GROWTH STRATEGY RITA MCGRATH - LEADING STRATEGY EXPERT AND PROFESSOR AT COLUMBIA BUSINESS SCHOOL - WOBI

2, 3 & 4 March
                       wobi.com/online-events

WOBI PRESENTS
THE EXCLUSIVE
LIVE EVENT

Growth
Strategy

Rita McGrath
LEADING STRATEGY
EXPERT AND PROFESSOR
AT COLUMBIA BUSINESS
SCHOOL

WHAT IS                                    ON
GROWTH
STRATEGY?
This 100% live event taught by Rita McGrath,
strategy expert, and professor at Columbia
Business School, will help you build a successful
strategy that fits the times we are living in. It will
offer the tools to manage strategic growth in
uncertain environments and reveal the keys to
better understand your clients and their
consumer experiences.

2-4                3               6             LIVE
MARCH           SESSIONS        HOURS
                               IN TOTAL

We need to go from a mindset where the
assumption is stability to an assumption
that you need to be coming in frequently
and asking about change: what is changing
in our markets, in technologies...

Rita McGrath

Growth Strategy
Rita
McGrath
LEADING STRATEGY EXPERT
AND PROFESSOR AT
COLUMBIA BUSINESS SCHOOL

Prof. Rita McGrath is widely recognized as a
global authority on leading innovation and
growth during times of uncertainty. As a
consultant to CEOs, her work has had a
lasting impact on the strategy and growth
programs of Fortune 500 companies
worldwide. She is the author of five books
including the best-selling The End of
Competitive Advantage and Discovery
Driven Growth, cited by Clayton Christensen
as creating one of the most important
management ideas ever developed.

Her new book is Seeing Around Corners:
How to Spot Inflection Points in Business
Before They Happen. Rita is also the
founder of Valize, an innovation platform
whose mission is to help organizations build
lasting innovation capability as the basis for
long term shared prosperity.

SESSIONS                                                                DURATION
                                                                              OF EACH SESSION
                                                                                                120
                                                                                                MINUTES

            START TIME:
            10:00AM (Mexico City)                        11:00AM (New York, Bogota, Lima)
            1:00PM (Buenos Aires, Brasilia)              4:00PM (London, Lisbon)
            5:00PM (Berlin, Madrid, Rome)

             All sessions will be available on-demand for 1 month after the event

            Welcome to the New Strategy Playbook
   1        From sustainable to transient competitive advantage

            The 6 elements of the new strategy playbook
 TUESDAY

  2nd
            From industry à arena – who are your competitors, really?

  MARCH

            Tools for managing strategic growth
   2        in uncertain environments
            Options thinking and activity portfolios
WEDNESDAY

  3rd
            Discovery driven planning – converting assumptions to knowledge

  MARCH     Healthy disengagement

            Competing in Arenas – your customers
   3        should not be a mystery
            Segmentation on the basis of behaviors, not demographics
THURSDAY

  4th
            Consumption chain – understanding the customers’ total experience

  MARCH     Attribute analysis – what are the tradeoffs customers are making as

            they evaluate your offerings?

PRICES

  1 ticket

 249
  USD
  3 tickets        5 tickets     10 tickets

   639            1.039          1.999
    USD              USD            USD

Benefits
ACCESS TO THE 3-DAY LIVE EVENT
EXECUTIVE SUMMARY
EXCLUSIVE AUDIOVISUAL CONTENT POST-EVENT
CERTIFICATE SIGNED BY RITA MCGRATH & WOBI

Main Sponsor

   FOR MORE INFORMATION REGARDING PACKS
   OF MORE THAN 10 TICKETS OR SPONSORSHIPS

      wobidigital.en@wobi.com   wobi.com/online-events

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