Protecting the future of the game - Registered Charity No. 285917
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Registered Charity No. 285917 Protecting the future of the game
Proud of
our history
and
purpose
Core values
Fun
Inspiring
Inclusive
Child Centred
Innovative
Enriching
Purpose
To help young people ‘Start, Learn and Stay’ in the sport and
learn transferable life skills.
START – To introduce young people to golf in their own communities and at golf
clubs, irrespective of their gender, background or ability. We aim to leave all
young people with a positive perception of the sport so that they want to play
more.
LEARN – To help young people develop both their playing and personal skills that
will benefit their wider lives.
STAY – To help create a lifelong love of golf and in turn inspire more young
people to take up the sport.
Reach - HALF A MILLION YOUNG PEOPLE EACH YEAR
Targets to Grow Golf
Annually by March 2021
Start, Learn, Stay
1. 500,000 children introduced to golf
2. 50,000 to visit a golf club
3. 25,000 into regular coaching
4. 15,000 new regular players
5. 5,000 affiliated junior membersProven and successful delivery pathway
MEMBERSHIP
Box of Tricks STAY
GolfSixes league 15,000
CLUBS LEARN
HSBC Golf Roots Centres
50,000
Junior Golf Passport
PRIMARY SECONDARY
AGE AGE START
500,000
Tri-Golf StreetGolf
Equipment, Training, Competitions, Safeguarding, Funding, Development OfficersSkills for Life
More than a game
Measures of Impact
HSBC Golf Roots Centres
Youngsters taking part in 424 funded golf clubs
April 2017 – March 2018
120,000
104,982
100,000
80,000
60,000
40,000 35,342
20,000 14,251
10,895
4,250 2,501
0
Schools Club Taster Club coaching Regular Academy MembersGirls participation in funded golf clubs
April 2017 – March 2018
42%
30% 30%
28%
23%
20%
Schools Outreach Club Taster Club coaching Regular Academy MembersWhat makes a great junior experience at a golf club?
COACHING FRIENDLINESS FAMILY LOCATION
57% 45% 44% 44%
Chose the facility
where their child Chose the facility Chose the facility Chose the facility
currently plays because it was because other family where their child
because of welcoming & friendly. members already played because of its
good coaching. played there. convenient location.
VARIETY OF COMPETITIONS/FORMATS
80% of juniors like the idea of having lots of
SECURITY different competitions. GREAT COURSE
99% of parents whose children play golf
TEAM EVENTS COMMUNICATION
agree that golf offers a safe environment to
72% of juniors like the idea of more team & TECH
play sport. SENSE OF
events.
BELONGING
POSITIVE BEHAVIOUR PLAY WITH PARENTS CLUB HOUSE/
94% of parents whose children play golf
71% liked the idea of competitions where PLACE TO RELAX
agree that golf provides a unique WIFI
they could play with/against their parents.
opportunity to teach young people about
positive behaviour in sport.
TRIPS
71% of juniors liked the idea of trips to big
TEACHES VALUABLE LIFE SKILLS golf events.
95% of parents to golfers believe that golf PRACTICE/
teaches valuable life skills to children. FRIENDS TRAINING AREAS
TOLERANT
69% of juniors like the idea of being able to
MEMBERS ALL WEATHER
bring a friend for free. OTHER
Icons: Freepik and Flaticon ACTIVITIES
© SPORTS MARKETING SURVEYS INC.
Key findings from Golf Foundation /SMS INC. Junior Retention StudyInsight Driven Initiatives
GolfSixes LeagueGirls Golf Rocks
Girls Golf Rocks Participation
1638
72%
84% 1185
83%
869
84%
731
624
520
80%
90 72
2014/15 - 1 COUNTY 2015/16 - 8 COUNTIES 2016/17 - 15 COUNTIES 2017/18 - 21 COUNTIES
Taster Session at Club Structured CoachingPrimary School Tri-Golf Courses
Tri-Golf Festivals
50,000 pupils playing golf for their school
Ambassadors
Core Funders
600,000
500,000
400,000
300,000
200,000
100,000
0
-100,000
-200,000
Need to diversifythe future…
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