Baselworld 2016. Rolex brochure.

Baselworld 2016. Rolex brochure.
Baselworld 2016. Rolex brochure.
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Baselworld 2016. Rolex brochure.
NEW ROLEX WATCHES




B A S E L W O R L D                       2 0 1 6

  Rolex is introducing the latest creations in its Oyster
  and Cellini collections together with a new in-house
 certification for all its watches. The brand’s emblematic
Superlative Chronometer designation has been redefined
   with performance criteria that exceed watchmaking
                    norms and standards.
Baselworld 2016. Rolex brochure.
R O L E X B A S E LW O R L D 2 016   C O N T EN T S                                                                                     4




CONTENTS




                                                      OYSTER PERPETUAL               OYSTER PERPETUAL           OYSTER PERPETUAL

                                                      COSMOGRAPH DAYTONA             AIR-KING                   D A T E J U S T 41
                                                      P. 6                           P. 10                      P. 14




                                                      OYSTER PERPETUAL               OYSTER PERPETUAL           OYSTER PERPETUAL

                                                      L A D Y - D A T E J U S T 28   P E A R L M A S T E R 39   DAY-DATE
                                                      P. 19                          P. 24                      P. 28




CERTIFICATION                                         OYSTER PERPETUAL               OYSTER PERPETUAL           CELLINI

SUPERLATIVE                                           YACHT-MASTER                   EXPLORER                   TIME, DATE, DUAL TIME
CHRONOMETER                                           P. 35                          P. 40                      P. 44

P. 4
Baselworld 2016. Rolex brochure.
R O L E X B A S E LW O R L D 2 016   S U P E R L AT I V E CH R O N O M E T E R C E R T I F I C AT I O N                                                          5




                                                                                                               SUPERLATIVE CHRONOMETER CERTIFICATION




                                                                                                                     The precision of a
                                                                                                              Rolex Superlative Chronometer
                                                                                                                after casing is of the order
                                                                                                                 of −2/+2 seconds per day.




                                                                                                          All Rolex watches are covered by the Superlative
                                                                                                          Chronometer certification redefined by Rolex in 2015.
                                                                                                              This exclusive designation testifies that the watch
                                                                                                          has successfully undergone a series of tests conducted
                                                                                                          by Rolex in its own laboratories according to its own
                                                                                                          criteria, which exceed watchmaking norms and standards.
                                                                                                          The certification applies to the fully assembled watch,
                                                                                                          after casing the movement, guaranteeing superlative
                                                                                                          perform­a nce on the wrist in terms of precision, power
                                                                                                          reserve, waterproofness and self-winding. The precision
                                                                                                          of a Rolex Superlative Chronometer after casing is of the
                                                                                                          order of −2/+2 seconds per day, or more than twice that
                                                                                                          required of an official chronometer.
                                                                                                              The Superlative Chronometer status is symbolized by
                                                                                                          the green seal that comes with every Rolex watch and is
                                                                                                          coupled with an international five-year guarantee.
Baselworld 2016. Rolex brochure.
OYSTER PERPETUAL




COSMOGRAPH
DAYTONA

A WATCH BORN TO RACE



ROLEX IS INTRODUCING A NEW
VERSION OF ITS OYSTER PERPETUAL
COSMOGRAPH DAYTONA IN 904 L STEEL,
WITH A MONOBLOC CERACHROM BEZEL,
DEVELOPED AND PATENTED BY ROLEX,
IN BLACK CERAMIC.
Baselworld 2016. Rolex brochure.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L C O S M O G R A PH DAY TO N A                                                               7




                                                                                                                     CERACHROM BEZEL




                                                                                                             Exceptionally durable
                                                                                                                 and legible.




                                                                                                 This latest evolution is a blend of high technology and sleek
                                                                                                 aesthetics, and pays tribute to the heritage of this legendary
                                                                                                 chronograph. The black bezel is reminiscent of the 1965
                                                                                                 model that was fitted with a black Plexiglas bezel insert.



                                                                                                 CERACHROM BEZEL AND MEASURING SPEED

                                                                                                 Created by Rolex in 1963, the Oyster Perpetual Cosmograph
                                                                                                 Daytona is a watch born to race. It has established an
                                                                                                 extraordinary track record in the world of motor sport
                                                                                                 thanks to its reli­­ability and performance. Known simply as
                                                                                                 the “Daytona”, the watch is one of the best known chrono­
                                                                                                 graphs in the world and has assumed the rank of an icon.
                                                                                                     A key part of the model’s identity is the bezel engraved
                                                                                                 with a tachymetric scale for measuring average speeds of
                                                                                                 up to 400 miles or kilometres per hour. The new monobloc
                                                                                                 Cerachrom bezel in high-tech ceramic offers a number of
                                                                                                 advantages: it is corrosion resistant, virtually scratchproof
                                                                                                 and the colour is unaffected by UV rays. This extremely
                                                                                                 durable bezel also offers an exceptionally legible tach­­
                                                                                                 ymetric scale, thanks to the deposition of a thin layer
                                                                                                 of platinum in the numerals and graduations via a PVD
                                                                                                 (Physical Vapour Deposition) process. The monobloc
                                                                                                 Cerachrom bezel is made in a single piece and holds
                                                                                                 the crystal firmly in place on the middle case, ensuring
                                                                                                 waterproofness.
Baselworld 2016. Rolex brochure.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L C O S M O G R A PH DAY TO N A   8
Baselworld 2016. Rolex brochure.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L C O S M O G R A PH DAY TO N A                                                                                              9




                                                                                                 CASE                                             DIAL

                                                                                                 Diameter                                         Colour
                                                                                                 40 mm                                            White lacquer, black snailed counters
                                                                                                                                                  Black lacquer, grey snailed counters
                                                                                                 Material
                                                                                                 904L steel, polished finish                      Hour markers
                                                                                                                                                  18 ct white gold appliques, Chromalight
                                                                                                 Bezel
          116500 LN                                116500 LN                                     Black monobloc Cerachrom in ceramic              Hands
                                                                                                 Engraved tachymetric scale                       18 ct white gold, Chromalight

                                                                                                 Waterproofness
                                                                                                 100 metres (330 feet)
OYSTER PERPETUAL

                                                                                                                                                  BRACELET
COSMOGR APH                                                                                                                                       Type
                                                                                                 MOVEMENT                                         Oyster, solid links
D AY T O N A                                                                                     Mechanical chronograph movement with             Material
                                                                                                 bidirectional self-winding via Perpetual rotor   904L steel

                                                                                                 Precision                                        Clasp
CERTIFICATION:
                                                                                                 −2/+2 sec/day, after casing                      Oysterlock folding safety clasp
SUPERLATIVE CHRONOMETER*                                                                                                                          Easylink 5 mm comfort extension link
                                                                                                 Functions
                                                                                                 Chronograph (centre hand) accurate to within
                                                                                                 1/8 of a second
                                                                                                 30-minute counter at 3 o’clock
                                                                                                 12-hour counter at 9 o’clock

                                                                                                 Oscillator
                                                                                                 Paramagnetic blue Parachrom hairspring

                                                                                                 Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                                         Approximately 72 hours
Baselworld 2016. Rolex brochure.
OYSTER PERPETUAL




AIR-KING

A HOMAGE TO AVIATION



THE NEW OYSTER PERPETUAL
AIR-KING, A WATCH THAT PERPETUATES
THE AERONAUTICAL HERITAGE
OF THE ORIGINAL ROLEX OYSTER.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L A I R- K I N G                                                             11




                                                                                                        FUNCTIONALITY




                                                                                         The prominent minutes scale
                                                                                         can be used for navigational
                                                                                                time readings.


                                                                                  The new Air-King, with a 40 mm case in 904L steel,
                                                                                  features a distinctive black dial with a combination of large
                                                                                  3, 6 and 9 numerals marking the hours and a prominent
                                                                                  minutes scale for navigational time readings. The dial bears
                                                                                  the name Air-King in the same lettering that was designed
                                                                                  specially for the model in the 1950s, together with the
                                                                                  Rolex logo in green and yellow – its first appearance on
                                                                                  a dial. The seconds hand is green, the emblematic colour
                                                                                  of the brand.



                                                                                  A HOMAGE TO AVIATION

                                                                                  The new Air-King epitomizes Rolex’s ­privileged ties with
                                                                                  the world of aviation during its golden age in the 1930s.
                                                                                  It was a period when spectacular progress in aircraft
                                                                                  performance constantly ex­panded humanity’s capacity
                                                                                  to conquer the skies, and led to the introduction of long-­
                                                                                  distance flights. One of the pioneers of this era, English
                                                                                  aviator Charles Douglas Barnard, set a number of flight
                                                                                  records. Of the Oyster, he said: “The peculiar qualities
                                                                                  of this Rolex watch render it eminently suitable for flying
                                                                                  purposes and I propose to use it on all my long-distance
                                                                                  flights in the future”. In 1933, Oyster watches accom-
                                                                                  panied the Houston Expedition as it made the first-ever
                                                                                  flight over Mount Everest at an altitude exceeding
                                                                                  10,000 metres (33,000 feet) in extreme weather condi-
                                                                                  tions. In 1934, Owen Cathcart-Jones and Ken Waller made
                                                                                  a return voyage from London to Melbourne (Australia) in
                                                                                  record time with a twin-engine De Havilland Comet, using
                                                                                  a Rolex Oyster as their on-board chronometer. Today’s
                                                                                  new Air-King pays tribute to the pioneers of flight and the
                                                                                  Oyster’s role in the epic story of aviation.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L A I R- K I N G   12
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L A I R- K I N G                                                                                                               13




                                                                                  CASE                                                  DIAL

                                                                                  Internal magnetic shield to protect the movement      Colour
                                                                                                                                        Black, satin finish
                                                                                  Diameter
                                                                                  40 mm                                                 Hour markers
            116900                                                                                                                      3, 6, 9 in 18 ct white gold
                                                                                  Material                                              Highly legible Chromalight triangle in 18 ct white gold
                                                                                  904L steel, satin finish                              at 12 o’clock
                                                                                  Bezel                                                 White transferred minute numerals
                                                                                  Smooth                                                Hands
OYSTER PERPETUAL

                                                                                  Waterproofness                                        18 ct white gold, Chromalight, green seconds hand

AIR-KING                                                                          100 metres (330 feet)



                                                                                                                                        BRACELET
CERTIFICATION:
                                                                                  MOVEMENT
SUPERLATIVE CHRONOMETER*                                                                                                                Type
                                                                                  Mechanical movement                                   Oyster, solid links
                                                                                  with bidirectional self-winding via Perpetual rotor   Material
                                                                                  Precision                                             904L steel
                                                                                  −2/+2 sec/day, after casing                           Clasp
                                                                                  Oscillator                                            Folding Oysterclasp
                                                                                  Paramagnetic blue Parachrom hairspring                Easylink 5 mm comfort extension link

                                                                                  Escapement
                                                                                  Paramagnetic nickel-phosphorus escape wheel

                                                                                  Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                          Approximately 48 hours
OYSTER PERPETUAL




DATEJUST 41

THE ARCHETYPE
OF THE CLASSIC WATCH



THE NEW GENERATION OF THE CLASSIC
OYSTER PERPETUAL DATEJUST FEATURES
AN UPDATED DESIGN IN A 41 MM CASE
AND THE NEW ROLEX CALIBRE 3235 ,
A MOVEMENT AT THE FOREFRONT OF
WATCHMAKING TECHNOLOGY.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAT E J U S T 41                                                             15




                                                                                                             ROLESOR




                                                                                                     Gold and steel
                                                                                                  in perfect harmony.




                                                                                    The new Datejust 41 is offered in yellow or Everose Rolesor
                                                                                    versions – a combination of 904L steel and either 18 ct
                                                                                    yellow or Everose gold – with a wide selection of dials.
                                                                                        Rolex’s Datejust is the archetype of the classic watch
                                                                                    thanks to functions and aesthetics that never go out of
                                                                                    fashion. Launched in 1945, it was the first self-winding
                                                                                    waterproof chronometer wristwatch to display the date
                                                                                    in a window at 3 o’clock on the dial, and consolidated all
                                                                                    the major innovations that Rolex had contributed to the
                                                                                    modern wristwatch until then. Aesthetically, the Datejust
                                                                                    has spanned eras while retaining the enduring codes that
                                                                                    today still make it one of the most recognized and recog-
                                                                                    nizable of watches.



                                                                                    ROLESOR, A MARRIAGE OF GOLD AND STEEL

                                                                                    Rolesor, the combination of gold and steel on a Rolex
                                                                                    watch, has been a signature feature of the brand since
                                                                                    1933, when the name was registered. The Rolesor concept
                                                                                    is simple: the bezel, the winding crown as well as the centre
                                                                                    bracelet links are made of 18 ct yellow or Everose (Rolex’s
                                                                                    exclusive patented pink gold alloy) gold; the middle case
                                                                                    and the outer links of the bracelet are made of 904L steel.
                                                                                    Introduced on the Datejust in 1948, Rolesor contributed
                                                                                    largely to the legendary status of this wristwatch.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAT E J U S T 41   16
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAT E J U S T 41                                                                                                    17




                                                                                    CASE                                                  DIAL

                                                                                    Diameter                                              Colour
                                                                                    41 mm                                                 Champagne, sunray finish

                                                                                    Material                                              Hour markers
                                                                                    Yellow Rolesor, polished finish                       18 ct yellow gold appliques, Chromalight
              126333                                                                Bezel                                                 Hands
                                                                                    Fluted                                                18 ct yellow gold, Chromalight

                                                                                    Waterproofness
                                                                                    100 metres (330 feet)
OYSTER PERPETUAL




D AT E J U S T 41
                                                                                                                                          BRACELET

                                                                                                                                          Type
                                                                                    MOVEMENT                                              Jubilee, solid links

CERTIFICATION:                                                                      Mechanical movement                                   Material
                                                                                    with bidirectional self-winding via Perpetual rotor   Yellow Rolesor
SUPERLATIVE CHRONOMETER*
                                                                                    Precision                                             Clasp
                                                                                    −2/+2 sec/day, after casing                           Folding Oysterclasp
                                                                                                                                          Easylink 5 mm comfort extension link
                                                                                    Functions
                                                                                    Instantaneous date at 3 o’clock with rapid setting

                                                                                    Oscillator
                                                                                    Paramagnetic blue Parachrom hairspring

                                                                                    Escapement
                                                                                    Chronergy with optimized energy efficiency

                                                                                    Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                            Approximately 70 hours
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAT E J U S T 41                                                                                                   18




                                                                                    CASE                                                  DIAL

                                                                                    Diameter                                              Colour
                                                                                    41 mm                                                 Sundust, sunray finish

                                                                                    Material                                              Hour markers
                                                                                    Everose Rolesor, polished finish                      10 diamonds in 18 ct pink gold settings
              126301                                                                Bezel                                                 Hands
                                                                                    Smooth                                                18 ct pink gold

                                                                                    Waterproofness
                                                                                    100 metres (330 feet)
OYSTER PERPETUAL




D AT E J U S T 41
                                                                                                                                          BRACELET

                                                                                                                                          Type
                                                                                    MOVEMENT                                              Oyster, solid links

CERTIFICATION:                                                                      Mechanical movement                                   Material
                                                                                    with bidirectional self-winding via Perpetual rotor   Everose Rolesor
SUPERLATIVE CHRONOMETER*
                                                                                    Precision                                             Clasp
                                                                                    −2/+2 sec/day, after casing                           Folding Oysterclasp
                                                                                                                                          Easylink 5 mm comfort extension link
                                                                                    Functions
                                                                                    Instantaneous date at 3 o’clock with rapid setting

                                                                                    Oscillator
                                                                                    Paramagnetic blue Parachrom hairspring

                                                                                    Escapement
                                                                                    Chronergy with optimized energy efficiency

                                                                                    Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                            Approximately 70 hours
OYSTER PERPETUAL




LADY-DATEJUST 28

PRESTIGE AND ELEGANCE



THE NEW GENERATION OF THE OYSTER
PERPETUAL LADY-DATEJUST, OFFERED
IN YELLOW OR EVEROSE ROLESOR
VERSIONS, COMBINES 904 L STEEL AND
EITHER 18 CT YELLOW OR EVEROSE GOLD.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L L A DY- DAT E J U S T 28                                                            20




                                                                                                                  CALIBRE 2236




                                                                                                          New generation
                                                                                                       mechanical movement.




                                                                                            These new models feature a redesigned case enlarged
                                                                                            to 28 mm and a mechanical movement, calibre 2236,
                                                                                            equipped with a Rolex-patented Syloxi hairspring in silicon.
                                                                                                 Rolex’s classic feminine watch, the Lady-Datejust 28, is
                                                                                            in the lineage of the Datejust, the emblematic model that has
                                                                                            been a byword for style and accurate timekeeping ever since
                                                                                            its launch in 1945. The first women’s version of this date
                                                                                            chronometer, the Lady-Datejust, appeared in the late 1950s,
                                                                                            bringing the heritage of timeless elegance and functionality
                                                                                            in a smaller size perfectly suited to a lady’s wrist.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L L A DY- DAT E J U S T 28   21
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L L A DY- DAT E J U S T 28                                                                                                   22




                                                                                            CASE                                                  DIAL

                                                                                            Diameter                                              Material
                                                                                            28 mm                                                 White mother-of-pearl
        279381 RBR                                                                          Material                                              Hour markers
                                                                                            Everose Rolesor, polished finish                      10 diamonds in 18 ct pink gold settings

                                                                                            Bezel                                                 Hands
                                                                                            Set with 46 brilliant-cut diamonds                    18 ct pink gold
OYSTER PERPETUAL

                                                                                            Waterproofness
L A D Y- D AT E J U S T 2 8                                                                 100 metres (330 feet)

                                                                                                                                                  BRACELET

CERTIFICATION:                                                                                                                                    Type
                                                                                            MOVEMENT                                              Jubilee, solid links
SUPERLATIVE CHRONOMETER*
                                                                                            Mechanical movement                                   Material
                                                                                            with bidirectional self-winding via Perpetual rotor   Everose Rolesor

                                                                                            Precision                                             Clasp
                                                                                            −2/+2 sec/day, after casing                           Concealed folding Crownclasp

                                                                                            Functions
                                                                                            Instantaneous date at 3 o’clock with rapid setting

                                                                                            Oscillator
                                                                                            Syloxi hairspring in silicon with patented geometry

                                                                                            Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                                    Approximately 55 hours
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L L A DY- DAT E J U S T 28                                                                                                23




                                                                                            CASE                                                  DIAL

                                                                                            Diameter                                              Colour
                                                                                            28 mm                                                 Champagne, sunray finish
              279173                                                                        Material                                              Hour markers
                                                                                            Yellow Rolesor, polished finish                       Roman numerals in 18 ct yellow gold

                                                                                            Bezel                                                 Hands
                                                                                            Fluted                                                18 ct yellow gold
OYSTER PERPETUAL

                                                                                            Waterproofness
L A D Y- D AT E J U S T 2 8                                                                 100 metres (330 feet)

                                                                                                                                                  BRACELET

CERTIFICATION:                                                                                                                                    Type
                                                                                            MOVEMENT                                              Oyster, solid links
SUPERLATIVE CHRONOMETER*
                                                                                            Mechanical movement                                   Material
                                                                                            with bidirectional self-winding via Perpetual rotor   Yellow Rolesor

                                                                                            Precision                                             Clasp
                                                                                            −2/+2 sec/day, after casing                           Folding Oysterclasp
                                                                                                                                                  Easylink 5 mm comfort extension link
                                                                                            Functions
                                                                                            Instantaneous date at 3 o’clock with rapid setting

                                                                                            Oscillator
                                                                                            Syloxi hairspring in silicon with patented geometry

                                                                                            Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                                    Approximately 55 hours
OYSTER PERPETUAL




PEARLMASTER 39

A P E A R L I N T H E O Y S T E R ­C O L L E C T I O N



THE NEW VERSION OF THE OYSTER
PERPETUAL PEARLMASTER 39 ,
A TREASURE AMONG ROLEX’S GEM-SET
WATCHES, IS BEING INTRODUCED IN A 39 MM
CASE IN 18 CT EVEROSE GOLD.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L P E A R L M A S T E R 3 9                                                                    25




                                                                                                               MASTERFUL GEM-SETTING



                                                                                                          The art of gem-setting
                                                                                                                at Rolex.




                                                                                             Adorned with the rarest diamonds, this ­interpretation
                                                                                             highlights the extent of Rolex’s expertise in gem-setting.
                                                                                             The Pearlmaster 39 combines to perfection Rolex’s art
                                                                                             of watchmaking and sophisticated gem-setting of the
                                                                                             highest order. This precious watch is also equipped with
                                                                                             the new-generation calibre 3235, backed by 14 patents,
                                                                                             incorporating the Chronergy escapement developed
                                                                                             by Rolex.



                                                                                             T H E W O R L D ’ S M O S T B E A U T I F U L ­D I A M O N D S

                                                                                             The diamonds gracing the Pearlmaster 39 are selected
                                                                                             according to rigorous criteria and set in keeping with
                                                                                             the finest traditions to ensure the most intense radiance.
                                                                                             Rolex has its own gemmology laboratory, where experi-
                                                                                             enced specialists check the quality of the precious stones.
                                                                                             The gems are then entrusted to the in-house master
                                                                                             gem-setters, experts in the art of exalting the stones’
                                                                                             natural lustre. In addition to the intrinsic quality of the
                                                                                             stones, several criteria contribute to the reputation of
                                                                                             Rolex gem-setting: the precise alignment of the height of
                                                                                             the gems, their orientation and position, the robustness,
                                                                                             the regularity and aesthetics of the setting, as well as the
                                                                                             finishing of the beads.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L P E A R L M A S T E R 3 9   26
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L P E A R L M A S T E R 3 9                                                                                                              27




                                                                                             CASE                                                  DIAL

                                                                                             Diameter                                              Material/Colour
                                                                                             39 mm                                                 18 ct pink gold, paved with 713 diamonds
                                                                                                                                                   Aubergine, sunray finish
                                                                                             Material
                                                                                             18 ct Everose gold, polished finish                   Hour markers
                                                                                                                                                   Roman numeral appliques in 18 ct pink gold
                                                                                             Bezel
               86285                                    86285                                18 ct white gold                                      8 diamonds in 18 ct pink gold settings
                                                                                             set with 36 brilliant-cut diamonds                    6 and 9 in 18 ct pink gold, each set with
                                                                                                                                                   16 diamonds
                                                                                             Waterproofness
                                                                                             100 metres (330 feet)                                 Hands
OYSTER PERPETUAL
                                                                                                                                                   18 ct pink gold

PE ARLMASTER 39
                                                                                             MOVEMENT
                                                                                                                                                   BRACELET
CERTIFICATION:                                                                               Mechanical movement
                                                                                             with bidirectional self-winding via Perpetual rotor   Type
SUPERLATIVE CHRONOMETER*
                                                                                                                                                   Pearlmaster, solid links
                                                                                             Precision
                                                                                             −2/+2 sec/day, after casing                           Material
                                                                                                                                                   Centre and outer links in 18 ct Everose gold, polished
                                                                                             Functions                                             finish; intermediate links in 18 ct white gold
                                                                                             Instantaneous date at 3 o’clock with rapid setting    set with 144 brilliant-cut diamonds
                                                                                             Oscillator                                            18 ct Everose gold, polished finish
                                                                                             Paramagnetic blue Parachrom hairspring
                                                                                                                                                   Clasp
                                                                                             Escapement                                            Concealed folding Crownclasp
                                                                                             Chronergy with optimized energy efficiency

                                                                                             Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                                     Approximately 70 hours
OYSTER PERPETUAL




DAY-DATE

THE ULTIMATE WATCH OF PRESTIGE



THE DAY-DATE, THE BRAND’S MOST
PRESTIGIOUS MODEL, WORN BY MANY
HEADS OF STATE, LEADERS AND
VISIONARIES WORLDWIDE, APPEARED
IN 2015 IN A NEW-GENERATION
VERSION, THE DAY-DATE 40 , WITH A
MODERNIZED DESIGN AS WELL AS
A NEW MECHANICAL MOVEMENT THAT
OFFERS A SUPERLATIVE LEVEL OF
PERFORMANCE: CALIBRE 3255 .
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAY- DAT E                                                           29




                                                                                             THE “PRESIDENTS’ WATCH”




                                                                                       The Day-Date celebrates
                                                                                   its 60th anniversary in 2016.




                                                                              GREEN DIAL FOR THE 60 YEARS
                                                                              OF THE DAY-DATE

                                                                              Known as the “presidents’ watch”, the Oyster Perpetual
                                                                              Day-Date is celebrating its 60th anniversary in 2016.
                                                                              To mark this special occasion, it has been given a bright
                                                                              new dial in green, Rolex’s hallmark colour. This special
                                                                              version of the Day-Date 40 is available exclusively in 18 ct
                                                                              Everose or white gold. It features the characteristic fluted
                                                                              bezel associated with the model since 1956.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAY- DAT E   30
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAY- DAT E                                                                                                31




                                                                              CASE                                                  DIAL

                                                                              Diameter                                              Colour
                                                                              40 mm                                                 Green, sunray finish

                                                                              Material                                              Hour markers
                                                                              18 ct Everose gold, polished finish                   Faceted deconstructed Roman numerals
                                                                                                                                    in 18 ct pink gold
                                                                              Bezel
             228235                                                           Fluted                                                Hands
                                                                                                                                    18 ct pink gold
                                                                              Waterproofness
                                                                              100 metres (330 feet)
OYSTER PERPETUAL




D AY- D AT E 4 0
                                                                                                                                    BRACELET

                                                                              MOVEMENT                                              Type
                                                                                                                                    President, solid links
                                                                              Mechanical movement
CERTIFICATION:                                                                with bidirectional self-winding via Perpetual rotor   Material
                                                                                                                                    18 ct Everose gold
SUPERLATIVE CHRONOMETER*                                                      Precision
                                                                              −2/+2 sec/day, after casing                           Clasp
                                                                                                                                    Concealed folding Crownclasp
                                                                              Functions
                                                                              Instantaneous day and date in apertures, ­
                                                                              unrestricted rapid-setting

                                                                              Oscillator
                                                                              Paramagnetic blue Parachrom hairspring

                                                                              Escapement
                                                                              Chronergy with optimized energy efficiency

                                                                              Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                      Approximately 70 hours
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAY- DAT E                                                                                                32




                                                                              CASE                                                  DIAL

                                                                              Diameter                                              Colour
                                                                              40 mm                                                 Green, sunray finish

                                                                              Material                                              Hour markers
                                                                              18 ct white gold, polished finish                     Faceted deconstructed Roman numerals
                                                                                                                                    in 18 ct white gold
                                                                              Bezel
             228239                                                           Fluted                                                Hands
                                                                                                                                    18 ct white gold
                                                                              Waterproofness
                                                                              100 metres (330 feet)
OYSTER PERPETUAL




D AY- D AT E 4 0
                                                                                                                                    BRACELET

                                                                              MOVEMENT                                              Type
                                                                                                                                    President, solid links
                                                                              Mechanical movement
CERTIFICATION:                                                                with bidirectional self-winding via Perpetual rotor   Material
                                                                                                                                    18 ct white gold
SUPERLATIVE CHRONOMETER*                                                      Precision
                                                                              −2/+2 sec/day, after casing                           Clasp
                                                                                                                                    Concealed folding Crownclasp
                                                                              Functions
                                                                              Instantaneous day and date in apertures,
                                                                              ­unrestricted rapid-setting

                                                                              Oscillator
                                                                              Paramagnetic blue Parachrom hairspring

                                                                              Escapement
                                                                              Chronergy with optimized energy efficiency

                                                                              Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                      Approximately 70 hours
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAY- DAT E                                                                                                            33




                                                                              New paved dial
                                                                              The Day-Date 40’s majestic 18 ct yellow gold case is endowed with a bezel set with 48 brilliant-cut
                                                                              diamonds, and a new 18 ct yellow gold dial entirely paved with 721 diamonds. The new dial is
                                                                              also enhanced with eight baguette-cut diamond hour markers in 18 ct yellow gold settings, and
                                                                              two baguette-cut rubies at 6 and 9 o’clock.


                                                                              CASE                                                  DIAL

                                                                              Diameter                                              Material
                                                                              40 mm                                                 18 ct yellow gold, paved with 721 diamonds

                                                                              Material                                              Hour markers
                                                                              18 ct yellow gold, polished finish                    8 baguette-cut diamonds in 18 ct yellow gold settings
                                                                                                                                    2 baguette-cut rubies in 18 ct yellow gold s­ ettings
                                                                              Bezel                                                 at 6 o’clock and 9 o’clock
        228348 RBR                                                            Set with 48 brilliant-cut diamonds
                                                                                                                                    Hands
                                                                              Waterproofness                                        18 ct yellow gold
                                                                              100 metres (330 feet)
OYSTER PERPETUAL




D AY- D AT E 4 0                                                                                                                    BRACELET
                                                                              MOVEMENT
                                                                                                                                    Type
                                                                              Mechanical movement                                   President, solid links
CERTIFICATION:                                                                with bidirectional self-winding via Perpetual rotor
                                                                                                                                    Material
SUPERLATIVE CHRONOMETER*                                                      Precision                                             18 ct yellow gold
                                                                              −2/+2 sec/day, after casing
                                                                                                                                    Clasp
                                                                              Functions                                             Concealed folding Crownclasp
                                                                              Instantaneous day and date in apertures,
                                                                              unrestricted rapid-setting

                                                                              Oscillator
                                                                              Paramagnetic blue Parachrom hairspring

                                                                              Escapement
                                                                              Chronergy with optimized energy efficiency

                                                                              Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                      Approximately 70 hours
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L DAY- DAT E                                                                                                      34




                                                                              Day-Date “Sertie”
                                                                              Rolex is honouring the art of dial making and traditional gem-setting with two new Oyster
                                                                              Perpetual Day-Date 36 models in 18 ct yellow gold embellished with diamonds and jade. The jade
                                                                              carousel dials feature an openwork design hour ring in 18 ct yellow gold set with 217 diamonds
                                                                              and delicately inlaid with green or lavender jade. Both versions are graced with bezels set with
                                                                              52 brilliant-cut diamonds.


                                                                              CASE                                                     DIAL

                                                                              Diameter                                                 Material
                                                                              36 mm                                                    Carousel of green jade,
              118348                                  118348                                                                           18 ct yellow gold set with 217 diamonds
                                                                              Material
                                                                              18 ct yellow gold, polished finish                       Carousel of lavender jade,
                                                                                                                                       18 ct yellow gold set with 217 diamonds
                                                                              Bezel
                                                                              Set with 52 brilliant-cut diamonds                       Hands
OYSTER PERPETUAL
                                                                                                                                       18 ct yellow gold
                                                                              Waterproofness
D AY- D AT E 3 6                                                              100 metres (330 feet)



                                                                                                                                       BRACELET
CERTIFICATION:
                                                                              MOVEMENT                                                 Type
SUPERLATIVE CHRONOMETER*
                                                                                                                                       Oyster, solid links
                                                                              Mechanical movement
                                                                              with bidirectional self-winding via Perpetual rotor      Material
                                                                                                                                       18 ct yellow gold
                                                                              Precision
                                                                              −2/+2 sec/day, after casing                              Clasp
                                                                                                                                       Concealed folding Crownclasp
                                                                              Functions
                                                                              Instantaneous day and date in apertures, rapid-setting

                                                                              Oscillator
                                                                              Paramagnetic blue Parachrom hairspring

                                                                              Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                      Approximately 48 hours
OYSTER PERPETUAL




YACHT-MASTER

THE WATCH OF THE OPEN SEAS



THE NEW VERSION OF THE OYSTER
PERPETUAL YACHT-MASTER 40 ,
ROLEX’S EMBLEMATIC NAUTICAL WATCH,
IS BEING INTRODUCED FOR THE
FIRST TIME IN EVEROSE ROLESOR
(A COMBINATION OF 904 L STEEL
AND 18 CT EVEROSE GOLD), WITH
A CHOCOLATE DIAL.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L YA CHT- M A S T E R                                                           36




                                                                                                            FUNCTIONALITY




                                                                                           The rotatable bezel with raised
                                                                                          numerals and graduations plays
                                                                                          a full part in creating the unique
                                                                                             visual identity of the model.




                                                                                       Sleek, sporty and distinguished, the Yacht-Master is just
                                                                                       as at home on the deck of an ocean-going yacht as on
                                                                                       land in an elegant yacht club lounge. Waterproof, precise
                                                                                       and reliable, this watch of the open seas is distinctive
                                                                                       for its bidirectional rotatable 60-minute graduated bezel
                                                                                       in 18 ct Everose gold. The polished raised numerals and
                                                                                       graduations stand out clearly against a matt, sand-blasted
                                                                                       background. This characteristic bezel – which enables the
                                                                                       wearer to calculate, for example, the sailing time between
                                                                                       two buoys – plays a full part in creating the unique visual
                                                                                       identity of the model.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L YA CHT- M A S T E R   37
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L YA CHT- M A S T E R                                                                                                             38




                                                                                       CASE                                                  DIAL

                                                                                       Diameter                                              Colour
                                                                                       40 mm                                                 Chocolate, sunray finish

                                                                                       Material                                              Hour markers
                                                                                       Everose Rolesor, polished finish                      Highly legible Chromalight appliques in 18 ct pink gold
               116621
                                                                                       Bezel                                                 Hands
                                                                                       Bidirectional rotatable 60-minute graduated           18 ct pink gold, Chromalight
                                                                                       in 18 ct Everose gold
                                                                                       Polished raised numerals and graduations
OYSTER PERPETUAL

                                                                                       Waterproofness
YA C H T- M A S T E R 4 0                                                              100 metres (330 feet)                                 BRACELET

                                                                                                                                             Type
                                                                                                                                             Oyster, solid links
CERTIFICATION:
                                                                                       MOVEMENT
                                                                                                                                             Material
SUPERLATIVE CHRONOMETER*                                                                                                                     Everose Rolesor
                                                                                       Mechanical movement
                                                                                       with bidirectional self-winding via Perpetual rotor   Clasp
                                                                                                                                             Oysterlock folding safety clasp
                                                                                       Precision                                             Easylink 5 mm comfort extension link
                                                                                       −2/+2 sec/day, after casing

                                                                                       Functions
                                                                                       Instantaneous date at 3 o’clock with rapid setting

                                                                                       Oscillator
                                                                                       Paramagnetic blue Parachrom hairspring

                                                                                       Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                               Approximately 48 hours
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L YA CHT- M A S T E R                                                                                                             39




                                                                                       CASE                                                  DIAL

                                                                                       Diameter                                              Colour
                                                                                       37 mm                                                 Dark rhodium, sunray finish

                                                                                       Material                                              Hour markers
                                                                                       Rolesium, polished finish                             Highly legible Chromalight appliques in 18 ct white gold
               268622
                                                                                       Bezel                                                 Hands
                                                                                       Bidirectional rotatable 60-minute graduated           18 ct white gold, Chromalight, turquoise seconds hand
                                                                                       in 950 platinum
                                                                                       Polished raised numerals and graduations
OYSTER PERPETUAL

                                                                                       Waterproofness
YA C H T- M A S T E R 3 7                                                              100 metres (330 feet)                                 BRACELET

                                                                                                                                             Type
                                                                                                                                             Oyster, solid links
CERTIFICATION:
                                                                                       MOVEMENT
                                                                                                                                             Material
SUPERLATIVE CHRONOMETER*                                                                                                                     904L steel
                                                                                       Mechanical movement
                                                                                       with bidirectional self-winding via Perpetual rotor   Clasp
                                                                                                                                             Oysterlock folding safety clasp
                                                                                       Precision                                             Easylink 5 mm comfort extension link
                                                                                       −2/+2 sec/day, after casing

                                                                                       Functions
                                                                                       Instantaneous date at 3 o’clock with rapid setting

                                                                                       Oscillator
                                                                                       Syloxi hairspring in silicon with patented geometry

                                                                                       Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                               Approximately 55 hours
OYSTER PERPETUAL




EXPLORER

SCALING NEW HEIGHTS



THE NEW VERSION OF THE OYSTER
PERPETUAL EXPLORER FEATURES AN
ENTIRELY LUMINESCENT CHROMALIGHT
DISPLAY FOR ENHANCED LEGIBILITY.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L E X P LO R E R                                                            41




                                                                                                     PIONEERING SPIRIT




                                                                                          A watch launched in 1953
                                                                                         in the wake of the successful
                                                                                              ascent of Everest.




                                                                                  The model’s characteristic 3, 6 and 9 numerals are now
                                                                                  filled with a luminescent material emitting a long-lasting
                                                                                  blue glow, like the hour markers and hands. This exclusive
                                                                                  Chromalight display offers exceptional legibility in any
                                                                                  conditions. The hands are also broader and longer for
                                                                                  enhanced visual comfort.



                                                                                  SCALING NEW HEIGHTS

                                                                                  The Explorer is emblematic of the privileged relationship
                                                                                  that has always bound Rolex and exploration. In the 1930s,
                                                                                  Rolex’s pioneering spirit prompted it to equip numerous
                                                                                  Himalayan expeditions with watches. Their observations
                                                                                  had a direct impact on the development of the Oyster and
                                                                                  the quest for greater precision, robustness and reliability.
                                                                                  On 29 May 1953, Sir Edmund Hillary and Tenzing Norgay
                                                                                  were the first to reach Everest’s 8,848-metre summit. This
                                                                                  remarkable human adventure also served to reinforce the
                                                                                  reputation of the Oyster watches that accompanied the
                                                                                  expedition. The Oyster Perpetual Explorer, launched in
                                                                                  1953 in the wake of the successful ascent of the world’s
                                                                                  highest mountain, soon achieved iconic status.
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L E X P LO R E R   42
R O L E X B A S E LW O R L D 2 016   OY S T E R P E R P E T UA L E X P LO R E R                                                                                                            43




                                                                                  CASE                                                  DIAL

              214270                                                              Diameter                                              Colour
                                                                                  39 mm                                                 Black, satin finish

                                                                                  Material                                              Hour markers
                                                                                  904L steel, satin finish                              Highly legible Chromalight 3, 6, 9 and appliques
OYSTER PERPETUAL
                                                                                                                                        in 18 ct white gold
                                                                                  Bezel
E XPLORER                                                                         Smooth                                                Hands
                                                                                                                                        18 ct white gold, Chromalight
                                                                                  Waterproofness
                                                                                  100 metres (330 feet)
CERTIFICATION:
SUPERLATIVE CHRONOMETER*
                                                                                                                                        BRACELET

                                                                                  MOVEMENT                                              Type
                                                                                                                                        Oyster, solid links
                                                                                  Mechanical movement
                                                                                  with bidirectional self-winding via Perpetual rotor   Material
                                                                                                                                        904L steel
                                                                                  Precision
                                                                                  −2/+2 sec/day, after casing                           Clasp
                                                                                                                                        Oysterlock folding safety clasp
                                                                                  Oscillator                                            Easylink 5 mm comfort extension link
                                                                                  Paramagnetic blue Parachrom hairspring

                                                                                  Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                          Approximately 48 hours
R O L E X B A S E LW O R L D 2 016   C E L L I N I C O L L EC T I O N                                           44




                                                                        CELLINI

                                                                        THE CLASSICAL ROLEX



                                                                        ROLEX IS INTRODUCING NEW VERSIONS
                                                                        OF ITS CELLINI TIME, CELLINI DATE AND
                                                                        CELLINI DUAL TIME IN 18 CT WHITE OR
                                                                        EVEROSE GOLD IN A 39 MM CASE.
R O L E X B A S E LW O R L D 2 016   C E L L I N I C O L L EC T I O N                                                                    45




                                                                                             CELLINI COLLECTION




                                                                             Celebrating the eternal elegance
                                                                                of traditional timepieces.




                                                                        The new Cellini Time models feature a redesigned white
                                                                        lacquer dial with 12 elongated applique hour markers. The
                                                                        Cellini Date acquires a blue dial and strap, and the Cellini
                                                                        Dual Time range is expanded by a version with a brown
                                                                        dial and strap.



                                                                        T R A D I T I O N A L W I T H A C O N T E M ­P O R A R Y T O U C H

                                                                        The Cellini collection celebrates the eternal elegance of
                                                                        traditional timepieces with a contemporary touch.
                                                                            The essence of a timeless classic, the Cellini Time
                                                                        displays simply the hours, minutes and seconds, as if
                                                                        nothing but the present were of importance.
                                                                            The Cellini Date adds a date display suffused with
                                                                        elegance, tradition and poetry, showing on a single dial
                                                                        the current day, the days gone by and the days to come.
                                                                            The Cellini Dual Time, with its simultaneous display of
                                                                        the time here and the time elsewhere, grants its wearers
                                                                        the gift of temporal ubiquity.
R O L E X B A S E LW O R L D 2 016   C E L L I N I C O L L EC T I O N                                                                        46




                                                                        CASE                                     DIAL
               50505
                                                                        Diameter                                 Colour
                                                                        39 mm                                    White lacquer

                                                                        Material                                 Hour markers and hands
CELLINI
                                                                        18 ct Everose gold, polished finish      18 ct pink gold

TIME                                                                    Bezel
                                                                        Double – domed and fluted

                                                                        Waterproofness
                                                                                                                 STRAP
                                                                        50 metres (165 feet)
CERTIFICATION:
                                                                                                                 Material
SUPERLATIVE CHRONOMETER*
                                                                                                                 Brown alligator leather

                                                                                                                 Clasp
                                                                        MOVEMENT                                 18 ct Everose gold buckle

                                                                        Self-winding mechanical movement

                                                                        Precision
                                                                        −2/+2 sec/day, after casing

                                                                        Oscillator
                                                                        Paramagnetic blue Parachrom hairspring

                                                                        Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                Approximately 48 hours
R O L E X B A S E LW O R L D 2 016   C E L L I N I C O L L EC T I O N                                                                                 47




                                                                        CASE                                                DIAL

                                                                        Diameter                                            Colour
               50519                                                    39 mm                                               Blue guilloche

                                                                        Material                                            Hour markers and hands
                                                                        18 ct white gold, polished finish                   18 ct white gold

                                                                        Bezel
CELLINI
                                                                        Double – domed and fluted

D AT E                                                                  Waterproofness
                                                                        50 metres (165 feet)                                STRAP

                                                                                                                            Material
                                                                                                                            Blue alligator leather
CERTIFICATION:
                                                                                                                            Clasp
SUPERLATIVE CHRONOMETER*
                                                                        MOVEMENT                                            18 ct white gold buckle

                                                                        Self-winding mechanical movement

                                                                        Precision
                                                                        −2/+2 sec/day, after casing

                                                                        Functions
                                                                        Date display on a sub-dial with hand at 3 o’clock

                                                                        Oscillator
                                                                        Paramagnetic blue Parachrom hairspring

                                                                        Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                Approximately 48 hours
R O L E X B A S E LW O R L D 2 016   C E L L I N I C O L L EC T I O N                                                                                        48




                                                                        CASE                                                     DIAL

                                                                        Diameter                                                 Colour
                50525                                                   39 mm                                                    Brown guilloche

                                                                        Material                                                 Hour markers and hands
                                                                        18 ct Everose gold, polished finish                      18 ct pink gold

                                                                        Bezel
CELLINI
                                                                        Double – domed and fluted

DUAL TIME                                                               Waterproofness
                                                                        50 metres (165 feet)                                     STRAP

                                                                                                                                 Material
                                                                                                                                 Brown alligator leather
CERTIFICATION:
                                                                                                                                 Clasp
SUPERLATIVE CHRONOMETER*
                                                                        MOVEMENT                                                 18 ct Everose gold buckle

                                                                        Self-winding mechanical movement

                                                                        Precision
                                                                        −2/+2 sec/day, after casing

                                                                        Functions
                                                                        Second time zone at 6 o’clock with day/night indicator

                                                                        Oscillator
                                                                        Paramagnetic blue Parachrom hairspring

                                                                        Power reserve
*COSC + ROLEX CERTIFICATION AFTER CASING                                Approximately 48 hours
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