Baselworld 2016. Rolex brochure.

Baselworld 2016. Rolex brochure.

Baselworld 2016. Rolex brochure.
Baselworld 2016. Rolex brochure.

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Baselworld 2016. Rolex brochure.

N E W R O L E X W A T C H E S B A S E L W O R L D 2 0 1 6 Rolex is introducing the latest creations in its Oyster and Cellini collections together with a new in-house certification for all its watches. The brand’s emblematic Superlative Chronometer designation has been redefined with performance criteria that exceed watchmaking norms and standards.

Baselworld 2016. Rolex brochure.

4 ROLE X BASELWORLD 2016 C E R T I F I C A T I O N S U P E R L A T I V E C H R O N O M E T E R P.

4 C O N T E N T S CONTENTS O Y S T E R P E R P E T U A L C O S M O G R A P H D A Y T O N A P. 6 O Y S T E R P E R P E T U A L A I R - K I N G P. 10 O Y S T E R P E R P E T U A L D A T E J U S T 41 P. 14 O Y S T E R P E R P E T U A L L A D Y - D A T E J U S T 28 P. 19 C E L L I N I T I M E , D A T E , D U A L T I M E P. 44 O Y S T E R P E R P E T U A L P E A R L M A S T E R 39 P. 24 O Y S T E R P E R P E T U A L D A Y - D A T E P. 28 O Y S T E R P E R P E T U A L Y A C H T - M A S T E R P. 35 O Y S T E R P E R P E T U A L E X P L O R E R P. 40

Baselworld 2016. Rolex brochure.

5 ROLE X BASELWORLD 2016 SUPERL ATIVE CHRONOMETER CERTIFICATION All Rolex watches are covered by the Superlative Chronometer certification redefined by Rolex in 2015. This exclusive designation testifies that the watch has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, which exceed watchmaking norms and standards. The certification applies to the fully assembled watch, after casing the movement, guaranteeing superlative perform­ ance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer after casing is of the order of −2/+2 seconds per day, or more than twice that required of an official chronometer.

The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee. S U P E R L A T I V E C H R O N O M E T E R C E R T I F I C A T I O N The precision of a Rolex Superlative Chronometer after casing is of the order of −2/+2 seconds per day.

Baselworld 2016. Rolex brochure.

O Y S T E R P E R P E T U A L C O S M O G R A P H D A Y T O N A A W A T C H B O R N T O R A C E ROLEX IS INTRODUCING A NEW VERSION OF ITS OYSTER PERPETUAL COSMOGRAPH DAYTONA IN 904L STEEL, WITH A MONOBLOC CERACHROM BEZEL, DEVELOPED AND PATENTED BY ROLEX, IN BLACK CERAMIC.

Baselworld 2016. Rolex brochure.

7 ROLE X BASELWORLD 2016 OYSTER PERPETUAL COSMOGRAPH DAY TONA This latest evolution is a blend of high technology and sleek aesthetics, and pays tribute to the heritage of this legendary chronograph. The black bezel is reminiscent of the 1965 model that was fitted with a black Plexiglas bezel insert. C E R A C H R O M B E Z E L A N D M E A S U R I N G S P E E D Created by Rolex in 1963, the Oyster Perpetual Cosmograph Daytona is a watch born to race. It has established an extraordinary track record in the world of motor sport thanks to its reli­­ ability and performance. Known simply as the “Daytona”, the watch is one of the best known chrono­ graphs in the world and has assumed the rank of an icon.

A key part of the model’s identity is the bezel engraved with a tachymetric scale for measuring average speeds of up to 400 miles or kilometres per hour. The new monobloc Cerachrom bezel in high-tech ceramic offers a number of advantages: it is corrosion resistant, virtually scratchproof and the colour is unaffected by UV rays. This extremely durable bezel also offers an exceptionally legible tach­­ ymetric scale, thanks to the deposition of a thin layer of platinum in the numerals and graduations via a PVD (Physical Vapour Deposition) process. The monobloc Cerachrom bezel is made in a single piece and holds the crystal firmly in place on the middle case, ensuring waterproofness.

C E R A C H R O M B E Z E L Exceptionally durable and legible.

Baselworld 2016. Rolex brochure.

8 ROLE X BASELWORLD 2016 OYSTER PERPETUAL COSMOGRAPH DAY TONA

Baselworld 2016. Rolex brochure.

9 ROLE X BASELWORLD 2016 OYSTER PERPETUAL COSMOGRAPH DAY TONA O Y S T E R P E R P E T U A L C O S M O G R A P H D AY T O N A C E R T I F I C A T I O N : S U P E R L A T I V E C H R O N O M E T E R * * C O S C + R O L E X C E R T I F I C A T I O N A F T E R C A S I N G C A S E Diameter 40 mm Material 904L steel, polished finish Bezel Black monobloc Cerachrom in ceramic Engraved tachymetric scale Waterproofness 100 metres (330 feet) M O V E M E N T Mechanical chronograph movement with bidirectional self-winding via Perpetual rotor Precision −2/+2 sec/day, after casing Functions Chronograph (centre hand) accurate to within 1/8 of a second 30-minute counter at 3 o’clock 12-hour counter at 9 o’clock Oscillator Paramagnetic blue Parachrom hairspring Power reserve Approximately 72 hours D I A L Colour White lacquer, black snailed counters Black lacquer, grey snailed counters Hour markers 18 ct white gold appliques, Chromalight Hands 18 ct white gold, Chromalight B R A C E L E T Type Oyster, solid links Material 904L steel Clasp Oysterlock folding safety clasp Easylink 5 mm comfort extension link 1 1 6 5 0 0 L N 1 1 6 5 0 0 L N

Baselworld 2016. Rolex brochure.

O Y S T E R P E R P E T U A L A I R - K I N G A H O M A G E T O A V I A T I O N THE NEW OYSTER PERPETUAL AIR-KING, A WATCH THAT PERPETUATES THE AERONAUTICAL HERITAGE OF THE ORIGINAL ROLEX OYSTER.

11 ROLE X BASELWORLD 2016 OYSTER PERPETUAL AIR-KING The new Air-King, with a 40 mm case in 904L steel, features a distinctive black dial with a combination of large 3, 6 and 9 numerals marking the hours and a prominent minutes scale for navigational time readings. The dial bears the name Air-King in the same lettering that was designed specially for the model in the 1950s, together with the Rolex logo in green and yellow – its first appearance on a dial.

The seconds hand is green, the emblematic colour of the brand.

A H O M A G E T O A V I A T I O N The new Air-King epitomizes Rolex’s ­ privileged ties with the world of aviation during its golden age in the 1930s. It was a period when spectacular progress in aircraft performance constantly ex­ panded humanity’s capacity to conquer the skies, and led to the introduction of long-­ distance flights. One of the pioneers of this era, English aviator Charles Douglas Barnard, set a number of flight records. Of the Oyster, he said: “The peculiar qualities of this Rolex watch render it eminently suitable for flying purposes and I propose to use it on all my long-distance flights in the future”.

In 1933, Oyster watches accom- panied the Houston Expedition as it made the first-ever flight over Mount Everest at an altitude exceeding 10,000 metres (33,000 feet) in extreme weather condi- tions. In 1934, Owen Cathcart-Jones and Ken Waller made a return voyage from London to Melbourne (Australia) in record time with a twin-engine De Havilland Comet, using a Rolex Oyster as their on-board chronometer. Today’s new Air-King pays tribute to the pioneers of flight and the Oyster’s role in the epic story of aviation. F U N C T I O N A L I T Y The prominent minutes scale can be used for navigational time readings.

12 ROLE X BASELWORLD 2016 OYSTER PERPETUAL AIR-KING

13 ROLE X BASELWORLD 2016 OYSTER PERPETUAL AIR-KING 1 1 6 9 0 0 * C O S C + R O L E X C E R T I F I C A T I O N A F T E R C A S I N G C A S E Internal magnetic shield to protect the movement Diameter 40 mm Material 904L steel, satin finish Bezel Smooth Waterproofness 100 metres (330 feet) M O V E M E N T Mechanical movement with bidirectional self-winding via Perpetual rotor Precision −2/+2 sec/day, after casing Oscillator Paramagnetic blue Parachrom hairspring Escapement Paramagnetic nickel-phosphorus escape wheel Power reserve Approximately 48 hours D I A L Colour Black, satin finish Hour markers 3, 6, 9 in 18 ct white gold Highly legible Chromalight triangle in 18 ct white gold at 12 o’clock White transferred minute numerals Hands 18 ct white gold, Chromalight, green seconds hand B R A C E L E T Type Oyster, solid links Material 904L steel Clasp Folding Oysterclasp Easylink 5 mm comfort extension link O Y S T E R P E R P E T U A L A I R - K I N G C E R T I F I C A T I O N : S U P E R L A T I V E C H R O N O M E T E R *

O Y S T E R P E R P E T U A L D A T E J U S T 4 1 T H E A R C H E T Y P E O F T H E C L A S S I C W A T C H THE NEW GENERATION OF THE CLASSIC OYSTER PERPETUAL DATEJUST FEATURES AN UPDATED DESIGN IN A 41 MM CASE AND THE NEW ROLEX CALIBRE 3235, A MOVEMENT AT THE FOREFRONT OF WATCHMAKING TECHNOLOGY.

15 ROLE X BASELWORLD 2016 OYSTER PERPETUAL DATEJUST 41 R O L E S O R Gold and steel in perfect harmony. The new Datejust 41 is offered in yellow or Everose Rolesor versions – a combination of 904L steel and either 18 ct yellow or Everose gold – with a wide selection of dials.

Rolex’s Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognized and recog- nizable of watches.

R O L E S O R , A M A R R I A G E O F G O L D A N D S T E E L Rolesor, the combination of gold and steel on a Rolex watch, has been a signature feature of the brand since 1933, when the name was registered. The Rolesor concept is simple: the bezel, the winding crown as well as the centre bracelet links are made of 18 ct yellow or Everose (Rolex’s exclusive patented pink gold alloy) gold; the middle case and the outer links of the bracelet are made of 904L steel. Introduced on the Datejust in 1948, Rolesor contributed largely to the legendary status of this wristwatch.

16 ROLE X BASELWORLD 2016 OYSTER PERPETUAL DATEJUST 41

17 ROLE X BASELWORLD 2016 OYSTER PERPETUAL DATEJUST 41 * C O S C + R O L E X C E R T I F I C A T I O N A F T E R C A S I N G C A S E Diameter 41 mm Material Yellow Rolesor, polished finish Bezel Fluted Waterproofness 100 metres (330 feet) M O V E M E N T Mechanical movement with bidirectional self-winding via Perpetual rotor Precision −2/+2 sec/day, after casing Functions Instantaneous date at 3 o’clock with rapid setting Oscillator Paramagnetic blue Parachrom hairspring Escapement Chronergy with optimized energy efficiency Power reserve Approximately 70 hours D I A L Colour Champagne, sunray finish Hour markers 18 ct yellow gold appliques, Chromalight Hands 18 ct yellow gold, Chromalight B R A C E L E T Type Jubilee, solid links Material Yellow Rolesor Clasp Folding Oysterclasp Easylink 5 mm comfort extension link O Y S T E R P E R P E T U A L D AT E J U S T 41 C E R T I F I C A T I O N : S U P E R L A T I V E C H R O N O M E T E R * 1 2 6 3 3 3

18 ROLE X BASELWORLD 2016 OYSTER PERPETUAL DATEJUST 41 * C O S C + R O L E X C E R T I F I C A T I O N A F T E R C A S I N G 1 2 6 3 0 1 O Y S T E R P E R P E T U A L D AT E J U S T 41 C E R T I F I C A T I O N : S U P E R L A T I V E C H R O N O M E T E R * C A S E Diameter 41 mm Material Everose Rolesor, polished finish Bezel Smooth Waterproofness 100 metres (330 feet) M O V E M E N T Mechanical movement with bidirectional self-winding via Perpetual rotor Precision −2/+2 sec/day, after casing Functions Instantaneous date at 3 o’clock with rapid setting Oscillator Paramagnetic blue Parachrom hairspring Escapement Chronergy with optimized energy efficiency Power reserve Approximately 70 hours D I A L Colour Sundust, sunray finish Hour markers 10 diamonds in 18 ct pink gold settings Hands 18 ct pink gold B R A C E L E T Type Oyster, solid links Material Everose Rolesor Clasp Folding Oysterclasp Easylink 5 mm comfort extension link

O Y S T E R P E R P E T U A L LADY-DATEJUST 28 P R E S T I G E A N D E L E G A N C E THE NEW GENERATION OF THE OYSTER PERPETUAL LADY-DATEJUST, OFFERED IN YELLOW OR EVEROSE ROLESOR VERSIONS, COMBINES 904L STEEL AND EITHER 18 CT YELLOW OR EVEROSE GOLD.

20 ROLE X BASELWORLD 2016 OYSTER PERPETUAL L ADY-DATEJUST 28 These new models feature a redesigned case enlarged to 28 mm and a mechanical movement, calibre 2236, equipped with a Rolex-patented Syloxi hairspring in silicon. Rolex’s classic feminine watch, the Lady-Datejust 28, is in the lineage of the Datejust, the emblematic model that has been a byword for style and accurate timekeeping ever since its launch in 1945.

The first women’s version of this date chronometer, the Lady-Datejust, appeared in the late 1950s, bringing the heritage of timeless elegance and functionality in a smaller size perfectly suited to a lady’s wrist. C A L I B R E 2 2 3 6 New generation mechanical movement.

21 ROLE X BASELWORLD 2016 OYSTER PERPETUAL L ADY-DATEJUST 28

22 ROLE X BASELWORLD 2016 OYSTER PERPETUAL L ADY-DATEJUST 28 * C O S C + R O L E X C E R T I F I C A T I O N A F T E R C A S I N G C A S E Diameter 28 mm Material Everose Rolesor, polished finish Bezel Set with 46 brilliant-cut diamonds Waterproofness 100 metres (330 feet) M O V E M E N T Mechanical movement with bidirectional self-winding via Perpetual rotor Precision −2/+2 sec/day, after casing Functions Instantaneous date at 3 o’clock with rapid setting Oscillator Syloxi hairspring in silicon with patented geometry Power reserve Approximately 55 hours D I A L Material White mother-of-pearl Hour markers 10 diamonds in 18 ct pink gold settings Hands 18 ct pink gold B R A C E L E T Type Jubilee, solid links Material Everose Rolesor Clasp Concealed folding Crownclasp 2 7 9 3 8 1 R B R O Y S T E R P E R P E T U A L L A D Y- D AT E J U S T 2 8 C E R T I F I C A T I O N : S U P E R L A T I V E C H R O N O M E T E R *

23 ROLE X BASELWORLD 2016 OYSTER PERPETUAL L ADY-DATEJUST 28 * C O S C + R O L E X C E R T I F I C A T I O N A F T E R C A S I N G O Y S T E R P E R P E T U A L L A D Y- D AT E J U S T 2 8 C E R T I F I C A T I O N : S U P E R L A T I V E C H R O N O M E T E R * 2 7 9 1 7 3 C A S E Diameter 28 mm Material Yellow Rolesor, polished finish Bezel Fluted Waterproofness 100 metres (330 feet) M O V E M E N T Mechanical movement with bidirectional self-winding via Perpetual rotor Precision −2/+2 sec/day, after casing Functions Instantaneous date at 3 o’clock with rapid setting Oscillator Syloxi hairspring in silicon with patented geometry Power reserve Approximately 55 hours D I A L Colour Champagne, sunray finish Hour markers Roman numerals in 18 ct yellow gold Hands 18 ct yellow gold B R A C E L E T Type Oyster, solid links Material Yellow Rolesor Clasp Folding Oysterclasp Easylink 5 mm comfort extension link

O Y S T E R P E R P E T U A L P E A R L M A S T E R 3 9 A P E A R L I N T H E O Y S T E R ­ C O L L E C T I O N THE NEW VERSION OF THE OYSTER PERPETUAL PEARLMASTER 39, A TREASURE AMONG ROLEX’S GEM-SET WATCHES, IS BEING INTRODUCED IN A 39 MM CASE IN 18 CT EVEROSE GOLD.

25 ROLE X BASELWORLD 2016 OYSTER PERPETUAL PE ARLMASTER 39 Adorned with the rarest diamonds, this ­ interpretation highlights the extent of Rolex’s expertise in gem-setting. The Pearlmaster 39 combines to perfection Rolex’s art of watchmaking and sophisticated gem-setting of the highest order.

This precious watch is also equipped with the new-generation calibre 3235, backed by 14 patents, incorporating the Chronergy escapement developed by Rolex. T H E W O R L D ’ S M O S T B E A U T I F U L ­ D I A M O N D S The diamonds gracing the Pearlmaster 39 are selected according to rigorous criteria and set in keeping with the finest traditions to ensure the most intense radiance. Rolex has its own gemmology laboratory, where experi- enced specialists check the quality of the precious stones. The gems are then entrusted to the in-house master gem-setters, experts in the art of exalting the stones’ natural lustre.

In addition to the intrinsic quality of the stones, several criteria contribute to the reputation of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the robustness, the regularity and aesthetics of the setting, as well as the finishing of the beads.

M A S T E R F U L G E M - S E T T I N G The art of gem-setting at Rolex.

26 ROLE X BASELWORLD 2016 OYSTER PERPETUAL PE ARLMASTER 39

27 ROLE X BASELWORLD 2016 OYSTER PERPETUAL PE ARLMASTER 39 * C O S C + R O L E X C E R T I F I C A T I O N A F T E R C A S I N G C A S E Diameter 39 mm Material 18 ct Everose gold, polished finish Bezel 18 ct white gold set with 36 brilliant-cut diamonds Waterproofness 100 metres (330 feet) M O V E M E N T Mechanical movement with bidirectional self-winding via Perpetual rotor Precision −2/+2 sec/day, after casing Functions Instantaneous date at 3 o’clock with rapid setting Oscillator Paramagnetic blue Parachrom hairspring Escapement Chronergy with optimized energy efficiency Power reserve Approximately 70 hours D I A L Material/Colour 18 ct pink gold, paved with 713 diamonds Aubergine, sunray finish Hour markers Roman numeral appliques in 18 ct pink gold 8 diamonds in 18 ct pink gold settings 6 and 9 in 18 ct pink gold, each set with 16 diamonds Hands 18 ct pink gold B R A C E L E T Type Pearlmaster, solid links Material Centre and outer links in 18 ct Everose gold, polished finish; intermediate links in 18 ct white gold set with 144 brilliant-cut diamonds 18 ct Everose gold, polished finish Clasp Concealed folding Crownclasp 8 6 2 8 5 8 6 2 8 5 O Y S T E R P E R P E T U A L P E A R L M A S T E R 3 9 C E R T I F I C A T I O N : S U P E R L A T I V E C H R O N O M E T E R *

O Y S T E R P E R P E T U A L D A Y - D A T E T H E U L T I M A T E W A T C H O F P R E S T I G E THE DAY-DATE, THE BRAND’S MOST PRESTIGIOUS MODEL, WORN BY MANY HEADS OF STATE, LEADERS AND VISIONARIES WORLDWIDE, APPEARED IN 2015 IN A NEW-GENERATION VERSION, THE DAY-DATE 40, WITH A MODERNIZED DESIGN AS WELL AS A NEW MECHANICAL MOVEMENT THAT OFFERS A SUPERLATIVE LEVEL OF PERFORMANCE: CALIBRE 3255.

29 ROLE X BASELWORLD 2016 OYSTER PERPETUAL DAY-DATE G R E E N D I A L F O R T H E 6 0 Y E A R S O F T H E D A Y - D A T E Known as the “presidents’ watch”, the Oyster Perpetual Day-Date is celebrating its 60th anniversary in 2016.

To mark this special occasion, it has been given a bright new dial in green, Rolex’s hallmark colour. This special version of the Day-Date 40 is available exclusively in 18 ct Everose or white gold. It features the characteristic fluted bezel associated with the model since 1956. T H E “ P R E S I D E N T S ’ W A T C H ” The Day-Date celebrates its 60th anniversary in 2016.

30 ROLE X BASELWORLD 2016 OYSTER PERPETUAL DAY-DATE

31 ROLE X BASELWORLD 2016 OYSTER PERPETUAL DAY-DATE * C O S C + R O L E X C E R T I F I C A T I O N A F T E R C A S I N G C A S E Diameter 40 mm Material 18 ct Everose gold, polished finish Bezel Fluted Waterproofness 100 metres (330 feet) M O V E M E N T Mechanical movement with bidirectional self-winding via Perpetual rotor Precision −2/+2 sec/day, after casing Functions Instantaneous day and date in apertures, ­ unrestricted rapid-setting Oscillator Paramagnetic blue Parachrom hairspring Escapement Chronergy with optimized energy efficiency Power reserve Approximately 70 hours D I A L Colour Green, sunray finish Hour markers Faceted deconstructed Roman numerals in 18 ct pink gold Hands 18 ct pink gold B R A C E L E T Type President, solid links Material 18 ct Everose gold Clasp Concealed folding Crownclasp 2 2 8 2 3 5 O Y S T E R P E R P E T U A L D AY- D AT E 4 0 C E R T I F I C A T I O N : S U P E R L A T I V E C H R O N O M E T E R *