REINVENTING AUGMENTED REALITY - ILARIO TRUPPA - ACCOUNT EXECUTIVE AND ASSOCIATE ROBERTO DEL MASTRO - CEO OC LAB SRL - QUVI
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Reinventing Augmented Reality
Ilario Truppa – Account Executive and Associate
Roberto del Mastro – CEO OC Lab srl
www.qu-vi.it
QuestionMark
HOW TO CREATE A
NOT IMMERSIVE BUT
PHYSICALLY SHARED
AUGMENTED REALITY
EXPERIENCE?
www.qu-vi.it
VIDEO AND 3D
360 ° PROJECTION
SOLUTION
MIX BETWEEN REAL AND
VIRTUAL
APP CONTROLLED
LIVE STREAMING
FUNCTIONALITY QUADRA VISION
INTERACTIVE EXPERIENCE 360 DEGREES
INTERACTIVE
ELEGANT DESIGN:
HOLOGRAPHY PROJECTOR
EXCELLENCE MADE IN ITALY
Registered Design
N. 004539609
www.qu-vi.it
TEAM
Dott. Mario Giammarco,
CTO, 25 years of experience in
software development projects.
Ing. Roberto del Mastro
CEO, 30 years of multimedia experience,
projects in RAI, Ferrari Auto, UN and
several multinational companies.
Dott.ssa Micaela Vichi, Ilario Truppa
co-founder and digital strategist. Degree in Multimedia Designer, content
Sociology of Art, and Master in production and customer
Management of Complex Media relationships.
Dott. Dario Scalini
inventor of QuVi and expert in
holograms and video editing, with
many years of experience in
multinational companies.
Constanze Moelter
Graphic Designer
Davide Accetturi
IT Administrator
www.qu-vi.it
OC Lab – QuVi: Results, Customers and Traction
OC Lab Founding as an Innovative StartUp -> 2015
QuVi is market ready -> ExF Price € 19.900,00 - production capability 250 pcs / year
Web Marketing-> PPC campaign active on the www.qu-vi.it web site for Northern Italy
Sales force -> currently 1 resource - requires staffing / development
Partnerships
Realized Projects
www.qu-vi.it
Our MARKET: Augmented Reality
GROWTH: 110% / year - Estimated value of 215 BILLION $ in 2021
QUVI IS THE ONLY HOLOGRAPHY MADE IN ITALY PRODUCT IN A MARKET
WITH FEW COMPETITORS AND STRONG EXPANSION
MARKETS EXAMPLES:
n. 18.000 in EU n. 700.000 in EU n. 1.900.000 in EU
Long Run Target: 1% Long RunTarget: 0,1% outlets
180 pcs sold 700 pcs sold Long Run Target: 0,1%
@ 25.000 € each
@ 25.000 € each 1900 pcs sold
EXHIBITIONS
MUSEUMS
RETAIL
• (QuVi + contents and
(QuVi + contents and services) @ 25.000 € each
services)
(QuVi + contents and services)
Market value Market value
€ 17.500.000 Market value
€ 4.500.000
€ 47.500.000
Data Source:
Data Source: Data Source:
EURO FAIR STATISTICS 2017
EGMUS 2017 EUROPEAN RETAIL IN 2016
www.qu-vi.it
COMPANY PRICE DESIGN INTERACTIVITY
COMPETITORS
www.qu-vi.it
SALES AND MARKETING PLAN
Sales channels and marketing investments
Online advertising: pay-per-click investment on Google and Facebook. (es: CH+A, F, D,
NL, UK, E, I, RU, UAE).
Industry Fairs: presentation of QuVi to the most important industry events such as
ISE and Consumer Electronic Show in Las Vegas.
Website and contents
Recruitment:
a marketing and sales manager and a sales assistant, both full time; plus a resource
dedicated to online channel management.
Semester 1 2 3 4 5 6
Museum Market 5 15 25 30 35 50
Fair Market 0 5 10 15 25 30
Retail Market 0 5 10 15 25 30
Total Unit Sold 5 25 45 60 85 110
www.qu-vi.it
CES LAS VEGAS 2019
Sales channels and marketing investments
OC Lab with QuVi: selected FROM CES between the 10 startups for the Italian
Booth at Eureka Park 2019.
”..Your company was selected from a competitive pool of applicants for your
passion for consumer technology and innovation.
Our team at CTA is impressed with your startup’s drive for technological
innovation, and we welcome you to the 8th edition of Eureka Park”
Bobby Baumler, Eureka Park CES
www.qu-vi.it
Financial Plan www.qu-vi.it
Investment opportunities in QuVi
OC Lab Evaluation:
€ 1.5 million – Pre-Money conservative estimate made by and
Exit : Italian Design tailoring Technology
CEO experience in selling to Asian Companies in
ROI EXAMPLE
the Consumer Electronic Business
Sold to Eastech
Equity for sale 20,00% Evaluation €1.500.000
Holding Taiwan
Equity transfer price €300.000 Price for 1% €15.000
Year 1 2 3
Net dividend (tax rate 26%) €3.471 €84.945 €214.815
ROE (Return On Equity) 1,16% 28,32% 71,61%
www.qu-vi.itDevelopment plan and funds use
Business plan:
- 2018: focusing on the museums market, acquisition of pilot customers in the
exhibition and retail markets.
- 2019 - 2020: significant expansion in the markets for exhibitions and shops.
Product development:
- New versions with a choice of alternative designs, 5 of which are already designed.
Team growth:
- Marketing and sales area: up to 2 new full-time resources.
- Production area and customer service: increase of production capacity up to 300
units / year by 2021.
Technology and equipment:
- Hardware, software and contents.
- CMS TouchDomain license.
- Van for mobile installations (rentals, demonstration installations).
www.qu-vi.itTHANK YOU!
Ilario Truppa
Roberto del Mastro
WWW.QU-VI.IT
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