Presentation by Mr. Ara Siberani Chairman of Arinagata Cooperative

Presentation by
                    Mr. Ara Siberani
          Chairman of Arinagata Cooperative
                           on
 Benefits Gained from TPSA Project in Coffee Trade to
         Canada and Northern America Market

              TPSA Project Final Conference - June 26, 2019
Focus: Knowledge, Skills Acquired and Outcomes, Impacts and Benefits Gained

Our Objectives
To enhance the capacity building of the coop Arinagata

To solve the problem that face by coop

To achieved the goals of coop

Constraint:

-   Lack of skill of coop management
-   Not capable to do direct selling
-   Lack of market information
-   Lack of management data of harvest and product
    estimation

Understanding of Canada Market Opportunities
Knowledge and Skills Gained:
• We have broadened our knowledge and skills on how to improve
  quality especially post harvest processing and bean grading quality
  demanded and required by the Canadian and Northern America
  markets.
• We have new knowledge about the important of roaster supply chain
  market in Canada

• We have learned that buyers and consumers in Canada have high
  concern in social empowerment and environmental protection (good
  agriculture practices)

One-On-One Consultations with Sector Experts
Knowledge and Skills Gained:
• Ability to do short business presentation our coffee and
  business profile to potential buyers. We learned the key
  messages to be addressed
• Better skills on how to develop fact-sheet and website and
  improved our confidence in international trade and
  promotion.
• improved our skills on how to follow up with potential
  buyers and how to clarify various business inquiries from
  existing and potential buyers.

Processing or Production
 Knowledge and Skills Gained:
• In the production side, we learned a useful analysis on
  how to estimate production by monthly. The tools provided
  by TPSA has equipped us with production data and
  improve our inventory management system.
• The data is useful when meeting with buyers offering our
  availability to export.

Sales and marketing promotion materials
Knowledge and Skills Gained:
•   Our promotional approach and tools have totally changed and much better
    after joining TPSA. The promotional items have shown important messages
    and data that is useful for buyers.
•   We benefited a lot from the training on how to develop website for coffee
    producers. We managed to identify and collect information and promotion
    material to be displayed on our website.
•   After joining TPSA, our social media has become more productive and used
    actively for marketing purposes.
•   Our promotion has become very effective, the promotion has become faster
    and clearer and potential buyers are able to contact us directly which did not
    happened in the past. We easily introduce our business now.

Trade Show Participation
Knowledge and Skills Gained:
• We have fully understood what to prepare in term of logistic for
  international trade show after two SCA coffee shows with TPSA. In
  2019, we have been able to some appointments with existing buyers
  and potential buyers.
• We have better skills on how to prepare and organize an cupping
  session at international
• Our confident to approach customer is getting stronger after receiving
  technical assistance from TPSA, we can introduce our business to
  more coffee importers in SCA Boston 2019.
• Follow up through email correspondence with quick response and
  sending sample are useful lessons we learned from TPSA.

Canadian Rules and Regulations and Export Procedures

Knowledge and Skills Gained:
• Joining TPSA Project, we managed to do direct exports to Canada i.e.
  Vancouver and Montreal
• On our first direct export to Canada, we learn and enhance our
  knowledge on certified compliance of US and Canada organic
  equivalency arrangement.
• The experience is useful when we applied for the second export of
  coffee to Canadian importer – Montreal
• As producers and licensed exporter, potential buyers are more
  confident to deal with us.

Interaction with Prospective Buyers
Knowledge and Skills Gained:
• We are able to secure one additional buyer outside TPSA assistance
  and confirmed export for one container. The promotional skills we
  learned from TPSA have led to this transaction.
• More confident in doing business directly with international customers.

Upstream Supplier Benefits to other MSMEs
Knowledge and Skills Gained:
•   Learning from TPSA has inspired us the facilitate the establishment of
    Women Coffee Coop (Ari Aras Awali/ AAA)
•   We learned from TPSA that mainstreaming social and gender aspects in
    coffee business has potential customers in Canada and US.
•   We also managed to facilitate one export shipment for this woman coop to a
    buyer from UK. This has created more jobs for women coffee producers in
    Gayo.
•   We have transferred some skills to AAA women coop i.e. how to create fact
    sheet for coffee producers and how to deal with buyers as well as learning
    how to organize buyer mission.
•   In coffee business, we learned from TPSA that coffee commodity shall be
    integrated to cultures, social, tourism, and culinary

Others - Business Planning

• Already purchased land to build our own warehouse, processing
  facility
• The facility later will help us maintain our supply, quality and unique
  flavor of Gayo Arabica coffee
• After TPSA completion, we continue working with Ministry of Trade to
  increase export – support from Ministry of Trade is vital for local
  export

Thank You – Merci -Terima Kasih - Berijin