Adventure Travel Conference - Headline sponsors - Abta
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Adventure Travel
Conference
19 November 2019 • Japan House, 101-111 Kensington High Street, London, W8 5SA
Headline sponsors Co-sponsor
Media partner
events@abta.co.uk 020 3693 0199 @ABTAevents abta.com/abtaevents
Adventure Travel Conference
19 November 2019 • Japan House, 101-111 Kensington High Street, London, W8 5SA
Agenda
09:20 Registration, tea and coffee 11:30 Networking tea and coffee break
09:50 Welcome and opening remarks from the New and growing product trends and travel
moderator experiences
Giles Hawke, Chief Executive, Cosmos, and
Short presentations followed by a panel discussion on
former Chair, The Association of Touring and wider adventure trends within the industry.
Adventure Suppliers (ATAS)
12.00 Solo travel
10.00 Keynote; understanding the global adventure Who are solo travellers and why is the trend
traveller and adventure travel market growing?
What is adventure travel and who is the Exploring the benefits and myth busting safety
adventure traveller? concerns
Trends driving expansion Liesa Bissett, Product and Operations Director,
Quality indicators: safety and sustainability Just You and Travelsphere
Chris Doyle, Executive Director, Europe & Central 12:10 Expedition cruising
Asia, Adventure Travel Trade Association (ATTA) The growing appeal of experiential and
10.30 The UK adventure travel market immersive exploration of the world via cruise
Understanding the UK adventure traveller and Understanding and selling the growing
adventure travel market expedition travel market
Hot destinations, itineraries and activities Anthony Daniels, General Manager, UK & Ireland,
Consumer habits on the path to purchase Hurtigruten
John Corellis, Business Strategist, Accord 12:20 Adventure travel for persons with reduced
mobility (PRMs)
Addressing sustainability in adventure travel Inclusive adventure travel products
Responding to the changing desires of older
10:40 Sustainability considerations for adventure
clients and assessing abilities, safety and
travel
suitability
Creating a global, sustainable and authentic
Elspeth Knight, Director, Encompass
adventure travel offering
Practical methods to meet the United Nations 12:30 Panel discussion: wider trends within
Sustainability Goals by 2030 adventure travel
Tackling over tourism – safeguarding and Moderatedby: Giles Hawke, Chief Executive,
developing destinations Cosmos, and former Chair, ATAS
Rachel McCaffery, Senior Advisor – Global Sarah Wheetman, Head of Sales, Just You
Responsible Travel, G Adventures and Travelsphere
Anthony Daniels, General Manager, UK & Ireland,
11:00 Panel discussion: responsible adventure travel Hurtigruten
Selling the business case for sustainability Elspeth Knight, Director, Encompass
Promoting the sustainability work you are
doing and raising customer awareness 13:00 Networking lunch
Ensuring a sustainable and ethical supply chain Connecting with the adventure traveller
Tackling over-tourism and other concerns for
14:00 Developing your brand to include adventure
destinations
experiences
Key sustainability concerns/focus for 2020
Repositioning your brand to include adventure
Moderated by: Giles Hawke, Chief Executive,
experiences and products
Cosmos, and former Chair, ATAS
Crafting your brand story, values and unique
Rachel McCaffery, Senior Advisor – Global
identity to align with the adventure and
Responsible Travel, G Adventures
experiential industry
Clare Jenkinson, Senior Destinations and
Examples of successful branding and why they
Sustainability Manager, ABTA
work
Owen Denton, Head of Operations, Tucan Travel
Brian Young, Managing Director – EMEA,
To be joined by a destination representative
G Adventures
events@abta.co.uk 020 3693 0199 @ABTAevents abta.com/abtaevents
The conference
14:30 Content marketing: understanding what your ABTA’s new Adventure Travel Conference will look at
customers want the trends and challenges associated with one of the
The adventure travel ‘content funnel’ and customer fastest growing sectors in the travel industry.
journey Attend to hear the latest destination, traveller and
Strengthening storytelling as marketing content to product trends and stay one step ahead of your
captivate customers, partners and media competitors. Explore how the travel industry can
work together to sustainably safeguard and develop
Using social media – influencers/celebrities and
destinations and local communities. Discuss how to
user generated content mitigate your business against specific risks facing the
Jon Bezalel, Digital Strategist, Accord adventure travel sector including over-tourism, global
political and economic risks and safety during adventure
14:50 Selling adventure travel: an agent’s perspective experiences.
The role travel agents play in selling adventure
The rise of experiential and adventure travel doesn’t
travel appear to be slowing. Customers continue to request
Improving partnerships with adventure tour more experience-led and immersive travel experiences,
operators and developing adventure travel-specific and an increase in consumer awareness around
knowledge and training sustainability and responsible tourism has led to a
Top tips for selling, securing new business and demand for more meaningful travel experiences. They
opportunities for agents in this market are seeking experiences that resonate with them on
a personal level and to connect with local cultures in
Lisa McAuley, Managing Director, Tour Operations destination.
B2B, Dnata Travel Europe, Gold Medal & Travel 2
Travel companies must ensure that they are continuously
15:10 Networking tea and coffee break innovating their product offering and marketing strategies
to meet this demand alongside other key emerging
15:30 Delivering personalised, relevant and timely adventure trends including health and wellbeing activities,
messages across email, web and mobile solo travel and cruise expeditions.
Intelligent personalisation of website experiences Learn how to effectively tailor your branding, marketing
and email campaigns based on consumer behaviour and sales to understand, inspire and connect with
Komal Helyer, Marketing Director, Pure360 adventure travellers and explore the growing demand for
experiential travel.
Industry risks and challenges
Benefits of attending
15:50 Adventure travel risk management Understand who the adventure traveller is and how to
Global and specific risks for the adventure travel reach them
industry Learn about the fastest growing destination and product
Developing proactive risk mitigation systems, trends for adventure travellers
robust emergency response and incident Safeguard your business against potential risks and
management plans challenges facing the industry
Network with travel agents and tour operators who sell
16:20 Moderator’s closing remarks and close of holidays to the adventure travel market
conference
Who should attend?
16:30 Networking drinks The event is ideal for tour operators, travel agents and key
industry partners such as airlines, train operators, hotels
and tourist boards including:
Managing directors, executive directors and senior
managers
Adventure travel specialist teams
For information on sponsorship and exhibition Tour managers and group tour organisers
opportunities please contact Matt Turton on Marketing, product and sales teams
020 3693 0194 or email mturton@abta.co.uk Customer services, operations and legal teams.
events@abta.co.uk 020 3693 0199 @ABTAevents abta.com/abtaevents
Adventure Travel
Conference
19 November 2019 • Japan House, 101-111 Kensington High Street, London, W8 5SA
How to register
You can book online and make payment by credit or debit card. UK
VAT will be applied. ABTA Members can also request an invoice.
Visit abta.co.uk/abtaevents to book.
You can view our terms and conditions on the event webpage at
abta.com/eventstermsandconditions
Prices
ABTA Member/Partner £255 plus VAT
Non-Member/Partner* £375 plus VAT
*To qualify for the ABTA Member/Partner discount you must have a current ABTA
Member/Partner number or your application must be in progress when the event
takes place. For details on becoming an ABTA Member or Partner visit abta.com/join
Group booking discounts
Book three places and get 50% off the third place
This discount will be automatically applied when you book online.
If you are looking to book for a larger group, please contact
events@abta.co.uk for a bespoke discount
A limited number of complimentary places are available for
ABTA Member travel agents including senior managers,
team leaders and business development teams. Please email
events@abta.co.uk for more information.
ABTA Conferences and Events Upcoming events
ABTA Conferences and Events delivers practical training for New Markets in Cruise
the travel industry. Our aim? To keep the industry up to 2 October, London
date on the most important, business critical issues, with a
key focus on practical learning outcomes. Search Marketing for Travel
16 October, London
ABTA is the UK’s leading travel association with a
membership of around 1,200 travel companies. Advanced Social Media in Travel
Our vision is to enable the British public to travel with 21 November, London
confidence – supporting our Members as they build Travel Trends 2020
their businesses and acting as an emblem of quality and 25 November, London
assurance for their customers.
Crisis Communications
Our level of brand recognition and trust among consumers 5 December, London
is high. 75% of people feel more confident booking with an
ABTA Member.
events@abta.co.uk 020 3693 0199 @ABTAevents abta.com/abtaevents
You can also read
