RESULTS - EVENT SUMMARY - LOS ANGELES FEBRUARY 24-25, 2018 LOS ANGELES CONVENTION CENTER - Travel and Adventure Show
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LOS ANGELES
FEBRUARY 24-25, 2018
LOS ANGELES CONVENTION CENTER
WWW.TRAVELSHOWS.COM
RESULTS - EVENT SUMMARY
FIND US: /TravelandAdventureShow @TravAdventure /TravAdventure
2018 LOS ANGELES
TRAVEL & ADVENTURE SHOW
Date: February 24-25, 2018
Venue: Los Angeles Convention Center
Location: 1201 South Figueroa Street
Los Angeles, CA 90015
Halls: South Halls - 218,000 sq. ft.
THANK YOU TO OUR SPONSORS
NATIONAL MEDIA SPONSOR: SUPPORTING SPONSORS:
CONTRIBUTING SPONSOR: OFFICIAL AIRLINE SPONSOR: TRAVEL RIGHT PAVILION SPONSORS: PHOTO BOOTH SPONSOR:
FAM-TAS PROGRAM SPONSORS: VIRTUAL REALITY ACTIVITY PAVILION: GLOBAL BEATS STAGE SPONSOR: PRODUCED BY:
DESTINATION THEATER SPONSOR: PREFERRED TRANSPORTATION PARTNER: MEDIA SUPPORTERS:
traveling productions
produce | write | shoot | edit | host
TRAVEL INDUSTRY PARTNERS: OFFICIAL PR PARNTER:
ATTENDANCE SUMMARY
48% 2018
Attendance Summary
52% 2017 Household Income (HHI)
Total Attendance: 36,813 35,621 64% Earn Over $100,000
Travel Trade: 3,442 3,813
Travel Agents: 931 904
$250k+ 13%
Press: 220 230
$150k - $250k 23%
$100k - $150k 28%
$250k+
Attendee 13% 13%
$250k+ Gender
$75k - $100k 19%
$150k$150k
48%
52%
- $250k
- $250k 23% 23%
2018 2018 2017 2017
$50k - $75k 13% 2016
$100k$100k - $150k
- $150k 28% 28% 2017 2017 2016
HEADLINE SPEAKERS & STAGES
In 2018, the LA Travel & Adventure Show provided new,
updated content and speakers to engage attendees. Keynote Speakers Included:
The Travel Theater, where attendees go for inspiration Samantha Brown
and advice from travel celebrities, welcomed back Host, PBS’, Places to Love
Samantha Brown, Rick Steves and Pauline Frommer.
At the Destination Theater, 17 sessions spanning both
show days provided educational workshops based on
specific destinations. Rick Steves
Travel Writer, Host of Rick Steves Europe
On the Savvy Traveler Theater, attendees enjoyed 14 and Travel with Rick Steves
sessions dedicated to providing actionable advice on
how to travel safer, better, and more efficient. From
packing tips and solo travel advice, to budget tips
and travel photography, Travel & Adventure Show
Phil Keoghan
consumers packed the theater each day. New for 2018
Host/Co-Executive Producer The
was a presentation by The Points Guy, Brian Kelly, who
Amazing Race and Author, No
attracted attendees to the show. Opportunity Wasted
For those attendees searching for cultural experiences,
the Global Beats Stage provided just that. With over 23
performances on the Global Beats Stage, attendees got Pauline Frommer
a taste of faraway cultures from around the globe. The Editorial Director of the Frommer’s
Taste of Travel Theater hosted 9 sessions and among Guides and Publisher of Frommers.com
the featured chefs were Master Chef Season 7 Winner
Shaun O’Neale and Master Sommelier Emily Wines.
Peter Greenberg
In addition to meeting with our vendors, attendees
Emmy Award-Winning Investigative
engaged in activities such as: Reporter and Producer and CBS News
Travel Editor
+ Travel Theater
+ Destination Theater
+ Savvy Traveler Theater
Brian Kelly
+ Taste of Travel Theater
Founder and CEO of ThePointsGuy.com
+ Global Beats Theater
+ Yosemite Experience Pavilion
+ Camel Rides
+ “Go Dive Now” Scuba Pool
+ Visit Billings, Montana Photo Booth Patricia Schultz
+ Two Bit Circus Bestselling Author, 1,000 Places to See
Before You Die and 1,000 Places to See in
The USA & Canada Before You Die
FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | sales@travelshows.com | TR AV EL SHOW S .COM
PROMOTION SUMMARY
For the 2018 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also
increasing the quality of attendees who walked through the show doors.
Broadcast Television:
The 2018 LA show’s television mix was one of the
strongest ever. Between NBC, KTLA and ABC, over 317
commercials ran, complimented with digital ads from
each station, resulting in 28.8 million impressions served
over a 10 day flight. This resulted in a 7% increase in
impressions year over year.
Radio:
Between KCBS, KNX, KRTH, and the Total Traffic &
Weather network (6 stations), over 180 radio spots ran
over the span of two and a half weeks. Over 12.9 million
radio impressions were served, resulting in a 572%
increase from 2017.
Out of Home:
Strategically placed along freeways in the LA area’s
affluent pockets, 5 illuminated static billboards and
3 illuminated posters targeted local commuters. Just Your Next Your Next Your Next
Vacation Is
Vacation Is
under 32 million impressions were served to drivers Vacation Is Waiting.
Waiting.
traveling in both directions, resulting in a 61% increase in Waiting. America’s Favorite Travel Show Is Back For 2018! 13 TH ANNUAL
overall impressions year over year.
• Explore new destinations and thousands of vacation options.
• Plan your vacation by meeting face-to-face with destination experts.
13 TH ANNUAL
• Learn how to save money and travel better.
• Meet your favorite travel celebrities and uncover expert travel tips.
• Save big with exclusive show-only travel deals.
• Experience faraway cultures with new attractions and demonstrations.
SAVE $5
Use Promo Code: EPOCH
BOOK YOUR TICKETS IN
ADVANCED ONLINE. FEBRUARY 24-25
(Or $11 at the door with this coupon)
*Regular $15 Admission
Note: Only cash is accepted on-site.
LOS ANGELES CONVENTION CENTER
KIDS 16 & UNDER FREE! Find Us:
www.LATravelShow.com
FEBRUARY 24-25 SPECIAL OFFER ONLINE ONLY!
$9
NATIONAL MEDIA SPONSOR: SUPPORTING SPONSORS: CONTRIBUTING SPONSOR: OFFICIAL AIRLINE SPONSOR:
*per ticket
Los Angeles Convention Center
*valid online only with promo code: LAPC18 FEBRUARY 24-25
www.LATravelShow.com
Print
(Regular Price Ticket: $15)
Los Angeles Convention Center
www.LATravelShow.com
America’s Favorite Travel Show Is
Back For 2018!
KEYNOTE SPEAKERS INCLUDE: NATIONAL MEDIA OFFICIAL AIRLINE CONTRIBUTING
SPONSOR: SPONSOR: SPONSOR:
• Explore new destinations and thousands of vacation options.
The addition of print in the LA market provided a last-
• Plan your vacation by meeting face-to-face with destination experts.
• Learn how to save money and travel better.
SUPPORTING SPONSORS:
SAMANTHA RICK
BROWN STEVES
PAULINE
FROMMER
PHIL
KEOGHAN
PETER
GREENBERG
• Meet your favorite travel celebrities and uncover expert travel tips.
• Save big with exclusive show-only travel deals.
Discover A World of Vacations • Experience faraway cultures with new attractions and demonstrations.
minute push to attendees still on the fence right before
America’s Favorite Travel Show is back in Los Angeles For 2018!
» Explore new destinations and thousands of vacation options. SAVE $4 BOOK YOUR TICKETS IN
ADVANCED ONLINE.
» Plan your vacation by meeting face-to-face with travel experts. Use Promo Code: LAT211 *Regular $15 Admission
(Or $11 at the door with this coupon) Note: Only cash is accepted on-site.
» Learn how to save money and travel better in dozens of workshops.
the event with ads in the LA Times and LA Weekly. Both
KIDS 16 & UNDER FREE! Find Us:
» Meet your favorite travel celebrities and uncover expert travel tips.
» Save big with exclusive show-only travel deals.
» Experience faraway cultures with new attractions and demonstrations. NATIONAL MEDIA SPONSOR: SUPPORTING SPONSORS: CONTRIBUTING
SPONSOR:
OFFICIAL AIRLINE
SPONSOR:
TRAVEL RIGHT
PAVILION SPONSORS:
Don’t miss the Los Angeles Travel & Adventure Show –
outlets also contributed with digital ads and email
February 24-25 at the Los Angeles Convention Center.
USE PROMO CODE LAPC18 for $9 Tickets – That’s $6 off
Regularly Priced Admission! KIDS 16 & UNDER ARE FREE.
Offer is valid only online and expires February 23, 2018
blasts, resulting in 4.4 million impressions.
Visit WWW.LATRAVELSHOW.COM for more
Your Next
information and to enter your exclusive promo code!
© 2018. Unicomm, LLC. All Rights Reserved. PRODUCED BY:
SAVE $4
Vacation BOOK YOUR
TICKETS IN
Is Waiting.
ADVANCED
ONLINE.
Use Promo Code:
LWI
FEBRUARY 24-25
Digital Campaign:
(Or $11 at the door with this coupon)
*Regular $15 Admission
Los Angeles Convention Center Note: Only cash is accepted
NATIONAL MEDIA SPONSOR: SUPPORTING SPONSORS: CONTRIBUTING SPONSOR: OFFICIAL AIRLINE SPONSOR: TRAVEL RIGHT
PAVILION SPONSORS: on-site.
www.LATravelShow.com KIDS 16 & UNDER FREE!
In addition to digital campaigns with TV and radio
partners, an outside digital marketing agency, AdTaxi, put
together a campaign that spanned across social media,
banner ads, and search marketing. The results? Over 3.1
million digital impressions to qualified prospects that met
the Travel & Adventure Show’s demographic.
Media Coverage:
In the weeks leading up to the event, various print and
radio interviews were set up with exhibitors, speakers,
and Travel Show Management. FOX and NBC came to the
convention center early on Friday morning, while KTLA
and the AP came to cover the show on Saturday morning
and throughout the day.
FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | sales@travelshows.com | TR AV EL SHOW S .COM
PROMOTION SUMMARY - CONTINUED
FACEBOOK:
Within the week leading up to, and including the
LA event, The Travel & Adventure Show Facebook
advertising campaign targeted LA area travelers,
promoting event speakers, sponsors and exhibitors.
These posts reached 365,500 users, while creating
405,500 unique Impressions and 28,070 engaged
users drawing more attention to the event.
TWITTER:
By engaging celebrity speakers, local and national
bloggers and industry professionals, @TravAdventure
created 85.3K impressions. The LA hashtag,
#LATravelShow, was used in over 200 posts by over
150 users, reaching over 500,000 users and created
over 750K impressions.
INSTAGRAM:
The #LATravelShow reached over 225,000 Los
Angeles Instagram users and created over 370,000
impressions. #LATravelShow was used in over 215
posts throughout the week by the Los Angeles Travel
& Adventure Show attendees, resulting in over 2,500
likes/ video views and over 200 comments.
Go Touch Down Travel & Tours Safari Legacy
“The LA Travel & Adventure Show is a favorite of ours, it’s “If you’re in the travel industry, this is where you need to
like the super bowl of all the travel shows. Saturday was an brand yourself. This is your chance. Exhibiting in the Travel &
all time record day for us. Lots of seat sales and qualified Adventure Show gives you an opportunity to meet one-on-
buyers. We’ll be back next year for sure!” one with clients and really explain what you do. Our focus is
to do as many shows as possible and we already signed up
Sterling Black Car for next year!”
“We have met so many people from all over the world and
have exceeded our expectations of the type of business we’re
doing by over 400%. It is the best money we’ve ever spent.”
FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | sales@travelshows.com | TR AV EL SHOW S .COMFAM-TAS PROGRAM SUMMARY
The Travel & Adventure Show launched the FAM-TAS Program on Saturday, February 24th, 2018 at the Los Angeles
Travel & Adventure Show. This turn-key program provided a platform for select destinations and travel suppliers to
connect with, educate and familiarize retail Travel Agents with how best to market and sell their products through
a dynamic schedule of catered presentations and show floor passport program.
2018 FAM PROGRAM ATTENDANCE FAM-TAS PROGRAM SPONSORS:
Travel Agents: 114
2018 FAM-TAS PRESENTATION SPONSORS
• Puerto Rico Tourism Company
• Rwanda Tourism
• Visit Anchorage
2018 PASSPORT PROGRAM SPONSORS
• Puerto Rico Tourism
• Rwanda Tourism
• Visit Anchorage
• Alaska’s Boardwalk Lodge
• Southern Nevada Regional Office – LVCVA
• Fiji
• Florida Keys and Key West
• Taiwan Tourism Bureau
• LuxePak
• Aer Lingus
• Azores Airlines
• Salomon Catcher Lodge
HILTON PASSPORT PROJECT
TRAVEL RIGHT PAVILION SPONSORS:
Hilton and the US State Department partnered with the LA Travel & Adventure
Show to give attendees the opportunity to get their passports renewed,
accepted or get their passport picture taken. This initiative brought in
travelers from around the area.
FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | sales@travelshows.com | TR AV EL SHOW S .COMJOIN US NEXT YEAR
IN THESE MARKETS
CHICAGO
JANUARY 12-13, 2019
SAN DIEGO
JANUARY 19-20, 2019
BOSTON
FEBRUARY 9-10, 2019
INTERESTED IN EXHIBITING/SPONSORING: LOS ANGELES
P : 2 0 3 - 8 78 - 2 57 7 FEBRUARY 16-17, 2019
E : S A L E S @ T R AV E L S H O W S . C O M
W W W.T R AV E L S H O W S . C O M DENVER
FEBRUARY 23-24, 2019
NATIONAL MEDIA SPONSOR: PRODUCED BY:
PHILADELPHIA
MARCH 9-10, 2019
WASHINGTON D.C.
MARCH 16-17, 2019
SF/BAY AREA
MARCH 23-24, 2019
DALLAS
MARCH 30-31, 2019
FIND US: /TravelandAdventureShow @TravAdventure /TravAdventureYou can also read
