Project Summary 2019 - Orange Entrepreneur Club

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Payless Cloth Pad

                                  Project Summary
                                                              2019

Panelist
Orange Social Venture Prize
Orange Liberia
Haile Selassie Avenue-Capitol Bye Pass-Monrovia
Liberia
1. Summary presentation of the Project
Payless Cloth Pad is simply a reusable menstrual cloth /pad manufacturing project. This proposed
social business project is Liberia’s first totally affordable and reusable sanitary cloth/pad
manufacturing company and it is an alternative to disposable sanitary napkin targeting constrained
female population unable to afford disposable sanitary napkin during menstrual and post-birth
bleeding periods. This business will deal exclusively with local manufacturing of cloth pads for
women and girls. Poor Menstrual Hygiene Management among other issues disturbs the way of
life of women; their learning period is affected because they have to skip classes during their
menstrual period, they fall to infections easily while trying to manage menstrual hygiene through
unsafe procedures and they sometimes have to depend on people who ask for favor in return or
maybe they just can’t easily afford a sanitary pad because of high price. For this and many other
reasons, Payless Cloth Pad Project will use hand-made cloth pad from sewing machine to curve
the occurrence of these issues and safe $100s of Liberian Dollars in the pockets of those who
cannot afford and create better alternative for those who use unsafe methods and for first-time
pad users. This manufacturing project will use the labor of females and youth and serve at some
point a rehabilitation project for female inmates at the Monrovia Central Prison.

Mission

Payless Cloth Pad seeks to ensure that no one girl is left alone without a sanitary pad. The company
will work to respond to the demands of the market.

Objectives

Payless Cloth Pad seeks to make sanitary pad affordable to every girl child at menarche (especially
girls who skip classes due to lack of sanitary pad) restricted access due to economic reason.

   2. Analysis of the market
The production of disposable sanitary pad is an evolving market in Liberia. To date, there are up
to 3 disposable sanitary pad production companies, 100s of retailers addressing the needs of
millions of users. Purchasing power is higher in urban communities where more people can afford
than rural communities, yet this doesn’t still mean there are users in urban communities who
cannot afford to buy a sanitary pad. Market surveillance shows that there are no manufacturing
company that produces reusable sanitary pad, least to say on a large scale, except instance where
local NGOs conduct charity of reusable pad to few school girls. A regular pack of sanitary pad (15
pads) is sold at least L$ 200 Liberian Dollars versus a 54% percent of a population struggling to
settle a day’s meal.
Our Strength

The mode of operation of Payless Cloth Pad is tailored to the needs of users who face challenge in
purchasing a sanitary pad, this motive sets Payless Cloth Pad far ahead of major competitors.
Innovation, convenience, and decency are combinations that make up the archetype of our
service. Besides, Payless Cloth Pad isn’t just a profit making idea or business model, it is an
affordable attempt to address grave challenges faced by the least of our society. The service will
throw a light on some forms of gender-based violence where a female wouldn’t depend solely on
partners who would request a favor before buying them a single sanitary pad. Payless Cloth Pad
will sell its re-usable cloth pad (pack with 3 pads) at a minimum $80 Liberian Dollars.

   3. Identification of the market opportunity
Menstruation is not a choice like sex and the use of condom. This situation makes Menstrual
Hygiene a compulsion for every girl who reaches menarche. Such situation makes even larger and
worthy the market chances. Speaking more to market chances, there are over 4.5 million Liberians
and female makes 49.51% (2.2M) of this population, here poverty sits strongly at the rate of 54%.
Owning to this situation, a social business manufacturing affordable reusable sanitary pads can
even grow more opportunities because each girl child must have a sanitary pad. The market shows
up in all regions including the capital city of Monrovia, yet much attention will be given to rural
dwellers who must always experience low purchasing power.

   4. Presentation of the product/service proposed
A low-cost, reusable menstrual cloth /pad is an alternative to disposable pad which are not
affordable by many females within our targeted group (low income earners). This low-cost,
reusable menstrual cloth /pad will be manufactured from scarp cloths comfortable and for use
over a period decided by the user.

   5. Information about the management team
Payless Cloth Pad is a project founded by Augustine K. Kou, a social worker with 18 years of
collective experience in community development, peace building, youth and women
empowerment and advocacy, who have pooled his resources to develop a new strategy for
menstrual hygiene management and employing young Liberians. Augustine holds a Bachelor of
Arts Degree in Sociology from the African Methodist Episcopal University in Monrovia and a
training certificate in Social Entrepreneurship, Design Thinking, Multimedia and Advocacy from a
training organized by the United Nations Alliance of Civilization and Education First International
Language in New York, USA. He holds other certificates in conflict mediation and peace building
from trainings organized by UNITAR, Angie Brooks International Center, King’s College, Kofi Anna
Institute of Conflict Transformation and etc.

Owing to Payless Cloth Pad scope of operation, it will operate out of a central office with a storage
facility, manufacturing site (Pad room) and use the labor of trained tailors, seamstresses and
designers to serve clients. Since its services will be tailored to the needs of females, larger
concentration will be placed on hiring more tailors, seamstress and designers and for the full
running of administration at the moment, Payless Cloth Pad will hire fewer staff, they will include
Manager, Marketing Manager, and Distributors.
6. Financial forecasts
See financial forecast in table:

                                    Income Statement for the Period of 3 Months
                                                     Payless Cloth Pad
                                                                                  Month Month Month
 Revenue                                                                          1     2     3
 Sales                                                  Detail/assumption
                    Payless Cloth Pad                                                 $0    $960    $1,920
                    Orange Social Venture Prize                                   $3,000        -        -
                    Administrative Cost/Investment                                 $320     $200         -
                                                 Total                            $3,320   $1,160   $1,920
                                                   Expenses
 Fixed
                                                               Bootstrap
                    Business Registration                                           $40        -        -
                    Rent                                                           $100     $100     $100
                                                                Salary
                    2 Management Team Wage                                         $420     $420     $420
                    2 Seamstresses, 1 designer (3 servicemen)Wage                  $360     $360     $480
                    1 Distributor Wage                                              $75      $75      $75
                                                     Sanitary Materials
                    2 Sewing Machines                                              $400       $0     $200
                    Sewing kit (thread & etc.)                                     $185       $0       $0
                    Pad Materials                                                  $650        -       $0
                                                 Office Supplies/Marketing
                    Office Supplies                                                $150        -        -
                    Electricity                                                     $75       $0      $40
                    Radio/promotional materials                                    $115        -        -

 Variable

                                                               Equipment
                    PCP Mobile App                                                 $750       $0       $0
                    Distribution Bike/kehkeh                                          -        -        -

                                                       Total                      $3,320    $955    $1,315
 Net Income                                                                           $0    $205     $605
Forecast narrative

   1. One seamstress in one day will produce 150 pieces of cloth
      pads,
                                                                     7. Procurement of Materials(sewing kit,
      Then in 1 week, 1 seamstress production output will equal        pad materials, packaging will be done
       900 pieces of cloth pads                                         after three months-in month 4)
    2. Given PCP commencement employment plan for 2
       seamstresses:                                                 8. PCP Mobile App will be used by
2 seamstresses in one day will produce 300 pieces of cloth pads.        customers/clients to make bulk orders,
     Then in 1 week, 2 seamstresses combined production                customized orders and also find
       output will equal 1,800 pieces of cloth pads                     locations of retailers near them
    3. In four weeks, 2 seamstresses combined production output
       will accumulate 7,200 pieces of cloth pads
    4. According to Payless Cloth Pad Standard, 3 pieces of cloth
       pads will make 1 Pack of Cloth Pad.

     Given 7,200 pieces of cloth pad produced in a month
      period, a Pack of cloth Pad will equal 2,400. (3 pieces of
      cloth pad = 1 Pack of Cloth Pad)
    Each Pack of Cloth Pad is sold $ 80 Liberian Dollars
    With 2,400 Pack of Cloth Pads sold at $80 Liberian Dollars
      each, Payless Cloth Pad will generate $192,000 Liberian
      Dollars, and United States Dollars equivalent will $960 at a
      rate of 200.
   5. Employment will increase by one person, including sewing
      machine in Month 3, this will double output in Month 3.
9. Evaluation of the societal impact
Payless Cloth Pad will have the following impact:

-provide a better alternative to the unhygienic menstrual management practiced by users who
cannot afford

-will increase the number of users of sanitary pad

-Reduce the amount of waste produced by disposable sanitary pad

-will edge on dependency a little bit which most times instigate many forms of sexual gender based
violence

-Payless Cloth Pad is also biodegradable

-will afford female inmates with minor crime at the Monrovia Central Prison a chance to reunite
with the society through volunteering as either seamstress and or ambassador of our product

- Payless Cloth Pad (a percent of to be determined) when manufactured will be distributed free of
charge among female inmates (who cannot afford sanitary pad) at the prison compound beginning
with the Monrovia Central Prison

Payless Cloth Pad will hire an independent research team to conduct Societal Impact Assessment
in regions our products are sold.
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