The electronic cigarette - (personal nicotine vaporizer) Murray Laugesen Health New Zealand Ltd

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The electronic cigarette - (personal nicotine vaporizer) Murray Laugesen Health New Zealand Ltd
The electronic cigarette
    (personal nicotine vaporizer)

          Murray Laugesen

         Health New Zealand Ltd
nicotine and tobacco product researchers
           www.healthnz.co.nz
       Christchurch, New Zealand
             (c) www.healthnz.co.nz 2009   1
Respects to the indigenous people
                and a note on pituri
•   In Australia smokeless tobacco (pituri) has been gathered from certain
    shrubs and treated with ash for thousands of years, Tobacco leaf is chewed
    in other indigenous communities. (Tom Calmo) Pituri contains nicotine and
    appears to discourage protect some communities from smoking.

a) Pituri deserves serious chemical and toxicological research. What if any
   carcinogens are in pituri? Can they be removed? What else does it
   contain besides nicotine?
b) Pituri use could be affirmed and protected for indigenous communities.
b) Pituri be investigated as a possible ally in reducing the high tobacco
   smoking prevalence among indigenous communities.
c) The rights of indigenous people to traditional drugs and remedies such as
   pituri and patents deriving therefrom be protected in Australian law.
d) Although Australian law bans sale of smokeless tobacco, and taxes imports
   for personal use, indigenous communities should be given the right to trade
   pituri as a commodity if they wish, and pay no tax.

                            (c) www.healthnz.co.nz 2009                      2
NZ End game website
• www.endsmoking.org.nz

   End Smoking NZ trust founded 2006

Dedicated to the phase-out of cigarette and
 tobacco sales by 2020.
Not prohibition: no ban on home growing for
 personal use.
               (c) www.healthnz.co.nz 2009    3
E-cigarette research funding
• E-cigarette safety tests were funded by Ruyan
  through Health New Zealand Ltd, who then
  contracted with laboratories in New Zealand
  and Canada.
• Duke University, North Carolina and British
  American Tobacco research division (UK)
  contributed analyses at no cost.

• Disclaimer: Health NZ has no financial interest
  or otherwise benefits from any tobacco,
  pharmaceutical or nicotine company.

                  (c) www.healthnz.co.nz 2009       4
Ruyan V8 classic e-cigarette

         (c) www.healthnz.co.nz 2009   5
E-cigarette, first of a new product class
   of flameless nicotine “cigarettes”
 – Invented 2004 by Hon Lik
 – Patent for atomiser owned by Ruyan
 – Sells best in countries where cigarette prices and
   health concerns high.
 – Operating temperature 54C maximum
 – Battery generates 0.1mW
 – Propylene glycol 0.8 g /cartridge the solvent
 – Nicotine 16 mg, 11mg, 6 mg, 0 mg /cartridge
 More at www.healthnz.co.nz/ecigarette
 and at www.endsmoking.org.nz

                   (c) www.healthnz.co.nz 2009          6
The research question:
Does it give a safe and satisfying smoke?
• Marketed as cigarette substitutes;
• Claim to deliver nicotine without smoke
  toxicants and the risks of smoking.
We ask:
1) Is this product safe – relative to
  cigarettes and in absolute terms?

2) Is this product efficacious? Does it relieve
  cravings and does it raise blood nicotine?
                 (c) www.healthnz.co.nz 2009      7
Is this product safe – relative to
    cigarettes and in absolute terms?
Relative risk: Is it safer than smoking?
                Emissions comparisons.

Absolute risk: Does it pose new risks?

Other risks     Child safe?
                Cross-infection?

               (c) www.healthnz.co.nz 2009   8
Laboratories involved
•   NZ:
     – Environmental Science and Research Institute (ESR), Porirua.
     – Hort Research, Hamilton
     – Lincoln University, Canterbury .
     – Syft Analytics Ltd, Christchurch
     – Hills Laboratories, Hamilton

•   CANADA Labstat International, Ontario, Canada

•   USA
     – Center for Nicotine and Smoking Cessation Research, Duke
       University, NC, USA.

•   UK
    - British American Tobacco Group R&D, UK.
                         (c) www.healthnz.co.nz 2009                  9
E-cigarette mist tested for 62
  smoke toxicants: 11 measurable

• Aldehydes
  Acetaldehyde, butyraldehyde, crotonaldehyde,
           formaldehyde.
• Ketones:
            Acetone, methyl ethyl ketone
• Metal:    Mercury
• Tobacco-specific Nitrosamines
            NNK, NNN NAT

                 (c) www.healthnz.co.nz 2009     10
FDA doesn’t know if e-cigarettes
    any better than cigarettes
• (E-smoker:} "This is something the government should
  be pushing for, a clean way of allowing people to
  smoke," Woessner said.

• Delancey (FDA) disagreed. "I feel their pain," she said.
  "We don't know if this (e-cigarette) is any better for
  them." (than cigarettes)

• Jim Merkel. Users love e-cigarettes but FDA wants to
  take a closer look. St Louis Today 30 Sep 2009
  http://suburbanjournals.stltoday.com/articles/2009/10/01/
  south/news//0930sc-ecig0.txt

                     (c) www.healthnz.co.nz 2009             11
FDA findings on e-cigs July 2009
Released 25 Jul 2009- Preliminary report
• Variation between cartridges in nicotine dose.
• One cartridge of Smoking Everywhere brand
  contained about 1% diethylene glycol (DEG).
• Some cartridges contained traces of tobacco
  specific nitrosamines.
• N-Joy brands contained traces of nicotine
  impurities eg beta-nicotyrine.

                  (c) www.healthnz.co.nz 2009      12
Carcinogens (TSNAs) in e-cigarettes
                        - FDA
                 ng/g                        TSNAs     Maximum
                                             per piece exposure / day
Ruyan cartridge 16mg                         8                 8
Labstat 2007

CQ patch 4 mg                                8                 8
Stepanov 2006

Nicorette gum 4 mg                           2                 24
Stepanov 2006

Marlboro Red regular                         6 600             81 200
www.endsmoking.org.nz/snuffregulations.htm
                                 (c) www.healthnz.co.nz 2009            13
FCTC mandated reductions for top 9 toxicants
         asked for by WHO TobReg
   in 2008: achievable now by e-cigarette
  0

                                                                                           Formaldehyde
                                  Benzene
                  1,3-butadiene

                                                               NNN

                                                                      NNK
                                             Benz(a)pyr

                                                                            Acetaldehyde
       Acrolein

                                                          CO
 -50

-100

       Nicotine adjusted

                                        (c) www.healthnz.co.nz 2009                                       14
Toxicants levels in smoke >> mist
Per cigarette, or                        Marlboro      E-
Per e-cigarette of same puffs            Regular       cigarette
Aldehydes          microg (ug)
Acetaldehyde                             458           4
Butyraldehyde, Formaldehyde              29, 27        2
Crotonaldehyde                           14            1

Ketones            microg (ug)
Acetone, Me Et Ketone                    262, 58       44

NNN, NNK, NAT                   ng       71,58, 64     0.5

Mercury                         ng       2.8           0.17

Chyrsene PAH                    ng       3.7           0.1
                         (c) www.healthnz.co.nz 2009               15
Toxic emissions score
                             adjusted for nicotine
150         134
                               126
                                                 109
                                                                    100
100

 50

                                                                                    1
  0
         NZ Holiday      Marlboro Red         NZ Holiday          Canadian       Ruy an V8
          Ex tra-mild         Regular           regular         regular brands   ecigarette
Laugesen, Fowles NZMJ 2005        (c) www.healthnz.co.nz 2009                           16
Cigarette smoking increases breath
 and alveolar CO: vaping does not
          15                14.27

                    9.77
          10
                                                                      CO before
 CO ppm

           5
                                                                      CO after

                                                   1.5         1.5

           0
               Tobacco cigarette             Ruyan® flameless
                   (48 subjects)           nicotine cigarette (non-
                                              tobacco smoker)
                  First cigarette of the day, by type of cigarette
l

Laugesen 2008
                                 (c) www.healthnz.co.nz 2009                     17
The e-cigarette: low nicotine

Active ingredient: Nicotine
Dose               10 micrograms / puff
Absorption site     Upper respiratory tract
Count median diameter (CMD) 40 nm
                    < cigarette CMD

                (c) www.healthnz.co.nz 2009   18
Nicotine content < label says
                18
                      16                                                 Label
                16
                14         12.9                                          Test
                12                      11
  mg nicotine

                                              9.3
                10
                8
                                                             6
                6                                                  5.1

                4
                2
                                                                         0   0
                0
                     full strength      medium                   low     zero

ESR                                  (c) www.healthnz.co.nz 2009                 19
Nicotine content
          similar across products
              Cigarette        NRT              E-cigarette
              Marlboro         Inhaler          Ruyan
              Regular          Nicorette

Content       13 mg            10 mg      13 mg
              /cigarette       /cartridge /cartridge

Nicotine      260 mg     60 mg                  13 mg
purchased     (1 packet) (6 carts.)             (1 cartridge)
for 1 day’s
use
                  (c) www.healthnz.co.nz 2009                   20
Nicotine delivery
              Cigarette        NRT             E-cigarette
              Marlboro         Inhaler         Ruyan
              Regular          Nicorette
Delivery /    0.1 mg           0.01 mg         0.01 mg
35 ml puff

                 (c) www.healthnz.co.nz 2009             21
Nicotine content, delivery,
               absorption
             Cigarette        NRT             E-cigarette
             Marlboro         Inhaler         Ruyan
             Regular          Nicorette
Delivery /   0.1 mg           0.01 mg         0.01 mg
35 ml puff
Absorption   1.0 mg           ?0.05 mg        ?0.05 mg
/10 puffs
Absorption % 100%             ? 50%           ? 50%

                (c) www.healthnz.co.nz 2009              22
Nicotine per puff, mist v. smoke
                      160                                                   147
                      140
micrograms per puff

                      120
                            ISO                                       101
                      100
                            Intense
                      80

                      60                                  48
                      40

                      20            10             14
                              9

                       0
                            Ruyan V8 e-        Supersmoker mini      Marlboro Red
                                       (c) www.healthnz.co.nz 2009                  23
                             cigarette               E-cigarette       regular
Clinical trial of e-cigarette efficacy

• by Clinical Trials Research Unit University
  of Auckland, 2008. N=40.
• No previous experience using e-cigarette.
  Norms not known for e-cig puffing.
• After overnight abstinence, inhale product.
• Ask “How much do you want a cigarette
  right now?” Marked on scale 0 to 10.
• Blood nicotine over 1 hour. N = 9
• Observed for 8 hours, reactions noted.
                (c) www.healthnz.co.nz 2009   24
Efficacy. Does the e-cigarette
      relieve cravings?
• When puffed like a cigarette for 5 minutes,
  relieves cravings, but less than own
  cigarette.
• Smoking reduced to 2 cigarettes on first
  day (without anyone intending to quit)
• E-cig acts more rapidly than Nicorette
  inhaler, but not as rapidly as own
  cigarette.
                (c) www.healthnz.co.nz 2009   25
Cravings relief by product,
after overnight abstinence from smoking
   cravings, maximum =10         7
                                 6
                                 5                                         0 mg e-
                                 4                                         cigarette
                                 3                                         16 mg e-
                                 2                                         cigarette
                                 1
                                                                           own
                                 0
                                                                           cigarette
                                   nd

                                        10
                                        15
                                        20
                                        25
                                                 30

                                                        40

                                                                50

                                                                      60
                                         5
                                 ha
                               re
                             fo
                           Be

                                          minutes after sm oking

                                        (c) www.healthnz.co.nz 2009                26
Cravings relief from medicinal
inhaler, e-cigarette, own cigarette
  cravings for a cigarette   7
                             6
                             5
                             4
                                                                           16 mg e-
                             3                                             cigarette

                             2
                                                                           0 mg e-
                             1                                             cigarette

                             0
                                                                           Nicorette
                                 5 d

                                  m s
                                15 s+

                                 25 in

                                 30 in
                                       in
                                 20 s

                                                       s

                                                               s

                                                                       s
                                    an

                               10 min

                                     in

                                                     in

                                                             in

                                                                     in
                                    m
                                    m

                                    m
                                   in
                                   m

                                                    m

                                                            m

                                                                    m
                                  eh

                                                  40

                                                           50

                                                                   60
                                or
                              ef
                             B

                                                                           own
                                 Minutes after first cigarette             cigarette

                                     (c) www.healthnz.co.nz 2009                       27
Pharmacokinetics
          Cigarettes puffed 5 mins;
       Nicorette puffed for 20 minutes.
               T max                          C max
               (minutes)                      ng / ml
Own brand       14.3                          13.4
cigarette
Ruyan e-        19.6                          1.3
cigarette
Nicorette       32.0                          2.1
inhaler (10 mg)
                (c) www.healthnz.co.nz 2009             28
Serum Nicotine after inhaling
                              16 mg ecig                                                Cigarette
                      5
 Seru m N ico tin e

                                                                               30
                      4

                                                               n ic o t in e
                                                                 n g /m l
                                                                               20

                                                                S e ru m
      n g /m l

                      3
                      2                                                        10
                      1
                                                                               0
                      0
                                                                                    0    8    14 20 33 37 62
                          0   3   7   12   16 23    39 58
                              minutes since first puff                                  minutes since first puff

• S. Nicotine increases 4                                    • S. Nicotine increases 20
  ng/ml in 7 minutes in this                                   ng/ml in 8 minutes in this
  e-smoker.                                                    smoker

                                              (c) www.healthnz.co.nz 2009                                          29
Patent law enforcement necessary
      for registration as a medicine
•   Ruyan holds world patent applications for atomiser.
•   Sales going to copycat companies, undercutting Ruyan’s price.
•   World sales were estimated at US100 million annually in 2008.
•   Low cigarette prices in China make sales economic only in West.
•   Ruyan has prosecuted several rivals successfully under IP law.
•   Cigarette companies have the resources to improve reliability and
    nicotine delivery of the product, but cannot sell without a patent.
•   No e-cigarette has been approved as a medicine by any regulator.
•   Without enforcement of IP law by the patent holder in China and
    importing countries, even the patent holder cannot afford to register
    any e-cigarette as a medicine.
•   No registration as a medicine expected for Australia and NZ for 3
    years. Meantime personal-use imports permitted into NZ.

                           (c) www.healthnz.co.nz 2009                  30
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