Promote your business to the leaders in Indiana's health care industry.
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2015 MEDIA KIT
Promote your business to the leaders in
Indiana's health care industry.
IHCA Insight biannual magazine 2015-2016 Membership Directory & Resource Guide
FOR MORE INFORMATION, PLEASE CONTACT: www.ihca.org
Steven Faulkner
Publication Director
Phone: (770) 810-6984
Email: sfaulkner@naylor.com
INDIANA HEALTH CARE ASSOCIATION
2015-2016 Why Advertise with IHCA?
Membership Directory • Our members are the directors and administrators
& Resource Guide with purchasing power in the majority of the long
term care facilities in Indiana.
PRINT & DIGITAL EDITIONS
www.naylornetwork.com/inh-directory
• Our industry represents $22 billion a year in
spending on products and services just like yours!*
• Indiana ranks among the top 12 states in the U.S.
with regard to the number of long term care
facilities statewide.*
Who You'll Reach:
Our Membership Directory & Resource Guide and IHCA
Insight magazine are distributed in print and online to
the entire IHCA membership, including:
IHCA Insight • 100% of IHCA members
biannual magazine • 100% of discharge planners
• administrators in long term care facilities
PRINT & DIGITAL EDITIONS
www.naylornetwork.com/inh-nxt • directors of nursing
• corporate office staff
Our publications also go out to all IHCA member
facilities, including:
• nursing facilities
• assisted living facilities
• facilities for mental health
• hospital-based long term care units
Don't miss this opportunity to increase your brand
awareness among decision makers in the industry. Contact
your Naylor account executive today to find out more!
*Source: IBISWorld Industry Report #62311
IHCA Insight
2015-2016 Membership Directory & Resource Guide
Net Advertising Rates
All rates include an Ad Link in the digital edition. Position Guarantee: 15% Premium
Full-Color Rates 1x 2-3x
Double Page Spread $2,949.50 $2,509.50
Outside Back Cover $2,659.50 $2,349.50
Inside Front or Inside Back Cover $2,489.50 $2,179.50
Die-Cut Tab (Directory Only) $2,359.50 N/A
Full Page $2,059.50 $1,749.50
2/3 Page $1,769.50 $1,499.50
1/2 Page Island (Magazine Only) $1,519.50 $1,289.50
1/2 Page $1,309.50 $1,109.50
1/3 Page $989.50 $839.50
1/4 Page $749.50 $639.50
1/6 Page $589.50 $499.50
1/8 Page $459.50 $389.50
Black-and-White Rates 1x 2-3x
Die-Cut Tab (Directory Only) $1,479.50 N/A
Full Page $1,179.50 $999.50
2/3 Page $1,019.50 $869.50
1/2 Page Island (Magazine Only) $869.50 $739.50
1/2 Page $749.50 $639.50
1/3 Page $569.50 $479.50
1/4 Page $429.50 $369.50
1/6 Page $339.50 $289.50
1/8 Page $269.50 $229.50
Digital Edition Branding Opportunities
Sponsorship Max | $1,450 Sponsorship | $1,250 Skyscraper | $1,000 Toolbar | $600
Naylor charges a $50 artwork surcharge for artwork creation or changes.
This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent
of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon
receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are
subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any
discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior
to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
IHCA Insight
2015-2016 Membership Directory & Resource Guide
Digital Edition – www.naylornetwork.com/inh-nxt
In addition to print, IHCA Insight and the 2015-2016 Membership Directory & Resource Guide are available in digital versions.
Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each
issue is emailed to readers as well as posted on the IHCA website. An archive of issues is available, securing your ad a
lasting online presence.
Readers can: Extend your advertising investment with
• Bookmark pages and insert notes digital media:
• Keyword search the entire magazine or directory • Link your ad to the landing page of your choice
• Navigate and magnify pages with one click • Increase website traffic
• Share articles on news and social networking sites
• Interact with viewers to help the buying process
• Read the issue online or download and print for later
• Generate an immediate response from customers
• View issues instantly from most smartphones and tablets
• View archives and find a list of articles for one-click access
Ad Positions
Digital Toolbar | $600
Your company name is a button on the toolbar, found in
the top-right corner of every page next to frequently used
navigational icons. When viewers click the button, a box
containing text about your company and a link to your
website appears.
Digital Skyscraper | $1,000
The skyscraper ad is displayed the entire time the digital
edition is open, giving your message constant and lasting
Digital Sponsorship | $1,250 exposure.
Digital Sponsorship Max | $1,450 Ad Link | Included in display ad rates
Your message will be prominently displayed directly Ad Links increase traffic from your ad in the digital edition
across from the cover of the magazine or directory. to your company's website or a corporate email address.
Animation and video capabilities are available.
IHCA Insight
2015-2016 Membership Directory & Resource Guide
Print Advertising Specifications
Magazine Trim Size: 8.375" x 10.875"
Artwork Requirements
Double Page Full Page Full Page 2/3 Page 2/3 Page All digital color and greyscale artwork must be supplied
Spread Bleed Bleed No Bleed Horizontal Vertical
at 300 dpi. Line art must be supplied at 600 dpi.
High-res PDF, EPS, TIFF and JPEG files are accepted.
17" x 11.125" 8.625" x 11.125" 7" x 9.5" 7" x 6.333" 4.583" x 9.5" Images from the Web are not suitable for printing. All
color artwork must be in CMYK mode; black-and-white
1/2 Page 1/2 Page 1/3 Page 1/3 Page 1/3 Page artwork must be in either greyscale or bitmap mode.
Horizontal Long Square Horizontal Vertical
Vertical
1/2 Page RGB mode artwork is not accepted and if supplied will
Vertical
be converted to CMYK mode, which will result in a color
shift. All screen and printer fonts as well as linked
7" x 4.583" 3.333" x 9.5 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" images must be supplied if not embedded in the file.
1/4 Page 1/4 Page 1/6 Page 1/6 Page 1/8 Page 1/8 Page
Horizontal Vertical Horizontal Vertical Horizontal Vertical Ad Material Upload
Go to the Naylor website at www.naylor.com
4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333"
Proofs and Revisions
Proofs of ads produced by Naylor are available upon
request at a charge of $50. Revisions are rework for
Directory Trim Size: 5.75" x 8.5"
Naylor and are subject to a $50 surcharge.
Double Page Full Page Full Page 2/3 Page
Spread Bleed Bleed No Bleed Horizontal Note: Text placed outside the live area within
any full-page or DPS ads may be cut off. Please
keep text within the live area at all times.
11.75" x 8.75" 6" x 8.75" 5" x 7.5" 5" x 4.916"
Magazine:
1/2 Page 1/2 Page 1/3 Page
1/3 Page
Vertical
1/4 Page DPS Live Area: 15.417" x 9.5"
Horizontal Vertical Horizontal Horizontal
Full-Page Live Area: 7" x 9.5"
Directory:
5" x 3.666" 2.333" x 7.5" 5" x 2.333" 2.333" x 4.916" 5" x 1.666" DPS Live Area: 10.75" x 7.5"
Full Page Live Area: 5" x 7.5"
1/4 Page 1/6 Page 1/8 Page
Vertical Horizontal Horizontal
2.333" x 3.666" 2.333" x 2.333" 2.333 x 1.666"
Specs for Outsert/Inserts
Magazine Directory
1 Pg / 1 Surface 8.375" x 10.875" Heavy Card Stock Insert 8.25" x 10.75" 1 Pg / 2 Surface 5.75" x 8.5" Postcards 6"
2 Pg / 4 Surface 8.375" x 10.875" Postcards 6" x 4.25" 2 Pg / 4 Surface 5.75" x 8.5" Postal flysheets 5.75" x 8.5"
3 Pg / 4 Surface 8.375" x 10.875" Postal flysheets 8.5" x 11" 3 Pg / 6 Surface 5.75" x 8.5" Heavy Card Stock Insert 5.25" x 8.25"
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent
of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon
receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are
subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any
discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior
to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
IHCA Insight 2015-2016 Membership Directory & Resource Guide Online Specifications For more information, visit: www.naylor.com/clientSupport-onlineGuidelines.asp Digital Edition Sponsorship (Max) • 550 x 480 pixels (543 x 705 pixels); minimum resolution is 300 dpi • JPG, SWF, FLV or MP4 (no videos accepted in Sponsorship Max) Skyscraper • 200 x 783 pixels; minimum resolution is 300 dpi • JPG, SWF, no movie types.) Toolbar • 250 x 50 pixels; 50 character limit (initial eToolbar button); minimum resolution is 150 dpi • JPG only (no animation) *Digital Edition Flash Guidelines • Publish or export .SWF file for Flash Player 9 and ActionScript 3.0 • Bitmaps should have “smoothing enabled” for best • Set the frames per second (FPS) to 24 presentation • Do not add buttons or any clickable actions; Please supply the • All fonts, images, and support animations files should be intended URL to your Naylor account executive embedded within the file • Avoid any ActionScript that can affect the Nxtbook engine, such • Do not use flash stage color as background; Create a bottom as the _parent layer of the animation, _level0 and layer and draw a solid filled box _rootreferences, or global functions like setTimeinterval • Animation time limit is 15 seconds (including up to 3 loops); A • Font size no smaller than 18pt (12pt for Skyscraper) stop action is needed at the end of the animation
IHCA Insight
2015-2016 Membership Directory & Resource Guide
Index of Advertisers Categories
Our publication features an Index of Advertisers section in which your company will be listed under the category of your
choice with the page number of your ad. When our members are in the market for a specific product or service, they can
search the Index of Advertisers and quickly locate advertisers that specialize in that category.
One free category is included with any size ad, and additional categories are only $20 each. If your product or service is not listed
below, a new category can be created for you.
Access Control Locks Floor Care Obese Patient Aids
Accountants & Consulting Flooring Patient Control Systems
Accounts-Receivable Management Food Service Personal Care
Adult Day Care Funeral Pre-Planning Pest Control
Air Conditioning Equipment Furniture Pharmaceutical Services
Air Purification Systems Group Purchasing Organization Pharmacies
Alzheimer's Special Care Units Hair Care Service Pharmacy Services-Infusion Therapy
Architecture, Planning & Interior Design Health & Rehabilitation Physical Therapy
Architects Health Care Facilities Position Seating & Lifts
Art Health Care Insurance & Consulting Professional Employer Organizations
Assisted-Living Facilities Health Care Products Real Estate Brokers
Attorneys Heat-Seal Machines Rehabilitation Services
Automation/Billing Services Home Health Care Respiratory Equipment & Oxygen
Background Screening Hospice Services Respiratory Services
Bath Fixtures Housekeeping & Laundry Services Respite Care
Bird Aviaries Incontinence Products Retirement Communities
Card Access Systems Indoor Air Quality Sculptures
Carpet Cleaning Equipment Infection Control Seating Systems
Ceilings Insurance Security Systems
Certificate of Need/Licensing Specialist Labeling Systems Social Work Consultation
Certification Services Lapel Pins & Emblems Staffing
Cleaning & Sanitizing Systems & Service Laundry Equipment Support-Surface Programs
Closed Circuit TV Liability Insurance Surge-Suppression Systems
Comprehensive Senior Care Lighting Topical Pain Relief
Compression Stockings Locksmiths Transportation
Computer Hardware & Software Long Term Care Consultants Uniforms & Mats
Construction Management Long Term Health Care Facilities Urinary Care Products
Consultants Managed Care Utilities
Cost Reporting & Reimbursement Management Ventilation
Services Marketing Services/Public Relations Wander Protection
Dieticians Mattresses Water Treatment
DME Supplies Medical Billing Wheelchair Vans-Sales & Rental
Eligibility-EDI Medical Equipment & Supplies Wheelchairs
Emergency Response Systems Mobile X-Rays Wound Care Products
Eye Care Nurse Call Systems Other: ___________________
Financial Services Nursing Care Services
Fire Alarm Systems Nutritional Services
Naylor charges a $50 artwork surcharge for artwork creation or changes.
This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet.
________ Additional Categories X $20 = $____________________
Initial:________ Date:____________________
IHCA Insight
2015-2016 Membership Directory & Resource Guide
2015 Editorial Calendar*
Issue Theme Ships
Spring/Summer 2015 (INH-B0115) Bonus Distribution at Spring Conference March 2015
Membership Directory (INH-R0015) N/A June 2015
Fall/Winter 2015 (INH-B0215) Bonus distribution at IHCA Convention and Expo August 2015
*Editorial Calendar is tentative and is subject to change.
2014 Advertisers
Our communications program is made possible solely through advertiser support. We appreciate the investment that our
advertisers make with the Indiana Health Care Association and strongly encourage our members to do business with vendors
that support our association. Members know that they can confidently select the quality products and services featured within
the official resources of IHCA.
All Med Medical Supply Indiana Provider Insurance Company
American Senior Communities Innovatix, LLC
Aon Risk Solutions/Employee Benefits Consulting Group King's Daughters Home Care & Hospice
BKD, LLP Krieg DeVault
Caitlin-Morgan Insurance Services Life Care Centers of America, Inc.
Chef for Hire, Inc. MEDLAB
Cherubini Enterprises, Inc. Meyer Najem Construction
Evercare - UnitedHealthcare Midwest Insurance Group
Exceptional Living of Brazil Midwest Mobile Care
Extendicare MMIC Group
Family LifeCare NuScript RX
Golden Living Omnicare of Indiana
Gordon Food Service PCA Pharmacy
Grandview Pharmacy Plante & Moran, PLLC
Hall Render Killian Preferred Podiatry Group, PC
Harrison & Moberly, LLP PrevMED Onsite Healthcare Services
Healthcare Therapy Services, Inc. Schultz & Pogue, LLP
Hi-Tech Software Solutions Skilled Care of Indiana
In Touch Pharmaceuticals Source Diagnostics, LLC
Indiana Association for Healthcare Quality Stevens & Associates, PC
Indiana Department of Insurance (State Health Insurance Stinson Law Firm, LLC
Assistance Program SHIP) Success Development, Inc.
Indiana Health Care Association
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