BRAND GUIDELINES - uBrand.app
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BRAND GUIDELINES
Brand guidelines
About
uBrand
Our story started with a $0.38 balance on a loyalty app…
Have you ever thought about WHY your business needs an app?
I am not talking about Smartphones and Mobile Applications being an integral
part of your
customer's lives. Or that more and more business turns mobile every day. — We
all know that.
I am asking if you have thought about what a mobile app should do for your
business?
I asked myself this question after standing between three virtually identical
coffee shops and
instantly made the choice to turn left and go to one of them.
What made the choice so easy for me? A great deal? A huge discount?
— No, it was a $0.38 balance on an app on my phone.
How could an app with 38 cents of my own money make me go spend my
money at that
coffee shop without even questioning why?
Brand guidelines
About
That made me extremely curious about how apps influence our choices and purchas- The best part is that now you can get an app tailored for you in a few simple steps.
ing With our system, you can take advantage of tested and proven mobile marketing techniques
decisions... and reward systems to bring value to your customers. All while increasing your own profits and
customer retention.
Should you invest in an app or is it really a waste of money?
Take control of your customer data
More and more companies are realizing that they need an app to stay competitive in today’s
business world. However, building your own app will quickly become very time consuming and And while you customers are thrilled about the service they get through your app, you will get
expensive for smaller to medium-sized businesses. It requires extensive knowledge of coding orhir- valuable information about them and their habits. That way you can offer an even better service
ing experienced software developers to build the app for you. And after that, it requires a commit- — online and offline!
ment to ongoing development and updates…
Joining a shared third-party application, where your competition fight for the same customers — will quickly become a With uBrand, your business gets full control of the data your app collects. The data will be
race to the bottom. You will compete with your competitors on who can deliver the cheapest deals, biggest discounts collected and stored in a cloud-based database with bank-level encryption and data security.
and lowest prices. Needless to say, this approach will not lead to a profitable business. All such apps do is attract deal And when you need to access it, you will have all the analytics tools you need to order the raw
hunters — not loyal customers. data into visualized, actionable business insights. You will quickly experience how much easier
making informed business decisions can be with the right tools.
There’s a more profitable way to take your business mobile
So stop wasting money on applications luring in deal hunters, who just want to take advantage
After more than 18 months of intense research on loyalty applications, reward programs, mobile of your promotions. Start building a relationship with loyal customers. It all begins by connecting
payment security, customer behaviour and psychology, the neuroscience of decision making, with our team for a talk about how we can tailor an app to grow your business and profits.
and much more, my team and I have come up with a fast, simple and affordable way for smaller
businesses to get a customized app.
There’s no one solution that fits across all industries when it comes to building customer ubrand.app/ +1 604 644 3637
satisfaction. So let uBrand.App help you tailor an app to your customers! app@uBrand.app +1 866 824 8018Brand guidelines Master logo
Brand guidelines Logo variations
Brand guidelines
Logo usage
Minimum width
The logo minimum width is 90px or 32mm.
Exclusion zones
Always allow a minimum space around the logo.Brand guidelines
CTA Button
uBrand
uBrand
uBrandBrand guidelines
Typography
Roboto
Paragraph font Regular
ABCDEFGHIJKLMNOPQRSTUVW Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor.
abcdefghijklmnopqrstuvw
1234567890!@#$%^&*()_+=”:?>< Italic
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor.
Bold
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor.Brand guidelines
Color
Primary Secondary
HEX FDBC10 HEX F3951E HEX 999999 HEX D2D2D2 R210 HEX F8F8F8
R253 G188 B16 R243 G149 B30 R153 G153 B153 G210 B210 R248 G248 B248
C0 M28 Y100 K0 C1 M49 Y100 K0 C43 M35 Y35 K1 C17 M13 Y13 K0 C2 M1 Y1 K0Brand guidelines
Brand application
Business cardBrand guidelines
Brand application
Facebook coverBrand guidelines
Glossary
RGB CMYK Vector
(Red, Green, Blue) color mode is for anything that is (Cyan, Magenta, Yellow, Black) color mode is used Vector images are made up of points, lines, and
computer-based design. This includes websites, for print design. This includes logos, business cards, curves that can be infinitely scaled without any loss
apps, banner ad and any other design created for stationary, illustration, packaging and any other in image quality.
electronic use. designs used for print.
Raster Lossless Lossy
Raster images are made up of a set grid of dots Lossless image formats capture all of the data of Lossy image formats approximate what your original
called pixels, where each pixel is assigned a color your original file. Nothing from the original file, image looks like. For example, a lossy image might
value. Unlike a vector image, raster images are photo, or piece of art is lost—hence the term reduce the amount of colors in your image or
resolution dependent. When you change the size of a “lossless.” The file may still be compressed, but all analyze the image for any unnecessary data. These
raster image, you shrink or stretch the pixels lossless formats will be able to reconstruct your clever technical tricks will typically reduce the file
themselves, which can result in a significant loss of image to its original state. size, though they may reduce the quality of your
clarity and produce very blurry images. image.Brand guidelines
Glossary
JPEG/JPG EPS PNG
JPEG is a lossy raster format that stands for Joint EPS is an image format that stands for Encapsulated PNG is a lossless raster format that stands for
Photographic Experts Group, the technical team that PostScript. Although it is used primarily as a vector Portable Network Graphics. Think of PNGs as the
developed it. This is one of the most widely used format, an EPS file can include both vector and raster next-generation GIF. This format has built-in
formats online, typically for photos, email graphics image data. Typically, an EPS file includes a single transparency, but can also display higher color
and large web images like banner ads. JPEG images design element that can be used in a larger design. depths, which translates into millions of colors.
have a sliding scale of compression that decreases PNGs are a web standard and are quickly becoming
file size tremendously, but increases artifacts or one of the most common image formats used
pixelation the more the image is compressed. online.
AI PDF Lossy
AI is a proprietary vector image format that stands PDF stands for Portable Document Format and is an TIFF is a lossless raster format that stands for
for Adobe Illustrator. The format is based on both image format used to display documents and graphics Tagged Image File Format. Because of its extremely
the EPS and PDF standards developed by Adobe. correctly, no matter the device, application, operating high quality, the format is primarily used in
Like those formats, AI files are primarily a system or web browser. At its core, PDF files have a photography and desktop publishing. You’ll likely
vector-based format, though they can also include powerful vector graphics foundation, but can also display encounter TIFF files when you scan a document or
embedded or linked raster images. AI files can be everything from raster graphics to form fields to take a photo with a professional digital camera. Do
exported to both PDF and EPS files (for easy spreadsheets. Because it is a near universal standard, note that TIFF files can also be used as a “container”
reviewing and printing), and also JPEG, PNG, GIF, PDF files are often the file format requested by printers to for JPEG images. These files will be much smaller
TIFF and PSD (for web use and further editing). send a final design into production. Both Adobe than traditional TIFF files, which are typically very
Photoshop and Illustrator can export straight to PDF, large.
making it easy to start your design and get it ready for
printing.You can also read
