IDS21 DIGITAL MARKETING OPPORTUNITIES - INTERIORDESIGNSHOW.COM
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IDS21 Digital Marketing Opportunities Interior Toronto Design Vancouver Show 2021 InteriorDesignShow.com 1
Digital
Marketing
Over
304.5 million digital
media impressions were
Connect with Canada’s largest design community from coast to coast. Carefully garnered in 2020 from an
curated with inspiring content, our digital layer is the go-to resource for our loyal ever-growing network of
audiences looking to discover and connect with fresh and innovative products social media channels
and industry news.
IDS Toronto
& Vancouver
Make a lasting impression among our highly engaged, professional community
of trade leaders and style-savvy consumers who are projected to spend over
$398 million on planned projects in the next year.
Newsletter
Instagram
89K trade
61K
37K consumer
followers
subscribers
LinkedIn
Facebook
7071
37K fans
followers
Twitter YouTube
74.1K 749
followers subscribers
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Digital Rates
Newsletter Ad Rate
Top Banner (600 x 100 pixels) $375
Advertorial (Image 295 x 225 plus maximum 85 words) $450
Lower Banner (600 x 100 pixels) $275
Dedicated Newsletter
Work with us to amplify your event or product launch. We can $2,000
customize your partnership to help you connect with our highly
engaged community. Limited availability throughout the year.
Social Media
Sponsored Tweet $150
Sponsored Facebook Post $450
Sponsored Instagram plus stories post $450
Sponsored LinkedIn $375
Package: 1 Instagram post, 1 Instagram story, $1,200
1 Facebook/LinkedIn post and 2 Twitter posts.
*LinkedIn/Facebook dependent on content
Online Activations
Online Demos
1 hour long demos or product knowledge sessions,
supported by IDS Marketing (newsletter and social) $3,750
IDS 360 Series $15,000
All rates + HST
Bespoke Content Partnerships
Reach out to us directly for a customized solution to
connect with our audience. We are experienced with
working with various brands to amplify your design
story within our networks.
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Newsletter
Delivered 2-3 times monthly (year round), IDS Newsletters are the ultimate source for
innovative product announcements as well as Canadian and international design news. Boost
your brand among our highly engaged readership of 88K, and growing.
Forward to a friend | Join our mailing list | InteriorDesignShow.com Can’t see this email? View it in a web browser
Over
47% of our
Trade audience Dedicated
use newsletters Newsletter
to stay up to date Rate: $2,000
on industry
insights
Milan Design Week
Your leading source for discovering new ideas, products, innovations and emerging talent from
across the globe, we're excited to share our top picks from Milan Design Week. Highlighting the
intersection of nature and the human experience, we're seeing the future of design as a
compassionate place, full of thoughtful conversation surrounding the themes of equity, diversity
and intention.
Top Banner
Rate: $375
Advertorial
(image & text) Lorem ipsum dolor sit amet Nendo – Wonderglass
Rate: $450
Lorem ipsum dolor sit amet, consectetur Venetian manufacturer Wonderglass presented
adipiscing elit. In tincidunt malesuada nunc ut their first furniture collection ‘melt’, in
efficitur. Vestibulum nisi leo, eleifend nec collaboration with IDS Alumni Oki Sato’s design
tristique vel, commodo ut urna. Nulla at velit firm nendo.
quis dolor interdum tempor. Donec lobortis
The weight and flow of the glass created the
aliquam lacus sit amet sodales. Lorem ipsum
furniture’s arches and curves. The molten
dolor sit amet, consectetur adipiscing elit. In
nature of glass directed the design process,
tincidunt malesuada nunc ut efficitur.
celebrating expert craftsmanship in the series
Vestibulum nisi leo, eleifend nec tristique vel,
of tables, chairs and small objects. The
commodo ut urna. Nulla at velit. Donec lobortis
combination forms a collection that pushes the
aliquam lacus sit amet sodales.
boundaries of manufacture and design.
Lower Banner
Rate: $275
Media Partners
Metro Toronto Convention Centre
South Building
InteriorDesignShow.com #IDSToronto #IDS21
*Canada's Anti-Spam Legislation came into effect July 1st, 2014. As a result of this new law, we need your explicit consent to send you news,
info and special offers about IDS Toronto. For more information on CASL and how Informa Canada is working to comply please contact us at
info@interiordesignshow.com and 416.960.4519.
Terms of Use | Privacy Policy | Unsubscribe
IDS Toronto | 10 Alcorn Avenue, Suite 100 | Toronto, ON M4V 3A9
This is an advertisement
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Social Media
Sponsored Sponsored Sponsored
Twitter Facebook Instagram
Content Content Content
Twitter Facebook Instagram
Followers: Followers: Followers:
74.1K 37K 61K
Sponsored Sponsored Sponsored
Tweet Facebook Post Instagram
Post on our Twitter account to Sponsored post on our Facebook Post on IDS Toronto’s Instagram
reach a wider global audience. account. Connect with both the account. Will include one image
public and trade professionals on post, as well as one slide on
Each post will include one image
through this channel. Instagram stories.
and a short editorialized caption
with a link, your handle and up to Each post will include one image Each post will include an
three hashtags. and a short editorialized caption editorilised caption (65 words max)
Audience Segment: (85 words max) with a link. with handle inclusion and up to
63% Age 25-44 Audience Segment: four hashtags.
49% Men / 51% Women 66% Age 25-44 Audience Segment:
39% Men / 59% Women / 2% Nonbinary 70% Age 25-44
38% Canada / 7% US / 45% International 33% Men / 64% Women / 3% Nonbinary
53% Canada / 10% US / 37% International
Rate: $150 Rate: $450 Rate: $450
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Social Media
Sponsored
LinkedIn
Content Total Followers:
60.4K
LinkedIn
Followers:
7K
Sponsored IDS 360 Degree Series Package
LinkedIn IDS 360° is a new virtual series 1 Instagram post
Connect with architecture and created by IDS in solidarity with the 1 Instagram story
design professionals within the industry and designers we 1 Facebook/LinkedIn post
built environment. champion. Launched across all our 2 Twitter posts
platforms, it highlights handpicked, * LinkedIn/Facebook dependent
Content must be editorial in diverse voices within the on content
nature (100 words max) and will design community with video Q+As,
include your handle, links and product launches, studio tours,
up to 3 hashtags. and more. Designers and firms
Audience Segment: selected reflect the wide range of
39% Entry Level talent that makes up part of the
44% Decision Makers
IDS design community.
Rate: $375 4 Month Series: $15,000 Rate: $1,200
All materials must be submitted to IDS at least 10 working days before scheduled deployment date.
Please note, approval of sponsored post content will be left to the discretion of IDS.
No advertising opportunities available during the time of the show. 6
Online Activations
New This Year!
Online Demos IDS 360 Series
Do you have thought leadership or new product IDS 360° is a new virtual series created by IDS in solidarity
knowledge that you would like to share with our discerning with the industry and designers we champion. Launched
trade audience? across all our platforms, it highlights handpicked, diverse
voices within the design community with video Q+As,
Sessions must be pre-recorded by your or your team,
product launches, studio tours, and more. Designers and
followed by a live Q&A or chat. You will be responsible for
firms selected reflect the wide range of talent that makes
your own IDCEC accreditations. Sessions to be hosted by
up part of the IDS design community.
your own provider.
Marketing Benefits
Marketing Benefits
• Advertorial on Facebook
• Logo placement on platform
• Advertorial on IGTV - video must be professionally produced
• 1 Dedicated Newsletter promoting the session
• Curated Q&A on Instagram Stories
• Social support: 2 Tweets, 1 Instagram post,
• Logo placement on website and applicable marketing
1 Instagram story, 1 Facebook/Linkedin post
material as Supporting Sponsor of the event
• Opted-in registration list
• Content to be shared on both IDS Toronto and
IDS Vancouver channels
Benefits Include
• Total of 60.4K followers
• Branded recognition and content for the design community
• Solidifying your brand as supporting thought leadership
Benefits Include
• Continuous touchpoint with IDS online audience
• Branded recognition and content for the design community
• Collecting qualified leads
• Solidifying your brand as supporting thought leadership
• Continuous touchpoint with IDS online audience
Rate: $3,750
• Collecting qualified leads.
Rate: $15,000
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Details & Booking
Deadlines
Booking Deadline
Please refer to
Minimum 3 weeks / 15 working days before post.
Digital Rates chart for
Material Deadline specs. IDS reserves the
Minimum 2 weeks / 10 working days before post. right to change and finalize all
content and images to ensure
Requirements consistent messaging across
channels. All posts will
Images include #IDSSponsored
• Please submit 3-5 high-res (300 dpi) colour images. #sponsored #ad.
• IDS will review and make the final image(s) selections.
• Acceptable formats include .jpg and .png. No animated .gifs.
• Images must not include logos, watermarks, text, graphic overlay,
or booth numbers.
Content
Content should offer fresh, thoughtful commentary on topics relevant to the IDS
community written by someone who has unique expertise or experience.
The writing should be accessible, compelling and jargon-free. Strive to inform and
engage, not advertise. Offering useful and actionable information in a lively
and readable style will do far more to promote your brand than an old-fashioned
marketing pitch. Be specific, authentic, and offer details for future action.
Booking
For more information please contact:
Karen T. Kang
Managing Director & Head of Content
Karen.Kang@informa.com, 416 960 4509
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