Reaching the fastest growing segment of the restaurant industry
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Reaching the fastest growing segment
of the restaurant industry
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
EDITORIAL MISSION
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To help Fast Casual restaurant executives operate profitably and
deliver outstanding customer experiences. FastCasual.com reports
on news, events, trends and people in the $23.5 billion Fast Casual
restaurant industry; we cover all of the latest innovations in:
• Food & beverage
• Restaurant technology & equipment
• Restaurant design, layout & signage
• Operations management
• Staffing & training
• Food safety
• Customer experience
• Franchising
• Marketing & branding
• Regulatory compliance & risk management
• Sustainability
• Health & nutrition and much more
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
CONTRIBUTOR NETWORK
• Catering | Erle Dardick, MonkeyMedia
• Pizza Pulse | Ed Zimmerman, The Food Connector
• Menu Labeling | Betsy Craig, Kitchens with Confidence, LLC
EDITORIAL TEAM
• Food & Beverage Innovation | Darrel Suderman, Food Technical Consulting
and Food Innovation Institute
• Go Mobile | Noah Glass, OLO
FastCasual.com Editor Cherryh Butler has • Social Loyalty Catalyst | Jitendra Gupta, Punchh
been a reporter for nearly 10 years, • Loss Prevention | D.B. “Libby” Libhart, LossBusters
writing on a variety of topics ranging from • Loyalty Marketing for the Masses | Chris Luo, FiveStars
kiosks and consumer self-service to
• The Digital Diner: Tactics, Tools & Trends that Restaurant Marketers Can Use |
cable TV, retail business, health
Nate Riggs, The Karcher Group
and fitness. She was previously
• Marketing to Gen Y | Jeff Fromm, Barkley
Editor of KioskMarketplace.com
CHERRYH BUTLER • Building Better Workplaces | Jason Hamilton, Snagajob
and SelfServiceWorld.com and
has been a regular contributor to • Brand Strategy: Delivering on a Promise | Marla Topliff, Rosati’s Pizza
PizzaMarketplace.com, QSRweb.com and • PCI Compliance & Network Security | Brad Cyprus, Vendorsafe
RetailCustomerExperience.com, where she • Pizza Technology Insights | Duessa Holscher, Granbury Restaurant Solutions
has excelled at driving audience growth • Marketing | Barry Klein, Marketing Consultant
and engagement. Prior to joining Networld • Shift vs. Hourly & Meal Credits: The More You Know, the More You Can Add
Media Group, Butler wrote for several daily to Your Bottom Line | Rich Casmass, Valiant, Restaurant Division
newspapers, magazines and web sites, • Food & Beverage | Suzy Badaracco, Culinary Tides
including The Kansas City Star and • Talent, Technology & Trends | Nate DaPore, PeopleMatter
ehow.com. • Industry Trends & Insights | Janet Eden-Harris, Market Force Information
• Operations | Don Fox, Firehouse Subs
• The Franchise Guru | Harold Kestenbaum, Gordon & Rees, LLP
• Restaurant News | Valerie Killifer, P-O-P Content & Communications
• Building Better Workplaces | Amanda Richardson, Snagajob
• How to Choose the Right Kitchen Equipment Supplier | Rob Connelly, Henny Penny
• The Business of Food Safety | Paul McGinnis, Ecolab, Food Safety Specialties Division
• Next Generation Supply Chain Management | Jon Sooy, Golden Pacific Systems
• Food Culture Trends | Melissa Abbott, Hartman Group
• Selling Digital Menu Boards | Scott Sharon, Vertigo Group USA
• Brand Practice | Lori Walderich, IdeaStudio 3
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
2014 EDITORIAL CALENDAR
Q1 Q2 Q3 Q4
• What’s coming in 2014 • Catering trends
• How mobile payments fit • Beverage trends • Year in review
• NRA coverage
fast casual • What’s the new darling of the • Does it pay to deliver?
• Dessert trends industry; It was burgers, then
• Early reactions to Obamacare
• FCES coverage
regulations • What’s new with POS systems pizza, now what?
• Marketing to other cultures
SPECIAL THEMES • 24-7 operations: Are they • An update on pizza as fast casuals • Products that save on energy
worth it? costs • Technologies to help you train
• How to pass health inspections
your staff
• What’s driving fro-yo success with flying colors • Should fast casuals serve
alcohol? • Fast casual food trucks; where
• What fast casuals can learn • To drive thru or not to drive thru?
are we now?
from casuals • Redesigning your restaurant
• Top 100
• Mobile marketing
• Sustainability: Is it paying • New technologies to help you
off yet? recruit
• Menu trends • Technology trends • Supply chain management • Testing alcohol as a beverage option
• Health/nutrition • Customer metrics platforms • International franchising • Catering to kids
DAILY GLOBAL • Loyalty programs • Gluten-free • Digital signage menu boards • Speed-of-service initiatives
COVERAGE • LTOs • Staffing/training • Millennial marketing • Mobile payments
• Social media promos • Controlling commodity pricing • Self-service • Real estate
• NAPICS • Retail Customer Experience
RELEVANT SHOW • NAFEM • National Restaurant Association Executive Summit
• Fast Casual Executive Summit
COVERAGE • IFA • International Franchising Forum • Share Like Buy
• National Retail Federation • Women’s Forum
Send press releases and news to pr@networldmediagroup.com.
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FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
AUDIENCE PROFILE
FastCasual.com’s commitment to delivering authoritative, timely
and relevant industry coverage has won us the attention of
• Nearly 50K unique visitors per month
• More than 24K email subscribers from all over the globe
• Nearly 5K social media followers and growing daily
50K uniques / 24K email subscribers / 5K social followers
Companies represented in our audience include: 5
A&W • Applebees • Atlanta Bread Co. • Au Bon Pain • Austins Steakhouse • Avocado Mexican Grill • Back Yard Burgers
• Bagelmens • Baja Fresh Mexican Grill • Baker Bros American Deli • Bambino’s • Bangkok Wok • Bar-B-Cutie • Bear Rock
Café • Beef O Bradys • Blue Dog Coffee Roasters • Bob Evans • Boston Market • Boudin San Francisco • Bread & Company •
Brinker International • Bruegger’s Bagels • Bruster’s Real Ice Cream • California Pizza Kitchen • California Tortilla • Calistoga
Bakery Cafe • Camille’s Sidewalk Café • Carrabba’s Italian Market • Charleys Grilled Sub • Chipotle Mexican Grill • Chocolate
Cafes USA • Chopstix • Corner Bakery Café • Culver’s • Dagwood’s Sandwich Shoppes • Daily Planet • Daphne’s Greek Cafe
• Darden Restaurants • Del Taco • Denny’s • Doc Chey’s Noodle House • Earl of Sandwich • Einstein Bros. Bagels • El Pollo
Loco • Extreme Pita • Fazoli’s • Firehouse Subs • Five Guys • Freebirds World Burrito • Freshworks • Friendly’s Restaurants •
Frisch’s • Fuddruckers • Glory Days Grill • Great Harvest Bread • Gridiron Burgers • HoneyBaked Ham • ink! Coffee Company
• Jasons Deli • Jimmy Johns • Mazzio’s Italian Eatery • McAlister’s Deli • Moe’s Southwest Grill • Olive Garden • Pacific Wok
• Panda Express • Panera Bread • Peet’s Coffee & Tea • Pei Wei Asian Diner • Penn Station • Pick Up Stix • Pollo Tropical •
Qdoba Mexcian Grill • Quaker Steak & Lube • Quizno’s Sub • Rafferty’s • Raving Brands • Red Rock Grill • Rita’s Italian Ice
• Saladworks • Salsarita’s Fresh Cantina • Schlotzsky’s Deli • Shakey’s USA • Shane’s Rib Shack • Simply Burgers • Smoothie
King • Spicy Pickle • St. Louis Bread Co. • Uno Chicago Grill • Uptown Coffee • Walt Disney World • Wildflower Bread Co. •
Zoes Kitchen • Zoup
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
FULL-SERVICE DIGITAL MEDIA
OUR TOOLS DRIVE THE
AUDIENCE TO YOU
OUTBOUND
YOU
INBOUND
YOU
WE BUILD THE
AUDIENCE > AUDIENCE BUILDING
> NEW CUSTOMERS 6
> INCREASED SALES
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
COMBINE BRANDING & LEAD GEN FOR HIGH ROI
A core sponsorship with FastCasual.com includes:
• A company profile page.
• SEO-friendly links to your web pages and other content.
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• Up to eight downloadable content assets for lead generation;
may include more assets for an additional fee.
• Up to eight product or service showcase listings with images;
may include more assets for an additional fee.
• Tagging up to three product & service categories to help site
visitors find your company, products and services more easily.
• Easy means for potential customers to connect with your company via email,
by phone or through your embedded request for information (RFI) lead form.
• Routing of all RFI leads for your product & service categories.
When our subscribers download your content assets, we capture and send you
their lead data weekly (or more frequently upon request). When our subscribers
complete RFIs on the site or for your company, we capture and send you their lead
data right away. You’re able to respond quickly to potential customers.
Ask about our super savings opportunity to blanket restaurants and extend your
FastCasual.com showcase by adding QSRweb.com, PizzaMarketplace.com and
RetailCustomerExperience.com to your program.
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
VIDEO HOSTING
We push your video content around the globe for branding, lead generation and social media buzz.
Our Video Gallery features three premier spots; the first two contain editorial video, the third rotates sponsored clips.
• Midway down our Video Gallery page, two additional large spots rotate sponsored clips 8
• When visitors click through to view videos,
o Sponsors’ logos (up to 300px wide) display above clips
o Lead-generation forms serve at the end of video playback for viewers to request information
Dimensions/
Max file size Resolution File type
aspect ratio
Video (max 2 minutes 1080p: 1920x1080
• 16:9 recommended 720p: 1280x720
recommended for best 75MB WMV, AVI, MP4, MOV, FLV
• 4:3 accepted 480p: 854x480
performance) 360p: 640x360
Thumbnail image (optional) • 728x528 pixels 10K GIF, PNG or JPG
Video title: up to 100
Video description: up to 400 characters in length, including spaces; may
Text characters in length,
include one hyperlink
including spaces
Tags Select from site list
PERFORMANCE REPORTING: Video sponsors receive metrics on player page hits and total time
spent viewing videos. Specify one or multiple recipients to receive lead files (CSV format) either
daily or weekly. Video hosting rates: $1,500/month for one month (up to two videos) and $300
per additional video per month. Frequency discounts: $1,300/month for three months; $1,200/
month for six-month insertions.
Need Video?
Our brand journalists can help you develop rich video content tailored to your messaging needs.
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
CUSTOM CONTENT MARKETING ASSETS
When you partner with FastCasual.com to create custom content assets, you get:
• Credibility in the marketplace, 9
• Knowledge and support from known industry experts,
• Access to production professionals —
writers, designers, videographers, online event producers, moderators, etc. — plus:
• Budget-friendly promotion and lead generation against FastCasual.com’s large, exclusive
audience of restaurant industry executives, senior decision makers and influencers.
Popular content types include:
• Guide: everything your target demographic needs to know about a particular subject
presented in a single comprehensive guide.
• Mini Guide: highly salient information for your target demographic presented in an abridged guide format.
• Special Report: specific topic of interest to your target demographic presented in an objective/journalistic style.
• White Paper: specific topic of interest to your target demographic presented in a subjective/op-ed style.
• Case Study: detailed look at a specific company’s innovative and successful approach or process.
• Infographic: large quantity of information presented in a concise, creative, and visual way.
For lead generation, note that Guides combine with exclusive premium research center sponsorships
while all other content types combine with nonexclusive premium research center sponsorships
(p.11 for more details).
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual
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TOP 100 MOVERS AND SHAKERS
Highlights the fast casual restaurant industry’s most forward looking and
innovative thinkers and happenings.
Exclusive sponsorship for one year includes:
• Turnkey research, content development and production of finished report
• More than two million brand impressions
• Sponsorship and participation in a companion webinar
• Thousands of marketing & sales leads generated through report
downloads and webinar attendance
Call your media specialist to find out about a one-year exclusive sponsorship.
TOP 100 AWARDS BANQUET
FastCasual.com announces its Top 100 movers and shakers at an Awards Banquet at the NRA show. Banquet
sponsorship includes delivering awards on stage to top winners plus branding on pre-award banquet promotion, event
signage, post-event editorial coverage and video press releases. Ask your media specialist for details.
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasual11
fast casual executive summit
Each year, FastCasual.com hosts the Fast Casual Executive Summit – a
live business networking and social event where Fast Casual restaurant
executives meet up to exchange ideas and make new connections.
Multiple sponsorship levels – platinum, gold, silver, culinary and associate
– plus special opportunities such as room drops and strategic product
placements ensure that marketers can participate in this highly reviewed
industry event at virtually any budget level.
CONNECT Mobile Innovation Summit
With a slogan of “Think Mobile First,” MobilePaymentsToday.com and
RetailCustomerExperience.com have joined forces to convene the fourth
annual customer experience gathering - a live business networking and
social event where executives from both business and technology functions
at retail and restaurant enterprises meet up to exchange ideas and make
new connections. Multiple sponsorship levels – platinum, gold and silver
– plus special opportunities such as room drops and strategic product
placements ensure that marketers can participate in this highly reviewed
industry event at virtually any budget level.
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasualRESEARCH CENTERS FOR LEAD GENERATION
FastCasual.com Research Centers offer lead generation against custom sponsored and other content assets. Select from such
popular topic areas as coffee/specialty beverages, customer service/experience, digital signage, equipment & supplies, food
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& beverage, food safety, franchising & growth, health & nutrition, insurance & risk management, marketing/branding &
promotion, menu boards, online/mobile/social, operations management, PCI compliance, restaurant design & layout, staffing
& training, sustainability, systems/technology, Top 100 and trends/statistics.
Sponsorship type For topic area selected... + Display advertising + Branding
Exclusive premium Featured carousel includes your Your display ads* appear in three banner Add your logo, link and brief company
sponsored Guide (see page 9) plus positions: top left vertical tower, top description to the Research Center.
two other private-label assets for lead right rectangle and leaderboard on all
generation. Research Center subcontent pages.
Nonexclusive premium Featured carousel includes your Your display ads* appear in three banner Add your logo, link and brief company
sponsored Guide, Mini-Guide, Special positions: top left vertical tower, top description to the Research Center.
Report or other custom content asset right rectangle and leaderboard on all
(see page 9) plus one other private-label Research Center subcontent pages.
asset for lead generation.
Standard Featured carousel (space permitting) Your display ads appear in two banner
includes your private-label asset for lead positions: lower left vertical tower and
generation. lower right rectangle.
*See page 14 for display ad specifications.
Ask about our lead nurturing and management services!
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasualWEBINARS FOR LEAD
GENERATION & THOUGHT
LEADERSHIP 13
Webinars offer a forum to bring exclusive content directly to people
with professional interests in the fast casual restaurant industry.
Webinars bring moderated information sessions to attendees’ desktops
with the capability to integrate messaging with streaming audio and
PowerPoint for content-rich experiences.
A webinar sponsorship with FastCasual.com includes:
• Webinar production and hosting platform.
• Visibility before and during the event and presence
in webinar archives.
• Expert guidance on content planning.
• All event setup, production and moderation.
• Promotional creative.
• Promotion to our exclusive audience through direct email
blasts, e-newsletters, web display advertising,
prominent homepage links and social media.
• Post-event hosting and ongoing lead generation.
Exclusive and shared webinar sponsorships are available.
People who attend webinars are often ready and willing
to engage in conversations!
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasualPUSH YOUR MARKETING MESSAGES WITH EMAIL
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FastCasual.com offers the following choices for push email marketing to our opt-in subscriber lists.
Publication Circulation Placement Specifications Max size Accepted formats
24k Leaderboard Banner 728x90 pixels Max file weight of 75KB
Primary 1 spot Two 120x120 pixel images plus bold hyperlinked Up to 50 characters for headline and 240
headline, body copy and one additional link characters for body, including spaces
Weekly
Email News Primary 2 One 120x120 pixel image plus bold, hyperlinked Up to 50 characters for headline and 240
Alert
and 3 spots headline and body copy characters for body, including spaces GIF, PNG or JPG
Secondary spots Bold, hyperlinked headline; random ordering Up to 50 characters for headline and 140
(1 through 8) characters for body, including spaces
Trending Up to four One 300x250 pixel image plus bold, hyperlinked Up to 50 characters for headline and 400
17k
Products positions per send headline, body copy and one additional link characters for body, including spaces
You provide subject line, copy, images and HTML code or, for an additional fee, we can develop the custom email message for you.
Direct 17k FastCasual.com reserves the right to reject or alter any message content — including subject line — that violates CAN-SPAM
Connect
regulations or does not comply with email marketing best practices.
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasualDRIVE TRAFFIC WITH DISPLAY ADVERTISING
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Collaborate with FastCasual.com to build a custom traffic plan that matches your marketing objectives and your budget.
Depending on your plan’s duration and level of commitment, FastCasual.com will guarantee a maximum cost per traffic-driving
impression (CPI). Options for customizing your plan include:
NOTE: Welcome Billboard and Super Leader programs may not run simultaneously. Options for
targeting standard display banners include: home, feature, blog pages, search, event calendar,
products & suppliers directory, white paper directory, video gallery and photo gallery. Most web
display advertising programs run with fixed flight durations and maximum costs per impression
(CPIs) i.e., impression guarantee = total program cost/max cost per impression.
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasualRATES & REPORTING
Advertising placements are priced on a cost per impression (CPI) basis and calculated on a sliding scale according to total
program expenditure and product mix. CPI guarantees run as low as 9¢ per impression for average programs of $3,000
or greater in size, providing marketers with one of the most cost-effective media buys in the industry.
SPECIAL DISCOUNTS
Multisite discounts may apply to qualifying advertisers. For example, when purchasing programs with FastCasual.com,
industry partners may opt to extend their sponsorships to include other closely related Networld Media Group properties at a
fraction of rate-card cost. Other media properties to consider bundling with Fastcasual.com include:
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Contact your media specialist for details.
ROI reporting
For easy tracking of your campaign’s return on investment, Networld Media Group provides quarterly or monthly
reporting of all:
• Brand impressions
• Costs per impression
• Lead counts acquired
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasualASK ABOUT CUSTOM MARKETING SERVICES
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Expand your marketing group’s capabilities without adding staff.
Networld Media Group offers outsourced marketing services in
each of the following areas:
• Custom publishing and content creation
• Market research
• Video production
• Social media & public relations
• Web site development
• Print
• Direct mail
• Graphic design
• Lead nurturing and management
• Infographics
Networld Media Group creates press releases for companies as
part of our custom services. We write, design and distribute your
release to hundreds of media outlets on the newswire. Complete
turnkey package is priced at $595 per release. Ask your media
specialist for details.
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasualCREATIVE SUBMISSION AND CONTACTS
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CREATIVE SUBMISSION LINKS
• Standard and Rich Media Creative Guidelines
• Send creative to Traffic@networldmediagroup.com
If you have any questions or concerns about creative specifications and submission, please contact:
JENNIFER A. RECKTENWALD | SENIOR SALES ADMINISTRATOR | jenniferr@networldmediagroup.com
tel: 502.241.7545 ext. 139 | fax: 502.241.1385
ADVERTISING AND PACKAGE OPTIONS
LIZ MATNEY | SENIOR BUSINESS DEVELOPMENT MANAGER | lizadv@networldmediagroup.com
toll free: 877.441.7545 | direct: 502.241.7545 ext 129 | fax: 502.241.1385 | 13100 Eastpoint Park Blvd. | Louisville, KY 40223
KATHY DOYLE | SENIOR VP OF SALES AND MARKETING | kathyd@networldmediagroup.com
live chat
Get answers to your questions via an online chat with a media specialist at: www.networldmediagroup.com/fcc-advertise
NETWORLD MEDIA GROUP | mediakit@networldmediagroup.com
FastCasual.com | 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | mediakit@FastCasual.com | @FastCasualYou can also read
