Rakuten Research Profile - Japan Your leading data and market research provider in
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Rakuten Research Profile Your leading data and market research provider in Japan
Rakuten Group is one of the world’s leading internet service companies,
offering services such as e-commerce, eBooks, credit card, and online
market research. Rakuten Group has expanded from a Japanese
e-commerce platform to global operations throughout Asia, Europe, the
Americas, and Oceania. 85% of Japanese internet users are Rakuten
members and our brand recognition rate is over 97% in Japan.
83.57
Hiroshi Mikitani, CEO
Rakuten Ecosystem and Point System
Rakuten Group promotes synergy between businesses through Rakuten Super Points, the most popular loyalty
program in Japan. Points are earned through using Rakuten services, then redeemed for discounts on our
e-commerce site. Rakuten Research awards survey participants with Rakuten Super Points and point
allocation is determined by the survey length, interest, and complexity of the content.
Research
With over 2.3 million panel members, we are one of Japan’s top 3 online market research companies.
In 2012 we ranked in the top 10 market research companies in Japan determined by annual sales. Over
15,000 clients from over 1,200 large Japanese corporations rely on Rakuten Research, thanks to our
high panel quality and persistently updated user information and survey response tendencies.
Our Services
Online Research
Offline Research Home Use Test (HUT) Central Location Test (CLT) Focus Group Interview (FGI)
In-depth Interview (Face-to-Face) Phone Interview (CATI)
Strengths
Large Panel & Targeting
With over 2.3 million members, Rakuten Research holds Japan’s largest and most diverse panel.
Whether consumers or business professionals, we can connect you with fresh samples in your niche market on every
survey. Target your surveys quickly and manage your costs using popular research categories.
Quality Control
As a member of ESOMAR and the Japan Marketing Research Association (JMRA), we uphold international standards
for online and offline research. Our experienced panel management team conducts thorough cleaning of duplicate
and fraudulent panel members to offer you the highest quality panel.
Full Service Market Research
Our Full Service market research is a turnkey solution providing you with screen creation, sample collection, and data
processing. Options for survey design and full report analysis are also available. We provide this service for all online,
offline, quantitative, and qualitative research.
Panel Information
We offer one of the largest and most diverse panels in Japan. With panel members ranging from different age
groups to different industries, you’re bound to find the most appropriate group for your survey.
2.3 million panel members (As of May 2013)
Gender Age and Gender Industry
Female
46.1% 0.1% Service 17.2%
Under 15
0.1% Architecture and 7.4%
0.6% Construction
15-19
Male 0.4% Software 6.4%
53.9% 2.1%
20-24 Electronics 5.2%
2.0%
Automobile 5.0%
4.0%
25-29
5.0% Finance 4.2%
6.8%
Marital 30-34
8.6%
Machinery and Mechanics 3.7%
Status Single Pharmaceutical and 3.6%
39.6% 8.9% Medicine
35-39
9.7% Communication and Network 3.5%
9.3%
40-44 Bio-engineering 3.1%
Married 8.3%
60.4% 7.9% Internet 2.6%
45-49
5.3% Material and Chemical 2.2%
Manufacturing
6.0%
50-54 Apparel 2.2%
3.3%
3.5% Real Estate 1.9%
Children 55-59
1.7% Advertising and
1.6%
No Children Broadcasting
2.4%
49.1% 60-64 Semiconductor 1.3%
1.0%
1.2% Research and Consulting 1.0%
65-69
0.4%
Have Children Sports 0.7%
50.9% 1.0% Male
Over 70 Games
0.3% 0.3%
Female
Quality Control
We ensure high quality data by using productive
methods to maintain a responsive, balanced and
reliable panel.
1. Panel Diversity
We recruit our panel members from Japan’s most widely
used online service sites, which reflects the population
at large. We do not recruit from affiliate sites to avoid
the registration of professional respondents and those
with false identities.
2. Single Panel Source Offers Security Research Organizations
We only recruit from Rakuten Group services (one ID per
ESOMAR
person) to reduce the risks of duplicate panelists.
Japan Marketing Research Association (JMRA)
3. Panel Cleaning Information Security Management System (ISMS)
Deactivation of duplicate account holders Privacy Mark (Protect client and panel information)
Eliminate those who get caught in trap questions
Monitor panel member profiles upon entry and after for
inconsistencies in profile information
Online Survey Prices
We offer great deals for panel supplying and full service market research. We understand that you have a budget
and we will try to meet your needs. Contact us for more information on our prices and to get a quotation.
Full Service+Questionnaire
Panel Supply Full Service translation (English to Japanese)
500ss LOI 500ss LOI 500ss LOI
IR 10min 20min IR 10min 20min IR 10min 20min
IR = 5% 6.62 10.54 IR = 5% 10.42 14.34 IR = 5% 11.67 14.34
IR = 10% 6.62 10.54 IR = 10% 10.42 14.34 IR = 10% 11.67 14.34
IR = 30% 6.62 10.54 IR = 30% 10.42 14.34 IR = 30% 11.67 14.34
IR = 50% 6.62 10.54 IR = 50% 10.42 14.34 IR = 50% 11.67 14.34
USD USD USD
Price per sample LOI (Length of Interview) IR(Incidence Rate)
Full Service (Survey screen creation and data collection)
Targeting
Target your survey by selecting one or more topics from over 20 categories and save time, cost, and increase
survey responses. These categories are created by pre-surveys sent out to our panel regarding their interests and
experiences.
B to B Parents with Children Mobile phone Owners
247,890 panelists 144,236 panelists 322,669 panelists
Industry type Age & Gender of parents Brands
Position and more Age & Gender of children Network providers
and more Smartphone users &
Non-users and more
Automobiles Owners Pharmaceutical Cosmetics Users
285,274 panelists Industry Employees 347,916 panelists
Models 322,669 panelists Cosmetic products
Brands Medicine Brands and more
Frequency of use and more Nurses & Doctors
Health specialists and more
Electronics Owners Media Sources Internet Users
350,083 panelists 350,083 panelists 350,083 panelists
Models Newspaper brands Internet service providers
Brands Magazine brands Frequency of internet use
Digital cameras, Music Frequency of information Internet services and more
players and more gathering and more
Cigarette Smokers Home Owners Travelers
77,535 panelists 355,228 panelists 350,083 panelists
Brands Type of housing Private & Business
Frequency of smoking Home renovation travelers
and more experiences and more Airlines & Destinations
and more
Contact Us Rakuten Tower 2 4-13-9 Higashi Shinagawa Shinagawa-ku, Tokyo JAPAN 140-0002 Phone : +81-50-5817-3348 E-mail : pm-rsch-go@mail.rakuten.com
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