Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration

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Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
Produkt + Markt – Marketing Research
Clarity - Reliability - Inspiration
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
About Produkt + Markt

01     Our Core Values

02     Our Core Competencies

03     Our Methods and Tools

04     Facts and Figures

05     Your Contacts

 2   Facts | Last updated January 2021
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
01   Our Core Values
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
Core Values

WE WANT OUR CLIENTS TO
BE SUCCESSFUL AND HAVE
THE KNOWLEDGE THEY
NEED TO MAKE CONFIDENT
AND FORESIGHTED
DECISIONS AT ALL TIMES.
                                                      Clarity                        Reliability                         Inspiration
That’s why we’ve made it our               We help you to keep pace with       We take a systematic and          So many aspects of daily life
mission to provide you with                an increasingly complex world       scientific approach to our         are changing. We have the
relevant consumer and market               by focusing on the essentials.   research. Our clients can rely        knowledge, inspiration and
insights.                                   We show you what is really      on our work because we take         creativity to help you rise to the
                                                     important.              responsibility for the project        challenges and seize the
                                                                              from start to finish. It is our    opportunities these changes
                                                                            goal to contribute to your long-                   bring.
                                                                                     term success.

 4     Facts | Last updated January 2021
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
02   Our Core Competencies
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
Industry Expertise

AGRICULTURE, Agricultural Technology, Animal Health and Nutrition, Automotive, Beauty &
Personal Care, B-TO-B, Energy, Crop Science, CONSUMER, Durables, Financial Services,
FMCG, Food & Beverages, HEALTH CARE, Health Services, Household Appliances, NGOs,
Public Services, SHOPPER & Retail, Travel & Transport, Telecommunications

 6   Facts | Last updated January 2021
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
Fields of Research

ATTITUDES, Advertising Research, BEHAVIOUR, Brand Research, Brand Strategy, Concept
Evaluation, CREATION, Customer Experience, Customer Journey, Customer Loyalty, Customer
Feedback, Employee Research, Employee Activation, Ethnography, EXPERIENCE, Ideation,
Immersion, Innovation, Market Simulation, Mobile Research, Mystery Shopping, Needs, Opinion
Research, POS-Research, Pricing, Product Research, Satisfaction, Segmentation, Shopper
Research, Smart Data, Social Media Research, User Experience, Visualization

 7    Facts | Last updated January 2021
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
03   Our Methods and Tools
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
Develop successful innovations

    TREND|CAFÉ                                IN|SPIARY
    A network of creative consumers           Your exclusive and creative online
    who develop new ideas and                 community for national and
    concepts for you. more ...                international co-creation projects.
                                              more ...

    DESIGN THINKING PROCESS                   DESIGN THINKING TRAINING
    Our certified facilitators help you to    Take advantage of our training
    develop customer-focused and              opportunities to get to know the
    innovative solutions. more ...            principles of effective design thinking
                                              and the appropriate moderation
                                              techniques. Contact

9         Facts | Last updated January 2021
Produkt + Markt - Marketing Research - Clarity - Reliability - Inspiration
Test concepts and simulate opportunities

     ALAS|CA                                   Concept Testing
     ALAS|CA is our suite of conjoint          We test the potential success of your
     methods to assess product design,         innovations using qualitative,
     pricing, segmentation according to        quantitative and hybrid methods. Our
     utility and market simulation. more ...   guarantee: clear recommendations
                                               and suggestions for optimization.
                                               Contact

     SENSE|FIT – taste test and more           AD|OPTIMIZER
     Our tool to determine the monetary        The AD|OPTIMIZER analyses the
     value and optimal configuration of        impact of your advertising from both
     the brand, communication,                 an emotional and rational cognitive
     packaging and taste. Contact              perspective. Contact

10         Facts | Last updated January 2021
Gain a better understanding of consumers

     The classic tools                             Ethnography
     Our focus groups, in-depth                    Ethnographic research allows us to
     interviews or duos take us below the          become immersed in the world your
     surface of what can be objectively            customers live in. Your advantage:
     seen and heard so we can access               authentic and inspiring insights to give
     the customer’s mind. Contact                  you a leading edge. more ...

     Structural constellations                     Market Research Online Communities
     Constellation exercises reveal latent         Your exclusive customer community is
     interdependencies along with                  available online and offline. Use your
     motives and barriers that are hard to         target audience as a pool of ideas, as
     verbalize. An unconventional method           test persons and as a source of
     providing input for your strategy.            inspiration. Contact
     more...

11             Facts | Last updated January 2021
Managing the brand-consumer relationship

     VAL|LERY                                 BRAND|VIEW
     Based on a dynamic model,                “Quantitative role play”. Your brand is
     VAL|LERY uses pictures to measure        viewed as a person and experiences
     your customers’ emotions, motives        typical everyday situations. Output:
     and needs as well as to show what        inspiration for effective brand
     drives your brand. more …                management. more ...

     BRAND|25                                 BRAND|CHECK
     25 respondents, 5 stages, a whole        Brand controlling means knowing the
     lot of insights. BRAND|25 is a           status quo of the brand and steering
     powerful workshop to reveal the          it in a certain direction.
     conscious and unconscious                BRAND|CHECK provides all the
     perception of your brand. more ...       information you need. Contact

12        Facts | Last updated January 2021
On the track of the shopper

     Accompanied Shopping                     POS Interviews
     The purchase decision is rarely          Here we meet your customers for
     rational and the reasons hard to         sure, learn about their shopping
     fathom. We observe the shopper and       experience and satisfaction, get their
     ask questions for clarification to       suggestions for improving the
     supply relevant insights. Contact        experience. more ...

     Shelf Test – Eye Tracking                Shopper Segmentation
     We measure and analyse the               If you want to boost your sales with
     shopper’s conscious and                  POS campaigns, you need to know
     unconscious actions. You obtain          what makes your customers tick.
     crucial tips for the perfect placement   This is where our segmentation
     of your products. Contact                comes in. more …

13        Facts | Last updated January 2021
Manage the customer experience

     Customer Feedback                             Mystery Research
     We ask customers about their                  We slip into the role of your
     experience at relevant touchpoints in         customers and experience the
     real time. Your advantage: you can            touchpoints first-hand. Your
     take immediate and specific action.           advantage: valuable insights for
     Contact                                       successful CX management. more ...

     CX|Insider                                    Real Time Dashboards
     This diagnostic tool evaluates                Information and knowledge can be
     internal drivers and barriers as the          quickly obtained for different
     basis for recommendations on how              functional areas using role-based
     to increase the efficiency of CX              dashboards. Contact
     management. Contact

14             Facts | Last updated January 2021
At home all over the world

We offer a full range of services and don’t stop at national
borders. Produkt + Markt is the exclusive representative for
Germany in the World Independent Network of Market
Research (WIN), which currently includes around 50 member
states. This means you have one central contact that speaks
your language at the same time as international inspiration and
expertise for your global market research projects.

Information about WIN and our partner agencies:
WIN

 15     Facts | Last updated January 2021
04   Facts and Figures
Facts and Figures

        Company Facts                                             Certifications
        ▪ Founded: 1973                                           ▪ DIN EN ISO 9001 – Quality Management
        ▪ Offices: Wallenhorst and Hamburg                        ▪ ISO 20252 – Market Research
        ▪ Number of employees: 130
        ▪ Corporate form: GmbH & Co. KG

       Online Panels                                              Group
       ▪ agri|prompt – 30,000 agricultural businesses             ▪ Produkt + Markt – Market Research and Marketing Consulting
       ▪ doc|prompt – 15,000 healthcare professionals             ▪ MARKET phone – Company for Data Collection by Phone
                                                                  ▪ pm+ – Data-Based Consulting and Client Services

       Memberships
       ▪ WIN – World Independent Network of Market Research
       ▪ ESOMAR
       ▪ ADM
       ▪ EphMRA
                                                              €   Turnover of Produkt + Markt / pm+
                                                                  ▪ € 17.8 million

17   Facts | Last updated January 2021
04   Your Contacts at Produkt + Markt
Your Contacts

Katja Birke                                  Dr. Dirk Aderhold                    Axel Schomborg                  Gabriele Klumpe
Health Care Research                         Global Agribusiness Research         Customer & Services Research    Applications for Employment
+49 5407 885103                              +49 5407 885211                      +49 5407 885141                 +49 5407 885191
kbirke@produktundmarkt.de                    daderhold@produktundmarkt.de         aschomborg@produktundmarkt.de   gklumpe@produktundmarkt.de

Claudia Greischel                            Dr. Ludger Rolfes                    Lydia Smid                      Gerd Sies
Consumer & Retail Research                   Animal Health & Nutrition Research   Data Privacy Officer            Field Services and Interviewers
+49 5407 885132                              +49 5407 885239                      +49 5407 885224                 +49 5407 885125
cgreischel@produktundmarkt.de                lrolfes@produktundmarkt.de           lsmid@produktundmarkt.de        gsies@produktundmarkt.de

Christa Demuth                               Internal Services
Marketing and Public Relations               General Inquiries
+49 5407 885172                              +49 5407 8850
cdemuth@produktundmarkt.de                   info@produktundmarkt.de

 19      Facts | Last updated January 2021
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