THE SOFT GRID 2013-2020: Big Data & Utility Analytics for Smart Grid Research Excerpt - SAS

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THE SOFT GRID 2013-2020: Big Data & Utility Analytics for Smart Grid Research Excerpt - SAS
THE SOFT GRID 2013-2020:
Big Data & Utility Analytics for Smart Grid
Research Excerpt

          A Greentech Media Company
THE SOFT GRID 2013-2020: Big Data & Utility Analytics for Smart Grid Research Excerpt - SAS
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                    Research Excerpt

       RESEARCH EXCERPT

       This is an excerpt from the December 2012 GTM Research report “The Soft Grid 2013-2020: Big Data and
       Utility Analytics for Smart Grid”. Research for this report was conducted over a six-month span and included
       primary and secondary research as well as extensive interviews with both industry players and utilities.

       GTM Research, a division of Greentech Media, provides critical and timely market analysis in the form of
       research reports, data services, advisory services and strategic consulting. GTM Research’s analysis also
       underpins Greentech Media’s webinars and live events.

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                        GTMRESEARCH APRIL 2013 2
THE SOFT GRID 2013-2020: Big Data & Utility Analytics for Smart Grid Research Excerpt - SAS
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                                                                              Executive Summary And Key Findings

       1. EXECUTIVE SUMMARY AND KEY FINDINGS

       Analytics: Key Findings

       1.   While utilities like to claim that they have analytics, they really don’t. Utilities tend to have last-gen business
            intelligence (BI) reporting solutions that they call “analytics,” but that typically amount to not much more than
            reporting tools or descriptive analytics (primarily based on older database architectures running SQL), as
            opposed to the real-time and predictive analytics using complex event processing to which the term “analytics”
            is now commonly understood to refer.

       2.   Utilities are now seeking to become more proactive in decision-making, adjusting their strategies based on
            reasonable predictive views into the future, thus allowing them to side-step problems and capitalize on the
            smart grid technologies that are now being deployed at scale. Predictive analytics, capable of managing
            intermittent loads, renewables, rapidly changing weather patterns and other grid conditions, represent the
            ultimate goal for smart grid capabilities.

       3.   In this report, we present a taxonomy that identifies the three major domains in which analytics can aid utilities,
            all of which are ripe with opportunity.

            A. Enterprise         analytics
            B. Grid    operations analytics
            C. Consumer           analytics

       Figure 1-1: UTILITIES’ THREE PRIMARY DOMAINS FOR ANALYTICS

            ENTERPRISE ANALYTICS                                         GRID OPERATIONS ANALYTICS                               CONSUMER ANALYTICS

            • Moving from Traditional, Historical Analytics              Grid Optimization and Operational Intelligence          • Behavioral Analytics
              to Real-Time Predictive Analytics                          • Asset Management Analytics                            • Tiered Pricing - Trading, Selling Megawatts (DR)
                                                                         • Crisis Management Analytics                           • Building Energy Management
            • Complete Situational Awareness
                                                                         • DMS Analytics                                         • Power Analytics (Load Flow)
            • Business Intelligence (BI)                                 • Outage Management Analytics/Fault                     • Social Media Data Intergration
                                                                            Detection and Correction                             • DG/EV/Microgrid Analytics
            • Trading with “live look” at the Grid                       • Weather/Location data
              Simulation/Visualization                                   •Mobile Workforce Management
                                                                         •Energy Theft

            COMMUNICATION LAYER                                                                     END-TO-END COMMS PLATFORM

            POWER LAYER INFRASTRUCTURE

                               GENERATION                                                                                              HOME / BUILDING /          DISTRIBUTED GENERATION
                                                          TRANSMISSION              SUBSTATION                    DISTRIBUTION                                          AND STORAGE
                                                                                                                                         DATA CENTERS

                                    UTILITY                                                      INFRASTRUCTURE                                            CONSUMER

       Source: GTM RESEARCH

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                                                                                              GTMRESEARCH APRIL 2013 3
THE SOFT GRID 2013-2020: Big Data & Utility Analytics for Smart Grid Research Excerpt - SAS
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                      Executive Summary And Key Findings

       4.   It is our prediction that in three years, talking about analytics without mentioning big data will be a bit like
            talking about email without mentioning the internet -- the two will become intrinsically linked, with one being an
            application (analytics) sitting on top of the other, the foundational layer (big data storage and processing).
       5.   GTM Research believes that it is “high-performance” analytics, such as predictive analytics, which will prove to
            be the most significant value-add in the big data age, as new data management technologies prove reliable and
            fundamental, and as data storage infrastructure moves to commoditization.

       Utilities’ Limited Experience With Analytics: Key Findings

       1.   Based on discussions with utility CIOs, the utility industry appears to be weary of the process of selecting and
            commissioning custom products from vendors and of the consultant-heavy experience of deploying them; open-
            source big data products offer a future with more flexibility and lower costs.
       2.   The four biggest challenges for utilities in terms of having enterprise IT architectures sufficiently prepared for
            smart grid and big data are:
            A. Siloed   systems that hinder easy data sharing
            B. Systems    integrations is no small task
            C. No   existing platform in place for unstructured data
            D. No   single platform is going to be able to handle all needs
            All of these obstacles speak to the central challenge of making disparate, incompatible datasets usable and valuable
            across the enterprise.

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                                      GTMRESEARCH APRIL 2013 4
THE SOFT GRID 2013-2020: Big Data & Utility Analytics for Smart Grid Research Excerpt - SAS
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                 The Emergence Of The Soft Grid

       2. THE EMERGENCE OF THE SOFT GRID

       2.1 Utilities’ Existing and Evolving IT Architecture Challenges

       It is necessary to stress that utility IT architectures are in many ways only the jump-off point when it comes to
       realizing all of the benefits that can be reaped via big data and analytics. In other words, smart IT architecture
       has to be viewed as the gateway to a smart grid. An informal survey of utility CIO and CTOs that GTM Research
       conducted confirms that very few utilities have an official, overarching data strategy in place today.

       The deployment of “smart hardware,” including smart meters and distribution devices such as automatic
       voltage regulators, is not only continuing, but will also accelerate as these devices become even more
       affordable. However, in order to leverage the capabilities of these new devices and to implement smart grid
       capabilities like dynamic pricing, grid optimization, self-healing grids and renewables integration, utilities
       desperately need to turn their attention to upgrading their IT systems and architecture. To the industry’s
       credit, many utilities are currently engaged in this process.

       As they do so, many are discovering that they have an out-of-date patchwork of legacy systems with little,
       if any, architectural consistency. In the past, ad hoc point-to-point integration between pairs of applications
       was sufficient to handle basic needs, such as entering outage reports from customer service applications
       into an outage management system, or creating an engineering work order for execution by a maintenance
       crew using a mobile workforce management application. However, the age of big data could have
       devastating results on utility systems if IT architectures are not sufficiently designed and engineered for the
       level of performance and sophistication it will require.

       Over the past three to five years, utility executives have been discovering that the ad hoc and unplanned
       nature of their systems threatens to block their forward progress in achieving smart grid business goals
       – and frankly this realization came before it was evident that big data was on the way! Every utility now
       needs a pragmatic roadmap that delivers on the promise of smart grid by leveraging and integrating legacy
       systems too complex to replace (over the immediate term), while putting a comprehensive plan in place to
       account for big data, as well as overcome the four biggest data challenges utilities are facing (see below).

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                              GTMRESEARCH APRIL 2013 5
THE SOFT GRID 2013-2020: Big Data & Utility Analytics for Smart Grid Research Excerpt - SAS
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                            The Emergence Of The Soft Grid

       Figure 2-1: FOUR MAJOR IT ARCHITECTURE CHALLENGES FOR UTILITIES

       1.    Siloed systems that prohibit easy data sharing. Many smart grid applications are composite applications
             that draw on data and functions from multiple systems.
       2.    Systems integration is no small task. Related to the challenge of siloed systems is the challenge of creating
             the underlying architectures that allow easy data access, sharing, and collaboration between systems. It
             is particularly difficult to upgrade architectures that serve as the foundation for electric grids on which
             millions of customers depend.
       3.    No existing platform in place for unstructured data. An estimated 75% to 90% of all new data being
             generated is unstructured. Utilities as a group are ill prepared for this shift, and most have not explored or
             tested big data platforms in a meaningful way.
       4.    No single platform is going to be able to handle all needs. Companies like Facebook and Twitter have had
             to constantly rebuild and update their architectures in order to meet their ever-evolving, rapidly expanding
             needs. This experience likely will be applicable to the utility space, as well. Utilities must look to hybrid
             architectures to integrate the totality of their smart grid systems, as well as their emerging big data needs.
             Further, massive data warehouses are difficult to support over the long term; often the best data architecture
             designs are those that keep master data close to the processing engine/analytics, or vice versa.

       SOURCE: GTM RESEARCH

       The previously published GTM Research report The Smart Utility Enterprise concluded that only a hybrid
       architecture that achieves the following conditions will truly be equipped to implement a smart grid.

         •    Separates the data management; application logic and presentation into separate layers (i.e., is multitier)
         •    Has helper applications that surround legacy systems with new functionality
         •    Embraces service-oriented architecture (SOA) that encapsulates application functions into modular components for reuse
         •    Utilizes agent-based architecture for distributing intelligence to nodes like IED
         •    Supports big and unruly (i.e., unstructured) data

       Finally, the following list of suggested best practices for utilities moving into smart grid was generated by
       systems integrator Accenture.

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                                         GTMRESEARCH APRIL 2013 6
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                               The Emergence Of The Soft Grid

       Figure 2-2: KEY BEST PRACTICES FOR DEVELOPING AND IMPLEMENTING SMART GRID SOLUTIONS

       1.   Recognize smart grid data classes and their characteristics to develop comprehensive smart grid data
            management and governance capabilities.
       2.   Consider how data sources can support multiple outcomes via analytics and visualization to realize the
            maximum value from the sensing infrastructure.
       3.   Consider distributed data, event processing and analytics architectures to help resolve latency, scale and
            robustness challenges.
       4.   Consider the whole smart grid challenge when planning data management, analytics and visualization
            capabilities—not just advanced metering infrastructure—to avoid stranded investments or capability
            impediment.
       5.   Design data architectures that leverage quality master data to match data classes and analytics/
            application characteristics. A giant data warehouse is rarely maintainable.
       6.   Look to new tools such as complex event processing to handle challenges around processing new data
            classes. Managing the new smart grid data deluge via historical transaction processing approaches is likely
            not scalable.
       7.   Develop business process transformation plans at the same time as—and in alignment with—smart grid designs.

       SOURCE: ACCENTURE

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                            GTMRESEARCH APRIL 2013 7
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                        Big Data And Analytics

       3. BIG DATA AND ANALYTICS

       3.1 Top 10 Smart Grid Drivers Of Big Data and Analytics

       The following list identifies ten drivers that will likely increase the speed at which big-data and analytics
       technologies will be adopted in the utility industry.

       Figure 3-1: TEN DRIVERS WHICH WILL MOVE UTILITES TO BIG DATA AND ANALYTICS

       1.   Utilities seeking ROI for advanced metering investments to justify the billions spent on AMI infrastructure.
       2. The   new technologies will improve the usefulness and granularity of demand-side management and
            demand response programs in terms of better customer segmentation and other benefits.
       3. The   new technologies will improve asset management in an asset-intensive industry.
       4.   More data and analytics will lead to better grid operations management in extreme weather, including
            reduced outage times, cost savings from better SAIFA and SAIDI indexes, and fewer dissatisfied customers.
       5. The   new technologies will lead to reduced energy theft and other non-technical losses.
       6. The   new technologies will smooth the integration of renewables and EVs.
       7.   The new technologies will facilitate the use of geospatial intelligence to visualize grid operations.
       8. The   new technologies will ease the strain being placed on traditional business intelligence (BI) and analytic
            solutions from the exponential growth of data.
       9. The   speed of adoption will likely increase when key stakeholders in the utility industry acknowledge that
            today’s utility enterprise IT architectures are not sufficient to meet future needs, specifically in terms of
            their lack of cross-departmental data sharing capabilities.
       10.   New vendor technologies are driving shifts in terms of both what is affordable and what is possible.

       SOURCE: GTM RESEARCH

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                              GTMRESEARCH APRIL 2013 8
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                  Vendor Profiles And Comparative Analysis

       4. VENDOR PROFILES AND COMPARATIVE ANALYSIS

       4.1 Introduction

       In this section, we delve more deeply into the leading technology vendors offering solutions across the
       various subsectors and submarkets of the soft grid space, including data storage, data infrastructure, data
       management, and the growing application layer of smart grid.

       2012 has presented utilities with a growing number of new offerings, including those with features such as geospatial
       visualization, cloud-based solutions, cluster analysis tools, intelligent alarm filtering capabilities, and others. These
       advances have generated a great deal of enthusiasm, as well as a considerable amount of confusion.

        This seems like a fitting analogy for where the market stands today: it has thus far been successful in
        terms of creating a lot of excitement around big data and analytics, but hasn’t yet been equally successful
        in demonstrating either the capabilities or the business case for these new technologies. To some utility
        executives, the need for analytics is clearly obvious, but it appears that the majority of industry insiders
        in this traditionally change-averse industry still need a fair amount of education in order to be apprised of
        current and emerging technologies. Adding to the confusion is the fact that seemingly every company in
        the market – even those with little applicable experience in the field – is suddenly developing or offering
       ‘analytics’ products. Ultimately, however, both educational efforts and ROI prove-out will need to take place
        in order to spur investment and market proliferation.

       However, after having spoken to dozens of utility executives on this topic, as well as conducting an
       extensive survey of more than 70 North American utility executives, it is clear that interest in these
       emerging technologies is now beginning to mount. Soon, it is likely that utilities will begin to adopt analytics
       technologies that will allow them to become more proactive in decision-making and to adjust their strategy
       based on the predictive views into the future that the technologies will facilitate. This will allow utilities
       to capitalize on the smart grid technologies that are now being deployed at scale; side-step potential
       problems; and better handle the steep challenges facing an industry in transition.

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                                      GTMRESEARCH APRIL 2013 9
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                      Vendor Profiles And Comparative Analysis

       4.2 Vendor Taxomony and Vendor Rankings

       Figure 4-1: LEADING VENDORS IN SOFT GRID

       SOURCE: GTM RESEARCH

       4.2.1 Data Management and Movement Layer

       The data management layer has been a focal point of this report, and along with the enterprise IT
       architecture that supports it, it represents both the biggest challenge and the biggest opportunity for
       today’s utilities. It is abundantly clear that we are now in the big data age, but how utilities will manage
       this paradigm shift remains to be seen. Across the industry, a gauntlet has been thrown down, and
       upstarts springing out of the distributed processing world of Hadoop see a multi-billion-dollar market up for
       grabs, as the need for real-time analytics in a world of massive, unstructured and complex data demands
       performance requirements above and beyond the capabilities of the legacy relational database management
       systems of yesteryear. Today’s data no longer fits neatly into columns and rows, and is likely to be
       generated on the terabyte- or petabyte-scale. As such, old and antiquated architectures are destined to fall.

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                         GTMRESEARCH APRIL 2013 10
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                            Vendor Profiles And Comparative Analysis

       Predictably, there are many vendors (and utilities) taking an “If it ain’t broke, don’t fix it” stance on the issue
       of data management. Year after year, companies like Oracle continue their incremental gains in the speed
       and performance of their relational database management systems. However, the emerging technologies
       are not ready to fully replace their predecessors. Principal Hadoop founder Doug Cutting describes his
       company’s platform as “augmenting and not replacing” regular databases. As should be expected, Oracle,
       Microsoft and others are experimenting with big-data products and platforms, but every database expert
       consulted for this report cautioned that at the moment, those offerings remain immature and experimental.

       The implications of data management for smart grid are vast. Having said that, however, we don’t expect
       utilities to begin making large bets on technologies like Hadoop in the near term, for several reasons. First,
       the solution offerings are relatively young and utilities historically aren’t big risk-takers on new technologies.
       Second, and more importantly, utilities haven’t yet fully grasped the true value and potential of distributed
       data processing. This may be due to the fact that utilities’ first foray into dealing with big data – namely,
       smart meter data -- has relied upon meter data management systems that are based on older relational
       database management systems.

       Over the past five years, utilities’ chief data concern has been ensuring that smart meter data flowed
       reliably into their CIS/billing systems, so that the utility could ensure payement. There have been some
       gestures and claims made in the industry about integrating siloed departments and building intelligent IT
       enterprises, but in truth, maintaining accurate and efficient billing standards has been the leading concern.

       As 2013 approaches, meter data management systems have now been proven to be reliable, and many other
       concerns, including the question of the reliability of AMI networks, have largely been worked out. As a result,
       utility CIOs and data experts have been freed up to focus on extending smart grid into other applications. In
       undertaking this process, they will begin to re-examine how their data is architected and managed.

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                               GTMRESEARCH APRIL 2013 11
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                                                                   Vendor Profiles And Comparative Analysis

       The immense wave of unstructured data that is coming to the grid in the near future is the real big data
       challenge. Up until now, the data that utilities have had to manage has been predictable. For example,
       utilities know when data from an average meter read will be sent, and roughly how big the resulting data
       will be. On the other hand, it is very difficult to anticipate the deluge of data that an extreme weather event
       will initiate, including inputs from DMS, OMS, integrated weather systems and other systems and sensors
       related to other grid assets that may be experiencing unusual performance. As the grid starts to send
       frequent status updates on all critical and non-critical assets, the only way to capture this data will likely be
       with advanced big-data tools.

       As such, GTM Research believes that legacy RDBMS will be unable to meet the comprehensive future needs
       of the smart grid. Up until now, systems integrators and middleware players have been able to patch new
       solutions onto legacy systems, but at a certain point, big data will begin to overwhelm “spaghetti” architecture.

       Figure 4-2: COMPARATIVE VENDOR RANKINGS FOR THE DATA MANAGEMENT AND MOVEMENT LAYER

                                                                                                                                                             WEIGHTED AVERAGE
                                                                                                                        ENTERPRISE TOOLS
                           MARKET BREADTH

                                             RELATIONSHIPS

                                                             FUTURE NEEDS

                                                                            EXTENSIBILITY

                                                                                                                        REPORTING &
                                                                                                          SCALABILITY
                                                                                            FLEXIBILITY

                                                                                                                                                  SECURITY
                                             UTILITY

        SAS                   3                  4              5              5              5             5                 5            COST
                                                                                                                                            4       4        4.44
        Teradata              4                  3              5              5              5             5                 5             4       4        4.44
        IBM                   5                  5              4              4              4             4                 5             3       5        4.33
        EMC/
                              5                  5              4              4              4             3                 5             3       5        4.22
        Greenplum
        Oracle                5                  5              3              4              4             3                 5             4       5        4.22
        Cisco                 5                  5              4              4              3             3                 4             4       5        4.11
        SAP                   5                  5              4              4              4             3                 5             3       4        4.11
        Versant               3                  3              5              4              5             5                 4             4       4        4.11
        Hortonworks           2                  2              5              5              5             5                 4             5       3        4.00
        OSIsoft               3                  3              4              4              4             5                 4             4       5        4.00
        Cloudera              2                  2              5              5              5             5                 3             5       3        3.89
        Hadapt                2                  2              5              5              5             5                 3             5       3        3.89
        5=highest score                     1=lowest score

       GTM RESEARCH

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                                                                                     GTMRESEARCH APRIL 2013 12
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                                                                              Vendor Profiles And Comparative Analysis

       4.2.2 Analytics and Applications Layer

       The analytics and applications layer covers the new and necessary solutions that vendors are bringing to the
       market. In the utility/smart grid space, there are four domains that will increasingly rely on analytics: the
       enterprise, grid operations (T&D), consumer-oriented offerings, and energy portfolio management and trading.
       The following diagram demonstrates where three of these domains sit relative to the physical grid infrastructure.

       Figure 4-3: UTILITIES’ THREE PRIMARY DOMAINS FOR ANALYTICS
            ENTERPRISE ANALYTICS                                         GRID OPERATIONS ANALYTICS                               CONSUMER ANALYTICS

            • Moving from Traditional, Historical Analytics              Grid Optimization and Operational Intelligence          • Behavioral Analytics
              to Real-Time Predictive Analytics                          • Asset Management Analytics                            • Tiered Pricing - Trading, Selling Megawatts (DR)
                                                                         • Crisis Management Analytics                           • Building Energy Management
            • Complete Situational Awareness
                                                                         • DMS Analytics                                         • Power Analytics (Load Flow)
            • Business Intelligence (BI)                                 • Outage Management Analytics/Fault                     • Social Media Data Intergration
                                                                            Detection and Correction                             • DG/EV/Microgrid Analytics
            • Trading with “live look” at the Grid                       • Weather/Location data
              Simulation/Visualization                                   •Mobile Workforce Management
                                                                         •Energy Theft

            COMMUNICATION LAYER                                                                     END-TO-END COMMS PLATFORM

            POWER LAYER INFRASTRUCTURE

                               GENERATION                                                                                              HOME / BUILDING /          DISTRIBUTED GENERATION
                                                          TRANSMISSION              SUBSTATION                    DISTRIBUTION                                          AND STORAGE
                                                                                                                                         DATA CENTERS

                                    UTILITY                                                      INFRASTRUCTURE                                            CONSUMER

       GTM RESEARCH

       Virtually all smart grid vendors are competing in the analytics and applications layer. It is difficult to provide an apples-to-
       apples comparison of these vendors and their product and service offerings, as the solutions that each are offering are
       often unique. The following list identifies the leading solutions that vendors are targeting in the 2012-2015 timeframe.

       Figure 4-4: LEADING UTILITY SMART GRID ANALYTICS FOR 2012 -2015

        •     Geospatial and visual analytics that offer a                                             •    Vegetation management analytics
              centralized view of multiple technologies                                                •    Revenue protection (including theft and non-
        •     Outage restoration analytics                                                                  technical loss analytics)
        •     Grid optimization and power quality (including                                           •    Analytics to correct legacy system errors (such as
              voltage control and conservation)                                                             CIS and MDM)
        •     Peak load management (via demand-side                                                    •    Consumer behavioral analytics (including
              management analytics) and energy portfolio                                                    comparison to neighbors/peers)
              management analytics                                                                     •    Home signature and thermostat control analytics
        •     Asset protection analytics and predictive asset                                          •   Time-of-use pricing analytics
              maintenance
                                                                                                       •    Renewable energy and storage analytics
        •     Service quality analytics
       SOURCE: GTM RESEARCH

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                                                                                                GTMRESEARCH APRIL 2013 13
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                                                                                                      Vendor Profiles And Comparative Analysis

       Figure 4-5: COMPARATIVE VENDOR RANKINGS FOR DATA ANALYTICS AND APPLICATION LAYER

                                                                                         VALUE FOR SERVICES/

                                                                                                                                                                                                WEIGHTED AVERAGE
                                                                                                                                                    SOPHISTICATION OF
                                                                      INDUSTRY-LEADING
                                     MARKET BREADTH

                                                                                                               FUTURE NEEDS OF

                                                                                                                                 EXTENSIBILITY OF
                                                      RELATIONSHIPS

                                                                                                                                                                        EXPERIENCE
                                                                                                               CUSTOMERS
                                                                                         SOLUTIONS

                                                                                                                                                    ANALYTICS
                                                                                                                                 FEATURES

                                                                                                                                                                                     STRATEGY
                                                                      SOLUTION

                                                                                                                                                                        END USER
                                                      UTILITY

        SAS                             4                 4                 5                   5                   5                  5                  5                4           4        4.60
        IBM                             5                 5                 5                   4                   4                  4               4.5                 4           5        4.53
        Opower                          3                 5                 5                   5                   5                  4                  4                4           5        4.45
        Space-Time Insights             3                 3                 5                   5                   5                  4               4.5                 5           5        4.43
         EcoFactor                      3                 3                 4                   5                   5                  5               4.5                 5           5        4.38
        GE                              5                 5              4.5                    4                   4                  4                  3                4           5        4.23
        Siemens                         5                 5                 4                   4                   4                  4                  4                4           4        4.20
        eMeter (a Siemens co.)          3                 5                 5                   4                   4                  4               3.5                 4           5        4.18
        Accenture                       4                 5              4.5                    4                   5                  3                  3                4           5        4.13
        ABB/Ventyx                      5                 5              4.5                    4                   4                  3               3.5                 4           4        4.10
        Landis+Gyr                      4                 5              4.5                    4                   4                  4               3.5                 4           4        4.10
        Aclara                          4               4.5              4.5                    4                   4                  4               3.5                 4           4        4.05
        Tendril                         3                 4                 4                   4                   4                  4                  5                4           4        4.05
        Ecologic Analytics
                                        3               4.5              4.5                    4                   4                  4               3.5                 4           5        4.05
        (a Landis+Gyr company)
        Silver Spring Networks          4                 5                 4                   4                   4                  4               3.5                 4           4        4.03
        Echelon                         4                 4                 4                   4                   5                  4                  4                4           3        4.00
        DataRaker                       3                 3                 4                   4                   4                  4                  4                4           5        3.90
        Telvent
                                        4                 5                 4                   4                   3                  4               3.5                 4           3        3.83
        (a Schneider Electric co.)
        EnerNOC                         3                 4                 4                   4                   4                  4                  4                4           3        3.80
        Itron                           4                 5              4.5                    4                   3                  4                  3                3           3        3.73
        Tableau Software                3                 2                 4                   4                   4                  4                  4                4           4        3.70
        Energate                        3               3.5                 4                   4                   4                  4               3.5                 4           3        3.68
        Grid Net                        3                 3              3.5                    4                   4                  4               3.5                 4           4        3.65
        Power Analytics                 3                 3              3.5                    4                   4                  4                  3                4           4        3.58
        ECOtality                       2                 2                 4                   4                   4                  3               3.5                 4           4        3.43
        5=highest score                                1=lowest score
       SOURCE: GTM RESEARCH

©2013, GREENTECH MEDIA INC ALL RIGHTS RESERVED                                                                                                                                                                        GTMRESEARCH APRIL 2013 14
THE SOFT GRID 2013-2020, SAS RESEARCH EXCERPT                                                                                   Additional Resources

       FOR MORE INFORMATION ON BIG DATA & UTILITY ANALYTICS

       High-Performance Analytics for The Smart Grid

       This white paper presents results from a survey of more than 70 North American utility executives. The
       research reveals how utilities are defining, conceptualizing and understanding both big data and analytics.
       The paper also explores some of the barriers utilities face in both day-to-day use and enterprisewide
       adoption of analytics.
       http://bit.ly/SASGTM

       SAS Digital Magazine on Energy Transformation

       This multi-media asset covers the hottest topics in today’s energy industry, including Dodd-Frank regulatory
       impacts, analytics for distribution/asset optimization, and exploration of unconventional oil and gas
       resources. To download the interactive magazine type this URL into the browser: http://bit.ly/energymag

       Explore SAS Visual Analytics

       SAS Visual Analytics provides unique insights that allow utilities to understand how customer and market
       behaviors influence drive profitable growth opportunities. With new online demos, a utility can experience
       how SAS Visual Analytics provides an in-depth knowledge of customers, assets and operations. Log on for a
       test drive today: http://bit.ly/utilityVA

       Contact SAS

       SAS is the leader in business analytics software and services. For over 35 years, our solutions have enabled
       utilities to find hidden patterns in data and create intelligence from disparate data sources for effective
       decision-making. Find out more at sas.com/utilities.

       Tim Fairchild
       Director, SAS Global Energy Practice
       Tim.Fairchild@sas.com +1.919.531.0981

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