Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum

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Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
This is Xero

       Rachael Powell
       Chief Customer, People & Marketing Officer
       XERO
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
THISisISXero
This     XERO

       Xero is a leading
       platform helping
       small businesses
       and their advisors
       grow and thrive
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
This is Xero

       OUR PURPOSE
       Make life better for
       people in small
       business, their advisors
       and communities
       around the world.
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
This is Xero

       OUR MISSION
       Rewire the world
       of small business,
       making it seamless,
       simpler and smarter.
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
The value it’s bringing to our customers is reflected in the growing
        demand for our services and the growth of our business.
                                                                                                             *Figures are in NZD

         1.8m+                             $2.15 trillion                                $3.9 billion
  subscribers at 30 September 2018        value of incoming and outgoing transactions   total lifetime value of Xero subscribers
                                                    across the platform in FY18                   at 30 September 2018

           700+                                          180                                    2,500+
           connected apps                        countries where Xero is used                    Xero staff worldwide

            200+                                     $582m                                      50,000
connections with financial institutions      total product investment from Xero’s                 partner developers
                                                   inception to 30 Sept 2018
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
This is Xero
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
The changing
business
environment
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
This is Xero

    The trust gap
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
At the heart of our
strategy is our
purpose and our
people, who drive
our brand and
customer experience
to support our
community.
Rachael Powell XERO Chief Customer, People & Marketing Officer - B2B Marketing Leaders Forum
DIVERSITY & INCLUSION

                        8.6/10
                        8.6/10                                               43                  %
                                                                                    “Xero is an inclusive work
                                                                                    environment where I feel valued
                                                                                             of the board
                                                                                    and respected, and can bring my
                                                                                             are
                                                                                    whole self     woman
                                                                                               to work.”
                         Inclusive work environment
Enable
                                                                             42
                        Inclusive          work environment                          Results in March 2019 (85% overall participation)

                                                                                                  %
                         “Xero is an inclusive work environment where
employees to             I feel valued and respected, and can bring my
                         whole self to work.”
                                                                                                  of XLT are woman
do the best
                        8.7/10
                         Results in March 2019 (85% overall participation)

work of their
lives

                                                                             8.7/10
                        Work/life balance

                        34 %
                                                                                    Results in March 2019 (85% overall participation)

                        34 %
                                              of respondents
                                                                             Work/life balance
                         have a regular of respondents
                         flexible working                                    “Xero provides me with enough flexibility
                                                                             to help me balance the needs of my work
                        Regular   flexible working
                         arrangement                                         and personal life.”
                        arrangement
                         Voluntary survey July 2018                          Results in March 2019
                                                                                     Voluntary     (85%
                                                                                               survey Julyoverall
                                                                                                           2018 participation)
Agent profiles create a #human touch on all our cases

        I have a Masters degree in     “Born in Mumbai, bred in
           Accounting, and I love     Wellington. My first job was
            succulents, food and      working in an orange juice
       travelling – anything that’s    factory, but I got canned;
          beautiful just like Xero!     couldn’t concentrate.”
This is Xero

                    MACHINE

               1000’s of servers
                 working 24/7

                    HUMAN

               1000’s of Xeros
               working with you
THIS IS XERO

Xero Central
helps our
customers get the
answers they need
People, Customer &
Marketing Team

                                         MISSION Create a global movement that inspires
                                         trust, delivers beautiful experiences and empowers

MISSION                                  our people, customers and communities to thrive.

Create a global movement that inspires
trust, delivers beautiful experiences,
and empowers our people, customers
and communities to thrive.
Passionate people in an
                      Clear purpose         environment where they
                                           can thrive and do the best
                                               work of their lives
What can you
do differently?

                  In-depth understanding         Shared goals
                      of customer data

                  Technology that helps
                                                   #Human
                       you deliver
“So many of my clients go
“@Xero thanks! So nice to
                                                               with @Xero because my
  be dealing with actual
                                                                other clients tell them
caring, competent, human
                                                              how much they “love” it!”
         beings.”

                              “Amazing support by Robert                                     “I’m LOVING the @Xero
                              at the @Xero Colorado office.                                find & recode function for
                                 Xero support are caring,                                    advisors. Such a quick
                              smart, and go the extra mile.                                and easy way to fix client
                                        Thanks!”                                                   mistakes!”

“Just asked another client                                    “@Xero is just fantastic.
  how they are enjoying                                          So many problems,
   their new @Xero file.                                      solved. Done. Love it. I’m
 They said they “don’t like                                       actually enjoying
     it, they love it”.”                                      getting ready for taxes.”
This is Xero
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