The UK's Largest Food & Drink Event - www.ife.co.uk
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0 2 1
IFEK’2s Largest
The U t
& D r i n k E ven
Foo d
www.ife.co.uk
201 9 E ven t Very good event,
t s
met some serious
l i g h
potential buyers
Hig h
that we wouldn’t
have seen without
attending IFE.
CRAIG FOSTER,
MD AT LARRY’S
FISHCAKES
Trend Trails World Food Innovation Awards Exporting is Great Hub
The Trend Trails highlighted products We hosted the World Food Innovation The Hub in conjunction with the
being showcased on our show floor Awards at the show - one of the most Department for International Trade
that followed top food & drink trends prestigious award ceremonies in the brought together advice and practical
within the industry, such as Food To food & drink Calendar. We were guidance for all UK businesses on how to
Go, Global Innovations, Plant Based, delighted to recognise some of the begin the export journey and start to sell
Private Label, Sustainable Solutions. most innovative food & drink products products and services to a global market.
from around the globe.
Meet the Buyer Talking Trends The Big Debate Tasting Trends
Meet the Buyer returned Now in its second year, An interactive debate We gave visitors the
bigger than ever before. The Talking Trends stage session run daily by top opportunity to see and
Our exhibitors pitched their focused on innovation, key industry experts discussing taste the up-and-coming
business to senior buyers in food & drink trends and the most relevant and food & drink trends in an
the industry for their hard-hitting UK and divisive topics of the year. all new street-food
feedback and insight. international issues within style feature.
the food & drink industry.
Event Sections Include:
ife.co.uk @IFE_Event #IFE21
Atten d ees 25,000
Attendees
Buyers in attendance included:
4 8% 13%
UK Exhibitors International
Visitors
1,250
52% 87%
Exhibitors
International UK Visitors
Exhibitors
Supported by: 97
Countries
ife.co.uk @IFE_Event #IFE21
Atten d ees Purchasing Authority
74%
13%
28%
of visitors
15%
have purchasing authority
£ 25.6bn
18% 26%
Visitor Sectors
is the combined attendee purchasing authority
Foodservice & Hospitality
Manufacturing
%
Wholesale & Distribution 15 Top 10 Product Interest
14%
Retail 13% 13%
Import / Export 12% Grocery
Snacks & Confectionery
10
Health & Wellbeing
Drinks
7%
6% 6%
Speciality Food
5
5% Cheese & Dairy
4% 4%
Meat & Seafood
Bakery
Ingredients
Frozen
ife.co.uk @IFE_Event #IFE21
2019 V is i to r These couple of days have been
w n
amazing. I saw all of my potential
Brea kd o
buyers on day 1 - buyers from
USA, UK, Portugal and Asia
BACHANA OBOLADZE,
SALES MANAGER, DINASTIA
Retail Foodservice / Hospitality Wholesale / Distribution / Manufacturing
Import / Export
13%
of visitors to IFE 2019 came from
28%
of visitors to IFE 2019 came from
33%
of visitors to IFE 2019 came from
26%
of visitors to IFE 2019 came from
the retail sector including: the foodservice & hospitality the wholesale & distribution the manufacturing sector, from
sector including: sector, including: large FMCG brand owners to
• Delicatessens / Farm Shops private label specialists:
• Multiples / Supermarkets • Contract Caterers • Restaurants • Distributors • Cash & Carries
• Wine, Beer & Spirit Retailers • Hotels • Travel / Leisure / Sports • Importers • Exporters • Wholesalers • Food & Drink Manufacturers
• Independents • Gift Shops Venues / Catering • Public Sector
Catering • Cafés / Sandwich /
Snack Bars • Pubs / Clubs / Bars
• Casual Dining
ife.co.uk @IFE_Event #IFE21
13% of IFE
attendees
r u l y
were
A T
international
er n a t i o n a l
Int
56% of
exhibitors
t
at IFE 2019
E v e n
97
countries
“IFE really helps bring the
represented
right customer in. Our 2nd
time here and it is already
looking very positive for us.
Will definitely be back.
Great for building our brand
and getting new customers
onboard.”
LEANNE, CO-FOUNDER OF International pavilions at IFE 2019
FLOWER AND WHITE
Australia • Belarus • Canada • China • Croatia • Cyprus • Ecuador • France • Georgia • Greece
• Hungary • Italy • Lebanon • Pakistan • Peru • Poland • Portugal • Romania • Serbia • South Korea
• Spain • Sri Lanka • Taiwan • Thailand • Turkey • United Arab Emirates • USA
ife.co.uk @IFE_Event #IFE21
Benefit from
pre-show marketing
a t
Email Press
W h a t ’ s N e w We promote IFE to our
database of industry
professionals via email to
We worked with 300+
publications and
associations during the
?
specific groups based on IFE 2019 campaign,
2 0 2 1
their main focus and including The Grocer,
IFE
interests. We have a The Caterer, Speciality
combined Food & Drink Food Magazine, Big
database figures of Hospitality, BBC Good
190,000+. Food, Guild of Fine Food
and many more.
New Floorplan IFE & HRC Unite Social Reach Print
The exhibition will be located entirely on the In 2021, IFE will unite with HRC, Hotel
south side of ExCel improving visitor flow Restaurant and Catering Show. In response IFE has an active audience We also send a
across the show, resulting in more exhibitors to increased industry demand due to an of followers across social comprehensive offline
engaging with more relevant buyers. ever-evolving environment, HRC and IFE, channels, and also benefits campaign which includes
including Pro2Pac, will take place annually from exposure to Pro2Pac’s invitations to senior
from 2021 onwards. followers too. buyers and a preview
New Product mailed to 15,000 qualified
Development Focus The events will attract more than 2,000
Our social handles
food & drink professionals
Twitter – @IFE_Event
exhibitors and 45,000 retail, hospitality and highlighting key products
At IFE 2021, for the first time will be inspiring Facebook – IFEEvent
foodservice professionals across three days and attractions to visit.
food and drink manufacturers, product Instagram – ife_event
to create the UK’s annual must attend event
developers and entrepreneurs with
for the food, drink and hospitality sectors.
everything needed to take a product from
concept through to finished product,
including processing and packaging solutions
as well as innovative ingredients and services.
Our Portfolio Includes: Co-located with: Organised by:
ife.co.uk @IFE_Event #IFE21
High quality of visitors, it feels
a lot busier than prior years.
The organisers are great and are
happy to help with any concerns.
Have been exhibiting for many
years and will continue to do so.
d u s t r y
ARIELA CESAHA,
e I n
MANAGING DIRECTOR,
Join t h
IL GELATO DI ARIELA
at IFE 2 0 2 1 Stand Prices
If you are looking to enhance your
presence at IFE 2019, there are a wide
range of opportunities available, pre,
during or post show. Whether it is
increasing the visibility and exposure of
Why Exhibit? Return on Investment your bran, targeting a new audience or
highlighting the quality of your product
IFE brings together more food and drink We want to help our exhibitors measure their ROI which is through tastings, these opportunities
buyers and suppliers than any other UK why all of our exhibitors get exclusive access to: will help you achieve your return on
event. Taking place in London the home of investment.
SmartScan Visitor App
food and drink innovation, exhibiting at the
Capture leads with your mobile device for your to
event will provide a unique opportunity to:
Meetings Tools Space
Visitors will be able to schedule meetings with exhibitors Registration
• Access the largest group and of food and drink Fee Only
buyers in the UK prior to the show
• Generate new business opportunities Meet the Buyer
• Enhance relationships with existing customers This is your opportunity to pitch your products to some of the £300 £381 per m2
• Position your company as a leader in the food UK’s largest retailers, foodservice operators and distributors +vat +vat
and drink industry PR & Marketing Support
• Increase brand awareness and visibility to the Take advantage of coverage in industry press releases,
industry’s senior decision makers Stand Shell
social media and IFE’s newsletter
Sharer Scheme
Daniel Gray £300 £446 per m2 +vat
Contact Head of Sales +vat Includes white walls, cladded
shell scheme, spotlights,
To find out more and to book your stand: Daniel.Gray@freshmontgomery.co.uk carpet and name board.
Stands over 6m2 will receive a
+44 (0)20 7886 3056 500w power socket.
ife.co.uk @IFE_Event #IFE21You can also read
