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presented by your stage
Making life beautiful for salons, stylists and their clients. is waiting.
GB•2021
turn your
vision
into art
Take the chance to show the world
what a true creative does:
imagine, create and inspire.
enter the global
creative awards.
Three things separate a true creative artist from a dreamer:
extraordinarily creative ideas, the ability to bring them to life,
and doing it so well that it inspires others to reach for greatness too.
And you’re a true artist.
Everything you do shows this. You see the world as an opportunity.
We get that. And now, we want to celebrate that. We invite you to
share your work with us and the world. You have the talent; we have
the stage for you.
show
the world
your vision
// imagine: Let your imagination run wild. Envision your collection.
What will you show the world? How will the colors, shapes and textures look?
Once you have your vision, assemble your mood board to bring it to life.
Review. Refine. Reimagine. Repeat until you’re satisfied.
// create: Find your muse. Assemble your team. It’s time for you to bring
your vision to life. Be clear. Be focused. Push yourself and make it big. Make it
great. Make it stand out.
imagine. // inspire: Now it’s time for you to put your creation out there. Enter the
Global Creative Awards and share your vision with the world. Impress our
judges with your collection. Inspire the entire world.
create.
inspire.
/ 04
so many
ways to
shine
technical categories editorial categories
The ultimate in technical competition. NEW — These are the categories
you’ve been waiting for!
Creativity starts with a photo shoot and ends with
go for
a live technical competition. For years, the Color Four exciting new categories of photo-only global
Zoom Challenge has inspired thousands of stylists competition that celebrate the ultimate in editorial
to compete – and now it continues in an exciting creativity. The more creative, the better!
new way.
Compete globally in this photo-only
the gold
Compete first at the national level in international competition.
your country. Gold winners move on to
the international live competition. // men‘s hairstylist of the year
Show your mastery and expertise in men’s styling,
// new talent colorist of the year barbering and grooming by creating a collection of
Show the world that age is not a prerequisite for cutting-edge men’s looks.
creative excellence. Show your talent and technical
ability in this category designed for stylists with // salon team of the year Reward and recognition for your efforts
less than five years of experience. Channel the creativity of your entire salon team. As the gold winner of your category, you deserve the
Create a collection that represents your shared recognition and reward for all of your creative efforts.
// creative colorist of the year vision and show the power of your team. In addition to your trophy, you deserve to have the
The ultimate color competition. Create your vision world see your work!
with a stunning photograph and then recreate it // avant garde stylist of the year
in the international live competition. Open to all Pure unbridled creativity. Push the boundaries of
stylists with the passion and drive to compete in conventional hairstyling and dare to inspire with
the world of color. your collection of visionary work. In the technical categories, In the editorial categories,
the gold winners will receive: the gold winners will receive:
// creative haircutter of the year // editorial colorist of the year
NEW – Show the world your work is a cut above Express your vision in color. Create an editorial 1. International Gold Trophy 1. International Gold Trophy
with this precision cutting competition. Open to all color collection that showcases color creativity, 2. Worldwide press and editorial coverage 2. Worldwide press and editorial
passionate haircutters. Show us your image and precision and vision. with ESTETICA Magazine coverage with ESTETICA Magazine
then compete live at the international level. 3. Participation in a future global photo shoot 3. Cash prize of €2,500
/ 06 / 07
entry guidelines technical
and rules categories
// new talent colorist of the year // creative colorist of the year // creative haircutter of the year
color guidelines who can enter? who can enter? who can enter?
Qualified* junior stylists with less than 5 years of Qualified* stylists who are active Goldwell, KMS, Qualified* stylists who are active Goldwell, KMS,
1. Color creations must be created with Goldwell pro- experience (excluding the apprenticeship) by the Oribe customers or working in a Goldwell, KMS or Oribe customers or working in a Goldwell, KMS or
ducts only, e.g. Topchic, Colorance, Nectaya, @Pure date of submission, working in a Goldwell, KMS or Oribe affiliated salon. Oribe affiliated salon.
Pigments and/or Elumen/Elumen Play. In all categories, Oribe affiliated salon.
hair can be lightened and bleached with Goldwell pro- stylist guidelines stylist guidelines
ducts, e.g. Topchic HiBlondes Control, SilkLift and Oxy- stylist guidelines 1. Color and styling creations must be created with 1. Color and styling creations must be created with
cur Platin. KMS Stylecolor may also be used. 1. Color and styling creations must be created with Goldwell, Kerasilk, KMS and Oribe products only. Goldwell, Kerasik, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in focus and Goldwell, Kerasik, KMS and Oribe products only. 2. The haircut, hairstyle and color must be in 2. The haircut must be in focus and easy to identify on
easy to identify on the photo. 2. The haircut, hairstyle and color must be in focus and easy to identify on the photo. the photo.
focus and easy to identify on the photo. 3. No extensions, hairpieces or wigs are allowed. 3. No extensions, hairpieces or wigs are allowed.
3. No extensions, hairpieces or wigs are allowed.
styling guidelines model requirements model requirements
model requirements 1. Models (male or female) must be 18 years or older. 1. Models (male or female) must be 18 years or older.
1. Styling creations must be created with Goldwell, 1. Models (male or female) must be 18 years or older. 2. Signed model release form. 2. Signed model release form.
Kerasilk, KMS and Oribe products only. 2. Signed model release form.
2. The haircut, hairstyle and color must be in focus and image requirements image requirements
easy to identify on the photo. image requirements 1. 1 model: 1 beauty image + 1 before image 1. 1 model: 1 beauty image + 1 before image
3. E xtensions, hairpieces or wigs are not allowed 1. 1 model: 1 beauty image + 1 before image Only color images are allowed. Only color images are allowed.
with the exception of the Avant Garde category. Only color images are allowed. All images must be in JPEG (.jpg) format. All images must be in JPEG (.jpg) format.
All images must be in JPEG (.jpg) format. No B&W. No Polaroids. No B&W. No Polaroids.
No B&W. No Polaroids. Only the digital format will be accepted. Only the digital format will be accepted.
retouching guidelines Only the digital format will be accepted. Images must be A4 size (A4 = 210 X 297 mm) Images must be A4 size (A4 = 210 X 297 mm)
Images must be A4 size (A4 = 210 x 297 mm) with a resolution of 300 dpi. with a resolution of 300 dpi.
1. Your photographic entry is what will be judged most cri- with a resolution of 300 dpi. One final image (no larger than 10 MB). One final image (no larger than 10 MB).
tically. If you decide to retouch your photo, please consi- One final image (no larger than 10 MB). One unedited, unretouched “before“ image One unedited, unretouched “before“ image
der the following: retouching minor skin or hair imper- One unedited, unretouched “before“ image (no larger than 10 MB). (no larger than 10 MB).
fections is certainly standard practice and allowed. (no larger than 10 MB). Excessive retouching of the hair’s shape, Excessive retouching of the hair’s shape,
Extreme retouching work to skin or hair will be taken into Excessive retouching of the hair’s shape, texture or color is not allowed. texture or color is not allowed.
account by the judges and reflected in your score. texture or color is not allowed.
2. Keep in mind that your live result must look the same as how to enter how to enter
your entry photo. how to enter 1. All entries must be submitted via 1. All entries must be submitted via
3. E xcessively retouched images are very difficult to re- 1. All entries must be submitted via www.globalcreativeawards.com, national entries www.globalcreativeawards.com, national entries
create in a live setting. You will be scored accordingly. www.globalcreativeawards.com, national entries will be transferred to local organization for judging. will be transferred to local organization for judging.
4. No retouching permitted on the model in the “before” will be transferred to local organization for judging. 2. Submit a completed, legible and signed entry 2. Submit a completed, legible and signed entry form
image. 2. Submit a completed, legible and signed entry form form and description of your color formulae, and description of your cut and styling products used.
5. A
t the international live competition you will have to co- and description of your color formulae, placement and placement and color products used. 3. National gold winners will advance
lor, cut and style a model to recreate the look on your color products used. 3. National gold winners will advance to the to the international competition.
entry photograph. 3. National gold winners will advance to the international international competition.
competition. * Must have completed an apprenticeship or fulfilled local
licensing or accreditation which certifies you as a fully
qualified professional hairdresser.
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editorial
categories
// men’s stylist of the year // salon team of the year // avant garde stylist of the year // editorial colorist of the year
who can enter? who can enter? who can enter? who can enter?
Qualified* stylists who are active Goldwell, KMS, Any Goldwell, KMS, Oribe salon** may enter. Qualified* stylists who are active Goldwell, KMS, Any stylist working in a Goldwell, KMS or Oribe
Oribe customers or working in a Goldwell, KMS or Oribe customers or working in a Goldwell, KMS or affiliated salon.*
Oribe affiliated salon. stylist guidelines Oribe affiliated salon.
1. Color and styling creations must be created with stylist guidelines
stylist guidelines Goldwell, Kerasilk, KMS and Oribe products only. stylist guidelines 1. Color and styling creations must be created with
1. Color and styling creations must be created with 2. The haircut, hairstyle and color must be in 1. Color and styling creations must be created with Goldwell, Kerasilk, KMS and Oribe products only.
Goldwell, Kerasilk, KMS and Oribe products only. focus and easy to identify on the photo. Goldwell, Kerasilk, KMS and Oribe products only. 2. The haircut, hairstyle and color must be in
2. The haircut, hairstyle and color must be in 3. No extensions, hairpieces or wigs are allowed. 2. The haircut, hairstyle and color must be in focus and easy to identify on the photo.
focus and easy to identify on the photo. focus and easy to identify on the photo. 3. No extensions, hairpieces or wigs are allowed.
3. No extensions, hairpieces or wigs are allowed. model requirements 3. E xtensions, hairpieces, wigs and other
1. Models (male or female) must be 18 years or older. hair-like products are allowed. model requirements
model requirements 2. Signed model release form. 1. Models (male or female) must be 18 years or older.
1. Models must be 18 years or older. model requirements 2. Signed model release form.
2. Signed model release form. image requirements 1. Models (male or female) must be 18 years or older.
1. 3 models: 3 beauty images + 3 before images 2. Signed model release form. image requirements
image requirements Only color images are allowed. 1. 3 models: 3 beauty images + 3 before images
1. 3 models: 3 beauty images + 3 before images All images must be in JPEG (.jpg) format. image requirements Only color images are allowed.
Color or black-and-white images are allowed. No B&W. No Polaroids. 1. 3 models: 3 beauty images + 3 before images All images must be in JPEG (.jpg) format.
All images must be in JPEG (.jpg) format. Only the digital format will be accepted. Color or black-and-white images are allowed. No B&W. No Polaroids.
No Polaroids. Only the digital format will be accepted. Images must be A4 size (A4 = 210 x 297 mm) All images must be in JPEG (.jpg) format. Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm) with a resolution of 300 dpi. No Polaroids. Only the digital format will be accepted. Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi. Three final images (no larger than 10 MB). Images must be A4 size (A4 = 210 x 297 mm) with a resolution of 300 dpi.
Three final images (no larger than 10 MB). Three unedited, unretouched before images with a resolution of 300 dpi. Three final images (no larger than 10 MB).
Three unedited, unretouched before images (no larger than 10 MB). Three final images (no larger than 10 MB). Three unedited, unretouched before images
(no larger than 10 MB). Excessive retouching of the hair’s shape, Three unedited, unretouched before images (no larger than 10 MB).
Excessive retouching of the hair’s shape, texture or color is not allowed. (no larger than 10 MB). Excessive retouching of the hair’s shape,
texture or color is not allowed. Excessive retouching of the hair’s shape, texture or color is not allowed.
how to enter texture or color is not allowed.
how to enter 1. Entries are submitted directly to Kao Salon Division how to enter
1. Entries are submitted directly to Kao Salon Division Global HQ via globalcreativeawards.com how to enter 1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com 2. Submit a completed, legible and signed entry form. 1. Entries are submitted directly to Kao Salon Division Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form. 3. Six (6) global finalists will be announced. Global HQ via globalcreativeawards.com 2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced. 2. Submit a completed, legible and signed entry form. 3. Six (6) global finalists will be announced.
3. Six (6) global finalists will be announced.
** Actively purchasing Goldwell, KMS, Oribe products
for professional usage and retail sales. * Must have completed an apprenticeship or fulfilled local
licensing or accreditation which certifies you as a fully
qualified professional hairdresser.
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your
checklist
step by step to
international gold
// choose your category.
// observe the rules.
// be aware of the judging criteria.
// imagine and create.
// submit your entry documents.
// keep the timeline in mind.
your pathway
// have fun.
to success
// choose a model. Create your collection.
Do a photo shoot.
// entries may be submitted ONLY between
1 May and 31 May 2021.
// all entries must be submitted via
www.globalcreativeawards.com
// announcement of the national winners: July 2021.
// live competition at the Kao Salon Global Experience.
terms and
conditions
participation in the Global Creative Awards, including, in particular, Employees of KAO Germany GmbH and the KAO
global creative awards 2021 photographic material, shall not be used, published Group or divisions and their families are excluded
or released for submission to any other competition from participation.
You must be a fully qualified hairdresser to enter the or for any other purpose by the participant, nor shall
Global Creative Awards. This means that you need to it be made available to any third party for use or The decisions of the judges are final. No correspon-
have completed an apprenticeship that certifies you publication of any kind. The copyrights to any such dent will be entered into regarding decision, place-
as a fully qualified professional. materials shall be transferred exclusively to the KAO ment or results.
The Global Creative Awards are open to all Goldwell, Group. Participants are permitted to use their
KMS and Oribe stylists and salons. competition entry image for social media communi- We are unable to return submitted photos and
cation after the announcement of the top five entry documents. Submitted entries will be judged
Global winners of the Global Creative Awards may national winners in the technical category and the six exclusively in accordance with the criteria stipulated
not enter the competition the following year but are final winners in the editorial category in their country, in the rules, the judging criteria, and the Terms and
free to compete again in two years. but not at any earlier time. Conditions of Participation in the Global Creative
Awards.
As the entry registration involves providing personal The participant warrants that there are no rights of
data, the participant simultaneously communicates any third party in regard to the submitted material. THE DEADLINE FOR ENTRIES IS 31 MAY 2021.
his or her consent to having such data stored and The participant confirms that he or she is not hindered ENTRIES ARRIVING AFTER THIS DATE WILL NOT
electronically processed by KAO Germany, affiliated from making the declaration of release and transferring BE CONSIDERED ANY MORE.
KAO Group companies (collectively “KAO Group”) the rights by any contracts with third parties or other
and agencies within the scope of the Global Creative obligations and third-party rights. The participant
Awards. Furthermore, the participant shall submit indemnifies KAO Germany GmbH and/or affiliated
evidence that the model has signed a release form KAO Group companies in relation to the submitted
consenting to have his or her picture processed material.
within the same scope.
Submission of the competition entry serves as confir-
By registering and entering the Global Creative mation that the entrant has read and understood the
Awards, the participant simultaneously assigns to Terms and Conditions of Participation for this com-
KAO Germany GmbH and the affiliated KAO Group petition and fully accepts the rules, judging criteria,
companies all rights of use/copyrights of image and terms and conditions without reservation. The
material submitted or generated in the course of a Terms and Conditions of Participation can be further
photo shoot or event coverage in connection with substantiated by additional terms and conditions for
the Global Creative Awards. The rights of use shall the national and international events, as well as rules
not be restricted in terms of time, territory and type and judging criteria for the Global Creative Awards.
of use, including but not limited to internet/social
media and print. KAO Germany shall be the exclusive The required minimum age for all participants
owner and shall be free to further transfer the rights and models is 18 on the date of submission of the
to any third party, including but not limited to KAO competition entry.
Group companies. The participant hereby agrees
that any materials submitted for participation in the
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