susceptible
to in-venue bettors.
➔ ➔Information: We have liability information from multiple customers and access to Subcontinental prices, giving
enhanced visibility over market movement. The following Case Studies show how the turnover has increased for
£x:£3.6Xm y%:2.5% £Zm: £8Zm a UK bookmaker after the premium cricket product was launched on their website.
These figures represent the Stake, Hold and Profit of one of our clients. Since signing up, they have an industry-leading product, CASE STUDY 1
with an unparalleled customer experience. Their gross profit on cricket has risen eight-fold.
BETTING BY EVENT
DELHI DAREDEVILS VS KINGS XI PUNJAB
Our product has been designed to attract an increased amount of recreational business. Stake is driven up by the SOUTH AFRICA V AUSTRALIA - 4TH TEST
originality of the product, which provides an unparalleled user experience.
300k
STAKERS (EUR)
SOUTH AFRICA V AUSTRALIA - 2ND TEST
➔ ➔ More Betting Opportunities: We offer 200+ live and 200+ pre-match markets, for 1700+ games per year.
200k KINGS XI PUNJAB V SUNRISERS HYDERABAD
➔ ➔ Rapid Settlement: Our systems have been designed to result every market, pre-match and live as soon as the RAJASTHAN ROYALS V MUMBAI INDIANS
result can be verified, including rolling resulting so customers don’t have to wait for a market to close if their MUMBAI INDIANS V ROYAL CHALLENGERS BANGALORE
SCOTLAND V WEST INDIES
bet has already won.
100k
➔ ➔ Attractive Pricing: Our highly accurate models and systems allow us to be more flexible with our prices and
give bookmakers the confidence to use smaller margins and larger stake limits.
➔ ➔ Lowest suspension rates: Our models automatically adjust prices in response to on-field action so there is 0
no need for unnecessary suspensions. Our main markets are active 99% of the time. -80K -60K -40K -20K 0 20K 40K 60K 80K 100K 120K
HOLD (EUR)
➔ ➔ Quickest to Market: When a realignment is needed, for example when a wicket falls, we will be back out
with all of our main markets within 15 seconds – by far the quickest.
Graph showing stake and hold of one bookmaker by match, after their first Premium Cricket
➔ ➔ Original Markets: Our team works towards innovative new markets, including ‘Last Man Standing’ and match (circled), compared old offering.
‘Rabbit Runs’
A first class user experience increases your customer base, while also encouraging higher stake per user.
This strategy drives up your overall cricket stake, tapping into the enormous potential in cricket betting.
Premium Cricket 4/510000000
5000000
0 Premium Cricket Benefits
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CASE STUDY 2 When signing up to premium Cricket, you experience the usual benefit of Betradar’s service:
➔ ➔ Anti-Corruption: Our Integrity Services team works closely with the various governing bodies, including
STAKE OVER TIME (EUR) Cricket Australia, ECB and ICC, to monitor for suspicious betting behaviour. This enables us to know about
anything untoward and to react the fastest, helping you to avoid potentially costly situations.
25.000.000
➔ ➔ Liability Management: You have access to the benefits of Betradar’s Managed Trading Services (MTS). Our
experienced team of trading analysts manage your liabilities, allowing you to externalise your risk management:
20.000.000
lowering costs and increasing security. MTS can be tailored for all types of businesses
15.000.000 ➔ ➔ Scouting: Betradar’s worldwide scouting network with over 7,000 data journalists across the globe gurantees
a steadily increasing coverage meeting the highest quality standards. Real-time solutions for all of our cricket
10.000.000 coverage allow you to use shorter bet delays and keep certain markets out longer and deeper into the match.
➔ ➔ IT infrastructure: Betradar’s established IT infrastructure is the envy of many, ensuring we have a robust and
5.000.000 secure network underpinning our systems and feeds. You will find a straightforward integration process, fully
supported by an account manager within the cricket team.
0
➔ ➔ Experience: Betradar is an established brand and has a long track record of providing consistent product
JUL. 18 AUG. 18 SEP. 18 OCT. 18 NOV. 18 DEC. 18 JAN. 19 FEB. 19 MAR. 19 APR. 19 MAY. 19
delivery and support. Our highly experienced IT specialists our service is robust and that you have
no resilience or downtime issues.
Helping Bookmakers to
increase their Stake
We know the potential is there for bookmakers to vastly increase their stake. Money matched in exchanges gives
us a glimpse of how lucrative betting could be:
FIFA Men´s World Cup 2018 Betfair live stake ICC Men´s Cricket World Cup 2019 Betfair live stake
France v Belgium (Semi-final) € 34m India v New Zealand (Semi-final) € 124m
Croatia v England (Semi-final) € 44m Australia v England (Semi-final) € 91.5m
France v Croatia (Final) € 51m New Zealand v England (Final) € 104m
*Figures are approximate matched stake available on the betfair exchange after end of event.
Premium Cricket 6/7Follow us! Copyright © 2019 Sportradar AG betradar is a brand of sportradar www.betradar.com
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