2019 SPONSORSHIP OPPORTUNITIES - SCHRODERHAUS
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2019 Sponsorship Opportunities
WHY TRUST OUR TEAM?
SchroderHaus was founded in 2015 on the belief that there is a better way to
serve innovative businesses in the natural products industry who have a proven
MEET THE TASTEBUZZ CREW
concept and who have a need to activate integrated programs to connect with
their consumers. Combining our team’s decades of experience from small to Core members of our team are dedicated to helping make
global PR firms, and startup to global CPG brands, we provide strategic our TasteBuzz events a success, including:
programming and flawless tactical execution that generates the results our
clients need to meet their business goals.
Our team was inspired to launch our TasteBuzz event series in 2017 knowing
many brands in the natural products industry are looking for a way to earn the
attention of national media and regarded influencers. As we work daily with the
buzz-generating media covering this industry, as well as with influencers who
can help drive engagement and conversion, we launched TasteBuzz as a way to
facilitate connections between innovative brands and the media and influencers
who could help tell their story. It's a win-win for all involved!
Learn more about SchroderHaus and our greater team by visiting Elexis Brette Dani
www.schroderhaus.com. Schroder Carpenter Kraycik
Founder, Head of the Haus Operations Manager & Event Producer Account Coordinator
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2019 Opps
Plant-Based
Influencer Event
Co-hosted by SchroderHaus and nationally-recognized health and wellness
expert, Frances Largeman-Roth, RDN, this combination sampling and
educational event will provide ~50 influencers all they need to improve their
own plant-based content, including mentioning YOUR BRAND!
Better-For-You
Hearst Lifestyle Group
Media Event
Rather than coordinating your own costly desk-side tour, spend
half a day sampling your latest ‘better-for-you’ products to not
only Hearst’s editorial team, but also their crew of contributors
during this sampling event held at Hearst’s Kitchen of the Future.
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Plant-Based Influencer Event
Tuesday, May 7, 2019 | 4-6pm | The Farm Soho
The plant-based industry is seeing tremendous growth, with dollar sales up 20 percent since last year, totaling $3.3 billion, according to Plant
Based Food Association data. Additionally, a majority of American households would agree they now seek out more plant-based items. In this
educational event for influencers, Frances Largeman-Roth, RDN, an acclaimed nutrition and wellness expert and author of the book Eating in
Color, will provide influencers data on the growth of the category; benefits of incorporating more plant-based items in your diet; and tips on how
to incorporate nutrition- and culinary-based content into their posts. To further inspire and excite the attending influencers, each sponsoring
brand will have the opportunity to set up and sample TWO of their latest plant-based items both before and after Frances’ presentation.
Sponsorship Levels* *All brands are provided category exclusivity
Gold Carrot $3,500: Silver Sprout $2,700:
• TWO guaranteed social media mentions on Instagram from Frances • ONE guaranteed social media mention from Frances Largeman-Roth
Largeman-Roth • Key sampling position at The Farm SoHo - includes sampling of TWO products
• Key sampling position at The Farm SoHo - includes sampling of TWO products ◦ Additional product samples can be distributed in attendee gift bags
◦ Additional product samples can be distributed in attendee gift bags • Distribution of a shared, branded email with two other Silver Sprout sponsors to all ticket purchasers
• Opportunity to deliver a 5-minute presentation before Frances speaks within one week of the event to help with follow up.
• Distribution of a dedicated email to all ticket purchasers before or after the • Logo on Eventbrite page, as well as link to one brand URL (can be a social media channel, if preferred)
event, as brand prefers. • POTENTIAL: Signature cocktail sampling opportunity included at this level for ONE brand
• Logo inclusion on Eventbrite page, as well as link to one brand URL (can be a
social media channel)
Tote Bag Sponsorship $500:
Bronze Beet $2,000: • One brand will have the opportunity to provide branded tote bags to be used for all attendee gift
bags; all other sponsors products will be placed inside by all attendees as they sample your
• Live sampling of TWO products to event attendees; additional products. This opportunity is limited to one of the brands already participating in a sponsorship
product samples can be distributed in attendee gift bags
level listed above.
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• >5K Instagram audience or significant
media relationships Sampling of influencers who
➤ More than half of invited influencers have RSVP’d to past events
Influencer have >20K Instagram audience
Criteria • Demonstrated affinity for plant-based
products 26,300 followers 119,000 followers
We are committed to bringing the • Focus on health, wellness, food, fitness
and/or family
highest caliber influencers and 19,900 followers 21,000 followers
• Quality content creators and community
experts through the door to help you builders
get the most out of your TasteBuzz 95,800 followers 23,600 followers
• Balance of lifestyle bloggers and
participation. Each influencer has credentialed nutrition/fitness experts
been personally invited by the • Emphasis on Instagram audience to 12,600 followers 78,100 followers
generate real-time conversation around
SchroderHaus team and was vetted
the event’s brand partners via IG stories
for quality and relevance against the 61,500 followers 77,500 followers
following criteria:
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“Better-For-You” Hearst Lifestyle Group Media Event
Thursday, April 11, 2019 | 11am – 2pm | Hearst Kitchen of the Future
Display and sample your newest and hottest products to top media and contributors at Hearst in a sampling event designed to facilitate
awesome connections that lead to coverage for your brand. Hearst’s Lifestyle Group is home to many relevant outlets for growing
natural products brands, including Food Network, Cosmopolitan, O, The Oprah Magazine, Good Housekeeping, Health, Woman’s Day,
Redbook, and more!
Going Beyond Hearst. In addition to inviting the in-house Hearst Lifestyle Group editorial team, we are also inviting Hearst contributors
to pop by the office for TasteBuzz. A majority of the contributors who produce content for Hearst also contribute to many other national
outlets, giving you more bang for your buck in terms of who you could meet and where you could get mentioned post-event, for
instance (all listed have RSVP’d previously to TasteBuzz events):
• Amy Gorin - CBS, Self.com, SHAPE, New York Post • Samantha Cassetty - NBC.com, Today.com, U.S.
• Amy Capetta - Parents, Weight Watchers, Family Circle News, Today’s Dietitian
• Erin Palinski-Wade - Fox News, Dr. Oz., Consumer Reports, The Early Show • Jackie Newgent- Livestrong.com, Dr. Oz, Dateline,
Rachael Ray Every Day
Cost: $2,000 Per exhibitor table, limited to 10 brands*
*All brands are provided category exclusivity
Tote Bag Sponsorship $500:
One brand will have the opportunity to provide branded tote bags to be used for all attendee gift bags; all other sponsors products will be
placed inside by attendees as they experience the event. This opportunity is limited to one of the brands already participating in the event.
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SchroderHaus Sample of Past
Wins in Hearst Publications:
Recovery Snacks (featuring Wild Zora)
Better Bites Best Snacks
(featuring Sejoyia) Best Jerky Snacks
The Health Benefits
of Jackfruit
30 Healthy Snacks that Will Fuel Your
Favorite Low Cal Ice Creams Runs (featuring Hope Hummus)
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Testimonials
"We loved the intimate setting of Tastebuzz. It allowed us to present our brand to targeted
media/influencers in the health/wellness market. The flow was extremely smooth and we felt like
we had high quality engagements with the attending guests that quickly led to coverage.”
- Joshua Z. Tabin | Co-Founder, Wild Zora
“Having been in the PR industry and now leading marketing for CPG brands over the last 15 years,
I’ve been to a lot of media events. TasteBuzz is one of the best I’ve ever attended because of both
the quality of media attendees and the seasoned, sharp and well-connected people behind it. I will
certainly be back and highly recommend!”
- Denise Day | Director of Marketing, Good Day Chocolate
“TasteBuzz was a great opportunity to build our brand awareness with health/wellness focused
media and influencers, and connect with like-minded brands.”
- Adriane Pilcher | Brand Director, The Jackfruit Company
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SchroderHaus
Productions Experience:
Ready to Sign Up? ● We encourage you to ask us about the
success of our Summer 2018 TasteBuzz
● Our core team has 25+ years marketing
• Sign Up. To secure your spot, all you need to do is fill out THIS simple exhibitor survey communications experience building
• Bundle and Save. Interested in both events? We’re offering any brand that sponsors BOTH natural products brands
events a $500 discount. ● Regular engagement with influential
• More Questions? Feel free to contact Brette at brette@schroderhaus.com, or 763-439-1160 national consumer media and trades
● Personal relationships with leading
social influencers
● Brand-side experience so we know the
We look pressure you’re under to succeed!
forward to ● We value customer service and having
partnering fun; we want this to be a joyful and
rewarding experience for you!
with you!
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