MEDIA KIT 2021 | PRINT & ONLINE - L-Mag
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MEDIA KIT 2021 | PRINT & ONLINE
L-MAG: Diversity with a capital L
L-MAG is the leading magazine in German-speaking Europe specialized
in the modern lesbian woman.
Feminism, diversity and queer life – these are the issues L-Mag takes
most pride in covering.
With a high regard for journalistic standards, L-MAG presents topics from the areas of enter-
tainment, politics and society. This intelligent take on the ever-changing aspects of lesbian life
in Germany is always cutting-edge: regardless if it is music, cinema,celebrities, sports, family
planning or relationships, L-MAG is not afraid to voice an opinion. And in doing so, L-MAG
is held in high esteem by consumers, a fact amply shown by the close bond between readers
and the magazine. We count many lesbian multipliers from politics, NGOs and entertainment
among our loyal readership.
Corona-Update: 2020 was a difficult year for L-MAG. During the
lockdown, many L-MAG sales outlets were closed. But the so-
lidarity of our readers was overwhelming. The number of sub-
scriptions increased by 5% during this period - this stands for
the firm anchoring of the magazine in the lesbian market and
makes us happy and proud.
L-MAG readers*
• are mainly single or DINKs (double income, no kids)
• have enjoyed an above average education
• display above average engagement in organizations, NGOs, politics or sports
(*Readers poll results winter 2018)
L-MAG Facts Circulation: 15.000 Price: 4,90 Euro Frequency: bimonthly Distribution: Train station newsstands, selected newsstands, subscriptions, E-Paper Online reach: approx. 160,000 page impressions/ month, on l-mag.de + mobil.l-mag.de Over 27.000 Facebook and Instagram Followers
OUR READERS
Readers survey winter 2018
• 51 % have been reading L-MAG for more than 6 years
• 56% are between the ages of 18 and 39
• 43 % are over 40 years old
• 57 % are active in some sort of social engagement
(politics, NGOs, etc.)
• 61 % have German Abitur
• 53% have a university diploma
• 23 % have a monthly net income ranging between
1500 and 2000 Euros
• 33 % over 2000 Euros
L-MAG Media Partners 2020 (selection)
• Hannover Perlen Filmfestival
• queerfilm Festival (Bremen)
• Deutsches Digitales Frauenarchiv
• Dussmann Kulturkaufhaus (Berlin)
• Luststreifen Film Festival (Basel)
• Sticks & Stones LGBT+ Job- und Karrieremesse (Berlin, Munich)
FOTO:
iStock/FG
iStock
Trade
OUR CLIENTS (SELECTION) Nij Geertgen | L-MAG 01/20 Nivea | L-MAG 04 /20 Gay Parship | L-MAG 02 /20 Goldmann | L-MAG 06/20 Ylva Verlag | L-MAG 01/20 Sticks & Stones | L-MAG 03 /20 All Out | L-MAG 05/20 Place2BE.Berlin |L-MAG 05/20 Zürich Pride | L-MAG 04/20
AD SIZES & RATES SPECIAL FORMATS & OFFERS
Full page 1/2 p. vertical 1/2 p. horizontal 1/3 p. vertical Cover placement
Cover 2/3 (Inside front/back cover) 2.415 Euro
Cover 4 (Back cover) 2.625 Euro
Type area: 185 x 255 mm Type area: 90 x 255 mm Type area: 185 x 125 mm Type area: 58 x 255 mm Discounts
*Bleed: 210 x 280 mm *Bleed: 100 x 280 mm *Bleed: 210 x 140 mm * Bleed: 68,5 x 280 mm
3 ads or more in 1 year: 20% discount
2.100 Euro 1.150 Euro 1.150 Euro 800 Euro
6 ads or more in 1 year: 30% discount
1/3 p. horizontal 1/4 p. vertical 1/4 p. horizontal 1/4 p. corner
Small and special formats upon request
Inserts: 90 Euros/1000 copies
Supplements (glued): 100 Euros/1000 copies
Supplements (not glued): 120 Euros/1000
copies
For community clients we offer special
discounts!
Type area: 185 x 82 mm Type area: 42,5 x 255 mm Type area: 185 x 60 mm Type area: 90 x 125 mm
*Bleed: 210 x 97 mm *Bleed: 52,5 x 280 mm *Bleed: 210 x 75 mm
800 Euro 600 Euro 600 Euro 600 Euro
*Bleed: add 3mm trim on all sides
AD SIZES & RATES SMALL FORMATS
Ad sizes & rates for L-MAG Marktplatz (marketplace)
Discou
rates u
pon
nted
reques
t!
Marktplatz
„A“
35 x 48 mm
90E
Marktplatz
„B“
74 x 48 mm
160E
Marktplatz Marktplatz
„C“ „D“
35 x 102 mm 74 x 102 mm
160E 250E
AD SIZES & RATES SMALL FORMATS
Ad sizes & rates for L-MAG Reisemarkt (travel spots) Stand
ard ad
Logo,
110E
headli
ne, tex
to 210 t up
charac
contac ters,
t infor
We wil matio
l des n.
your a ign
d!
Reisemarkt Logo
45 x 61
110E Headline,
Text and
Contact
information
AD CLOSING / ON SALE DATES 2021 FACTS
Circulation: 15.000
Distribution: Train station newsstands, selected news-
Issue Ad-closing Material due On sale*
stands, subscriptions, e-paper
2/21 04.02.2021 11.02.2021 26.02.2021 Frequency: bimonthly
Format: 210 x 280 mm
3/21 07.04.2021 14.04.2021 30.04.2021 Number of pages: 84
AD SPECS
4/21 02.06.2021 09.06.2021 25.06.2021
Format: PDF, TIFF, JPG or EPS
5/21 04.08.2021 11.08.2021 27.08.2021 (with embedded fonts and images)
Print method: web-fed offset, colors according to
6/21 06.10.2021 13.10.2021 29.10.2021
Euro Scale / CMYK
1/22 24.11.2021 01.12.2021 17.12.2021 Resolution: 300dpi
Screen ruling: 175 lpi (70er screen)
*On sale dates could be subject to change TERMS OF PAYMENT
Invoicing takes place per the first day of sale. Payment
for ad invoices is due immediately in its entirety.
Our banking information:
Berliner Sparkasse
IBAN: DE 22 1005 0000 0190 0947 29
BIC: BELADEBEXXX
Cancellation policy: Ads may be cancelled free of charge until two
weeks before the ad deadline. Thereafter, 50% of the price agreed upon
will be due upon cancellation. If the ad deadline has been reached, the
full price will be invoiced. Upon cancellation, discounts will be adjusted
to reflect the actual amount booked; we reserve the right to demand
payment for any outstanding invoices for ads that have already
been printed.
ONLINE-BANNER FORMATS AND RATES
Price per 1.000 impressions (CPM)
on l-mag.de, mobil.l-mag.de,
the SDL-Channel or Gay Channel
Multimedia-Combination
Leaderboard 15 Euro Discount
728px x 90px / 180px (XXL) (Print + online campaign)
Skyscraper 15 Euro
120px / 160px (Wide) x 600px Ad Specs:
Formats:
gif, jpg, flash (+fallback image)
Medium Rectangle 18 Euro File size up to 40 KB max
300px x 250px Ad material must be sent per e-mail
2 days before start of campaign.
Mobile Format 18 Euro
320px x 50px Gay-Channel
We offer advertising on l-mag.de and
Ad Bundle 10 Euro mobil.l-mag.de, but also on the SDL
Leaderboard + Medium Rectangle + Skyscraper Wide + Mobile Format (320px x 50px) Channel (including siegessaeule.de) and
Netzdenker’s Gay Channel with over 150
million page impressions/month.
Online banners will be displayed on desktop and (when possible) mobile pages. This includes more than 30 LGBTQ
websites and apps in D, CH and AT.
Special format: Advertorial 800 Euro
(Teaser on main page + microsite)
Runs for 4 weeks, always visibleONLINE-BANNER FORMATS
Mobile Format
mobil.l-mag.de
Leaderboard Skyscraper Medium Rectangle
l-mag.de l-mag.de mobil.l-mag.deONLINE ADVERTORIAL
.DE
L-MAG AG.DE
.L-M
MOBILERTORIAL
ADV
800E
Runs
for 4
weeks
!
^ Teaser
Advertorial:
The teaser to your advertorial will be displayed for four weeks on
the main pages of l-mag.de and mobil.l-mag.de and will lead to
an article on its own microsite.
Reach:
Around 30.000 impressions per month
^ Microsite
How it works:
You send us your advertorial text with up to 2500 characters, including URL, which the microsite will link to.
We will also need 2-3 images with 72dpi in GIF, PNG or JPG format. One of these should have the following
measurements: 440 x 337 pixel. This will serve as your teaser image. Once we have all these, you’re good to go!ONLINE-BANNER SMALL FORMATS
Our service package online:
Your banner will be displayed on the
+ service pages of l-mag.de and
mobil.l-mag.de (l-dates, l-dating and in
the classified ads section) for four weeks.
L-MAG.de service package:
Duration 4 weeks (approx. 10,000
impressions), always visible, with
link to landing page – 180 Euro
Standard banner size: 468 x 60 pixel
L-M
+MOB AG.DE
IL.L-M
SER AG.DE
VICE-P
ACKAG
180E
Duratio
E
n: 4 w
eeks!CONTACTS TECHNICAL DATA & TERMS OF PAYMENT
Gudrun Fertig Matthias Reetz
Invoicing takes place on the first day of sale.
030 - 23 55 39-34 030 - 23 55 39-16 Payment for ad invoices is due immediately in
its entirety.
i
gudrun.fertig@ matthias.reetz@
siegessaeule.de
siegessaeule.de Our banking information:
(General Manager ) Berliner Sparkasse
IBAN: DE 22 1005 0000 0190 0947 29
BIC: BELADEBEXXX
Holger Melzow Michael Scheitle
030 - 44 22 105 030 - 23 55 39-24 Dateiformate: PDF, TIFF, JPG oder EPS
(mit eingebetteten Schriften und Bildern)
siegessaeule@additiv.li michael.scheitle@
siegessaeule.de Druckverfahren: Rollen Offset,
Farben nach Euroskala / CMYK / coated
Auflösung: 300 dpi
Rasterung: 70er Raster
Marius Baumgärtel Lea Naroska Online: 72 dpi, max. 40 KB, GIF, PNG, JPG
030 - 23 55 39-12 030 - 23 55 39-17 Cancellation policy:
marius.baumgaertel@ lea.naroska@ Ads may be cancelled free of charge until two weeks
siegessaeule.de siegessaeule.de before the ad deadline. Thereafter, 50% of the price
agreed upon will be due upon cancellation. If the
ad deadline has been reached, the full price will be
invoiced. Upon cancellation, discounts will be adjusted
to reflect the actual amount booked; we reserve the
right to demand payment for any outstanding invoices
for ads that have already been printed.TERMS AND CONDITIONS ADVERTISING RATES 2021
1. Materials for an Advertisement must be provided no later than of a product or service to place the Advertisement with SDL and period, the number of impressions will be reduced by 20,000. Liability of the Advertiser
the deadline specified in the appropriate rate card and, for the Advertiser will compensate SDL for any claim made by such There will be no reduction in the fee payable. 11. The Advertiser will fully reimburse SDL for all claims, losses or
Advertisements on the Websites, in accordance with the Website advertiser against SDL Payment Liability expenses arising as a result of any breach or failure to perform of
technical specification 5. All Advertisements are accepted on the basis that they will be 8. SDL accepts no responsibility for any interruption or delay the any of these Terms and/or the use or publication of the Advertise-
2. SDL may, without any responsibility to the Advertiser, reject, paid for at the applicable rates set out in the applicable rate card Advertiser experiences in delivering any Advertisement copy to ment by SDL in accordance with these Terms.
cancel or require any Advertisement to be amended that it consi- on the date of publication. Any changes to the rates will take SDL or any loss or damage to any Advertisement copy or any other Rights
ders unsuitable or contrary to these Terms and remove, not print, effect immediately. However, any changes to the applicable materials. The Advertiser guarantees that it has retained sufficient 12. SDL owns the copyright in all Advertisements written or
suspend or change the position of any such Advertisement. rates will not apply to any orders made prior to the date of such quality and quantity of all materials supplied to SDL as specified in designed by it or on its behalf.
3. The Advertiser guarantees to SDL that: change. The payments will be made on the basis of our terms of the applicable rate card.
- any information supplied in connection with the Advertisement is payments and cancellation policy, as published in the applicable 9. If a booked Advertisement is not published at all solely due to a
accurate, complete, true and not misleading; rate card. mistake on SDL‘s part, SDL will try to offer an alternative
- it has obtained the consent of any living person whose name Online Advertisements publication date(s). If the alternative date(s) is not accepted, the
or image (in whole or in part) is contained in any Advertisement; 6. SDL cannot guarantee the number of impressions. In the event original booking will be cancelled and the Advertiser shall be
- the Advertisements are legal, decent, honest and truthful, are not the number of impressions during the campaign period is less entitled to a full refund if the Advertiser has paid in advance for
contrary to the provisions of any applicable law, regulation or code than the impressions booked by the Advertiser, SDL shall continue the Advertisement. This shall be the Advertiser‘s sole remedy for
to serve the Advertisements after the end of the campaign period failure to publish the advertisement.
of practice and do not infringe the rights of any person (including until the number of booked impressions is reached.
any person‘s intellectual property rights); 10. If the Advertisement as published by SDL contains a
7. In the event advertising copy is received after midday on the substantial error solely due to a mistake on SDL‘s part, SDL shall,
- all Advertisements submitted for publication online will be free day before an Advertisement is due to be published, the number on request, re-publish the Advertisement at no additional cost
of any viruses and no Advertisement will cause an adverse effect of impressions booked will be reduced on a pro rata basis for to the Advertiser.
on the operation of the Website(s). every 24 hours that the copy for the Advertisement is supplied SDL shall not be responsible for repetition of errors and it is the-
4. Where the Advertiser is an advertising agency or media buyer, after this deadline. For example, if copy is provided 2 days late Advertiser‘s responsibility to inform SDL of any errors and provide
the Advertiser guarantees that it is authorised by the advertiser for a campaign that is due to serve 100,000 banners in a 10-day any necessary assistance to SDL to prevent a repeat of the error.Special Media SDL GmbH Ritterstraße 3 10969 Berlin Tel.: 030 - 23 55 39 0 Fax: 030 - 23 55 39 19 www.specialmedia.info
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