Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research

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Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research
Symbian – Smart Platform for Mobile Innovation
Research Opportunities

Alexander Zavorine. Symbian Research
           Copyright © 2008 Symbian Software Ltd.   Page: 1   CONFIDENTIAL
Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research
Mobile phones today – some statistics

•    25% world population had subscribed to a mobile phone service after the
     first 15 years of availability (2004)
•    50% of the world population will have subscribed to a mobile phone service
     by 2008
      … Half the population of the world contactable by mobile phone in 2008
•    75% may have mobile phone services by 2012

•    1 billion SMS messages sent in the UK in the year 1999
•    1 billion SMS messages sent in Britain in 1 week in November 2007

     ... and similar growth around the world.

                                                  DISTRIBUTED TO AR050906
Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research
Three waves of mobile phones
                                                                                                es
                                                                                    r t p hon
                                                                                 Sma
Phone functionality

                                                                        ne   s
                                                                   ph o
                                                          at ure
                                             ic        Fe
                                      ce nt r                                            The best is still
                                i c e
                              Vo                                                            to come
                                             ~2000                     ~2005

             •        Great communications        •   Graphics display           •   Rich programmability
             •        Voice (& text)              •   Colour                     •   Virtuous cycle
             •        Pocketability               •   Camera                     •   Innovation
             •        Size                        •   Audio: Ringtones++         •   Applications & services
             •        Weight                      •   Video                      •   Personal productivity
             •        Battery life                •   Memory                     •   Business productivity
             •        Robustness                  •   Information                •   Mobile commerce
             •        Reliability                 •   Personalisation            •   Customisability
Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research
The smartphone market open virtuous cycle
             Advanced open mobile OS

                                                      Handset
                                                    manufacturers
      Consumers &
       corporates
                                                     Large volumes of
                                                      advanced open
   Mobile services,                                programmable mobile
content & applications
                          Open standards                 phones

                                                     Network
        Developers       Fast 3G & 3.5G networks
                                                    operators

                            (WiFi plus cellular)
Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research
How the world will connect…
                Market Growth Forecasts (pa)
             Smartphones, Desktop PCs & Laptops
                        (million units)
400

300
                                                             smartphones

                                                             desktop PCs
200
                                                             laptops
100                                                       Source: IDC, Gartner,
                                                          Nomura, Symbian models

 0
      2005       2006    2007        2008   2009   2010
Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research
Walkman®

         Sport

Remote Control

        Music

    Multimedia

    Waterproof

     Mobile TV
                 “converged mobile device”.

    Biometrics

        Hybrid

     Business

        Music
                 Overlapping market segments lead us to the

      Fashion

      Imaging

       Simple
Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research
“…the mobile phone…is most likely to carry
the dream of the ‘personal computer’ to its
conclusion’’
Research Opportunities - Symbian - Smart Platform for Mobile Innovation Alexander Zavorine. Symbian Research
Quarterly worldwide smartphone sales by OS
                         40
 Million units shipped

                         35
                         30
                         25
                         20
                         15
                         10
                         5

                              Q1     Q2   Q3      Q4   Q1     Q2   Q3      Q4   Q1      Q2      Q3   Q4
                              2005                     2006                     2007
                                             Symbian           Palm OS                 RIM
                                             Linux             Microsoft               Apple
                   Source: Canalys; Symbian analysis
                                                                                       Others

And the “smartphone” is no longer a niche market:
Over 200 million Symbian phones have been sold.
Symbian's share of the overall phone market increased from 5% in 2006 to 7% in 2007.
Cumulative sales of smartphones:                     Mainstream
Analyst predictions                                  mobile devices
It depends on the persistence of
       sales accelerators

   And on overcoming
   industry challenges
                                              1B+
                                          ?
                              200M
                                                  2012

          1M                       2007

       2001                     Symbian’s goal is to become
                         the most widely-used software on the planet.
Symbian - some background
                     •   Symbian OS is the market-leading smartphone operating system.
                     •   Symbian was formed in 1998, by PDA-maker Psion and partners
                         in the mobile phone industry.
                     •   Symbian now has offices in Bangalore, Tokyo, Beijing, Seoul, the
                         USA and has its headquarters in the UK.

•   At present, Symbian is a private company, owned mainly by
    mobile-phone manufacturers: Nokia, Ericsson, Sony-Ericsson,
    Panasonic, Siemens, Samsung.
•   User interfaces designed for Symbian OS include Nokia’s S60
    & S80, NTT DoCoMo’s MOAP, and UIQ.
Symbian moves toward open source
     LONDON, UK; June 24, 2008 -- Nokia, Sony Ericsson, Motorola and NTT DOCOMO
        announced today their intent to unite Symbian OS™, S60, UIQ and MOAP(S) to
        create one open mobile software platform.
•   The Symbian Foundation will own and distribute this combined open-source
    platform.
•   Other founder members of the Foundation will include AT&T, LG Electronics,
    Samsung Electronics, ST Microelectronics, Texas Instruments and Vodafone
•   To enable the Foundation, Nokia announced plans to acquire the remaining shares
    of Symbian Limited that Nokia does not already own
•   Currently this is still in the planning phase, and relevant government approval is
    currently being sought.
•   Once the Symbian Foundation is in operation, the entire system still cannot be
    immediately “open sourced” ... it is necessary to ensure we do not expose suppliers’
    confidential source. Symbian OS source will be made available over time as we
    address these issues. This process is expected to take several months.
•   This is a history-making large-scale move to open source.
    See symbianfoundation.org
Value-enabling technology in Symbian OS

2002/2003/2004/2005               2006            2007            2008            2009

 V7.0V7.0s V8.0 V8.1                                                                Future

   SQL                              ScreenPlay           FreeWay           SMP
   Scalable Data                    Next Generation      Next Generation   Multi-Core Phones
   Management                       Graphics             Network speed

 Copyright © 2008 Symbian Software Ltd.                                        Page: 12
Symbian OS component level view

    developer.symbian.com/main/documentation/technologies/system_models
Symbian’s interest in Universities
• To point out the opportunities with Symbian and smartphones
   … Opportunities for ground-breaking, market-relevant Research
   … Opportunities to nurture valuable IP
   … Opportunities to gain marketable (employable) skills
• To encourage university Research Agendas towards specific
  platform/technologies
   … To improve the supply of skilled programmers in and on Symbian OS
   … To stimulate the creation and improvement of tools and software for the
       development of smartphones and smartphone applications
   … To challenge and validate ideas about technologies, platforms, development
       methodologies, market evolution, etc
Symbian University Engagement – three facets
                                     www.symbian.com/universities

Symbian Academy                                                       developer.symbian.com/academy
    Primary goals:   Increasing the innovation and popularity of mobile software development.
                     Grow the number of Symbian skilled graduates available to the Symbian ecosystem.
    …    Provides teaching support; course material and other teaching resources, and support through SDN.
    …    Symbian Academy jobs board ties students with employers in the Symbian ecosystem
    …    Growth in specific regions based on Symbian ecosystem needs

University Research Relations (URR)                                   research@symbian.com
    Primary goals:    Promote awareness and use of Symbian as a platform among academic researchers.
                      Increase Symbian presence in research on ubiquitous computing & converged devices.
    …    Engages with universities’ research programmes.
    …    Supports research on Symbian-related topics or other research that uses Symbian as a platform.
    …    Also promotes Symbian presence and presentations at academic conferences & journals.
    …    A new role in the Symbian Research dept, created June 2008.

Graduate Recruitment                                                  recruitment@symbian.com
    Primary goals:   Recruit excellent graduates from universities for positions in Symbian.
                     Provide structures for training, networking, and career development of the new grads.
    …    Engages UK universities in a series of recruitment events.
    …    Manages the graduate recruitment process and Bootcamp training programme.
    …    Works with universities to provide student placement & internship in Symbian.
•   These programmes are designed for complementary overlap.
•   Symbian Academy provides a base for most other University Engagement.

          Symbian Academy          University
                                                    Graduate
            Universities           Research
                                                   Recruitment
                                   Relations
University Engagement with Symbian – step by step

     For background documentation & support, sign up
1                                                            developer.symbian.com
     with SDN – the Symbian Developer Network.

     For overall university engagement & support,
2                                                        developer.symbian.com/academy
     and/or course materials contact Symbian Academy.

     Interested in Symbian-related research projects?
3a                                                           research@symbian.com
     Send enquiries or proposals by email.

     Enquiries about Graduate Recruitment – internship
3b                                                          recruitment@symbian.com
     and permanent positions.

•    If your interest is commercial / non-academic, see symbian.com/partner

•    For non-graduate career opportunities, see careers.symbian.com
Symbian Research Challenges & Themes
       The next wave of smartphone innovation
    Issues and opportunities with smartphone technologies

Challenge areas
A. Device evolution / revolution through 2012-2015
B. Improved development and delivery methodologies
C. Success factors for mobile applications and mobile operating
   systems
D. Possible breakthrough applications and markets
E. Possible breakthrough technology improvements
A
    Device evolution / revolution through 2012-2015
1984                         1996                             2008                              2015…
                                                                          Converged
           PDA                                  Smartphone               mobile devices
 • Electronic organiser             • Phone as the most           • All-IP wireless broadband and
 • Interactive manipulation           important application         multiple bearer management
   of local data                    • Smartphone as               • Real-time networking
 • Battery life                       “Phone Plus…”               • Multimedia (creation,
 • Memory constrained               • Smartphone as                 consumption, communication)
 • Instant-on                         “simply great phone”        • Graphics and multimedia
                                    • Device start-up               hardware acceleration
 • Fast task-switching
                                    • Cellular baseband           • Broadcasting and positioning
 • Graphical screen
   (overlapping windows)              abstraction                 • Large fast persistent storage
 • RAM persisted                    • Flash persisted state       • Content protection/rights
   application state                • IP connectivity and           management
 • PC Connectivity                    networking                  • Energy & thermal constraints
                                                                  • Disruptive new technologies

                    Copyright © 2008 Symbian Software Ltd.    Page: 19           CONFIDENTIAL
B   Improved development and delivery methodologies

     The increasing scale of mobile software
            Personalisation & programming          Operator

                                                                 Effort required to build phone
                                                 Customisation

            More complex phone technology
                                                   Open
            More software applications            Software
 Closed
Software                                          40-80MB
    1-2MB   Demand for better user experience

            Standardization of components         Hardware
Hardware

    2000    No sign of this trend slowing       2008 onwards
C   Success factors for mobile applications and
    mobile operating systems
      Technology adoption life-cycle

    Can accept poor                                      Won’t accept poor
       usability                                             usability
                           THE CHASM
                     Early
                   adopters,
      Innovators, visionaries           Early       Late               Laggards,
      technology                       majority    majority             sceptics
      enthusiasts

    Customers want                            Customers want
    technology and                           complete solutions,
        features                        reliability, and convenience
                (source: Geoffrey Moore)
D
    Possible breakthrough applications and markets

     Health monitor         Games console     Newspapers

                    Diary       Alarm clock
To-do list                                      Tickets
                Keys                Camera
    Vouchers
                                                Camcorder
     Wallet         PDA               Radio
                                               Dictionary
Map            TV     Books      BlackBerry
    Watch                                     Music player
               Calculator      Web tablet
E
     Possible breakthrough technology improvements

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    Copyright © 2008 Symbian Software Ltd.                                                 Page: 23
University Research Essay Contest
            The next wave of smartphone innovation
       Issues and opportunities with smartphone technologies
•    Open to all university students worldwide
•    Up to ten prizes of £1000 each
      … Essays will be rated for relevance, insight, clarity, readability, timeliness,
          originality, evidence provided, and technical expertise
•    Contest announced early May on www.symbian.com
•    Essays should be submitted – via email – during September
      … No longer than 8 pages – written in English – optional supporting software
•    Winners announced at Smartphone Show, October
•    Winning essays (along with those “specially commended”) will be
     published in the forthcoming Symbian Research Journal

                   We’re looking forward to hear from you.
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