Prime Residential Real Estate Market Report - Saint Petersburg 2019-9% reduction in supply over the year - Knight Frank

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Prime Residential Real Estate Market Report - Saint Petersburg 2019-9% reduction in supply over the year - Knight Frank
-9%                   342,000 rub./sq m
reduction in supply   average price on the elite
over the year         real estate market

Prime

                                                   knightfrank.com/research
Residential
Real Estate
Market Report
Saint Petersburg
2019
Prime Residential Real Estate Market Report - Saint Petersburg 2019-9% reduction in supply over the year - Knight Frank
Key indicators
   2019

                                                                         Indicator         Dynamics*

   Flats supply, thousand sq m²                                            144.2               9% ▼

   Demand for flats, thousand sq m                                          53.0               4% ▼         Nikolai Pashkov
                                                                                                            General Manager
   The total living space area of prime residential
                                                                            19.9               71% ▼        Knight Frank St Petersburg
   complexes where sales started in 2019, thousand sq m

   The total living space area of commissioned
                                                                            3.7                95% ▼
   prime residential complexes, thousand sq m                                                               2019 featured little activity of market
                                                                                                            players and a record low number of
   Average price, thousand rub. per sq m                                    342                 0%
                                                                                                            development projects launched and
                                                                                                            commissioned. On the demand side, we
   Source: Knight Frank St Petersburg Research, 2020                                   * Compared to 2018
                                                                                                            did not observe any significant drop in
                                                                                                            sales rates. The market is additionally
                                                                                                            fuelled by demand from buyers from
Supply
                                                                                                            other cities whose interest in elite real
                                                                                                            estate in St. Petersburg has been strong
In 2019, the supply of prime residential                           In 2019, two new residential
                                                                                                            for several years. Buyers from other
real estate was 144.2 thousand sq m                           complexes, both in Petrogradsky
                                                                                                            regions mainly give their preference to
(1.2 thousand flats), which is a 9%                           District, were offered for sale. These
                                                                                                            Krestovsky Island, a traditionally elite
decrease from the previous year. This is                      are a view building of the Neva Haus
                                                                                                            location.
the lowest amount of supply in the last                       residential complex (LSR) and a club
                                                                                                               A positive trend is that the number
five years. The reduction was driven by                       house Krestovsky IV (RBI). Thus,
                                                                                                            of requests for spacious flats (of
a low rate of new projects entering the                       only 138 flats were added to the
                                                                                                            200 sq m and more) with a large
market along with strong sales.                               supply.
                                                                                                            number of bedrooms is growing. This
                                                                                                            kind of product is sought after by
                                                                                                            families with children and customers
   Dynamics of prime supply and new housing supply
   thousand sq m                                                                                            who intend to move from a country
                                                                                                            house to a flat in the city.
      Supply           New housing supply
                                                                                                               Interest in flats with a complete
    200                                                                                              200    finish is growing fast. Buyers of
                                                                                                            premium properties value their time
    150                                                                                              150
                                                                                                            and increasingly seek to avoid lengthy
    100                                                                                              100    finishing periods. Unfortunately, the

     50                                                                                              50     development of this niche is limited due
                                                                                                            to the market itself, as St. Petersburg
      0                                                                                              0
                                                                                                            has no projects that would combine
               2015                2016                2017              2018           2019
                                                                                                            both a high-quality finish and a nice
   Source: Knight Frank St Petersburg Research, 2020
                                                                                                            location. Thus, buyers have to choose
                                                                                                            between finished flats in the secondary
                                                                                                            market and newly built units without a
                                                                                                            finish in flagship locations.
                                                                                                               In 2019, the best-selling projects
                                                                                                            were those residential facilities that
                                                                                                            had been already commissioned.
                                                                                                            The opportunity to see the finished
                                                                                                            product and choose a unit you like is
                                                                                                            still an unmatched advantage they
                                                                                                            offer and also a buying motive when
                                                                                                            it comes to high-end residential real
                                                                                                            estate. In 2019, projects with a long
                                                                                                            showing period and low sales showed
                                                                                                            a significant (up to 20%) decrease in
                                                                                                            prices.
                                                  Art View House
Prime Residential Real Estate Market Report - Saint Petersburg 2019-9% reduction in supply over the year - Knight Frank
Average area of flats on sale
   sq m

    150

    145        145.3

    140                                                                                                                                     -13 %
                                                                                                                                          decrease over
                                                                                                                                            10 years
    135

    130

                                                                                                                         127.0
    125
            2009        2010        2011       2012    2013    2014        2015       2016        2017       2018       2019

   Source: Knight Frank St Petersburg Research, 2020

   In addition, 2019 marked weak                          toward the lower level of high-end                             2 bedrooms accounting for the largest
activity among developers in terms                        residential real estate.                                       shares of the total supply (35% and
of commissioning prime residential                            The structure of supply by flat type                       29%, respectively) as at the end of
projects. Only one elite property, the                    has not changed, with flats with 3 and                         Q4 2019.
Art View House with a total area of
3.7 thousand sq m, was commissioned in
2019. The majority of prime residential                       Supply of prime flats by location
                                                              thousand sq m
complexes (71%) available on the market
have been commissioned and account                               2019         2018
for 44% of the total supply of residential
                                                                  Petrovsky Island
spaces on sale.
   2019 saw the continued trend of the                        Petrogradskaya Side

concentration of new elite residential                          Krestovsky Island

projects on Petrovsky Island along with                                     Liteiny
                                                                                                                                         +14 p. p.
a reduced share of the total supply                                   Admiralteisky                                                    increase of supply on
                                                                                                                                          Petrovsky Island
accounted for by other locations.                                 Kamenny Island
Elite spaces on Petrovsky Island and                            Zolotoy treugolnik
Petrogradskaya Side in the aggregate                          Tavrichesky Garden
account for 71% of the total supply. In
terms of layout and arrangement design                                          0%              20%               40%            60%            80%            100%

and quality characteristics, residential                      Source: Knight Frank St Petersburg Research, 2020

complexes in these locations gravitate

                                                                                Privilege
Prime Residential Real Estate Market Report - Saint Petersburg 2019-9% reduction in supply over the year - Knight Frank
For each flat type available for sale,
the average area values are gradually         Dynamics of transactions and the cost of prime housing
decreasing. The percentage of spacious
                                                 Numbers of transactions                  Average cost of prime housing
flats is going down due to the depletion
                                              units                                                                                 million rub.
of the available supply and a higher share
                                              600                                                                                            60
of smaller flats offered in new projects.
                                              400                                                                                            40
Over the last decade, the average flat area
on the supply side has decreased from         200                                                                                            20

145.3 sq m to 127 sq m.                          0                                                                                           0
                                                          2015                 2016                 2017           2018            2019

Demand                                        Source: Knight Frank St Petersburg Research, 2020

Sales of elite residential properties have
changed only slightly compared to
the past year, showing a 4% decrease.         The structure of transactions at the cost of prime housing
53,000 sq m of spaces (more than 400
                                                 2019         2018
flats) were sold during the year. In 2019,
the most sought after properties were                              over 90 million rub.

flats with 2 and 3 bedrooms, and the                                50–89 million rub.

sales of the latter have decreased by                               35–49 million rub.
10 p. p. over the year.                                             20–34 million rub.
   High sales rates were registered                              below 20 million rub.
among those prime residential projects
that are at their early construction stages                                         0%              10%          20%         30%          40%

and offer flats at prices below the average   Source: Knight Frank St Petersburg Research, 2020

market levels. This is also seen in the
buying motives: the share of purchases
for investment purposes has grown by
5 p. p. compared to the previous year.        Main reasons for flat purchase
   In general, the range of purchase prices
                                                 2019         2018
of flats has not changed and the buying
budget varied within the range from 20        Relocation to improve living conditions

million to 34 million rubles. Worth noting      Relocation to a more suitable district

is an increase in the percentage of deals                                  Investment
with flats cheaper than 20 million rubles              Purchase for children/parents
(by 5% compared to 2018).                                  Representational purposes
   In 2019, the average cost of prime
housing sold went down to 38.9 million                                              0%            10%      20%         30%    40%         50%

rubles, which is a 5% decrease compared       Source: Knight Frank St Petersburg Research, 2020

to that in 2018.

                                                           One Trinity Place
Prime Residential Real Estate Market Report - Saint Petersburg 2019-9% reduction in supply over the year - Knight Frank
Commercial terms

As at the end of 2019, the average supply                      successful projects have raised prices on
price of prime residential properties in                       average by 1-6% compared to 2018.
St. Petersburg was 342.1 thousand rub.                            The most expensive flats are still
per sq m. In the period from January to                        found in residential facilities located on
December 2019, it fluctuated within the                        Kamenny Island (the Rezidentsiya na                    Oksana Kravtsova
range from 1% to 2% and by the end of                          Kamennom) and in the Golden Triangle                   CEO
the year almost reached the level of 2018                      area (Osobnyak Kusheleva-Bezborodko).                  Evrostroy
(342.4 thousand rub. per sq m).                                However, over the year, the average
   On a property-to-property basis,                            price of flat on sale in these locations               For us, the year was extremely
the average price changed in different                         has decreased by 12–18% due to the                     successful. We have reached
directions. In Q4 2019, prices for some                        adjustment of average prices.                          necessary agreements with banks,
prime residential projects with a long                            The most affordable residential                     earned their support, met the sales
showing period and low sales followed a                        properties with the average price of                   targets for elite real estate and
downward trend. These are, first of all,                       about 31 million rub. are available in                 successfully closed several deals to
projects located on Kamenny Island. On                         the Admiralteisky and Petrovsky Island                 buy new sites in different districts of
the other hand, developers of the most                         locations.                                             St Petersburg.
                                                                                                                         Some of the trends on the elite
                                                                                                                      segment include a decline in supply of
   Dynamics of the average price for prime housing at the primary                                                     high-quality properties which continues
   market                                                                                                             for the fourth year in row. For example,
   thousand rub. per sq m
                                                                                                                      Krestovsky Island, which has been
    400                                                                                                               historically an elite location in the

    350                                                                                                               city, has almost no lands left for new
                                                                                                                      residential construction projects. The
    300
                                                                                                                      last one was a plot on Esperova Street
    250
                                                                                                                      where the Esper Club facility of 68 flats
    200                                                                             2016–2019                         will be completed in 2020.
                                                                                  average price
    150
                                                                                   fluctuations                          Apparently, in the future, developers

    100
                                                                                     3%                               will continue to use sub-classes to
                                                                                                                      identify premium categories of real
     50                                                                                                               estate properties and artificially expand
      0                                                                                                               the borders of elite projects, moving
            2010       2011       2012      2013        2014    2015     2016        2017     2018    2019            beyond the limits of historically high-
   Source: Knight Frank St Petersburg Research, 2020                                                                  end locations.

   The average cost and supply price of flats on sale in the locations of elite housing

      Average cost            Average price

   million rub.                                                                                                                          thousand rub. per sq m
    250                                                                                                                                                       1,000
                                                                                                                               933
    200                                                                                                                                                       800

    150                                                                                                                                                       600
                                                                                                                                                   618
                                                                                                                513
    100                                                                                                                                                       400
                                                                                              418
                                                         327                364
     50        281                  282                                                                                                                       200

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   Source: Knight Frank St Petersburg Research, 2020
Vera Seryozhina
                          Director of Strategic Marketing
                          RBI Group

  The whole of 2019 was marked by the                    at once — instead, prices grew gradually                residents. The main awards were won
  industry’s transition to the use of the                throughout the year.                                    by the Futurist in the Urban Awards
  escrow account mechanism. Naturally,                        Third, not so many new projects were               competition (the grand prix), by the Dom
  game-changing global developments                      launched in 2019. But market still has                  Na Naberezhnoy project in the Urban
  like this have their effects on the market.            enough supply, and most certainly there                 Awards and in the Customer’s Trust
  What are they?                                         is no shortage of supply. For example,                  Awards, by the Biografiya residential
     First, it is uneven distribution of                 Petrovsky Island alone has a huge backlog               facility in the Customer’s Trust Awards,
  demand. The first half of the year, until              featuring very diverse projects.                        by the Studio Moskovsky and Futurist
  the 1st of July, was very active, while                     What’s new with RBI? This year, we                 projects in the rating of the Delovoy
  the second one saw somewhat lower                      have commissioned two new projects in                   Peterburg newspaper, and by the
  demand. But in general, the industry                   the centre of St. Petersburg. These are the             Futurist in the Golden Trezzini Awards
  has made it through the early transition               ArtStudio in 2-ya Sovetskaya St and Dom U               for Architecture.
  to the escrow scheme without any                       Nevskogo in Poltavskaya St.                                 And the launch of sales of our new
  collapse, and sales have not dropped                        In 2019, our projects received a lot of            project, Krestovsky IV, made a great
  compared to the previous year.                         awards, which make us proud, as they                    ending to the year, as it is really a
     Second, the transition to the use                   show that we are appreciated not only by                great project. It is our first project on
  of escrow accounts has led to higher                   independent experts, but also by our peer               Krestovsky Island and it is truly a top-
  prices. Of course, it did not happen                   competitors and by our customers, the city              class elite property.

                                                                                                                 Forecast

                                                                                                                 In 2020, the prospects of the prime
                                                                                                                 residential segment may depend on
                                                                                                                 the emergence of new projects in the
                                                                                                                 traditional locations. In the current
                                                                                                                 situation when the supply is down,
                                                                                                                 prices are stable and the selection of
                                                                                                                 high-quality modern prime residential
                                                                                                                 properties is small, it will be reasonable
                                                                                                                 and relevant to offer well-thought-out,
                                                                                                                 interesting projects to the market.
                                                                                                                     In 2020, we can expect sales of several
                                                                                                                 elite buildings with a total area of about
                                                                                                                 27 thousand sq m to be launched.

                                              Krestovsky IV

                 Svetlana Moskovchenko                                                                  Nikolai Pashkov
                 Head of Research Department                                                            General Manager Knight Frank St Petersburg
                 svetlana.moskovchenko@ru.knightfrank.com                                               nikolai.pashkov@ru.knightfrank.com

+7 812 363 2222                                          Knight Frank LLP 2020 – This overview is published for general information only. Although high
                                                         standards have been used in the preparation of the information, analysis, view and projections presented
                                                         in this report, no legal responsibility can be accepted by Knight Frank Research or Knight Frank for
                                                         any loss or damage resultant from the contents of this document. As a general report, this material
                                                         does not necessarily represent the view of Knight Frank in relation to particular properties or projects.
                                                         Reproduction of this report in whole or in part is allowed with proper reference to Knight Frank.
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