OMMAX - Digital Solutions Company Presentation February 2019
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OMMAX – Digital Solutions
Company Presentation
February 2019
SUMMARY 1. Who we are 2. Why OMMAX 3. Meet our Clients 4. What we do 5. Case Studies 6. Contact us 02
1. WHO WE ARE OMMAX is a digital strategy consultancy based in Munich, Hamburg and Berlin, specialising in sustainable digital value creation catering to an array of mid-sized companies, large enterprises and investment firms around the world. Composed of +100 international experts and with +500 realised digital projects in the fields of digital strategy, digital operational excellence, data science and transaction advisory services, OMMAX is a frontrunner concerning holistic data- driven strategy consulting and execution of digital solutions. Current and completed projects 03
2. WHY OMMAX
01. 02. 03.
Experts in Digital Value Deep Knowledge of a Strategy Development and
Creation Digitised World Implementation
With a proven track record in digital value We have the ability to recognise digital trends, It is our deep conviction that the best strategies
creation and turnaround it is our main focus to growth drivers as well as cost saving potentials are those that are implemented by the experts
ensure a growing EBITDA while paying attention (operational improvements, digitisation of who created them. Connecting complex holistic
to budget and project deadlines. With our data manual processes) and understand the challenges strategy creation and its implementation makes
driven approach, we are analysing exactly which of digital change to help our customers always us an innovative yet reliable digital frontrunner
measures are resulting in the highest growth and staying a step ahead of their competitors. that drives growth and value through strategies
value creation. and operational execution.
04. 05. 06.
Extensive Digital B2B and Unique Interdisciplinary Growing Exclusive Partner
B2C Experience Team Network
With our experienced team we have the ability to Our +100 digital experts are coming from +15 Being one of Germany’s most successful and well
derive digital best practices from +500 countries and are some of the best specialists in known digital consultancies, our customers
international B2B and B2C projects from a range the contested working field of digitisation. Our benefit from our growing exclusive partner
of industries and countries (Europe, North team consists of a unique mix of data engineers, network, e.g. with Google (premium partnership)
America, Asia) which enables us to leverage these data analysts, data scientists, SEO-, PPC-, and Selligent. This enables us to generate growth
experiences and insights for our customers. content-, UX- and development specialists as for our customers by always being a step ahead
well as experienced project managers and senior of competitors.
partners.
04
3. MEET OUR CLIENTS
We work with well-known brands, middle sized companies, and investors from a wide range of industries.
Logistic & Food Healthcare Travel & Tourism Investors & PE
B2B, B2C & E-Commerce
Media & Others Business Services
05
4. WHAT WE DO Digital Strategy & Digital Digital Marketing, Sales & Transformation (incl. Organisation) Operations Data Science & BI Projects Tech Projects & Development 06
5.1 Selected Digital Strategy Project Case Studies
CASE STUDY: Re-Insurance (Insurance)
With an annual revenue of about €50bn, Munich Re is one
of the world’s leading reinsurers offering a full range of 12
$1.25bn
products incl. innovative solutions for risk assumption Relevant trends were identified
Estimated size of the relevant market in the US
• OMMAX supported Munich Re with the development of a strategy
for the commercialization of an innovative data solution (remote
4
8
sensing) in the field of loss adjustment and claims management
• Application of business model canvas framework to define business
model (MVP) and identification of use cases for Munich Re
Relevant remuneration models were identified
• Identification and evaluation of different remuneration models for
new business model 30
5
Product ideas were generated
• Top-down and bottom-up market size estimation taking into
consideration different target groups, geographies and use cases
• Scenario-based business case calculation and break-even analysis
5
Evaluation criteria for the evaluation of
remuneration models were derived
• Market potential validation Product ideas were specifically elaborated
•
10
Identification of cross-selling opportunities
• Identification and development of 10 further use cases and target
groups
2
Further
MVPs use cases for
/ Prototyping the technology
currently were
in progress
identified
08
5.2 Selected Digital Marketing & Sales Operations
CASE STUDY: Manufacturer of Water Dispensers
Waterlogic is the leading manufacturer and distributor of
drinking water purification and drinking water dispenser 10x
systems (>430.000 water coolers installed) ROI for Waterlogic
• OMMAX supported the global sales transformation roll out to 12
markets from 2015 to 2018. Implementation of digitalization
programme across 6 dimension and successful prototyping in
Germany, Austria and France in 2016
~60%
CAGR 16-18 new client acquisition
• Implementation of worldwide digital marketing infrastructure
• Integration of +10 add-ons into the digital infrastructure and
centralisation of worldwide marketing campaigns 30,000
Leads acquired in 2018
• Realisation of global digital sales efficiency and marketing
operations optimisation project with a global data science and data
75m€
mining project and consolidation of all Marketing and Sales data
• Introduction of full customer journey marketing campaigns with
Search, Display, Retargeting and Social Customer Lifetime Value for Waterlogic
• Platform 4.0 and marketing automation as future key projects
• More than 10 OMMAX experts, engineers, data analysts and
managers are executing the worldwide digital growth of
Waterlogic and Purezza for 4 years and counting
105.3 Selected Data Science & BI Projects
CASE STUDY: Manufacturer of Water Dispensers
Waterlogic is the leading manufacturer and distributor of
drinking water purification and drinking water dispenser 11
systems (>430.000 water coolers installed) Countries in scope
• OMMAX supported global digital sales efficiency and marketing
operations optimisation with a global data science and data mining
project 5
• Consolidation of company-wide marketing and sales data to Different CRM systems connected per API
monitor worldwide output of marketing and sales activities with the
possibility to drill down from aggregated views into detailed levels
(C-level and board view, marketing director, local managers)
19
• Extraction, transformation and loading (ETL) processes from
Data sources implemented and harmonised
business unit specific CRM systems and web platforms, including
Google Platforms, Bing, Facebook, LinkedIn, Taboola, etc.
• Scalable and automated processes allow real time data analysis
and steering of marketing and sales initiatives for each business
21
unit Individual reports visualised
• Definition of a complex and comprehensive data model in order to
1.2m
define relationships between model’s entities to define a scalable
and sustainable data infrastructure
• Visualisation of marketing and sales data with 21 sophisticated and Data points included in the model
individualised reports in Tableau and Microsoft Power BI
125.4 Selected Tech Projects & Development
Selected Tech Projects for leading brands realized in 2018 for OMMAX clients
www.univativ.com/de www.rceuropa.com/en www.median-kliniken.de/de/ www.lsgskychefs.com
www.lufthansaholidays.com/de-de www.mobility-holding.de/de/ www.datenschutzexperte.de/ atos-kliniken.com/de/
atos-orthoparc-koeln/
www.transporeon.com/de/ www.schufa.de www.herold.at www.neuromedex.com/de/
www.klinikmatanusantara.com/id/ www.polytech-health-aesthetics.com www.csp-fund.com/en/ www.pillenstein.de/
14Testimonials
TESTIMONIALS
“OMMAX has helped us tremendously by conducting the digital transformation of our
investment ‘Waterlogic’, which led to the increase of the company’s market value and
long-term survival in the competitive digital landscape.”
CEO of Castik Capital, Michael Phillips
“OMMAX developed and implemented a new digital strategy for Hoesch & Partner and
therefore, we were able to successfully position our company in the competitive
insurance market, embracing and embodying the digitisation of the insurance industry.”
CEO of Hoesch & Partner, Michael Reeg
“OMMAX as a partner for the professionalization of our digital go to market approach
and has shown strength & reliability over the last years.”
LSG Group Director Digital Communications, Simon Wolf
166. CONTACT US Toni Stork Dr. Stefan Sambol Christiane Jauch Dr. Anja Konhäuser Managing Partner / CEO Managing Partner Managing Partner Managing Partner Phone: +49 / 89 89 4141 8600 Phone: +49 / 89 4141 8600 Phone: +49 / 89 4141 8600 Phone: +49 / 89 4141 8600 Mobil: +49 / 152 5398 5072 Mobil: +49 / 162 1006 765 Mobil: +49 / 176 2154 4239 Mobil: +49 / 151 5252 3999 Mail: toni.stork@ommax.de Mail: stefan.sambol@ommax.de Mail: christiane.jauch@ommax.de Mail: anja.konhaeuser@ommax.de 17
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